Paying Online Community Members to Write Product Reviews Backfires Badly
Paying Online Community Members to Write Product Reviews Backfires BadlyJust let people do their thing, you’ll have more success. Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor, and e-commerceRead More

What Can Modern Marketers Learn From Advertisers of the Past?
What Can Modern Marketers Learn From Advertisers of the Past?By  Andrew Medal. I was chatting with a marketing friend the other day, and he was telling me how much he loves watching Mad Men, not just for the entertainment value, but to see how advertisers used to conduct business and the creative process Don Draper and his team used to go through for each&heRead More

What consulting firms have to solve to win at advertising
What consulting firms have to solve to win at advertisingBy Seb Joseph Consultancies may want to replace agencies at the head of the advertiser’s table, but industrywide fears of that happening anytime soon are overhyped. The bosses of the big four holding groups all downplayed the threat of consulting firms as they tried to explain a tough quarter of Read More

Hyundai deconstructs luxury ads in ‘Feel the Feeling’ parody series
Hyundai deconstructs luxury ads in ‘Feel the Feeling’ parody seriesBy John McCarthy     Hyundai is leveraging humour to promote its latest high-performance line, the N Class. In doing so it subverts the self-importance of luxury brands. R/GA handled strategy and creative for the ‘Feel the Feeling’ series. Across four videos entitled ‘Hairdryer’, Read More

A Big Smile May Not be Effective in Online Marketing Ads
A Big Smile May Not be Effective in Online Marketing AdsBe careful with the size of your smile. By MediaStreet Staff Writers A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer’s competence and warmth, which can lead to different rRead More

‘It can be good to have a big stick’: Thanks to Google, ads.txt is taking off
‘It can be good to have a big stick’: Thanks to Google, ads.txt is taking offBy Ross Benes After a slow start out of the gate, adoption of ads.txt is taking off with some help from Google. Only 13 percent of the 10,000 most popular domains that sell digital ads adopted ads.txt in the 100 days following its release by the Interactive Advertising Bureau Tech Lab in May. But beRead More

Instantly Be More Persuasive With These 12 Tips
Instantly Be More Persuasive With These 12 TipsBy Dustin Mathews Command, convince and convert the audience the next time you speak. What if I told you that there is a strategy for increasing your conversions while actually doing less work? Would you be interested in knowing? It isn’t a new whiz-bang internet strategy, but rather one thatRead More

The 5 Best Cost-Effective Marketing Campaigns for Tight Budgets
The 5 Best Cost-Effective Marketing Campaigns for Tight BudgetsBy Jordan Scheltgen. Creativity and work ethic can go a long way when it comes to marketing against the big players in your industry. These campaigns will help you outpunch your weight class without breaking the bank. In a business climate where big brands are able to outspend small businesses on aRead More

We are More Obsessed with Messaging Than ever Before
We are More Obsessed with Messaging Than ever BeforeA new study shows that we are messaging more than ever. By MediaStreet Staff Writers To recognise the upcoming 25th anniversary of the first SMS text message ever sent, Facebook Messenger commissioned a study exploring how the art of the conversation has evolved around the world. The research showsRead More

Development Tutorial for iPhone X
Development Tutorial for iPhone XBy Audrey Tam Everyone’s excited about the iPhone X, the “iPhone that is entirely screen” — and what a screen! Plus Face ID, TrueDepth selfie/animoji camera, 12-megapixel wide-angle and telephoto rear cameras, A11 Bionic neural engine chip, and wireless charging. But the amazing new screenRead More

This app is like Shazam for fonts
This app is like Shazam for fontsBy Inés Casserly WhatTheFont is a Shazam for fonts — a designer’s dream. The app is a mobile version of the website previously developed by MyFonts, and recognizes any font you point at with your camera, including a variation of similar fonts to go with it. It also lets you buy the fonts you fiRead More

Marketing to millennials: Should brands spend money?
Marketing to millennials: Should brands spend money?By Shawn Lim As social media increasingly becomes the tool of choice for millennials, is it sensible for brands and marketers to base their marketing strategy around user-generated content on these platforms and not invest any money into their strategy? According to Rohit Sharma, founder and chief eRead More

Millennial Chinese Become The Biggest Group of Online Shoppers for Luxury Brands
Millennial Chinese Become The Biggest Group of Online Shoppers for Luxury BrandsBy Nicole Buckler Singles Day, held in China, is a day where Chinese shoppers go mental, buying themselves all sorts of nice stuff. This is all in aid of cheering themselves up while living the single life. The day is now the biggest day for e-commerce sales in the world. The celebration for SinglesRead More

WPP dismissive of Deloitte and Accenture’s ‘creative’ aspirations
WPP dismissive of Deloitte and Accenture’s ‘creative’ aspirationsBy Stephen Lepitak The world’s largest agency group, WPP, has dismissed the apparent threat from consultancies such as Accenture and Deloitte which have begun to acquire creative shops to grow into the advertising and design sectors to service their clients. While releasing its latest financiaRead More

A Winning Brand Requires Telling a Never-Ending Story About Your Business
A Winning Brand Requires Telling a Never-Ending Story About Your BusinessBy Charles Franklin By now, most of us realize the importance of branding for a business. It helps current and prospective customers identify your product or service. Branding also helps establish your business’ presence in a crowded world. Few books explore the “why” behind this logic, howeveRead More

Technology and music ​will merge under one roof at ​Dublin Tech ​Summit ​2018
Technology and music ​will merge under one roof at ​Dublin Tech ​Summit ​2018Dublin Tech Summit have forged an exciting partnership with beatvyne to bring the first ever Music x Tech Experience to Ireland highlighting new technologies in a changing global music industry.  The​ ​exciting​ ​addition​ ​to​ ​DTS18​ ​will​ ​be​ ​a​ ​gathering​ Read More

