Dropbox Gives Life Outside The Box A Try
Dropbox Gives Life Outside The Box A TryBy Mark Wilson Silicon Valley’s most subdued brand gets shaken up–literally. One of the most muted, blue and white brands in tech is getting a bold makeover. Dropbox wants to shift its reputation as a tool for productivity to a tool for creativity–and to get there, it’s debuting a new brand Read More

The Influential Executive’s Guide to Email Marketing
The Influential Executive’s Guide to Email MarketingBy Josh Steimle Even as social media floods our devices with new methods of communication, email is here to stay. Statista projects 244.5 million email users in the U.S. by the end of this year, with an additional 10 million users by 2020. To business owners, these figures represent a huge potentiaRead More

The Small Ways You’re Already Building Your Personal Brand
The Small Ways You’re Already Building Your Personal BrandBy Judith Ohikuare For many people, every share on social media (a tweet, status update, Snap, Boomerang) feels like an extension of one’s personal brand. Even the act of setting a profile to private is an expression of that brand. If you’re concerned about how to best develop whatever Read More

The Project Management Tool You’ve Probably Never Heard Of
The Project Management Tool You’ve Probably Never Heard OfBy Leslie Brokaw Branding, a process used by marketers, can also be used internally to build excitement for projects. Branding. Usually only marketing teams think about brand building and how to create an atmosphere around a product or service. But that’s shortsighted. The branding process is oneRead More

The Why and How of Brand Advocacy
The Why and How of Brand AdvocacyBy Simon Mainwaring Today’s consumers want brands to do more than offer quality products and services. People are looking to support companies that take a stand for social causes and create a positive impact in the world. What’s more, trust in government is low and faith in religion is decreasinRead More

23 Marketing Automation Tools You Need to Use
23 Marketing Automation Tools You Need to UseSourced from Neil Patel Marketing is important to your business. Just call me Captain Obvious. But as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest tips and trends. And that’s wasting your pRead More

AAI November Toolkit Seminar
AAI November Toolkit SeminarOur final Toolkit Seminar for 2017  takes place on Tuesday 28th November and the subject is   Sound Advice   Paul Burke, radio writer and producer, will talk about the importance of writing to our industry across all channels, particularly in the digital age.  He’ll also demonstrate the signifRead More

Post Ideas for People New to Business Blogging
Post Ideas for People New to Business BloggingBy Cheri Lucas Rowlands We recently shared quick ways to refresh your business website without a blog. For those of you who do maintain a blog for your business or brand, don’t worry — we have tips for you, too! Here are a few ideas you can use and reshape to fit your needs. Use prompts…Read More

Content Marketing, Blogging, And SEO
Content Marketing, Blogging, And SEOBy Bill Wagner My own little small-sample case study. Blogging is big business, and Google thinks so, too. Rand Fishkin of Moz has a series of YouTube video I highly recommend to anyone interested in deep dive into the deeper recesses of SEO. Check out his Whiteboard Friday series HERE. Ranking higRead More

Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report
Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry ReportBy Tiffani Allen Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. BusiRead More

5 ways to generate leads quickly
5 ways to generate leads quicklyBy Lilach Bullock. So, you’re looking to generate new leads and you’d like them generated yesterday? Well you’ve come to the right place. If you’re eager to generate leads ASAP, you’ll find five practical suggestions in this guide plus plenty of tips to optimise your campaign and maximiseRead More

7 Google AdWords Management Tips To Maximize Conversions
7 Google AdWords Management Tips To Maximize ConversionsBy John Lincoln. There are plenty of Google AdWords management best-practices that you can follow to maximize, and maybe even double, your conversions. Fortunately for you, many of your competitors aren’t following those best-practices. You can gain a decent amount of market share by just doiRead More

Web Expert: 5 Skills Every Business Blogger Should Master
Web Expert: 5 Skills Every Business Blogger Should MasterBy Dixie Somers Blogging as a marketing strategy for your business takes several different abilities to be successful. While those skills may vary based on your niche, industry, or branding, here are the core skills that will improve your blog marketing. 1. Social Media Social media marketing is aboRead More

Ask your marketing team these 12 questions
Ask your marketing team these 12 questionsBy Madison Sanders. Marketing has changed dramatically in the last decade. The way marketing overlaps with and complements PR and other communication efforts has changed as well, which calls for increased clarity and collaboration from all sides. It’s crucial to understand what your marketing teamRead More

How To Stop Boring Hiring Managers With Your Resume
How To Stop Boring Hiring Managers With Your ResumeBy Anish Majumdar. “My resume reads like I’ve been a passive spectator in my own career, not a player. What am I doing wrong?” Initiative counts for a lot. Nobody wants to hire someone who’ll need to be poked and prodded to execute the basics. They want people who can see, and contribute, inRead More

Why B2B Marketers Need To Implement Marketing Automation?
Why B2B Marketers Need To Implement Marketing Automation?By Amberlynn Adam. If you have ever been part of a marketing team of a corporate, you will know how hectic the work can be. Along with focusing on industry needs, the marketers are also supposed to concentrate on day-to-day tasks which are generally repetitive in nature. Imagine spending your time Read More

