Activating B2B influencers across earned, owned, shared & paid media
Activating B2B influencers across earned, owned, shared & paid mediaBy Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviorRead More

Less Is More: Why Small Creative Teams Are Often Stronger
Less Is More: Why Small Creative Teams Are Often StrongerBy Amy Balliett Your business doesn’t have to get bigger to get better. Some entrepreneurs live and die by the principle that bigger is always better. The idea is that the bigger a company gets, the more successful it inevitably is. But when you’re managing a creative agency, expanding tRead More

How Instagram Is Transforming Into A Fully Fledged Sales Channel For Ecommerce
How Instagram Is Transforming Into A Fully Fledged Sales Channel For EcommerceBy Valerie Lavskaya The popularity of Instagram is rapidly growing day by day. According to the Statista 2018 report, this is the 6th most popular social media network in the world with the leading interaction rates. Recently, Instagram reported that they have more than 500+ million worldwide profiRead More

4 Ways Social Media Can Boost Your Lead Generation
4 Ways Social Media Can Boost Your Lead GenerationBy Lora Kellogg As any franchise leader knows, developing and expanding your brand isn’t easy. Traditional methods of franchise development, such as working with franchise brokers and using public relations, can be successful. But they’re much more effective when paired with newer methodRead More

How to organize your keyword lists
How to organize your keyword listsBy Ann Smarty Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with keyword research, be it competitive analysis, traffic growth, content planning, or PPC stRead More

Instagram Leads as a Global Platform for Influencer Marketing
Instagram Leads as a Global Platform for Influencer MarketingBy Jasmine Enberg But not in every country, and China has its own players Influencer marketing is a powerful tactic that targets consumers where they already spend much of their time: social media. Globally speaking, Instagram is the primary platform for many influencer-brand campaigns, but it’Read More

5 things that can influence affiliate marketing
5 things that can influence affiliate marketingBy Maria Jones Affiliate marketing is an online market where advertisers or merchants pay the individuals or companies who do the task of promoting the services and products on the basis of their performance. It is fundamentally a profession of referring the products to clients by utilization of efRead More

What 10 Social Media Professionals Say Should Be Your Top Priority Right Now
What 10 Social Media Professionals Say Should Be Your Top Priority Right NowBy Dan Gingiss The one constant about social media is change, so it’s a good practice to step back once in a while and ensure that your company’s strategy is still current and effective. As we enter the second half of the year, it’s time to take stock in the social media strategy that was proRead More

Will influencer marketing last?
Will influencer marketing last?By Mark Schaefer For the last few years “influencer marketing” has been the hottest topic around so it is only reasonable that we would hit a period where people start to question what this is all about. Quite a bit of noise has been made in the last few weeks about the illegitimacy of this&hellRead More

How To Hide Your House From Google Maps [Infographic]
How To Hide Your House From Google Maps [Infographic]By Mike Johnson Even if you think you are anonymous online, the truth is you’re not. You may be hiding behind a username and a neutral profile picture, but if people really want to know who you are, they can easily. They can find out your name, where you work and what you do. They can…Read More

How to implement an Account-Based Marketing strategy
How to implement an Account-Based Marketing strategySourced from Digital Marketing Depot Instead of focusing on single leads, more and more B2B companies are increasing their ROI by focusing on accounts. Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decideRead More

10 ways to beef up your LinkedIn profile
10 ways to beef up your LinkedIn profileBy Wendy Marx LinkedIn has become the preeminent platform for professionals. What started as a simple networking and job search tool has blossomed into an essential resource for communicators of all stripes. We now use LinkedIn for research, advertising, marketing, PR, content sharing and career advRead More

Consumers say they don’t care about personalisation — but that doesn’t mean marketers shouldn’t do it
Consumers say they don’t care about personalisation — but that doesn’t mean marketers shouldn’t do itBy Sylvia Jensen A recent survey of UK consumers by Acquia revealed lacklustre demand for personalised experiences. Sylvia Jensen, VP EMEA marketing at Acquia, argues that these findings shouldn’t dissuade marketers from investing in personalisation. What do consumers care about most when it Read More

6 Key Tactics to Kick-Start Your Instagram Sales Funnel
6 Key Tactics to Kick-Start Your Instagram Sales FunnelBy Connor Neshcov  Remember the days when Instagram was nothing more than the trendy new kid on the social media block? How the times have changed. The mammoth of a platform now has over 800 million monthly users and is growing steadily with no end in sight. Whereas Instagram was once an app whereRead More

Up Your Social Media Game By Answering These 8 Branding Questions
Up Your Social Media Game By Answering These 8 Branding QuestionsBy Keith Quesenberry Don’t put the social media cart before the brand strategy horse. To excel at social media, you must be a social media expert, right? While this is true in some respects, having narrow social media knowledge can also be limiting. A social media-only focus can actually holdRead More

