Top 4 Drivers Of Advertising Industry Over Next 5 Years
Top 4 Drivers Of Advertising Industry Over Next 5 YearsBy Dave Morgan I spent an amazing morning today at Media Kitchen’s annual Venture Capital Conference in New York City listening to leaders in media, investing and banking talk about “new TV”:  the merging of broadcast TV, social video and everything in between. This is the 11th year that MediRead More

Adblock Plus creates feature to stop Facebook tracking you across the web
Adblock Plus creates feature to stop Facebook tracking you across the webBy Emily Tan Spurred by the recent outrage over the misuse of Facebook’s data by Cambridge Analytica, Adblock Plus has introduced a feature that lets users disable social media buttons. These ‘like’ buttons allow Facebook to track users’ browsing behaviour beyond its walled Read More

3 Strategies to Reinvent Your Marketing and PR Playbook
3 Strategies to Reinvent Your Marketing and PR PlaybookBy Lou Casale Spark new interest in your brand among new and current customers. Technology has forever changed the way we learn about new brands and interact with our favorites. With smartphones always at our fingertips, we are constantly being bombarded with information, and brands are battling itRead More

4 Tips to Define your Executive Brand in 2018
4 Tips to Define your Executive Brand in 2018By Beata Staszkow  Personal executive branding continues to evolve. What was in vogue in 2016 is becoming outmoded in 2018. Executive branding has become a lot more personal to you and the reputation are you are trying to project. Gone are stuffy formalities. This post explores personal branding iRead More

Are your infographics staying true to your branding?
Are your infographics staying true to your branding?By Ted Kitterman An infographic can be a powerful tool for branded content. Strong visuals and compact information are the currency of the internet, and these data-rich diagrams can help your organization assert itself as an industry leader and primary source for consumers looking to learn more. HowRead More

Facebook’s Problems Cause Some Instagram Problems
Facebook’s Problems Cause Some Instagram ProblemsBy Rich Duprey A heavy-handed approach to the latest privacy breach may damage its fast-growing social media platform. As Facebook (NASDAQ:FB) reels from its latest privacy scandal, and global government regulators investigate the possibility that it violated privacy laws by allowing personal user dRead More

The Cambridge Analytica data breach also harvested some people’s private Facebook messages
The Cambridge Analytica data breach also harvested some people’s private Facebook messagesBy Alexandra Ma Aleksandr Kogan, the academic who harvested the Facebook data improperly obtained by Cambridge Analytica, also had access to some users’ private messages. He collected private messages sent from and received by “a small number” of people who downloaded his app, ThiRead More

Plastic fantastic: should brands rethink their response to the packaging witch hunt?
Plastic fantastic: should brands rethink their response to the packaging witch hunt?By Katie Deighton Consumer outcry surrounding the global overuse of plastics has caused multitudes of FMCG, retail and food companies to rapidly readdresses their packaging strategies. But is the drastic jettisoning of PET plastic really the best route for brands to take? If David Attenborough is thRead More

The Stressful Email Marketing Tactic That Will Not Die
The Stressful Email Marketing Tactic That Will Not DieBy Eliza Brooke Glossier, Reformation, and Seamless have all tapped into it, for better or worse. Another day, another complaint I feel compelled to lodge against brands in a public forum. Brands feed us, and they clothe us. And yet they betray our trust! Again and again we are forced to reckon withRead More

Everything you need to know about the hidden ways Facebook ads target you
Everything you need to know about the hidden ways Facebook ads target youBy Dan Ming Facebook executives often talk about their mission as “bringing the world closer together.” With more than 2 billion users, it’s true that the platform does connect people. But one thing CEO Mark Zuckerberg’s congressional testimony highlighted is that simply connecting people isRead More

Fake Disruption: 3 Companies That Claimed to Change the Game — But Didn’t.
Fake Disruption: 3 Companies That Claimed to Change the Game — But Didn’t.By Jayson DeMers We need to all agree on what a ‘disrupter’ is. The more accurately we can describe business concepts, the better we’ll understand our own markets and ideas. For a while, “disruption” was a powerful word, first used to indicate a company that demonstrated innovaRead More

4 Reasons Why Companies are Choosing CRM Over Traditional Marketing tools
4 Reasons Why Companies are Choosing CRM Over Traditional Marketing toolsBy Limesh Parekh CRM offers the perfect tools for accurately collecting, managing and analysing consumer behaviour data to help in creating impactful marketing strategies Marketing has been an essential part of business growth and, for decades, businesses have thrived on the age old traditional markRead More

GDPR – The Email Marketing Red Herring
GDPR – The Email Marketing Red HerringBy Mike Parry  Have I got your attention? I’m going to say something else controversial, GDPR is not about email marketing! GDPR doesn’t cover email and the ICO doesn’t care how many times you email your data, once in the morning and once in the afternoon, once a day, once a week or once in Read More

The New Age Of Digital Advertising
The New Age Of Digital AdvertisingBy Rob Kurfehs As of late, headlines have been trending in the advertising world that would make any Luddite proud. P&G recently made the claim that reducing its “digital” ad spending by $200 million actually resulted in greater reach. And Unilever, having steadily reduced its digital ad speRead More

