By Rose Leadem

Here are some tips to help you boost your email marketing efforts.

From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful.

Related: 3 Email Marketing Tactics You Need Most

If you really want to get your email opened and read, one of the most important things is to send it at the best time. Depending on who your target market is will help you determine the right time to blast off your message.

For B2B emails aimed at entrepreneurs and workaholics (basically people who check their email all day), the weekend is the best time to send emails. Out of any other day of the week, Saturdays yield the highest open and click-through rates.

Related: 8 Ways to Improve Your Email Marketing Performance

If your market is more general and you’re reaching people who work nine-to-five and don’t check their email as often after work, your best bet is to send emails in the middle of the week on Tuesday, Wednesday or Thursday. Unlike entrepreneurs or workaholics, these people are less likely to check their emails on the weekend.

Check out Propeller’s infographic below to learn how you can boost your email marketing.

Image credit: Hero Images | Getty Images

By Rose Leadem

Rose Leadem is an online editorial assistant at Entrepreneur Media Inc. 

Sourced from Entrepreneur

Share

Leave a Reply

Be the First to Comment!

Notify of
avatar
wpDiscuz