Lastminute.com wants other travel brands to build websites with its adtech sitting at the heart
Lastminute.com wants other travel brands to build websites with its adtech sitting at the heartBy Rebecca Stewart Over the last three years, Lastminute.com has scaled up its programmatic capabilities and found new sources of revenue in letting other advertisers plug into its adtech stack. Now, it wants other brands build their own microsites that will be powered by its adtech. The group’Read More

7 pivotal trends in content marketing for publishers
7 pivotal trends in content marketing for publishersBy WNIP The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies — has just released a comprehensive report on the Key Content Marketing Trends in 2018. This report was developed in consultation with the top executives from Read More

Social CRM: Top Three Business Benefits
Social CRM: Top Three Business BenefitsBy Emma James These days, it seems like an increasing number of people are using social media for one reason or another. Is your business taking the best advantage of social media to promote company products and services? No? Then, it’s time to take the best advantage of social media with the helRead More

Include The Right Instagram Hashtags For Your Brand Marketing
Include The Right Instagram Hashtags For Your Brand MarketingSourced from Business 2 Community Having a well-planned mobile marketing strategy is an important part of building your personal brand on social media. Leveraging hashtags to their fullest potential is also important for visibility and growth. Instagram is near the top of the networks today, which mRead More

You Can’t Treat Social Media as an Add-on or Afterthought
You Can’t Treat Social Media as an Add-on or AfterthoughtBy Brendan Gahan Here are three ways to help — not hurt — your brand on social media. Social media has become increasingly influential as a method to reach consumers, but the ad world hasn’t prioritized it accordingly. Today, seven out of 10 Americans use social media. Despite theRead More

Google Feed is a Tempting Feast for Marketers
Google Feed is a Tempting Feast for MarketersBy Ariella Brown  More personalization is in the cards with Google Feed Google has always dominated search, but it has not done so well with social as evidenced by the perceived failure of Google+. So, capitalizing on its strengths, it set up a feed for users that uploads items of interest based Read More

Native Video study on open web highlights consumer shift
Native Video study on open web highlights consumer shiftBy Dale Lovell he power of video advertising may be well documented, but as consumer behaviour changes amid familiarity with video browsing on mobile devices, marketers who think the rules of engagement for digital video have already been written – and that there is a one size fits all approacRead More

Amazon forced to respond to Echo privacy concerns after Alexa records intimate conversation
Amazon forced to respond to Echo privacy concerns after Alexa records intimate conversationBy Rebecca Stewart Amazon has been forced to issue a statement explaining a malfunction that caused Alexa to record a customer’s private conversation and send it to a contact. A woman in Portland, identified only as Danielle, told KIRO 7, a Washington state TV station, that her Echo had recordRead More

13 Digital Marketing Ebooks That Will Help You Achieve Your Online Marketing Goals
13 Digital Marketing Ebooks That Will Help You Achieve Your Online Marketing GoalsSourced from SHANE BARKER It pays to sharpen your skills. “An investment in knowledge pays the best interest.” – Benjamin Franklin. If you are in digital marketing space, learning tips and tactics from experts can make a lot of things simpler for you. A lot depends upon you and your understanRead More

Attracting Millennials And Gen Zs To Sales In A Digital Marketing World
Attracting Millennials And Gen Zs To Sales In A Digital Marketing WorldBy  Nicole Lee Over the last five to six years, I have sat in numerous interviews in which candidates very candidly announced that their real passion was in marketing, digital marketing or social media marketing. I am constantly asking myself, “How can I attract quality account executives when thRead More

Top 10 Social Media Sites for Business Promotion
Top 10 Social Media Sites for Business PromotionBy Vinod Mohite The advancement in the social media technology has opened broad avenues of digital marketing, for businesses both small and large. By learning the art of social media marketing, you can showcase your business to the world as a fast-growing business. The advancement in the social medRead More

Sir John Hegarty: Creativity is receding from the world of marketing and the obsession with data is to blame
Sir John Hegarty: Creativity is receding from the world of marketing and the obsession with data is to blameBy Sarah Vizard Brands have become risk-averse and ads are boring, says advertising guru Sir John Hegarty. If the industry wants to survive it has got to lose its obsession with data and go back to its roots. I’ve barely sat down in the office of Sir John Hegarty’s latest venture, startup incubaRead More

3 Ways Influencer Marketing Can Work For Any Brand
3 Ways Influencer Marketing Can Work For Any BrandBy Adrian Fisher Despite the fact that influencer marketing campaigns are a fairly new branding strategy, they are one of the fastest-growing sectors of digital marketing. A unique business model made possible by the prominence of social media, influencers partner with brands and recommend productsRead More

8 Strategies to Embrace the Future of Content Marketing
8 Strategies to Embrace the Future of Content MarketingBy Justin Lee 93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. And an estimated 50% of all content is going completely unused. Where did it all go wrong? Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website; furiously direct&helRead More

Generation Z is already moving away from Facebook, and 6 more industries could be next
Generation Z is already moving away from Facebook, and 6 more industries could be nextBy Rachel Premack We already know Facebook is losing among Generation Z, the generation after millennials that prefers Snapchat and Instagram. Marketing and retail experts pinpointed six other sectors and businesses that are likely to struggle once these teens come of age. “Generally, membersRead More