How to Find Your Brand’s Social Media Voice & Tone
How to Find Your Brand’s Social Media Voice & ToneBy: Matt Solar More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. HeRead More

Email Marketing Essentials for every small business
Email Marketing Essentials for every small businessSourced from MARKETBL Email marketing provides the most direct line of communication to your target market. Your email database is full of potential and current customers as well as possible future customers; or at least it should be, especially in light of GDPR. This database should then essentiallRead More

6 Ways to Exceed Your Content Marketing Clients’ Expectations
6 Ways to Exceed Your Content Marketing Clients’ ExpectationsBy Will Blunt Are you providing tangible and consistent value to your content marketing clients? Unfortunately, most agencies aren’t. They are good at selling the benefits of content and mapping out a strategy, but when it comes to execution their attention waivers. They’re either getting distrRead More

Asos lauds effect of Instagram Stories as it reduces marketing spend
Asos lauds effect of Instagram Stories as it reduces marketing spendBy Jennifer Faull Asos has singled out the performance of Instagram Stories in its marketing mix, saying the number of people viewing its content on the platform has almost doubled in just six months. The online retailer today (11 April) reported stellar sales for the six months to 28 February, notiRead More

Google Keeps a Record of Your Entire Search History—Here’s How to Delete It in 4 Easy Steps
Google Keeps a Record of Your Entire Search History—Here’s How to Delete It in 4 Easy StepsBy Alix Langone This content originally appeared on Money.  YouTube. Panera. Facebook. Equifax. Every week, it seems, there’s a new hack to worry about. This ever-expanding list has many people realizing their personal information is less secure than they thought. Consumers are looking for ways tRead More

How does Google earn money? | As simple as that.
How does Google earn money? | As simple as that.By George Fotiadis We use Google products every day, may that be Google Maps, YouTube, Gmail, Android or simply Google Search. We have come to a point where it is actually really hard not to use at least one of these services even if we try and companies built to prove the opposite have failed miseRead More

Podcast: Facebook or Google Re-Targeting Ads?
Podcast: Facebook or Google Re-Targeting Ads?By Scott Ayres   Full Episode Details: Which is Better: Facebook or Google Re-Targeting Ads? Can Google Display Network convert website visitors into customers better than Facebook? This is something we really wanted try out and test in the Social Media Lab. Our Hypothesis: In This Episode: WhaRead More

Vogue Magazine ‘May Become Illegal In Ireland’ Under New Alcohol Laws
Vogue Magazine ‘May Become Illegal In Ireland’ Under New Alcohol LawsSourced from Checkout Magazine & Retail Intelligence The sale of foreign magazines like Vogue, GQ and Grazia may become illegal in Ireland under new alcohol laws. According to the European Commission, legislation means that at present a magazine distributed all over Europe that contains advertiRead More

Google loses ‘right to be forgotten’ case, opens door for more requests to have unflattering search results delisted
Google loses ‘right to be forgotten’ case, opens door for more requests to have unflattering search results delistedBy Jason Hahn If you screw up in a way that gets any sort of media attention, chances are you won’t like what you see when you run a query for your name on Google. And those unflattering search results could have far-reaching implications for your livelihood. Two businessmen in the UK didnRead More

4 ways to maintain communication credibility
4 ways to maintain communication credibilityBy Robby Brumberg Writers know how easy it is to lose credibility. A single typo, misattribution, white lie or poorly executed joke can damage your reputation. Unfortunately, communicators carry this burden for the companies and clients they work for. A gaffe gone wild can produce cascading consequeRead More

A journalist dissects a lousy pitch and a good one
A journalist dissects a lousy pitch and a good oneBy Lou Hoffman The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Worse, many PR folks don’t take the time to understand the targeted publication, nor do they think through the type of story that’s going to resonatRead More

Millennials, Here’s How You Can Use Social Media In Times Of Crisis
Millennials, Here’s How You Can Use Social Media In Times Of CrisisBy Andrew Arnold Millennials are often criticized for their over-reliance on social media. They often prefer online health advice to doctor’s visits; plan their vacation based on the destination’s “instagram-worthiness” and cite social media as their main news source. However, when it comeRead More

3 Tips to Increase the Quality of Your Leads (That Most Businesses Don’t Know About)
3 Tips to Increase the Quality of Your Leads (That Most Businesses Don’t Know About)By Marco Cirillo  Are you generating leads for your business? Are they high quality leads that have the potential to turn into customers? If your answers are yes and no, then you are not alone, 61% of b2b marketers said generating quality lead is their number one challenge. For most businesses, geRead More

Closing the deal with in-store customers
Closing the deal with in-store customersBy Davor Sutija After brands spend big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help. One of the most fundamental goals a brand marketer has is to lead consumers to the point of sRead More

How blockchain is disrupting loyalty
How blockchain is disrupting loyaltyBy Charlotte Rogers The loyalty market is ripe for disruption, according to a number of brands who believe blockchain is the answer to building trust and improving customer experience in the long term. There has been much discussion about the rise of cryptocurrency and the potential of blockchain wRead More

How the Customer Experience is Powering the Fastest Growing Brands
How the Customer Experience is Powering the Fastest Growing BrandsSourced from KISSMETRICS When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Consumers want more than an email newsletter—they want easy tracking and personalization. They want more than a product—they want community. Read More