6 SEO Strategies That Are Hurting Your Online Business
6 SEO Strategies That Are Hurting Your Online BusinessBy Chirag Kulkarni You’ve probably heard of link building, but you might not know what it really is or how to do it effectively. Sure, you can go ahead and hire a digital marketing agency, but unless you know the ins and outs, you won’t be successful. What if they use PBNs? What if they haRead More

Survey results: Here’s what 376 marketers say is working in online marketing
Survey results: Here’s what 376 marketers say is working in online marketingBy Jayson DeMers Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital marketers. For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whaRead More

Inside Instagram’s reinvention
Inside Instagram’s reinventionBy Kurt Wagner.      How Kevin Systrom got over minimalism and snapped into building mode. Toward the tail end of 2015, Kevin Systrom, the CEO of Instagram, came to a realization: The photo-sharing app he had founded five years earlier was straying too far from its roots. Instagram was growing, yRead More

What is Content Marketing? Free Content Marketing Guide for Beginners
What is Content Marketing? Free Content Marketing Guide for BeginnersBy Adil Zaman “What is content Marketing?” is one of the most famous questions these days. To answer that question, I’ve created a step by step guide in which I will cover each and every topic about content Marketing Like a season. So, grab a cup of tea and start reading 🙂 What is Content&hRead More

How Your Business Can Take Advantage of LinkedIn’s New Lead Gen Forms
How Your Business Can Take Advantage of LinkedIn’s New Lead Gen FormsBy Martin Jones LinkedIn is great for networking, but it can also be an amazing resource for prospecting and lead generation. Let’s look at some facts about its users, courtesy of HubSpot: LinkedIn is patronized by 25% of adult users. 46% of online adults with a college degree are on the platform,Read More

The Importance of Quality Content In SEO Services
The Importance of Quality Content In SEO ServicesBy Emily Blunt Official What one attribute do Yahoo, Live Search, and Google all offer? That they are as persnickety as a cluster of old women? Yes, there is dependably that… yet, the enormous thing is that they cherish special substance. They will eat heaps of it. When all is said in done, the deRead More

26 Common SEO Mistakes That Are Killing Your Website [Infographic]
26 Common SEO Mistakes That Are Killing Your Website [Infographic]Search engine optimization is both complex and always evolving, making it very difficult for anyone to keep on top of, let alone business managers who have many other duties calling for their attention. But that said, there are some core, common SEO principles that have remained relatively solid ovRead More

A data driven future
A data driven futureBy Mark Eggleton Data is referred to as the oil or even the soil of the 21st century. Either analogy is apt as they both illustrate the importance of data and how it will power or feed the world economy in the digital age. Data is the fuel of the future as well as the…Read More

7 metrics PR pros should be tracking
7 metrics PR pros should be trackingBy Gini Dietrich Many PR pros cringe at the thought of measuring their efforts. However, gathering analytics and measuring your strategies and tactics will enable you to know how your business development program is driving revenue. Focus on seven ways to measure your campaigns’ effectiveness: 1. Read More

The Five Most In-Demand Skills For Data Analysis Jobs
The Five Most In-Demand Skills For Data Analysis JobsBy Jeff Kauflin , Data and statistics seem to be making their way onto every avenue in the workforce, and there are hundreds of programming languages, tools and methods for practicing the craft. But which skills are in highest demand in the job market? Trilogy Education, a New York-based startup Read More

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue
Why I Think Social Media Is For Branding and Engagement, Not Traffic or RevenueBy Alfred Lua Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. When marketers first started using social media Read More

Eight Rules for Data-Driven Marketing
Eight Rules for Data-Driven MarketingBy Ashley Stirrup. This article will provide some sound advice about getting data-driven marketing right—from think big but start small (and with the basics), to take an action-based approach, pick your battles, beware of small sample sizes, and more… 1. Start with the basics It’s easyRead More

5 Ways to mitigate billions of ad fraud problem
5 Ways to mitigate billions of ad fraud problemBy David Geer Ad-related fraud is a very real problem that has been puzzling everyone in the industry from small business owners who wish to do new marketing campaigns to giants like Google and Facebook. According to a study by WWP, the revenue of global advertising wasted on fraudulent traffic and Read More

Instagram’s new incentive to marketers is a major blow to Snapchat
Instagram’s new incentive to marketers is a major blow to SnapchatBy Kevin Gallagher This story was delivered to BI Intelligence “Digital Media Briefing” subscribers. To learn more and subscribe, please click here. Instagram is offering marketers and advertisers credits for and free trials of its ad products, according to Business Insider. Further, soRead More

MailChimp Wants To Solve Every Small-Biz Marketing Challenge (Even Snail Mail)
MailChimp Wants To Solve Every Small-Biz Marketing Challenge (Even Snail Mail)By Harry McCracken A company that made its name helping small businesses with email is staking its future on the “small business” part of that proposition. MailChimp did not start out as an enterprise obviously destined to help millions of small companies market themselves via email. Actually, tRead More