The Most Influential Designers of All Time
The Most Influential Designers of All TimeSourced from and By Complex From the logos that litter our social media feeds to the buildings we pass by every day on our way to work, design infiltrates our lives, even when we don’t realize it. And when we do start to pay attention, it’s impossible not to wonder who’s behind the shapes, colRead More

Be a Bad Writer to Be a Great Writer
Be a Bad Writer to Be a Great WriterBy Stefanie Flaxman Summer is quickly arriving here in the Northern Hemisphere, and when the seasons change, I reevaluate my habits and goals. What should I stop doing (aka, What’s not working?) What could I optimize? What would I like to add to my routine? You probably see where I’m going with Read More

Ad Blocker Ghostery Celebrates GDPR Day by Revealing Hundreds of User Email Addresses
Ad Blocker Ghostery Celebrates GDPR Day by Revealing Hundreds of User Email AddressesBy AJ Dellinger Ad-blocking tool Ghostery suffered from a pretty impressive, self-inflicted screwup Friday when the privacy-minded company accidentally CCed hundreds of its users in an email, revealing their addresses to all recipients. Fittingly, the inadvertent data exposure came in the form of aRead More

Google to strengthen AdWords intelligence with Feefo partnership
Google to strengthen AdWords intelligence with Feefo partnershipBy John McCarthy Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. Feefo, which works with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment analysis tech to discover relevant Read More

6 Solutions When Spam Filters Hurt Your Email Open Rates
6 Solutions When Spam Filters Hurt Your Email Open RatesBy Chris Pentago  I recently had a discussion with a friend that does lead generation and email marketing for pet supply companies. He admitted that his job has gotten tougher over the past few years, but it isn’t because of problems in the industry itself. If anything, demand for pet supplies iRead More

Making the Case for Video Content Marketing – 5 Reasons to Get Visual!
Making the Case for Video Content Marketing – 5 Reasons to Get Visual!By Moss Clement Are you leveraging video content marketing to scale your digital marketing business? Are you interested in learning powerful tips you can apply today to improve your video marketing campaign and grow your business? If you answered yes to the above questions, then please, make sure Read More

Brave’s AI blocks ads better than today’s browser plug-ins, company says
Brave’s AI blocks ads better than today’s browser plug-ins, company saysBy Stephen Shankland Perhaps computers will replace the humans who spot ads. Brave has developed AI technology called AdGraph that outperforms conventional ad-blocking technology, the browser startup said Friday. “We can train supervised machine learning models to automatically block ads and tRead More

Good Email Design Really Does Make a Difference
Good Email Design Really Does Make a DifferenceBy Christina Crawley. Email is as important as ever. While it’s not part of the latest generation of shiny digital marketing tools, it is still very much one of the most effective. Ahead of any social media handle, the email inbox remains the most coveted digital possession, being checked and refrRead More

We are all trapped in the “Feed”
We are all trapped in the “Feed”By Om Malik Every afternoon, during lunch, I open up YouTube, and I find myself marveling at the sheer dumbness of its recommendations. Despite having all this viewing data of mine, world’s second most popular search engine is dumb as a brick. It shows me propaganda channels from two ends of the Read More

It’s Time For Agencies To Leverage The Power Of Voice
It’s Time For Agencies To Leverage The Power Of VoiceBy Taylor Bennett Imagine landing on a brand’s website and, instead of scrolling through pages of content digging for information, you have the ability to ask it anything you want to know. The site responds with audible answers or text, takes you where you want to go and provides a 100% interactivRead More

7 tips to develop your employees as brand ambassadors
7 tips to develop your employees as brand ambassadorsBy Michael Brenner Your employees are often your company’s best storytellers. The question is: What kinds of stories do they have that are worth telling? Here are tips and strategies you can use to motivate your staffers to be positively vocal about your brand: 1. Start small with the stars you alRead More

Why The Guardian believes its app can convert avid readers into paying subscribers
Why The Guardian believes its app can convert avid readers into paying subscribersBy Ian Burrell The Guardian is developing a two-tier digital model aimed at driving thousands of its most avid readers who currently do not pay for its journalism towards an enhanced and increasingly distinct service for which they will pay a monthly fee. The strategy, set out to The Drum by Caspar Read More

4 Top Small Business Dashboards That Will Help You Succeed
4 Top Small Business Dashboards That Will Help You SucceedBy Lilach Bullock As an SME, you need all the help you can get. The resources available to you are never enough, and time is limited, so you need to be able to make the most out of each of your resources. In this post, I’m going to share four top small business dashboards that will…Read More

The designer’s guide to using images more effectively
The designer’s guide to using images more effectivelyBy Nick Carson Get more from imagery in your design work with our essential advice, covering graphic design, web design, apps and more… Images are an integral part of the design process, and when it comes to selecting them and using them in a project, it’s important to make the right choRead More

Every Business Has an Origin Story: A Lesson in Branding
Every Business Has an Origin Story: A Lesson in BrandingBy Michael Ventura “We’ve lost our way.” I’ve heard this from clients countless times. And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’sRead More