on Tuesday 23rd January 2018 08.30 a.m. – 10.45 a.m.
at The National Gallery of Ireland, Merrion Square, Dublin 2
MOTY ’17 Winner Brian Higgins, Pieta House
Named as Marketer of the Year for 2017 the judges described Pieta House’s achievement as “one of the most compelling pieces of work” they have seen in Irish marketing in recent years. Pieta House contributed to a 20 per cent drop in suicide rates across Ireland. The HSE reported 399 suicides in Ireland last year, compared to 451 in 2015 and 554 in 2011. The numbers of people taking part in “Darkness Into Light” was up by 150 per cent to 180,000 people. This year, €4.5m was raised, which is a third of Pieta House’s annual funding.
During his presentation Brian will outline the approach Pieta House took to achieve these phenomenal and impactful results.
MOTY ‘17 Finalist Niall McGrath, Fulfil Nutrition
Niall will share the story behind Fulfil Nutrition’s dramatic rise to popularity and the marketing strategy that propelled the business to high visibility and product purchase.
After just a year and a half on the market, the confectionery is ranked 68th in the Checkout Top 100 brands. Over 15 million bars have been sold – most as a healthy impulse purchase. The brand is now in 16 export markets and was recently listing for its bars on both Aer Lingus and Ryanair flights.