Our final Toolkit Seminar for 2017  takes place on Tuesday 28th November and the subject is


Sound Advice


Paul Burke, radio writer and producer, will talk about the importance of writing to our industry across all channels, particularly in the digital age.  He’ll also demonstrate the significance of sound to both TV and radio commercials.  He’ll explain what makes a great radio ad, what makes a bad one and will play plenty of examples of each.


Paul Burke is the world’s most awarded radio writer and producer.  He has also published four best-selling novels.


Based in London, he has worked for practically every top agency in the UK, including AMV/BBDO, adam&eve/ddb, BBH, Y&R, Mother, JWT, WCRS and Saatchi & Saatchi.


This is a one-off chance to see, hear and ask questions of one of the best-known and most highly regarded creative people in the industry on a rare trip to the place he still likes to call “home”.



Date:              Tuesday 28th November 2017

Time:              08.15 – 10.00 am

Venue:           Core Media, 16 Sir John Rogerson’s Quay, Dublin 2

Cost:               €35 per person (plus booking fee)

To Book:     Click here


Paul’s biography can be viewed on our Eventbrite booking page here or on our website at


Association of Advertisers in Ireland

Denshaw House

120 – 121 Lower Baggot Street

Dublin D02 FD45

Tel. +353 01 6599457

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