Tips to Develop Marketing Strategy Using Micro-influencers
Tips to Develop Marketing Strategy Using Micro-influencersBy Kevin Whalez The concept micro-influencer marketing which has recently joined the social media scene, has the same concept as of influencer marketing, but on a smaller scale. This involves developing relationships with influential personalities to promote your brand to the influencer’s audienceRead More

8 Vital Social Listening Metrics Matched to Business KPIs
8 Vital Social Listening Metrics Matched to Business KPIsBy Anna Bredava Social listening is one of the hottest trends in digital marketing right now – just look at this tweet during Social Media Week LA: (if you’re curious, the first theme was authenticity) Yet at the same time, as is always the case with buzzwords, there’s also a lot of mistrRead More

Seven step guide to turbo charge growth
Seven step guide to turbo charge growthBy Olivia Atkins It can be difficult for SMEs to remain competitive today, but AdRoll’s new report ‘The Ultimate Guide to Growth’ provides a detailed step-by-step guide to help small to mid-sized businesses, solopreneurs and entrepreneurs to accelerate their growth. The robust report is split Read More

Is app apathy hurting your marketing strategy?
Is app apathy hurting your marketing strategy?By Joanne Joynson-Hewlett Are you reaching your audience directly through mobile apps? If not, there is a whole new digital market that remains, literally, untapped. Content consumption is nearly universal on mobile devices in 2019, especially on apps. From Instacart to Waze, apps capture the attRead More

How Much Should You Spend on Social Media Marketing?
How Much Should You Spend on Social Media Marketing?By Adam Bornstein Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousaRead More

What this global B2B marketing chief has to say about transformation
What this global B2B marketing chief has to say about transformationBy Nadia Cameron HCL EVP of sales and marketing shares how he’s worked to transform the IT service company’s brand, marketing and collaboration approach. Marketing can’t just be about classical marketing principles today, it has to have a higher-level purpose and be the glue adhering Read More

Marketers Must Reshape How They Build Trust And Loyalty For Their Brands
Marketers Must Reshape How They Build Trust And Loyalty For Their BrandsBy Benjamin Herrmann Customer trust and brand loyalty are inextricably linked, essential to long-term business success, and tougher than ever to gain and retain. With all the breaches, hacks, and misuses of customer data in recent years, customer trust is low. And with the proliferation of digital cRead More

Make Your Content Marketing Strategy Useful – Do It in Visuals
Make Your Content Marketing Strategy Useful – Do It in VisualsBy Nadya Khoja Imagine you are in a meeting, furiously taking notes as the marketing manager speaks and shows a slide deck to review your brand’s content marketing strategy. Or you receive an email with several bullet points touching on the strategy. And what about those quick conversations when yRead More

5 Steps for Creating an Account-Based Marketing Strategy
5 Steps for Creating an Account-Based Marketing StrategyBy Joel Garcia Starting an account-based marketing program from scratch can sound intimidating. The good news is most companies are already doing ABM in one way or another. Do you have a list of your best customers? Do you try and sell to customers similar to your best customers in a programmatic waRead More

Five Mistakes You Are Making When Creating Video Content
Five Mistakes You Are Making When Creating Video ContentBy Reim Al Houni Your video content proves your work dynamically, hence it should be a priority to make sure it’s well produced and adds to your marketing strategy. Producing engaging video content for your business can widen your customer and audience reach. If done right, it serves as an effRead More

5 Outstanding Ways To Use Personalization In Your Email Campaigns
5 Outstanding Ways To Use Personalization In Your Email CampaignsBy Steven Bowen Email marketing is being utilized for targeting large audiences for a long time. It has been a fruitful way to create new customers and extend the brand reach. The organizations use email marketing tactics to promote their brands and services and persuade customers through it. The deRead More

6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)
6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)By Aimee Tariq Promotional-only social media, paper-based marketing and poorly produced videos are on the “no-no” list. And who can forget that “Domino’s Forever” campaign? Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your Read More

Can HubSpot Practice What It Preaches Profitably?
Can HubSpot Practice What It Preaches Profitably?By Evelyn Starr What would you do if someone wrote an unflattering tell-all book about your work place? This happened to HubSpot in 2016. HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their businesses. HubSpot Read More

How Marketing Strategy Can Impact Recruitment
How Marketing Strategy Can Impact RecruitmentBy Paul Talbot Marketing strategy doesn’t just lay out processes to create new customers and retain existing ones. Directly or indirectly, it can position the organization in the minds of current and future employees. I asked corporate culture consultant Josh Levine, cofounder of CULTURE LABx, to Read More

Want Real Content Marketing ROI? Focus on Content for Customer Retention
Want Real Content Marketing ROI? Focus on Content for Customer RetentionBy Bethany Johnson Back in 2014 — can you believe it’s been five years already? — the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publRead More

9 Ways to Boost Your Marketing Without Overwhelming Your Customers
9 Ways to Boost Your Marketing Without Overwhelming Your CustomersBy Martin Zwilling It’s time to make the change from traditional outbound marketing to what customers are demanding today. More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you pushRead More

