Why social media platforms need to lose the deadweight of fake users and engagement
Why social media platforms need to lose the deadweight of fake users and engagementBy YUVAL BEN-ITZHAK Using machine learning to weed out fakery on social media is just the beginning; a lot more needs to be done before influencer marketing on these platforms can live up to its potential – argues Socialbakers’ Yuval Ben-Itzhak Ever since social media became a critical compoRead More

Learn How To Measure The ROI Of Your Social Media Campaign
Learn How To Measure The ROI Of Your Social Media CampaignBy Jason Houck What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has been an ongoing discussion among marketing teams surrounding whetherRead More

Buyer Intent and Predictive Analytics – Unified Through Data Science
Buyer Intent and Predictive Analytics – Unified Through Data ScienceBy Kevin Blackwell     When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Practitioners would choose an available stream of web hits, then determine which accounts’ traffic indicated a propensity for interest in a category of product or serviceRead More

10 Ways to Update Your Small Business for 2019
10 Ways to Update Your Small Business for 2019By Annie Pilon You don’t need to wait for a new year to update your business’s processes. But when the calendar changes, it serves as a good reminder to evaluate some of the tech and platforms you use so you can modernize your business and become even more effective. Here, members of the onlineRead More

How Intent Data Reveals the Anatomy of an AI Buyer
How Intent Data Reveals the Anatomy of an AI BuyerBy Michael Lock     Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Consider today’s most talked about technology – AI and Machine Learning. If you were interested in deploying this technology in your organization, how would yRead More

SEO tips, tools, and how to’s: Best of 2018
SEO tips, tools, and how to’s: Best of 2018Sourced from sritutorials It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO. From how to’s to tips to tools, these were some of our&hellipRead More

The 3 Types of Communication You Need to Maintain Your Business
The 3 Types of Communication You Need to Maintain Your BusinessBy Michelle Van Slyke Start by communicating with yourself. In a society that is constantly connected — via email, phone, tablet — you’d think we’d all have perfected our communication skills. But the fact is, we tend to make things much more complicated than they need to beRead More

2019 productivity gut check – don’t let metrics squeeze your value
2019 productivity gut check – don’t let metrics squeeze your valueBy Jon Reed Holiday season is an unwanted necessary view of what we got done in last year – and what we didn’t. The modern productivity problem boils down to this: How many transformative projects did we actually complete last year? I’m guessing few people like the answer to that question. I cRead More

Email marketing trends to expect in 2019
Email marketing trends to expect in 2019By Kyle Henderick This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs. Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the eRead More

How To Handle Every Graphic Design Challenge With Ease Using These Tips
How To Handle Every Graphic Design Challenge With Ease Using These TipsSourced from Skuirel Someone has said, “A picture speaks a thousand words”. This fact was never more true for anyone else, but for graphic designers. Graphic design is a process of communicating with your target customer using tools like typography, photography and illustration. Common uses of gRead More

The Enormous Power of AI and Chatbots for …
The Enormous Power of AI and Chatbots for …By Alice Berg The bots are here and they here to stay. See, despite the chatbot phenomenon has gained ground only a few years ago, it has since become a full-on revolution worthy of the attention. In fact, by 2024, the bot market size is expected to exceed $1.34 billion. And as you ponder on…Read More

3 Tips To Create A Mission That Will Drive Growth
3 Tips To Create A Mission That Will Drive GrowthBy  Kara Goldin Last year, just over a third of small businesses grew their revenue. That gives you an idea of how hard it is to scale a startup. One mistake many entrepreneurs make is to think that growth is simply about increasing sales. True expansion demands more than just a great product or idRead More

5 ways data and text analytics improve customer retention
5 ways data and text analytics improve customer retentionBy  Agi Marx Customer retention strategies fuelled by data ultimately influence how your team will approach customers — it’s proven to drive profit. In fact, “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over coRead More

Data Analytics Most Instrumental in Enhancing Customer Experience and Lowering Risk for Organizations
Data Analytics Most Instrumental in Enhancing Customer Experience and Lowering Risk for OrganizationsSourced from BW CI World Innovating new business models and maximizing revenue and profits are the next set of priorities for data analytics Infosys published a global research on data analytics from the Infosys Knowledge Institute. The survey titled, ‘Endless possibilities with data: Navigate froRead More

How to narrowly focus your marketing for greatest impact
How to narrowly focus your marketing for greatest impactBy Christine Alemany Juggling all the latest communication channels can end up flatlining your marketing efforts. Brand marketers are finding it increasingly challenging to meet rising customer communication expectations. According to Invesp, 95 percent of marketers say they understand the value of Read More

