By Ryan Stewart  We pitch over 5,000 reporters, journalists and bloggers each month for clients. Our data shows personalized emails have a 3x response and success rate. “Personalization” isn’t just getting a name. It’s finding the right person in the organization and matching it with the right email. I’m going to give you the process we…

By MediaStreet Staff Writers Millennials rely on social media influencers more than ever for fashion shopping ideas and inspiration, but say they trust them less. This is according to a Dealspotr survey of Millennial shoppers, conducted to better understand the shifting dynamics between consumers, lifestyle influencers and retailers in today’s digital economy. They say, “Perhaps…

By Susanna Gebauer A few years back when we founded our publishing platform exploreB2B I had my first contact with Twitter. And to be honest, I had no clue. I created my personal Twitter account for the single purpose of giving our new company account a first follower. I did not plan to use my personal…

Want more traction in your marketing efforts? Then think births, deaths, and marriage. Online social networking has revolutionised the way people communicate and interact with each other. This is despite all the annoying things that come with it (just think of all those articles complaining about the top ten most annoying habits on social media.)…

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