By Joan Selby.
On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other factors, such as backlinks, or the quality of your content.
On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other factors, such as backlinks, or the quality of your content. However, off-page SEO practices deserve equal attention, because if applied right, they can significantly improve your website’s ranking. The prefered off-page SEO practice, and one which yields best results is building backlinks on authority and popular websites in your industry.
Since that is a very lengthy process, we have compiled a list of 5 off-page tricks which you can implement quickly and boost your website’s ranking on Google. Keep on reading.
1. Build Broken Links Instead of New Ones
Let’s take Wikipedia as an example. There are tons of articles on Wikipedia which feature broken links, which is just what you are looking for. How so? Some users will need to do deeper research, which means they will start combing through links which are inside the article. This is your opportunity to build a quality backlink. Just locate the missing link, but instead of linking to a reputable source directly, link to an article on your page which contains the link to that source.
And it’s not just you who benefits from this: admins will not have to rebuild those links, and users will have an opportunity to deepen their search. How can you find broken links on Wikipedia? It’s easy. There is a complete list of them right here. You can also search for them through Google by typing: site: wikipedia.org [keyword] + “dead link”. After you have clicked on one of the links, search for the phrase “dead link” and take it from there. You can do the same for every other website.<>
2. Try Guest Posting
Guest posting was and still is one of the best ways to boost your website’s position in Google search queries. However, this strategy is challenging, according to Tim Paxton, who is a content manager for SuperiorPapers
“Not only does your content have to be top-notch, because authority places need to please their readers and maintain their reputation in the industry, but they also have to worry about their ranking on Google, which now prioritizes high-quality content.”
Aside from contacting places of authority inside your niche, you can also look for guest posts by googling phrases like “write for us”, “guest posters wanted”, and so on.
3. Create Infographics
Infographics have taken the world of internet by storm, and it doesn’t look like that’s going to change in the near future. The reason why they are so effective is not just because they are great for presenting a torrent of information in a way that is both visually pleasing and easy to read, but also because they are great for viewing on mobile devices, which have surpassed both laptops and desktops as the primary devices for content consumption. Because of that, they are great for building backlinks, and you will have no problem finding websites which will be willing to let you create an infographic for them. Plus, there are plenty of great tools out there, such as Piktochart, which can help you create stunning infographics, even if you don’t have any design experience.
4. Ask Influencers to Contribute with a Quote
Nothing will boost your authority like becoming an authority inside your niche, but that can take time. One of the faster ways would be to contact an influencers inside your niche and ask them to contribute to your article or post with a quote. If they agree to help you out, you can look forward to your content being exposed in front a larger audience, if your post is really good and the influencer decides to share it. Also, you will experience a boost in traffic. All these things won’t go unnoticed by Google, which will rank your website higher.
5. Build Authority on Q&A Websites
Despite so much information out there, it’s getting harder and harder to sift through all the noise. Fortunately, if you are looking for specific answers on any question, websites like Quora Reddit are a true goldmine of information. Apart from reading answers written by experts from all over the world, you can also contribute and write answers, and link back to your website. If your content is useful, you can rest assured that readers will definitely want to check it out.
Ranking higher on Google takes time and hard work, and with these 5 off-page SEO methods, you will be able to make that process just a little bit easier. Focus on implementing them, create content that will help people, and they will respond accordingly. Good luck!