By Jasmeen Gagnon.
The success of your website highly depends on users visiting more than one page and a low bounce rate will definitely increase the probability of more conversions and sales. In this article, we’ll discuss some tips and tricks on how to reduce bounce rate of your website.
What is bounce rate?
Before explaining the term bounce rate, we should first understand what actually Google calls a bounce. Whenever a user closes your website after visiting only one page, a single request is sent to the Google Analytics to record that session. Bounce rate refers to the total number of these single page sessions divided by the total number of sessions. The success of your website (not a blog) highly depends on users visiting more than one page and a low bounce rate will definitely increase the probability of more conversions and sales. In this article, we’ll discuss some tips and tricks on how to reduce bounce rate of your website.
Designing Your Website
Google highly recommends and encourage businesses to use internal links on their website either in the form of texts or images. It doesn’t only help in creating a site architecture but also makes it easy for users to navigate and search the information they are looking for. Once users are satisfied with the layout of your website, they will probably be visiting more than one page resulting in low bounce rate. Adding relevant images, videos, GIFs or other rich media also plays an important factor in increasing the stay of a user on your website. Having said that, you will also need to optimize your page loading times. If you use very high resolution images, pages on your website might take more time to load. This will not only make your user unhappy but also increase the bounce rate of your website.
Following Google’s Guidelines
Content also plays an important role in making a user decide whether to stay on a website or not. Google wants you to write what the users want to read, it’s simple. Google always strives to enhance the experience of their users while they are searching on web and in doing so, wants us to write the content for them, not for the Google itself. So if your website’s content answers the questions of users, then the user will spend more time on site. You can use Adword’s Keyword Planner or SEM rush tool to find the relevant keywords for your business.
Resolve Referral Spam Issue with .htaccess File
Referral spam seems to be the biggest headache for website owners. It doesn’t only create fake traffic to your website that increases the bounce rate but can also negatively affect the performance of your website. There are several solutions to overcome this problem however, the most effective one is through adding a code in your .htaccess file. You probably need the help of a developer or a technical person to do so but once it’s done, you’ll be able to stop referral spamming to your website.
Do you want to know the global or country rank or any other traffic analysis of your website? Then you must check out similarweb.com. Just put your domain name and it will give you all the traffic analysis you want. It also gives you the option to compare the performance of your website with your competitors as well. All these analysis will definitely help you in making informed decisions for your business.
Create Relevant Backlinks
Getting links from other websites is the most effective SEO strategy along with onsite SEO, however, relevancy is the key factor that most of the SEO consultants sometimes ignore. Creating backlinks on car dealership websites for an online flower shop might increase the traffic on your website but this strategy will result in high bounce rate for your website. In order to increase your sales and leads, you should get backlinks from a relevant and trusted source.
Live Chat Solution
One of the most effective strategies to reduce the bounce rate is to integrate Live Chat on your website. People are no longer interested in waiting for phone calls, rather they want answers to their questions immediately on your website. The chat agent from a Live Chat company will not only answer visitor’s questions but will also direct them to relevant links from your website for more information. This will result in enhancing user experience on your website and get more meaningful leads for your business. This solution is ideal for those businesses as well who get a fair amount of traffic from their current clients, the live chat agents can answer questions on your behalf, saving your precious time and retaining your existing customers.
Crazy Egg is an amazing tool that can help you identify all the spots of your websites being clicked by the users, where they aren’t clicking, how many people scroll down your pages to read the information and much more. It’s also important that your website should not have any broken links (page that has an error) and regularly checking your website if there is any link not working using broken link check.
These little strategies if implemented, will definitely help you reducing bounce rate of your website and a gradual increase in your leads. Please don’t hesitate to ask any question in comments section.