By Bill Wagner
My own little small-sample case study.
Blogging is big business, and Google thinks so, too. Rand Fishkin of Moz has a series of YouTube video I highly recommend to anyone interested in deep dive into the deeper recesses of SEO. Check out his Whiteboard Friday series HERE.
Ranking high on search results is vital for smaller business in need of exposure. Blogging is the best organic method of achieving those results if done correctly. Throwing words on a page isn’t the answer. Quality is, and that means writing good stuff that gets shared over and over again.
A good social media automation tool boosts this process nicely. I use eClincher. You should, too.
I don’t have an AdWords account or fancy metric aggregators, nor do I need them. Social media is a storytelling platform that takes time. I believe in the process and sticking to the grind. In the end, quality wins the right people and the right eyeballs. This proves my point if only to myself.
The Test And Results
Using a long-tail keyword, I found my grind quite fruitful. I searched “Bill Wagner Content Marketing” and found my blog posts ranking on page 1 of results.
I was beyond happy. I actually clapped and giggled like a little kid at my desk. Then, of course, the skeptic in me raised his hand with a valid question: Were these results simply a by-product of searching on my own Google account?
That’s a good point. Let’s test that.
The benefits of social media paid off once more as I reached out to my LinkedIn network and Facebook friends for help. I asked for screen shots of their front page with the same long-tail keyword. Below is a sample of results. You can see more of them on my LinkedIn profile.
Mobile searches yielded a few more paid results before my organic work showed up, but the data was clear. My blogging and automated sharing has paid off. A simple long-tail keyword is mine, all mine! (Cue the Dr. Evil laugh!)
Conclusions About The Process
Blogging works and this is proof. The secret sauce, the one thing you must do right now, the simple hack to make it all work? Time. That’s it. It takes time.
These posts were all written in June and July 2017. I shared them repeatedly over the last several weeks. The question you may be asking is how many clicks and reads does it take? Here are my Medium stats:
A big part of social media sharing is using the right platforms at the right times. LinkedIn and Google + are big parts of my strategy. Google + is very important for search because Google’s search algorithm prioritizes placement there.
The numbers speak for themselves. Obviously some of the stuff I wrote didn’t do as well as the rest. My personal favorite is Connecting With People Who Hate Your Shirt. Yet, my most popular post is about marketing buzzwords. There’s another one of those coming soon. Believe that.
My Beliefs Confirmed
I embrace the grind at my content marketing business Safe Strategies. Social media, blogging, graphics, videos, and all online content comes together to tell a multi-layered story that is your business.
This is just a tiny sample of how well-crafted content builds a great online presence. Let’s connect and chat about what you want out of social media and how Safe Strategies creates it. Increased engagement, better leads, and quality customer interactions are all things that happen when you invest time online.
By Bill Wagner
Umpire and referee turned writer and coder. I delete more than I publish. I laugh at my own jokes, too. Follow my company on Twitter @SafeStrategies