20 Years of SEO: A Brief History of Search Engine Optimization
20 Years of SEO: A Brief History of Search Engine OptimizationSearch engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the world’s most popular search engine co-founded by Larry Page and Sergey Brin. Although it could be argued that SEO and all things search engine marketing began wiRead More

Public Relations – A Marketing Tool to Success
Public Relations – A Marketing Tool to SuccessBy Wendell Enright When we are a well-known company or when we are just starting up, we hear a lot about public relations. It is important to understand why hiring PR agencies is important and how PR services act as a catalyst for the growth and the success of a company. PR firms are so…Read More

What Facebook’s News Feed changes mean for brands, publishers
What Facebook’s News Feed changes mean for brands, publishersBy Emily Tan. Facebook’s decision to re-prioritize its News Feed to favour “social interactions” over other forms of content may please its users, but will be challenging for brands. In a post last night, Facebook announced that it would be introducing changes to its news feed algoRead More

Could Social Media Be The Ultimate Customer Service Channel?
Could Social Media Be The Ultimate Customer Service Channel?Could social media be realising its true calling as the ultimate customer service channel? By MediaStreet Staff Writers According to a new study released today, overall satisfaction is highest when customers ask questions or make requests via social media. The study was conducted by J.D. Power, survRead More

Google Researchers Knew About Chip Security Flaw Since June 2017
Google Researchers Knew About Chip Security Flaw Since June 2017By Laurie Sullivan Imagine how much revenue ad networks, publishers, retailers and search engines would have lost if Google released the information about the chip flaw prior to the 2017 holidays. This week Intel, Google, Microsoft, Apple and others revealed that potentially every type of device witRead More

‘Alexa, sell me something!’ Amazon may explore digital advertising in 2018
‘Alexa, sell me something!’ Amazon may explore digital advertising in 2018By Mark Austin Negotiation with several household product sellers indicate that Amazon may be bringing paid advertising to Echo devices, possibly as soon as this year. According to CNBC, insiders have revealed that negotiations between companies like Proctor & Gamble and Clorox include discussioRead More

If You Want To Be Influential, Follow These Steps To Build A Lasting Personal Brand
If You Want To Be Influential, Follow These Steps To Build A Lasting Personal BrandBy Jay Kim Sometimes our lives turn on a dime when we least expect it. For Leonard Kim, managing partner of the personal branding accelerator InfluenceTree, a broken ankle was the unlikely spark that ignited sweeping changes in his life. “I was walking home, drunk like there was no tomorrow, whenRead More

Advertising Influences Millennials to Buy More Often Than Baby Boomers
Advertising Influences Millennials to Buy More Often Than Baby BoomersMillennials are more likely than older generations to try a new brand or product after seeing or hearing an advertisement. And who says advertising doesn’t work! It totally, totally does. By MediaStreet Staff Writers Millennials are more likely to make purchases after seeing or hearing advertiRead More

3 Online Marketing Turn Offs You Want to Avoid
3 Online Marketing Turn Offs You Want to AvoidBy Choncé Maddox  If you are a content marketer, your top priority should be reaching your audience and resonating with them. Research shows that only 28 percent of content marketers use mature tactics that don’t annoy visitors and drive a wedge between the business and the consumer. That meansRead More

4 tips for creating the perfect online web presence
4 tips for creating the perfect online web presenceBy Jane Burnett A 2017 CareerBuilder survey found that 70% of companies take to social media to check out job candidates before bringing them on board. That being said, here’s what to keep in mind when interacting online and building your web presence. Don’t post anything inappropriate The lastRead More

20 Wise Thoughts by Typography Master Erik Spiekermann
20 Wise Thoughts by Typography Master Erik SpiekermannBy Erik Spiekermann. Good design is often based on a careful mix of tradition and innovation. And revolutionary inventions are solidly based on the findings by previous generations of professionals. So, whatever a domain of creative work you have chosen as your job, it’s important to sometimes sRead More

What We Can Learn from a YouTube Influencer Goddess
What We Can Learn from a YouTube Influencer GoddessThis is how you do it. Watch and learn, people. By Nicole Buckler How do you make yourself a global sensation without having to get the approval of media chiefs of any industry or sit on every casting couch going? You do it yourself. And if you do it well, fans will come. Self-made beauty…Read More

7 Online Marketing Trends That Dominated 2017
7 Online Marketing Trends That Dominated 2017By Jayson DeMers Your success in online marketing depends, in part, on your ability to keep up with the latest trends and news. Capitalizing on fads, while somewhat gimmicky, has paid off for thousands of brands, and being able to shift with the changing tides of consumer expectations and behaviorsRead More

Why writing style matters for social and content marketing
Why writing style matters for social and content marketingBy Mark Traphagen When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. I entered marketing as a career relatively late in life. While I rue not having discovered thiRead More

6 ways ad agencies can thrive in an AI-first world
6 ways ad agencies can thrive in an AI-first worldBy Frederick Vallaeys Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. ArtRead More

