It’s tough to keep tabs on where flighty, transient young folks are hanging out online, but Instagram is not a bad place to start.
MarketingProfs has posted a helpful infographic that offers insight into how companies are reaching new audiences through Instagram Stories, a feature that “lets you share all the moments of your day.”
Marketing platform Klear analyzed how 149 brands are using Stories; here are some highlights of what the company found:
- Most brands (59 percent) use Instagram Stories as a vehicle to link to a shopping cart. Twenty-three percent linked to other social media platforms; 10 percent linked to blog posts.
- Thirty-six percent of Stories “promote a product or service.” Twenty-two percent offer an “inside look” at a company, 14 percent are reserved for “Influencer takeover” content, and 5 percent are of the “how-to” variety.
- The most active industries using Instagram Stories are fitness, fashion, retail, technology, airlines, automotive and travel.
- The most active brands on Instagram Stories include Kayak, Mercedes-Benz, McDonald’s, IBM, Columbia, Whole Foods and Lufthansa.
Social media platform popularity waxes and wanes, but Instagram remains hugely popular among teens and young adults. Perhaps your next campaign should include a Stories component.
Have a look through the rest of the infographic to see whether this feature is worth a whirl.