Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective.
This list covers 31 of my favourite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to email marketing, to social media, to blogging. Add your favourite cheat sheets in the comments at the end of the post!
An infographic listing 53 types of blog posts you can use to inspire your next post. Ideas include lists, how-to’s, case studies, rants, interviews and many more.
What types of keywords should you be targeting? Which tools should you use? What types of sites should you try to compete with? This excellent cheat sheet from the folks at Penguin SEM answers all these questions and more.
You know you need to be using social media, but you’re not exactly sure how or why. This checklist will help you define your target audience and then figure out exactly what you should be sharing on various platforms.
You know SEO is important if you want your blog posts to rank in the search engines. But where do you even start? This infographic outlines the six most important elements you need to include if you want your posts to rank.
Not everyone is a natural-born writer. This comprehensive list tells you exactly how to write content that gets engagement and helps you accomplish your goals.
Do you have a brand new site you’re eager to launch? Not sure what you need to do, and in what order? This simple checklist will help you figure out what needs to happen and when. Includes guidance on content, social media, analytics, optimization and much more.
Ever wonder exactly how long your tweets, blog posts and subject lines should be? This infographic tells you the optimal length you should aim for if you want your content to succeed.
Landing pages are essential for converting visitors into customers or email subscribers. This comprehensive checklist lets you check off all the elements you need to keep in mind when creating your own landing pages.
You know it’s important to use keywords in your content, but may not know exactly how. This downloadable guide from Marketo will walk you through exactly how to find, use and track your keywords most effectively.
Did you know writing for the web, for email and for social media all require slightly different strategies? This cheat sheet from Vertical Response outlines best practices when writing for a variety of different marketing channels and platforms.
This free, downloadable file from Hubspot includes seven sets of buttons you can use on your website. Bonus: The download also comes with a guide on how to write effective copy and calls to action for your landing pages.
Most business owners use Facebook for their marketing, but may not totally understand how to use it effectively. This cheat sheet will show you how to set up a Facebook page and use it to drive traffic and leads for your business.
Ever wonder why some posts, memes or videos go viral, while others flop? This cheat sheet from Kissmetrics outlines seven ways to give your content the best chance of going viral.
This cheat sheet gives a brief overview of some of the most important aspects of any marketing strategy. Includes info on marketing to produce more sales, how to cut your marketing budget without losing customers and how to boost results using creativity.
Link building can be a time-consuming process, but it helps to have pretty much all the most effective strategies in one place. This comprehensive guide covers dozens of link building strategies, while also letting you know a) how long each one takes, b) what competencies you need in order to do them, and c) the value of each link.
Creating personas allows you to understand exactly who needs your product, and how you’re going to market it to them. This comprehensive guide from the Content Marketing Institute will walk you through all the whys and hows of creating and using personas in your marketing.
This checklist breaks down social media tasks into daily, weekly, monthly and quarterly tasks. It’s the actual checklist used by Sprout Social’s social media manager Darryl Villacorta, so you know it will be good!
Do you struggle with growing your Facebook page? This infographic from Kissmetrics covers the most effective strategies for increasing likes, comments and engagement on your page.
Sometimes the best way to figure out how to do something right is to understand what you’re doing wrong. This infographic gives a visual representation of the most common mistakes you could be making that are sabotaging your efforts on Twitter.
Ever hear terms like “CTR”, metadata, sitemap or “AIDA” and wonder what on earth they mean? This cheat sheet does a pretty good job of defining some of the most common words and phrases you’ll encounter in the online marketing world.
This comprehensive guide, written by myself and marketing guru Jayson DeMers, covers everything you ever wanted to know about SEO. From doing keyword research, to link building, to what to do when things go wrong – this guide has it all.
Another beginner’s guide, this one provides an overview of everything you need to know about digital marketing. Grab a cup of coffee before you dig into this one…it’s going to take a while!
If you have a local business, you might have noticed you need to use some slightly different SEO strategies. Following the techniques in this guide will ensure your local business gets found in the search engines by customers looking for what you have to offer.
This 150+ page downloadable guide covers everything from how to keep your emails engaging, to the latest research on subject lines, to how to choose an email marketing service.
Who doesn’t want to save time when it comes to writing blog posts? These eight tips are actually pretty spot-on in describing how to be efficient when it comes to writing for your blog.
This checklist lives up to its name. In fact, it’s not just one checklist, but thirteen. Includes the Keyword Research Checklist, Email Marketing Checklist, Landing Page Checklist, and ten others.
Ever get frustrated by the lack of traffic and engagement you get from your blog posts? This list gives practical tips for promoting your posts so they get in front of the largest audience possible.
Written in 2016, but still very much applicable in 2017, this checklist covers how to find your target audience and how to engage with them on each of the major social media platforms.
Think Pinterest isn’t the right platform for your business? Think again. This simple cheat sheet will walk you through the ten most important strategies almost any business can use to get leads and sales through Pinterest.
Do you ever get confused as to which metrics are important for your business? Bounce rates, open rates, unique visitors, re-tweets – which ones actually matter most? This cheat sheet covers all the most common metrics you should be tracking.
Wondering how, when and why you should post to Instagram? Look no further. This guide provides a great, visual overview of best practices for using Instagram for your business.