Report: Instagram is teens’ top platform, but most still flock to Snapchat
Report: Instagram is teens’ top platform, but most still flock to SnapchatBy Beki Winchel  Younger consumers are turning to Instagram more than ever before—but Snapchat hasn’t yet lost the competition for users. A recent survey by Piper Jaffray, titled “Taking Stock with Teens,” reports that 85 percent of teenagers use Instagram at least once per month—edging oRead More

Can In-Store Experiences Turn the Fortunes of Our Department Stores?
Can In-Store Experiences Turn the Fortunes of Our Department Stores?Sourced from BusinessNewsWales Rising costs, overheads and rates, in line with the growth and convenience of online shopping has presented the traditional bricks and mortar retailer with some very real and serious challenges, as we’ve recently seen with the high-profile woes at Debenhams and HouseRead More

“Nanoinfluencers” Are Nothing New – It’s Just Word of Mouth on Steroids
“Nanoinfluencers” Are Nothing New – It’s Just Word of Mouth on SteroidsBy Joe McCarthy     With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followersRead More

5 Ways Startups Can Drive Massive Organic Growth
5 Ways Startups Can Drive Massive Organic GrowthBy Sujan Patel t can feel like a David and Goliath scenario. As a startup, you may be tempted to look at the established giants in your niche and believe you have no chance of beating them. They have the reputation, reach, and budget to acquire and retain customers. But if the biblical allegory teacRead More

How Facebook’s News Feed algorithms impact non-profit publishers: Shorenstein’s new report
How Facebook’s News Feed algorithms impact non-profit publishers: Shorenstein’s new reportBy Rande Price The Facebook’s News Feed, introduced in 2006, was once a strong source of traffic for many publishers. News organization utilized the intermediary platform to grow their audiences. The social sharing of news also altered the direct-to-consumer paradigm. Earlier this year, Facebook Read More

The Role of Video in Content Marketing
The Role of Video in Content MarketingBy Ana Gotter     When you think of the term “content marketing,” what pops into your head? If you’re like most people, you likely think of blog posts. Maybe some ebooks or extended guides. If you’re also like most people, you likely won’t think “video”– but you should. While viRead More

24+ Sites to Find Free Images You Would Actually Use for Your Marketing
24+ Sites to Find Free Images You Would Actually Use for Your MarketingBy Courtney Seiter Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. Our social media management tool incorporates image posting becauRead More

How to Make Your LinkedIn Company Page Stand Out
How to Make Your LinkedIn Company Page Stand OutBy Vlad Calus Want to create a stronger presence for your company on LinkedIn? Wondering how others are using company pages to support their business goals? In this article, you’ll discover how 10 prominent businesses are making the most of LinkedIn and 4 key components of an engaged LinkedIn comRead More

Star power boosts Scottish Government campaign launch
Star power boosts Scottish Government campaign launchBy Jonathan Owen Hollywood actor Michael Sheen is backing a bold new campaign by the Scottish Government positioning credit unions as an ethical alternative to banks, with the slogan ‘People, not profit’. In a film for the campaign, launched this month, the star says that credit unions &Read More

Influencer Marketing Tips Going Into 2019
Influencer Marketing Tips Going Into 2019Sourced from onalytica Recently we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies anRead More

14 Tools And Tactics For Monitoring And Understanding Your Website Traffic
14 Tools And Tactics For Monitoring And Understanding Your Website TrafficSourced from Forbes With so many companies relying on their websites to make sales and engage customers, it’s critical to understand how many people are visiting your site and what they’re doing once they get there. Monitoring your web traffic and page views can give you an idea of whaRead More

Why Is Social Media Important For Businesses?
Why Is Social Media Important For Businesses?By  Megan Mosley     Social media is short attention span marketing. It fits well with the attention span of today’s people… In fact, if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Though social media feeds can be busy, you still need Read More

3 Social Media Tools to Jumpstart Your Influencer Marketing
3 Social Media Tools to Jumpstart Your Influencer MarketingBy Ann Smarty Are you interested in working with influential social media personalities? Not sure where to start? In this article, you’ll find three tools to help you manage influencer relationships and campaigns. #1: Partner With Legitimate Influencers Using HYPR One of the biggest risk factors Read More

Researchers claim to have permanently neutralized ad-blocking’s most promising weapons
Researchers claim to have permanently neutralized ad-blocking’s most promising weaponsSourced from boingboing Last year, Princeton researchers revealed a powerful new ad-blocking technique: perceptual ad-blocking uses a machine-learning model trained on images of pages with the ads identified to make predictions about which page elements are ads to block and which parts are not. HoweRead More

‘This sends a message to premium brands’: What Apple’s partnership with Amazon means
‘This sends a message to premium brands’: What Apple’s partnership with Amazon meansBy Hilary Milnes Even Apple sometimes needs to concede. Apple will start selling a selection of its products directly on Amazon’s site ahead of the holiday season. Amazon announced Friday that in the coming weeks, customers in the U.S., U.K., France, Germany, Italy, Spain, Japan and India will staRead More

Press Titles Across Europe Mobilise for a Publishers’ Right to Boost Professional Journalism
Press Titles Across Europe Mobilise for a Publishers’ Right to Boost Professional JournalismMagazines Ireland together with its colleagues at EMMA and ENPA welcome the mobilisation of newspapers and magazines across Europe in the context of the ongoing EU copyright reform which would grant press publishers an exclusive right. This week, publishers across Belgium, Poland and Slovakia have pRead More