Creative burnout is inevitable. Here are 10 ways to beat it
Creative burnout is inevitable. Here are 10 ways to beat itBy Co.Design and The Creative Independent Ten pros share their tricks for staying engaged with your work. Burnout can strike at unexpected moments, regardless of whether you’re your own boss or work with a team. We’re living in an era when round-the-clock communication is simply a fact of life, Read More

How PepsiCo Targeted an Audience That Will Transform Your Marketing
How PepsiCo Targeted an Audience That Will Transform Your MarketingBy Dave Kerpen Teachers are the latest demographic marketers want to reach. Use these 5 strategies to successfully connect with this influential audience. PepsiCo has had its share of marketing mishaps in recent years–perhaps most notably the widely vilified ad featuring Kendall Jenner handRead More

7 Things To Avoid If You Want To Become A Successful Photographer
7 Things To Avoid If You Want To Become A Successful PhotographerBy JasenkaG While we all know that there is no universal recipe for becoming a successful photographer, there are certainly some pitfalls that every photographer should avoid. Since the market is so saturated nowadays, analyzing your approach and reevaluating your business can be the first step to iRead More

17 Top Content Marketing Experts You Should Be Following
17 Top Content Marketing Experts You Should Be FollowingBy Ben Jacobson Your audience’s favorite platforms and content formats are continuously changing, with micro-this and in-depth that. Influencer marketing is taking over more and more each year, and you can’t keep track of how you’re supposed to be doing it. And don’t even think about organRead More

Make Something You Deeply Care About (Even if it Sucks)
Make Something You Deeply Care About (Even if it Sucks)By  Thomas Oppong The world thrives on progress. Progress is transformational. It changes and improves millions of lives globally. The world needs more creators, not consumers. We have come this far because a few bold innovators and creators chose to create, build, make, do, or start something. ItRead More

Embarrassment can make you a better designer
Embarrassment can make you a better designerBy uxdesign.cc The human brain is a formidable machine. Get yourself doing the same task over-and-over-and-over, and your brain will start shaping itself around that task. If you’re an interface designer, chances are you’ll build a special eye for type sizes, alignment, color tones. If you’re Read More

UX/UI Designer Requirements — 5 Ways to Make A Difference
UX/UI Designer Requirements — 5 Ways to Make A DifferenceBy Trista liu 5 practical requirements to make you a better UX/UI Designer. Not just about design tools or resources, they make you more qualified to your designer job requirements. While I was starting this article, I contemplated the board, trying to find a more appropriate entry to begin —Read More

Five Ways To Break Free And Build Your Brand Outside Of Your 9-5
Five Ways To Break Free And Build Your Brand Outside Of Your 9-5By Patrick Colvin M.S.Ed, PHR, SHRM-CP What do you want people to think of when they read or hear your name? More and more professionals are asking themselves that question. Why? Because they realize that a strong personal brand is the ticket to new and exciting opportunities in both private and proRead More

6 unconventional ways communicators can fuel creativity
6 unconventional ways communicators can fuel creativityBy Robby Brumberg Your brain is three pounds’ worth of imagination fuel, but sometimes the tank goes dry. If you write, it’s an epic, daily struggle to keep pumping out fresh ideas. We communicators also must juggle—every single day—the needs of diverse, demanding, sometimes draining audiencRead More

From Bootstrapped To Boardroom: Tips And Benefits For Operating Any Business Like A Fortune 500
From Bootstrapped To Boardroom: Tips And Benefits For Operating Any Business Like A Fortune 500By Scott Southron In my previous article, I highlighted the big picture benefits of operating a maturing startup business more like a publicly-traded corporation. This article provides the financial rationale and a detailed roadmap any company can follow to transition from a more entrepreneurial stRead More

How to get the most out of paid and organic search
How to get the most out of paid and organic searchBy Dan Walker I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance online while spending less money. We’re always looking for efficiencies within paid search – dropping the CPCs over here, improving the ads over there – but to driRead More

When Rebranding, Don’t Forget These Eight Aspects
When Rebranding, Don’t Forget These Eight AspectsSourced from Forbes Many companies have rebranded their well-known business without developing the success that they assumed they would find. Businesses need to tread a fine line when attempting a rebrand, and must exercise careful consideration when creating a new persona that customers will resonaRead More

5 Bad Habits that Will Tank Your Social Media Marketing
5 Bad Habits that Will Tank Your Social Media MarketingBy Sonia Simone When I think about social media, I start to sound a lot like somebody’s cranky grandma. Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the newspaper! Which people had to Read More

15 Content Marketing Gold Rules
15 Content Marketing Gold RulesBy Pam Moore Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Now businesses large and small must learn not just how to inspirRead More

How to Start 3D Printing Your Own Products
How to Start 3D Printing Your Own ProductsBy Arianna O’Dell Many creators turn to printing on demand (POD) to get their products into customers’ hands quickly and affordably. For the past two years, I’ve used print-on-demand technology to create and sell products in my e-commerce store. Though it’s been fun selling mRead More