How fashion brands are trying to connect with Gen Z
How fashion brands are trying to connect with Gen ZBy Bethany Biron Much like millennials before them, Gen Z — the demographic born between 1995 and 2010 — has been a particularly tough nut for fashion and beauty marketers to crack. The 61 million members of Gen Z are defined as the first generation of truly digital natives, born into an era in Read More

Facebook Unveils New Tools For Marketers To Create And Test Mobile Ads
Facebook Unveils New Tools For Marketers To Create And Test Mobile AdsBy Jeff Beer. The social network hits Cannes with new features for creative marketers to use on its Creative Hub platform. In 2016, Facebook took in about $27 billion in ad revenue, second in the world only to Google’s monstrous $79 billion, and more than double the globe’s third-biggest advertiRead More

YouTube Adds Virtual Reality Video Analytics, Lets Creators See What Viewers Watch
YouTube Adds Virtual Reality Video Analytics, Lets Creators See What Viewers WatchBy Eric Chiu. Virtual reality is a new area for content creators, but there generally haven’t been many ways for them to get in-depth information about viewers — until now. YouTube has introduced a feature that’ll add to viewer analytics for video makers. YouTube will now add VR heat maps thatRead More

Ad giant Publicis says it will skip Cannes Lions next year
Ad giant Publicis says it will skip Cannes Lions next yearBy Claire Atkinson CANNES, France — Mega-yachts, five-star hotels and private concerts with rock-and-roll legends? This ad agency has had enough. Publicis Groupe, the behemoth that owns top ad firms like Leo Burnett and Saatchi & Saatchi, shocked the crowd at Cannes Lions Thursday when it annoRead More

119 Facts You Don’t Know About Email Marketing
119 Facts You Don’t Know About Email MarketingBy Website Builder.org Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand awareness, truRead More

How AI Is Changing the World of Advertising Forever
How AI Is Changing the World of Advertising ForeverBy George Beall. For how much Hollywood loves remakes, I’m curious to see what a futuristic Mad Men is going to look like. Don’t get me wrong; I’m not expecting to see robotic Don Draper, who writes poignant lines of copy aggregated from data points all over the world (that’d be cheesy and bRead More

The Importance of a Responsive Website [INFOGRAPHIC]
The Importance of a Responsive Website [INFOGRAPHIC]By James Wilson There are many reasons why having a “responsive website” is such a key element to any website. Having a site that is responsive means that your visitors can browse and find information regardless of the type of device that they are using. This is both crucial for the overall userRead More

YouTube clarifies stance on ‘hate speech’ and ‘advertiser-friendly’ content
YouTube clarifies stance on ‘hate speech’ and ‘advertiser-friendly’ contentBy Gillian West. YouTube has made changes to “address advertiser concerns” around ad placement clarifying its rules on hate speech. Speaking via a blog post, YouTube said it would not allow adverts to appear alongside “hateful” or discriminatory content. However, some vloggers have complaineRead More

Google Chrome to block all adverts on websites that annoy users with intrusive pop-ups
Google Chrome to block all adverts on websites that annoy users with intrusive pop-upsBy Associated Press Websites that run annoying ads such as pop-ups may find all ads blocked by Google’s Chrome browser starting next year. The digital-ad giant’s announcement comes as hundreds of millions of internet users have already installed ad blockers on their desktop computers andRead More

What you need to know in advertising today
What you need to know in advertising todayBy Mike Shields. Yesterday, Google revealed more details on its plans to bake some ad blocking features into its Chrome browser next year, and the reaction, at least on social media, was predictably fierce. Here comes the digital ad bully, throwing its weight around. Of course Google is doing this, Read More

Why the ‘End of TV’ Is Great for Facebook and Google
Why the ‘End of TV’ Is Great for Facebook and GoogleBy Derek Thompson. If the dynamic tech duo could go back in time and design the perfect ally to push advertising from TV to mobile phones, it would look exactly like Netflix. Facebook and Google are in completely different businesses from Netflix. They are essentially advertising companies that are Read More

Cannes: Inspirational Gathering Of Great Industry Minds Or Boozy Boondoggle?
Cannes: Inspirational Gathering Of Great Industry Minds Or Boozy Boondoggle?By Richard Whitman, Alexandra Bruell, The Wall Street Journal reporter, wrote an interesting piece today on holding company mandates their teams cut back this year on expenses for the upcoming Cannes Advertising Festival. WPP, Interpublic and Dentsu are all cutting Cannes budgets this year, accordinRead More

Nutella employed an algorithm to design its packaging
Nutella employed an algorithm to design its packagingBy Ashley Carman. Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy more Nutella. Their idea? Have an algorithm design the packaging. The company provided the software with a database of patterns and colors that FeRead More

Apple’s plan to kill autoplay feature could leave publishers in the dust
Apple’s plan to kill autoplay feature could leave publishers in the dustBy Dylan Byers. Is this the beginning of the end of autoplay? You know those pesky, annoying videos that automatically start playing when you open up a new web page, causing you to mute your computer and search feverishly for the pause button, or just close the browser altogether? Or, even worse, thRead More

What you need to know in advertising today
What you need to know in advertising todayBy Mike Shields Given all the noise surrounding aggressive moves into original video by everyone from Facebook to Twitter, you’d be forgiven if you forgot about the unlikely entrant: Spotify. The music-streaming service first rolled out video on its app early last year, but its fair to say thRead More