What you need to know in advertising today
What you need to know in advertising todayBy Tanya Dua. Dove is the latest marketer to find itself in hot water after it ran what many saw as a racist ad on Facebook last week. While Unilever, which owns the Dove brand, is hardly the first to find itself embroiled in a public-relations crisis this year, experts say it’s likely toRead More

Stepping into the Future: Five Key Trends
Stepping into the Future: Five Key TrendsBy Rick Welday, President, AT&T AdWorks. Over the last 20 years, the media landscape has rapidly evolved to meet the ever-changing demands of consumers and technology innovation. This has resulted in new opportunities for the advertising industry. It has also contributed to the great complexity Read More

One in Four Mobile Apps Are Abandoned After a Single Use
One in Four Mobile Apps Are Abandoned After a Single UseBy Ina Fried. User retention fell sharply in China, in particular. While smartphone owners continue to download mobile apps at healthy rates, they are increasingly likely to drop them — often after a single use. According to Localytics, roughly a quarter of apps were abandoned, an increase from 20Read More

7 marketing strategies behind Donald Trump’s success
7 marketing strategies behind Donald Trump’s successBy Mantas Malukas Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost all the odds, catapulted to the most powerful job in the world, thanks in large part to his exceptional ability to market his brand and himself. 1. There’s no such thiRead More

Here come the brands: Burger King, Durex and others jump on Twitter’s 280-character limit news
Here come the brands: Burger King, Durex and others jump on Twitter’s 280-character limit newsBy Tanya Dua. You may love or hate the idea of a 280-character limit on Twitter, but you can’t escape it. That’s because advertisers won’t let you. Twitter announced Tuesday that for the first time in its 11-year history, it will lift the 140-character limit for tweets — letRead More

Google lets you report ads that know ‘too much’ about you, but there’s a creepy catch
Google lets you report ads that know ‘too much’ about you, but there’s a creepy catchBy Aatif Sulleyman The company uses people’s feedback to improve the accuracy of its targeting. Google has started letting people report adverts that know “too much” about them. The company delivers personalised display ads that are targeted at individual users, based on a number of factors. TRead More

Amazon’s new Echo is smaller and costs $99
Amazon’s new Echo is smaller and costs $99By Casey Newton. Amazon introduced a second-generation version of the Echo today with a dedicated bass tweeter and a modified, shorter design. The new device looks to be about half the size of the original Echo, is cloth-covered, and goes on sale today for $99. The company is also selling a three-paRead More

The FT warns advertisers after discovering high levels of domain spoofing
The FT warns advertisers after discovering high levels of domain spoofingBy Jessica Davies. The Financial Times has investigated the scale of domain spoofing occurring against its site, and has been shocked by the results. The publisher has found display ads against inventory masquerading as FT.com on 10 separate ad exchanges and video ads on 15 exchanges, even though tRead More

Don’t fall for this Netflix phishing scam
Don’t fall for this Netflix phishing scamBy Monica Chin Today’s big phishing scam: Netflix accounts. In the past 24 hours, customers have been receiving emails purporting to be from Netflix soliciting their account information. WGN reports the scam emails inform users their accounts have been disabled, and it recommends they update tRead More

Instagram rolls out comment-control, puts onus on user to filter trolls
Instagram rolls out comment-control, puts onus on user to filter trollsBy Sara Ashley O’Brien. Can social media platforms be tamed? Well, Instagram is trying to rein in the trolls in its corner of the internet The Facebook-owned photo sharing app introduced a comment-control tool this week in a bid to grapple with harassment on its platform and curb online vitrioRead More

What you need to know in advertising today
What you need to know in advertising todayBy Mike Shields In 2016, Samsung was blowing up — quite literally. The phone maker was battling its biggest ever brand crisis, after defective Galaxy Note 7 smartphones began exploding around the world. A battery malfunction was threatening to permanently damage both its business and its reputaRead More

What’s the future of social media marketing?
What’s the future of social media marketing?By Liz Papagni. f you’re still focused on Facebook, Twitter and LinkedIn, don’t worry—these titanic platforms aren’t going anywhere. If you’ve noticed waning engagement, however, it might be time to adjust your efforts. Here are three social media trends that are poised for huge growth in Read More

5 keys to successful branding
5 keys to successful brandingBy Laura Meoli. Whether you’re clueless about media production, or the next Martin Scorsese, there are endless ways to get your name out there. Modern businesses realize that success means changing with the times, and adapting your brand to current technology. I’m not talking about changing yourRead More

Don’t Get Too Fancy in Your Marketing — Authenticity Always Wins
Don’t Get Too Fancy in Your Marketing — Authenticity Always WinsBy Chris Savage. Focus less on the product and more on the company and the people who work there. When building a messaging strategy, the first question young startups typically asks themselves is, What do my customers want? In the digital-first world that we live in today, consumers value authentRead More