In-Feed Native Ads: Measuring Native Advertising
In-Feed Native Ads: Measuring Native AdvertisingBy Julien Verdier As published by our co-founder, “Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive.” The advertisement is in-feed and is relevant to the content on thRead More

YouTube Officially Rolls Out YouTube Stories
YouTube Officially Rolls Out YouTube StoriesBy Grace Duffy Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of YouTube Stories to more creators. Our specialRead More

Meeting the intelligent data management needs of 2019
Meeting the intelligent data management needs of 2019By Mark Bowen Dave Russell, Vice President for Product Strategy at Veeam, outlines five intelligent data management needs CIOs need to know about in 2019. The world of today has changed drastically due to data. Every process, whether an external client interaction or internal employee task, leaves aRead More

7 Content Marketing Tasks to Automate Right Now
7 Content Marketing Tasks to Automate Right NowBy Aaron Agius Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meRead More

How to Build a Facebook Ad Funnel
How to Build a Facebook Ad FunnelBy Juupiner Do you want more conversions from your Facebook ads? Wondering how funnels can help? To explore how you can build Facebook ad funnels that improve conversions, I interview Susan Wenograd. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from SociaRead More

A new trove of internal Facebook emails is a stark reminder: You are Facebook’s product
A new trove of internal Facebook emails is a stark reminder: You are Facebook’s productBy Kurt Wagner Facebook’s business is built on collecting and capitalizing on peoples’ personal information. Your personal data has always been the key to Facebook’s business — and Facebook executives, including CEO Mark Zuckerberg, have used access to that personal data to strengthen strateRead More

How One Can Run an Online Startup?
How One Can Run an Online Startup?By Nikhil Kale and Satyam Shastri Once you start a business, consistency is all you need for it runs for a long time, be consistent with your marketing, constantly provide the items you intend to sell. The world we live in is changing and this particular change can be seen in every aspect of our&helRead More

Twitter Marketing: Creative Ways to Connect With Your Audience
Twitter Marketing: Creative Ways to Connect With Your AudienceBy Michael Stelzner Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. More About This Show The Social Media Marketing podcast iRead More

5 Bad Habits Marketers Should Drop in 2019
5 Bad Habits Marketers Should Drop in 2019By Albizu Garcia Habits are hard to break – especially the bad ones. In marketing, bad habits manifest in a number of different ways, but five of them, in particular, can cost hours of productivity, not to mention lost opportunities, if they become part of the pattern of a marketer’s daily Read More

33 New Content Marketing Statistics You Need for Your 2019 Strategy
33 New Content Marketing Statistics You Need for Your 2019 StrategyBy Ramona Sukhraj Recently, I found myself looking at a movie poster thinking, “what weird content” and was quickly taken aback. Not because the poster was that appalling, but because I referred to it as “content.” A great marketer and friend of mine once wrote, “everything the light toucRead More

Entrepreneur ‘comes clean’ about struggles, triumphs of becoming one’s own boss
Entrepreneur ‘comes clean’ about struggles, triumphs of becoming one’s own bossBy Carissa Villacorta, It was 2012 when Rechelle Balanzat decided to give entrepreneurship another try with Juliette, an invitation-only mobile app offering premium dry cleaning and laundry services. She had tried putting up business before with a social media marketing company that did not quite taRead More

How to Use Social Media to Get Millennials to Buy From You
How to Use Social Media to Get Millennials to Buy From YouBy Gabriel Shaoolian By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — and millennials are historically a driving force in the evRead More

Internal Facebook emails reveal execs discussed charging and cutting deals with companies for access to user data
Internal Facebook emails reveal execs discussed charging and cutting deals with companies for access to user dataBy Jake Kanter Facebook emails reviewed by The Wall Street Journal show executives discussing charging and cutting deals with companies to allow them access to Facebook user data. The emails offer insight into Facebook’s efforts to monetize its vast trove of user data, highlighting how FacebooRead More

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertisingBy Tim Peterson This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles into a legitimate channel for advertisers and publishers, there are some myths to be dispelled around “connected TV,” the cRead More

Payless becomes Palessi to prove point in new advertising campaign
Payless becomes Palessi to prove point in new advertising campaignBy Natalie Dreier Payless? More like PayMORE, as the discount shoe store turns the tables on people who just want to shop by name only. Payless commandeered a former Arani store in Santa Monica, California, and filled it with its normal slate of shoes. They normally cost between $20 and $40 at commoRead More