Has Influencer Marketing Effectively Become Clickbait?
Has Influencer Marketing Effectively Become Clickbait?By David Hunegnaw. Brands using influencer marketing for content likely had the best of intentions when they began. But like much of the internet, things went south. Look at Mark Zuckerberg’s altruistic goal to create a more open and connected world with Facebook. Today, Facebook now has to hiRead More

Pinterest is now advertising on billboards around New York City
Pinterest is now advertising on billboards around New York CityBy Kurt Wagner. Pinterest wants to grow its user base. Pinterest is trying to add some new users the old-fashioned way — with giant Pinterest banners and billboards around New York City. On Tuesday, the visual search company launched its first U.S. ad campaign, called “What If.” The point is tRead More

Advertisers should follow Vodafone’s lead after Facebook and Google failures
Advertisers should follow Vodafone’s lead after Facebook and Google failuresBy Nils Pratley. About time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own hands. Vodafone will no longer rely on website “blacklists” drawn up by the social media titans and itRead More

Apple’s new anti-tracking system will make Google and Facebook even more powerful
Apple’s new anti-tracking system will make Google and Facebook even more powerfulBy Russell Brandom. The brutal logic of online advertising The internet is an ad-tracking machine. It’s been true for long enough that we rarely talk about it anymore, but it bears repeating. For all the free speech and free information, nearly any site you visit will come with a dozen different tRead More

Magazines Ireland and the European Magazine Media Association underline the need for an alignment of digital and print VAT rates, following Council Ecofin Meeting
Magazines Ireland and the European Magazine Media Association underline the need for an alignment of digital and print VAT rates, following Council Ecofin MeetingMagazines Ireland and the European Magazine Media Association regret the outcome of the Economic and Financial Affairs Council (Ecofin) meeting on 16 June, which ended without political agreement on the adoption of the proposal to amend the existing EU VAT directive to allow Member States to apply rRead More

“If brands champion their people as their most valuable asset, why do they invest so little in understanding them?”
“If brands champion their people as their most valuable asset, why do they invest so little in understanding them?”By Michael Feeley Gemma McGrattan of brand engagement agency Synergy Creative explains to The Drum Network why it’s time for large employers to treat employee comms with the same level of care and attention spent on marketing to customers… Synergy refers to itself as a ‘brand engagement agencyRead More

Two cheers for Google’s native Chrome ad-blocker
Two cheers for Google’s native Chrome ad-blockerBy John E Dunn. Publishers and internet users will have given a half-hearted cheer to last week’s news that Google is to build a form of advertising control technology into Chrome from 2018. Cheering, perhaps, but each group will have been doing so for different reasons and with little enthusiasm.Read More

Could Better Brand Storytelling Help Mitigate Uber’s Problems?
Could Better Brand Storytelling Help Mitigate Uber’s Problems?By Krystal Overmyer. A hot-tempered CEO. A sexual harassment lawsuit. A federal investigation. A political controversy followed by a viral campaign to boycott the company. Uber, for all its brand recognition, just can’t seem to avoid PR disasters (and it appears to be affecting its bottom line). ARead More

The Company Selling Tens of Thousands of Products Through Facebook Chatbots
The Company Selling Tens of Thousands of Products Through Facebook ChatbotsA travel company’s Facebook messenger chatbot that has already issued more than 85,000 tickets. By MediaStreet Staff Writers Voyages-sncf.com sell train tickets for all around Europe. They are the go-to place if you want to get from Bilbao to Paris, and then to London, crossing multiple borders anRead More

5 Most Common Problems of Startups and Their Solutions
5 Most Common Problems of Startups and Their SolutionsBy Michael Zhou. Let’s face it, this is the age when startups are exploding everywhere like never before. The sheer enthusiasm being brought up by motivated entrepreneurs is certainly a force to reckon with. These individuals are leaving no opportunity go by to prove their worth in this thriving cRead More

Instagram worst social media app for young people’s mental health
Instagram worst social media app for young people’s mental healthBy Kara Fox, CNN Instagram is the most detrimental social networking app for young people’s mental health, followed closely by Snapchat, according to a new report by the Royal Society for Public Health in the UK. Their study, #StatusofMind, surveyed almost 1,500 young people aged 14 to 24 on hRead More

How Artificial Intelligence will impact professional writing
How Artificial Intelligence will impact professional writingBy Ben Dickson. Professional writing isn’t easy. As a blogger, journalist or reporter, you have to meet several challenges to stay at the top of your trade. You have to stay up to date with the latest developments and at the same time write timely, compelling and unique content. The same goes for Read More

Number of Employers Using Social Media to Screen Candidates at All-Time High
Number of Employers Using Social Media to Screen Candidates at All-Time HighBefore posting pictures of your late-night revelry or complaints about your job on social media, think again. By MediaStreet Staff Writers 70 percent of employers use social media to screen candidates before hiring, up significantly from 60 percent last year and 11 percent in 2006. Here’s some othRead More

Why Investing in SEO Makes Good Business Sense
Why Investing in SEO Makes Good Business SenseBy Kate Harrison. As Google continues to unhinge marketing models everywhere, companies are increasing spending on digital marketing services. If you are considering investing in search engine optimization (SEO), it may be hard to decide where to spend money, especially when marketing budgets are alRead More

6 Things The Average Instagrammer Does Better Than Most Marketing Professionals
6 Things The Average Instagrammer Does Better Than Most Marketing ProfessionalsBy Nicolas Cole. You know the scene: A room full of twenty-somethings, all staring at their phones, scrolling through eighteen different versions of the same picture, obsessively trying to figure out which one to edit and then post to their however-many Followers. But behind this seemingly surface Read More