Virtual Reality Games Just Went to Holodeck Level
Virtual Reality Games Just Went to Holodeck LevelThe future is now, old man. By Nicole Buckler The future of media is insane. Take for example, virtual reality. When the first commercially-available headsets hit the market, what’s the first thing we all did? We tried them with VR porn, because we are all randy animals at heart. And that was coolRead More

The Impact of 17 Factors on Google Search Rank
The Impact of 17 Factors on Google Search RankBy  Ayaz Nanji Direct website traffic is the factor that most influences how well pages rank on Google’s search engine result pages (SERPs), according to recent research from SEM Rush. The annual report was based on an analysis of 600,000 keywords with a range of search volumes. The researcheRead More

Practical Tips For Integrating Video Into Your Marketing
Practical Tips For Integrating Video Into Your MarketingBy Mandy Pennington It’s a beautiful thing when you find a marketing strategy that people want more of. Every day, we’re shown thousands of advertising messages, most of which we’re blind to. But believe it or not, 43% of people want to see more video content from marketers – a key statRead More

Google Page Layout Algorithm: Everything You Need to Know
Google Page Layout Algorithm: Everything You Need to KnowBy Anna Crowe There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. One of my favorites (after the unsolved mystery of Fred) involves the 2012 Google algorithm update on page layout and the above-the-fold movement. Like the JCPenney link building scandal, there arRead More

Don’t Use Cute Kids While Advertising Your Charity – Your Campaign Will Backfire
Don’t Use Cute Kids While Advertising Your Charity – Your Campaign Will BackfireIf you are selling clothes, use all the cute kids you want. But if you are advertising a charity, you need a different kind of kid. By MediaStreet Staff Writers When it comes to asking a stranger for help, being young, pretty, and the opposite sex greatly improve your odds. But when it comes to&hellRead More

Trust: The PR Theme Of 2018
Trust: The PR Theme Of 2018By Beth Monaghan The PR theme of 2018 will be informed by the tumult of 2017, the year we unearthed all the dirt and eroded all the trust. Where to begin? While Facebook was testifying in Congressional hearings about how a company with Kremlin ties spent $100,000 in ads during the 2016 presidential Read More

Benefits of Public Relation in Various Industries
Benefits of Public Relation in Various IndustriesBy Ricky Evans The public relation plays a vital role in the healthcare industry.   The medical firm mainly maintains the public relation to explain the treatments and other services to the patient. The healthcare industry can wish to stay ahead for the public relation. Today, many industries use Read More

How to add podcast power to your communication arsenal
How to add podcast power to your communication arsenalBy Robby Brumberg. What does it take to achieve podcast glory? As with all other communication formats, the glory’s in the story, but getting an effective work-related podcast off the ground requires more than scintillating content. To start, you’ll need equipment. You’ll also need a plan. TheRead More

What Drives and Destroys Brand Loyalty?
What Drives and Destroys Brand Loyalty?It’s pretty much what you think, with a few surprises. By MediaStreet Staff Writers A new study shows that too many unsolicited emails and sales calls will significantly damage brand loyalty. Well it does in the IT industry anyway. While this study was conducted within the IT sales arena, wisdom fRead More

Do Logos Matter Anymore?
Do Logos Matter Anymore?By Jonathan Salem Baskin A recent study asked people to draw logos of well-known brands from memory. Most of them failed, but does it matter? The study, which prompted drawings that ranged from nutty my-four-year-old-did-it, to the occasional picture perfect rendering, was conducted by signs.com, wRead More

Simple Tips for Explaining SEO to Your Client or Boss [Infographic]
Simple Tips for Explaining SEO to Your Client or Boss [Infographic]By Matt Cayless Search engine optimization can seem like an alien concept to those unfamiliar with it, and one of the biggest struggles for marketers tasked with adopting search engine marketing is explaining the concept to a boss or client who is brand new to SEO. There’s no doubt that SEO iRead More

3 Sales Strategies That Are Fuelling Your Churn Rate
3 Sales Strategies That Are Fuelling Your Churn RateBy Mark Dacanay  Customer churn is not something that happens overnight. It’s often the product of false expectations brought about by poor business strategies. High customer churn indicates a mismatch between the expectations set pre-sale and the actual experience of customers. This is why trueRead More

Track your Brand’s Twitter Buzz with a new Alert App
Track your Brand’s Twitter Buzz with a new Alert AppAnd it’s free! Everyone’s favourite price! By MediaStreet Staff Writers A free email service alerts you about your brand (or your competitor’s brand) activity across the internet. This includes results from Twitter, making it an essential tool for any communications professional. Talkwalker, aRead More

Four simple tips to make boring copy more exciting
Four simple tips to make boring copy more excitingBy Nikki Gilliland Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple – these brands sell luxury products with such slick and alluring design that they almost sell themselves. But what if your product is far less appealing? For brands that sell everRead More

Personalization Continues to Provide Uplift in Conversion Rates for Online and Offline Channels
Personalization Continues to Provide Uplift in Conversion Rates for Online and Offline ChannelsSourced from marketing charts. In-house marketers continue to see the most bang for their personalization buck in the area of search engine marketing, but those implementing personalization in offline channels are reporting more success this year. That’s according to the latest annual Conversion RRead More