By Chris Richardson.

The modern marketplace continues to evolve as the time goes by. Everything’s changing quickly – the technology, the consumer’s mindsets, the trends – these are all factors that dictate how the marketplace functions. Moreover, the digital sphere is enormous compared to how it used to be 1 or 2 years ago; imagine what’s coming next!

Modern businesses are also adapting to the current conditions. Big brands pay very close attention to their online presence. Moreover, as websites are the primary forms of welcoming potential customers, every business is now trying to capture their prospects’ attention by offering a great user experience through their platforms.

Another variety comes from the fact that most brands are trying to differentiate themselves. Innovative marketing campaigns, new software and tools, and all sorts of offers are set on the table.

Backlinko is a great example of such a brand. Besides the fact that they’ve targeted almost every keyword that’s related to SEO, they have also managed to offer a nice user experience to their users. Quality content that’s backed up by trustworthy information makes Backlinko rank first on many keyword phrases and variations.

They could be considered the best on the market, and they surely made it big with the help of various digital tools. Nowadays, if you want to stay on track and keep up with the trends, you’ll have to leverage every tool and software that could potentially improve your website.

During today’s post, we’re going to take a quick look at few of the most impactful software that can help you become the biggest and the most qualitative reference in your niche.

1.   BuzzSumo

The first software that I believe to be critical for any website is BuzzSumo. This platform has successfully managed to create a precise algorithm for detecting trending content. And as content is an essential part of any business and website, focusing your efforts towards creating and delivering amazing content can be considered smart.

If you’re looking to overstep your competitors, you need to provide…better content. People are using the web in order to either solve their problems or fulfill their needs. If you’re delivering good content, you have good chances of developing a powerful community that engages constantly.

BuzzSumo helps you find content ideas, find and connect with niche influencers, and also offers you professional social media analysis tools. I’d say that this is a must if you’re pursuing greater goals with your website.

2.   Quick Sprout

If you want to take a look at what your competitors are doing, you should definitely give Quick Sprout a try. You just enter the URL that you want to analyze, and in a matter of seconds, the software gives you insightful details about that website’s performance. In addition, they have a social media tab that’s also useful if you want to see how popular they are.

This is truly helpful to any webmaster, as analytics have a huge role in the development of a professional brand. The best thing about this tool is that they’re offering suggestions on what changes you should make in order for your website to perform better. The data is provided after a careful market research has been performed.

3.   Google Keyword Planner

Even though it is the most basic SEO tool that’s been around for long, Google Keyword Planner is an essential help for any website out there. In a few words, the tool gives you plenty of useful features that help at identifying potential keywords and key phrases that you’ll later optimize for better rankings.

You get details such as monthly unique searches, cost-per-click average rate (in case you’re going for paid advertising), and different geo-targeted information regarding Google’s users’ search behavior.

Showing up on the first page of Google gives you authority and lots and lots of traffic over time. Neglecting SEO will most likely disadvantage you in your efforts of becoming the best resource within the niche.

4.   Canva

Your website needs to look good – always! That might represent a problem for some webmasters, as graphic designing might not be their forte. And because visual content is quite popular today, webmasters that ignore it will lose a lot of potential attention towards their brand.

Canva is the best image tool on the market, giving you the possibility to create professionally customized images for your website. You don’t have to possess any type of designing skills, as they offer an easy drag-n-drop tool to keep it easy.

Numerous special fonts, plenty of photo editing features, and lots and lots of free stock images…these, and much more! I’d say that Canva is a must if you’re looking to create a quality visual experience for your website users.


As already mentioned, content has a very important role for any business organization. Therefore, your content must be extremely valuable and on point. Moreover, it should be impeccable, which means no structure, grammar, and spelling mistakes. is a content writing service that puts professional writers at your disposal. You can use them for various tasks such as content planning, content creating, editing, and proofreading. Everything’s flexible with them, so you can communicate your specific requirements and you can continue from there.



Online business success never comes after swallowing a magic pill. It’s all about hard work, persistence, and innovation. I say innovation because every new tool that shows up in the marketplace is a potential goldmine for you. If it helps you bring automation to your platform, you’d be a fool not to leverage it.

By Chris Richardson.

Chris Richardson is a journalist, editor, and a blogger. He loves to write, learn new things, and meet new outgoing people. Chris is also fond of traveling, sports, and playing the guitar. Follow him on Facebook and Google+.