Why Really Good Marketing People Can Be Hard To Find — And How To Simplify The Process
Why Really Good Marketing People Can Be Hard To Find — And How To Simplify The ProcessBy Gary Nealon So you’re looking to hire a marketing expert for your team. It should be easy enough, right? You just post the job on Indeed, wait for the resumes to start rolling in and pick from the best of the bunch. While it’s true that in a perfect world, you’d have no trouble…Read More

Going From Impossible to Inevitable: A Case Study on Inbound Marketing
Going From Impossible to Inevitable: A Case Study on Inbound MarketingBy Brandon Redlinger   Startups are hard. In fact, in the beginning, it can seem nearly impossible. But startups are exciting. There’s nothing like the prospect of building something that can change the world. That will keep you going, and when you reach a certain point, your success goes froRead More

6 foolproof content creation tips to boost your marketing strategy
6 foolproof content creation tips to boost your marketing strategyBy Dave Brown Buzzwords like ‘content marketing’, ‘content creation strategy’, and ‘content is king’ mean a lot more to businesses today than they did a few years ago. In the modern, fast-paced, and highly competitive corporate stratosphere, content marketing has become more than just a Read More

How to Get Executive Buy-In With an Effective Content Marketing Strategy
How to Get Executive Buy-In With an Effective Content Marketing StrategyBy Michael Brenner As a marketer, you already know that content marketing is well worth your time and effort. What you put in is almost guaranteed to be returned to you many times over, and this attractive ROI combined with low costs and barriers to entry makes content marketing one of the most popuRead More

10 Marketing Services to Build Your Business
10 Marketing Services to Build Your BusinessBy Dan Moyle     From small businesses to solo entrepreneurs to major brands, growth is always a goal. It may be the top goal. Of course marketing is part of that discussion; it’s a major building block. Whether you call it lead generation, inbound marketing, digital marketing, growth, or someRead More

Draw Your Prospects To Your Brand By Improving Your Inbound Marketing
Draw Your Prospects To Your Brand By Improving Your Inbound MarketingBy Karina Tama – Rutigliano The central question about inbound marketing isn’t about whether you’re doing it. Just by virtue of having a website, you’re inherently soliciting some amount of inbound marketing. The crucial question about inbound marketing is how to maximize its potential. Read More

Google search data used by pharma giant to bombard users with ads for addictive opioids
Google search data used by pharma giant to bombard users with ads for addictive opioidsBy Alison Branley A manufacturer of highly addictive painkillers has been using data-matching techniques to track people’s Google health searches and target them with ads that increase in intensity until they respond. Key points: Pharmaceutical company Mundipharma uses health searches on GooglRead More

Brave Browser Review: The Secure, Fast & Private Web Browser with Adblocker
Brave Browser Review: The Secure, Fast & Private Web Browser with AdblockerSourced from Cryptomedia Brave is fast, and secure Web Browser with Adblocker. It is trying to fix the internet as we know today, by improving the ad model. In 2014 Mozilla’s CEO Brendan Eich left the company and started Brave Software, quickly beginning work on a new and perhaps game-changing webRead More

How the internet ate the advertising industry
How the internet ate the advertising industryBy Alison Griswold Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new forecast from analytics firm Zenith. That’s up from 47% this year and 44% in 2018. Share of global advertisinRead More

As marketplaces compete with Amazon on shipping, sellers are shouldering the burden
As marketplaces compete with Amazon on shipping, sellers are shouldering the burdenBy Anna Hensel As Amazon continues to set shipping expectations, competing marketplaces and platforms are racing to ensure their sellers don’t fall behind. This week, Etsy became the latest marketplace to go all-in on free shipping, with an announcement that at the end of July, it will start rankiRead More

Google’s latest attempt at a social network is called Shoelace and it wants to connect more people in real life
Google’s latest attempt at a social network is called Shoelace and it wants to connect more people in real lifeBy Nick Bastone Google is making another go at a social network. Named Shoelace, the app aims to be a hyperlocal social network for people looking to connect with others (in real life) at events and nearby activities. It sounds a little bit like Nextdoor, the local social network. “The whole pRead More

Facebook Explains World Of Ad Tracking And It’s Complicated AF
Facebook Explains World Of Ad Tracking And It’s Complicated AFBy Karissa Bell Facebook is trying to shine a light on one of the more confusing aspects of the advertising industry: how webs of seemingly unrelated companies use your data to serve ads. The social network is updating its advertising settings to make it a bit easier to see how advertisers are gettiRead More

12 Must-Have Skills for B2B Content Marketers
12 Must-Have Skills for B2B Content MarketersBy Joshua Nite Scene from a dinner party: “So, Josh, what do you do?” “I’m in marketing.” “Oh, like Mad Men? Ad campaigns and stuff?” “No, it’s content marketing.” “Oh, like the Wendy’s Twitter account?” “…Sure… like that.” I’ve had variations on the above conversRead More

Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond
Infographic – Top B2B Influencer Marketing Trends for 2020 and BeyondSourced from TopRank Marketing While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending inRead More