If you received All-Star status on LinkedIn, I hate to burst your balloon. But that lofty rating has very little to do with how successful you’ll be on LinkedIn. And because of all the recent and significant profile changes, you need to rethink many of the profile strategies that have worked in the past. Today, to have a truly extraordinary LinkedIn profile you must embrace these two important strategies:
- Capitalize on the LinkedIn search algorithm in order to come up higher in the search results.
- Provide a very clear description of what you do, who you help, and why you are better than your competition.
Each and every entry you make on your profile should be made with those two strategies in mind.
When I work with clients to create an extraordinary LinkedIn profile that gets results, I focus on the following features and techniques:
Include your most important keywords throughout your profile but especially in these three sections: Headline, Job Experience Titles, and Skills. This will significantly improve your placement in search results.
Make sure your Headline grabs your reader’s attention and encourages him/her to read more. Let them know right away that this an extraordinary Linkedin Profile.
First Job Experience Entry
With the new profile layout, your first Current Job Experience entry is completely visible and doesn’t require the reader to click. This is your opportunity to make sure the reader gets a full picture of what you can do, the types of clients or customers you serve, and what makes you better than your competitors. Only the job title and company name are visible for all other Job Experience entries.
There are 2,000 available characters for each Job Experience entry, and you can also add media. So don’t hesitate to “show and tell” the world why you’re the best at what you do.
Other Job Experience Entries
With the new profile layout, all the details of your other Job Experience entries are hidden, requiring the reader to click. Therefore, I highly recommend that you expand your Job Title entries. There is a 100-character limit, but that’s ample space to give the reader a preview of what specific things you did in each job.
As an added bonus, any words you add to your Job Experience titles seem to have increased weighting in the search algorithm, thereby helping you move up on the list while improving the clarity of your story.
Two recommendations are given a very prominent position on your new profile, so work hard on getting a couple that really highlight your strengths and differentiate you from your competitors.
Remember—this is the only part of your profile that other people contribute. Readers will appreciate hearing about you and the great work you do.
This one is simple—if you don’t have anything listed in your Accomplishments sections, it looks like you didn’t accomplish anything.
Subsections of the Accomplishments section include Honors and Awards, Test Scores, Publications, Projects, Certifications, Organizations, Languages, Courses, and Patents. Include any appropriate subsections and provide details that will inform readers of your unique and important accomplishments.
Add business-related contact information if you feel it’s important for readers to get ahold of you without sending you a LinkedIn connection request. I recommend you include contact information in the beginning of your Summary and in your current Job Experience entry.
Once you complete these specific steps, I’m confident you’ll stand out from the other players on the field. You may just earn a spot on the real all-star team—the team that gets all the new business, secures the perfect jobs, and creates the most effective relationships through an extraordinary LinkedIn Profile.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.