5 Tips to Make Your Marketing Automation Less Robotic
5 Tips to Make Your Marketing Automation Less RoboticBy Richard Agu If you’re like most people, then you probably hate when you receive communication that’s clearly automated. This is even more frustrating when automated content isn’t informative, or doesn’t apply to you at all. To be clear, marketing automation is a great thing for businessesRead More

From Push To Pull And Back Again: Integrated Marketing In The Digital Age
From Push To Pull And Back Again: Integrated Marketing In The Digital AgeBy Tripp Donnelly Ten years ago, I walked through REQ’s first-ever strategy deck with our team. The presentation outlined the dynamic between push and pull marketing tactics. The role of search engines not only in marketing but in our everyday lives had already begun to intensify, creating unprecRead More

How Much Digital Advertising Is Too Much?
How Much Digital Advertising Is Too Much?By Greg Sobiech It’s been almost two years since Marc Pritchard, Chief Brand Officer of Procter & Gamble, told the digital advertising industry to clean up its act. The e, currently the world’s second largest CPG company, was tired of what he perceived as massive waste in the digital advertiRead More

Three Ways To Understand And Apply Social Media Insights To Your Business
Three Ways To Understand And Apply Social Media Insights To Your BusinessBy Daniel Zhao The internet has impacted the way most, if not all, industries have evolved. Keeping up with industry trends and available platforms is a job in and of itself. In particular, social media is shaping the way many companies engage with customers and drive sales. In the education industRead More

21 ways to keep your writing sharp
21 ways to keep your writing sharpBy Heidi Cohen Every writer has days when he or she sits down to write and the words just don’t flow. You write one sentence and check how many words you added in the hope it will miraculously be sufficient. The problem writers have is when their hearts aren’t in the writing, it shows. (Read More

18 Marketing Principles You Need To Strictly Follow For Success.
18 Marketing Principles You Need To Strictly Follow For Success.Sourced from Beyond Execute e’ve been doing marketing from almost a decade now and frankly speaking our journey wasn’t easy. Believe me it wasn’t all success. Beginning months was really tough, and we failed a lot. But we keep experimenting and figured out we were making same mistakes over andRead More

How Being Uncomfortable Can Be Your Best Creative Weapon
How Being Uncomfortable Can Be Your Best Creative WeaponSourced from jemebuyan.com Would it shock you if I told you that we’re ignoring our greatest creative resource every single day–even stifling it? What would you think if I told you that creative resource had nothing to do with what you do every day of your life? For the sake of this article, letRead More

How The Most Successful People Keep Track Of Their Best Ideas
How The Most Successful People Keep Track Of Their Best IdeasSourced from jemebuyan.com Being an ideas machine is one thing; giving your ideas the chance to be rediscovered and flourish is another. Because let’s face it: Ideas are merely forgotten thoughts if they’re not recorded, organized, managed, and implemented. How many times have you heard of a nRead More

The future of media in driverless cars depends on who owns the data
The future of media in driverless cars depends on who owns the dataBy Sara Fischer The media and advertising industries are anxiously awaiting driverless cars because they’ll create more opportunities for people to view media content and advertising. The bigger picture: With a finite amount of time in a day, the media industry is doing whatever it can to capRead More

Researchers claim to have permanently neutralized ad-blocking’s most promising weapons
Researchers claim to have permanently neutralized ad-blocking’s most promising weaponsSourced from boingboing Last year, Princeton researchers revealed a powerful new ad-blocking technique: perceptual ad-blocking uses a machine-learning model trained on images of pages with the ads identified to make predictions about which page elements are ads to block and which parts are not. HoweRead More

65% Of Consumers Want Personal Responses To Their Review
65% Of Consumers Want Personal Responses To Their ReviewBy Laurie Sullivan Customer reviews have become a major part of how consumers buy products — specifically high-dollar products that might have a manufacturer’s defect. Helpful reviews not only appear on the merchant’s website, but also on Yelp, YouTube and in a variety of forums. For exampRead More

What Is Wrong With Current Advertising Systems And How Blockchain Can Help
What Is Wrong With Current Advertising Systems And How Blockchain Can HelpBy  David Petersson Every day, ads overrun us in our online journey. While this is necessary to keep many free services we constantly use in business, they are also heavily misaligned. We ignore most of the ads we see, find them intrusive, irrelevant and wasting our bandwidth. For the same reason, Read More

Unleash Human Expertise with Pervasive Data Intelligence
Unleash Human Expertise with Pervasive Data IntelligenceBy Chris Twogood Ironically, while the Internet pervades our lives and sends a continual stream of information into an expanding digital, cloud-based, and data-driven world, the ability to make sense of this data is far from pervasive. In a previous post, I discussed how a recent global survey showeRead More

Twitter cracks down again on millions of suspicious followers
Twitter cracks down again on millions of suspicious followersBy Taruka Srivastav Twitter has substracted millions of suspicious followers again after first removing them in July this year. As a result of the company’s crackdown on fake users, singer Katy Perry lost about 861,000 followers, according to social measurement firm Social Blade and Twitter’Read More