How to Avoid the Biggest Digital Marketing Mistakes
How to Avoid the Biggest Digital Marketing MistakesMistakes are part of digital marketing. What’s important, however, is making sure you’re avoiding preventable mistakes that could kill your campaign. When it comes to digital marketing, mistakes are all but guaranteed to happen. After all, marketing your company is very much a process of trial aRead More

The Rise of Native Programmatic Advertising
The Rise of Native Programmatic AdvertisingBy Ashley Yenick, This year, native advertising is beginning to grow at a rapid rate against programmatic by 36%. Although non-social native advertising slides in at the biggest segment of digital advertising at 58%, native advertising isn’t far behind. What makes native programmatic advertising sRead More

The winners and losers of the EU’s new ePrivacy law
The winners and losers of the EU’s new ePrivacy lawBy Jessica Davies The European Union’s new ePrivacy regulation is becoming a nightmare for the digital media and advertising industries. It’s easy to confuse the ePrivacy regulation with the General Data Protection Regulation, a broader law addressing consumer data privacy that has dominated theRead More

Watch the banned Tom Hardy TV ad for Sky Mobile here
Watch the banned Tom Hardy TV ad for Sky Mobile hereBy Sean Keach      A Sky Mobile advertisement featuring actor Tom Hardy has been dubbed as ‘misleading’ by the UK’s Advertising Standards Authority (ASA). Update: The original video appears to have been swiftly removed from YouTube after this article was published, but we’ve replaced it Read More

Want Your Band to be Famous? Then Get Your Music on Video Games
Want Your Band to be Famous? Then Get Your Music on Video GamesThere’s a whole genre of music that has grown inside the world of gaming. Many now-famous bands got their mainstream breakthrough thanks to this process. So if you have a band, you need to read this. By Nicole Buckler The symbiotic relationship between music and video games is now so established tRead More

Could the generation lost to the art of branding building be saved by the oldest medium in the world?
Could the generation lost to the art of branding building be saved by the oldest medium in the world?By Guy Phillipson For a medium that commands over 50% of total UK ad spend, online advertising is but a babe in the firmament of media. At the age of just 22 – despite its many well-documented growing pains – digital media has become by far the biggest line item on marketers’ media plans, largRead More

Twitter Pledges To Be ‘Dramatically’ More Transparent With Political Advertising
Twitter Pledges To Be ‘Dramatically’ More Transparent With Political AdvertisingBy Jack Sommers It comes amid fears of Russian influence on elections over social media. Twitter has announced it will be “dramatically” more transparent about the political adverts you see on your feed, amid fears Russia sought to influence the 2016 election with adverts on social media From nRead More

3 Branding Goals I Know You Can Accomplish This Year
3 Branding Goals I Know You Can Accomplish This YearBy Jeff Shuford. Developing a robust brand is essential in today’s highly connected, cutting-edge digital landscape. Just ask the celebrities that lose millions of dollars in endorsement money due to adverse press or damaging allegations only minutes after the unfavorable news breaks. A year aRead More

We are at “Peak Micro-Influencer” When a Hotel Company Hires a Bad Grandma to Attract New Customers
We are at “Peak Micro-Influencer” When a Hotel Company Hires a Bad Grandma to Attract New CustomersAn Insta-grandma called “Baddie Winkle” says she has been stealing your man since 1928. By Nicole Buckler Hotels.com have got together with a bad-ass granny who calls herself “Baddie Winkle” to encourage people to go travelling (staying in their hotels, of course). Using the hashtag #BadAssBRead More

Why Samsung doesn’t beat Apple where it matters
Why Samsung doesn’t beat Apple where it mattersBy Guy Hirsch. Samsung’s competition with Apple is on premium phone ($400+) market share, and Apple is crushing Samsung in this market. Other market share metrics don’t really matter all that much because of the simple fact that, according to Counterpoint , Apple dominated the global profit sRead More

The Future Of Ad Agencies Might Not Be Advertising At All
The Future Of Ad Agencies Might Not Be Advertising At AllBy Jeff Beer To call R/GA an ad agency is a bit misleading. Sure, it’s created award-winning ad work for brands like Nike, Beats and Samsung, but over the years the company has also branched out to include a venture practice, business consultancy, design and more. In an industry that’s quickly aRead More

How Coca-Cola got Americans to drink diet soda again
How Coca-Cola got Americans to drink diet soda againBy Abha Bhattarai After a summer makeover, sales of Coke Zero — now called Coke Zero Sugar — are on the rise again. Coca-Cola revamped the popular diet soda in August with sleeker packaging, a new name and an “improved” recipe. And although the ingredient list, which includes aspartame and cRead More

As Facebook Live video dreams fade, publishers look again to Twitter
As Facebook Live video dreams fade, publishers look again to TwitterBy Lucia Moses Some publishers have been disappointed with Facebook Live video, but they are hopeful as Twitter embraces the format. Twitter has been getting into live video in a big way. It’s already live streamed events and announced a streaming video service with Bloomberg Media, in addition toRead More

Amazon Key takes deliveries to new level: Inside your home
Amazon Key takes deliveries to new level: Inside your homeBy Ben Fox Rubin The new in-home service will roll out to 37 US metro areas next month and eventually allow you to let in a dog walker or house cleaner. Amazon wants to get even closer to its customers. The world’s largest e-commerce company on Wednesday revealed a new shipping service that leRead More