By Kevin George  Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer needs to jump through a lot of hoops to win a loyal customer. To make matters worse, there are a million marketers globally striving to capture the attention…

By Rick Munarriz Snapchat’s parent company is moving into soft-scripted documentary shows featuring a YouTube star — a recipe that hasn’t worked for Google before. Snap Inc. (NYSE:SNAP) continues to go Hollywood. Snapchat’s parent company is dipping its feet into the soft-scripted docu-series niche, according to Variety. The move will expand its push into original programming to drive…

By Kurt Wagner Plus Messenger’s autoplay video ads, Pinterest’s shopping ambitions and more news from Cannes Lions. Greetings from Cannes Lions, the annual advertising boondoggle in the South of France where the ad industry gathers to wheel and deal, take advantage of lavish expense reports, and where drinking rosé is acceptable at any time of…

By Sarah Perez YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this morning a suite of tools that will allow brands and agencies to test ads, target specific audiences with customized versions…

By Katie Canales Glassdoor’s annual 100 Highest-Rated CEOs report reveals both Apple’s Tim Cook and Google’s Sundar Pichai dropped heavily in the rankings, which are determined by anonymous employee feedback. Cook, in particular ,dropped 43 spots from his place in last year’s report, distinguishing himself as the tech CEO with the biggest dip in rankings.…

By Shareen Pathak The influencer backlash has washed up on French shores. The early days of the Cannes Lions festival saw some strong words against so-called influencers and influencer marketing from top chief marketing officers. It began with Unilever CMO Keith Weed, who announced early Monday that the advertiser will not work with influencers who…

Magazines Ireland calls on the Irish Government to urge the European Commission to reach an agreement on VAT rates applied to printed and digital magazines. In its pre-budget submission, the association is calling on Minister for Finance, Paschal Donohue to support a zero VAT rate on magazines.  Ciaran Casey, Chairman, Magazines Ireland said “Magazines Ireland supports the…

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