Apple bans VPN-based adblockers from App Store
Apple bans VPN-based adblockers from App StoreBy Adrian Kingsley-Hughes It’s the end of the line for VPN-based adblockers that target ads in third-party apps (although, according to Apple, these apps were always on shaky ground). The developer behind the popular adblock apps Adblock and Weblock is now finding that Apple is rejecting app uRead More

Look out, YouTube and Facebook: Amazon’s coming for video publishers
Look out, YouTube and Facebook: Amazon’s coming for video publishersBy Sahil Patel YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money froRead More

Will marketing agencies always be nothing but sweatshops?
Will marketing agencies always be nothing but sweatshops?By Samuel Scott. There are so many slaves in the marketing industry that we should create an underground railroad beneath all our office buildings. Following the recent news that the Japanese advertising firm Dentsu has been charged in the suicide of an illegally overworked employee, I collected stoRead More

Three Things Reality Television Taught Me About Personal Branding
Three Things Reality Television Taught Me About Personal BrandingBy Vana C. Koutsomitis When I was preparing to go on The Apprentice, I was constantly thinking of how I wanted to be portrayed. This was one of the biggest sources of stress for me prior to going into the house for filming. Not only did I have to mentally prepare to surrender my phone,…Read More

SEO for Copywriters: Tips on Measuring SEO Impact – Next Level
SEO for Copywriters: Tips on Measuring SEO Impact – Next LevelBy: Brian Childs Understanding how to write web content for SEO is important. But equally important is knowing how to measure the SEO impact of your content after it’s published. In this article I’ll describe how to use Google Analytics to create reports that evaluate the performance of artiRead More

50 Marketing Channels to Use to Reach Customers
50 Marketing Channels to Use to Reach CustomersBy Gabrielle Pickard-Whitehead. There are endless marketing channels available to small businesses. These channels range in cost, from nothing to a lot. Small Biz Trends takes a look at 50 of the most effective marketing channels small businesses can use to reach customers. Marketing Channels for SmRead More

Four SEO Hacks Designed with Human Behaviour in Mind
Four SEO Hacks Designed with Human Behaviour in MindHere are four SEO tactics that optimise your site for real people. When it comes to SEO, one mistake that many marketers tend to make is missing the forest for the trees. What am I talking about? I’m referring to the tendency of many SEOs to get bogged down by analytics data, clickthrough rates, bRead More

Six things you need to stop doing right now with your mobile strategy
Six things you need to stop doing right now with your mobile strategyBy Michael Hewitt. he mobile search landscape has changed immensely in recent years, transforming how consumers engage with brands and discover new products. But the change of pace has left some brands struggling to keep up, wondering just how hard mobile is working for them, and whether their brandRead More

Ad tech can no longer handle all the ads available for sale
Ad tech can no longer handle all the ads available for saleBy Mike Shields. There are so many ads for sale on the web that ad tech firms can barely even handle it. Many ad tech companies promise software designed to process thousands of ad transactions in real time. But thanks to header bidding – a tech hack that has leveled the playing field in programmaRead More

How to Personalize Your Ads and Landing Pages Using Dynamic Text Replacement
How to Personalize Your Ads and Landing Pages Using Dynamic Text ReplacementBy Neil Patel. I have good news and bad news for you. Let’s get the bad news out of the way first. Ad performance keeps declining over time (on average). People are paying less attention to them and even blocking them entirely because most are completely irrelevant. Now for the good news. You can Read More

Virtual Reality Shopping is Here — And This is What Consumers Want From it
Virtual Reality Shopping is Here — And This is What Consumers Want From itCustomers want to use VR to design rooms, customise products and shop with friends from across the world. Retailers – get ready for v-commerce, because others are already offering it. By MediaStreet Staff Writers Virtual reality shopping is on the way — and now new data shows how consumers wRead More

5 Apps That Keep You Productive
5 Apps That Keep You ProductiveBy Ritika Tiwari. We all need help sometimes, and there is nothing wrong with admitting that we have a problem: I am Ritika, and I am a social media addict. Every time I see a viral post, I can’t help myself from reading all about it. No matter how close I am to a deadline.…Read More

A Small Change on Facebook May Require Major Updates for Your Website
A Small Change on Facebook May Require Major Updates for Your WebsiteBy Peter Roesler. Facebook to Remove the Ability to Edit Link Previews in Attempt to Curb Spam and Fake News Have you ever wanted to share a link for your website on Facebook, only to discover you weren’t happy with the automatically generated preview? Normally, you would just change the headRead More

16 SEO FAQs We Still Struggle to Understand (Infographic)
16 SEO FAQs We Still Struggle to Understand (Infographic)Sourced from SEOJURY. When was the last time you checked out page three of Google search results? That’s right – never! The majority of users never even go to page two, let alone beyond that. This is why every website owner’s dream is to get to the top of the Google search results. New search&Read More

In Retail? Till Receipts Can Now Be Digital – And Feature Advertising
In Retail? Till Receipts Can Now Be Digital – And Feature AdvertisingA South African tech company wants retailers to send receipts to their consumers’ phones directly upon purchase. These receipts can be held in the cloud, be searchable, and carry advertising. By MediaStreet Staff Writers The company, called EcoSlips, says it is launching the new disruptive serRead More