Are you a Tourism Marketer? Here’s What Travellers are Hashtagging the Most
Are you a Tourism Marketer? Here’s What Travellers are Hashtagging the MostIf you are marketing anything in the tourism game, this is what you need to know. By MediaStreet Staff Writers For those that are lucky enough to get away on holiday or go on an extended travel stint, we can predict what actvities you might be doing after a new study has been published by…Read More

How to Generate Leads for Your Business Using Content
How to Generate Leads for Your Business Using ContentBy Rachael Balsillie Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to. (Editor’s note: This post originally appeared on Read More

Digital Design is Never Done
Digital Design is Never DoneBy Ruediger Kinast Two years ago we introduced completely rewritten and redesigned Mail and Calendar apps in Windows 10. (Not the screens pictured above.) While the apps were functional and modern looking, they still lacked a more refined and delightful look and feel. In the “software as a servicRead More

10 Top Suggestions for Increasing Sales, Getting Found in Search and More
10 Top Suggestions for Increasing Sales, Getting Found in Search and MoreBy Annie Pilon If you want to improve your small business’s sales, you can go about it a lot of different ways. You can change the way you approach sales calls, you can focus on increasing online sales using SEO, or make use of any number of other strategies. Here are some thoughts about some&hellRead More

Shopping Apps are Leading to Higher Sales on Mobile Devices
Shopping Apps are Leading to Higher Sales on Mobile DevicesBy MediaStreet Staff Writers Commerce marketing technology company Criteo has published findings from its Global Commerce Review for Q4 of 2017. The report analyses shoppers’ activities, behaviours and preferences across all devices and browsing environments. The report, which highlights a grRead More

How Cold Email Marketing Can Grow Your Business
How Cold Email Marketing Can Grow Your BusinessBy Nick Tubis While I was in college, I met the founder of a fast-growing startup in Boulder, Colorado and had lunch with him. I asked him questions like, “How are you guys growing fast?” and “How do you acquire customers?” I didn’t realize it at the time, but what he tRead More

4 proven tips of marketing strategy every marketer should know
4 proven tips of marketing strategy every marketer should knowSourced from TechGenYZ Running a successful business and making and maintaining its place in the market is a really difficult task to perform. Some people are such skilled that they perform this task with ease and without any assistance but those who do not possess such skill happens to create that Read More

Infographic: What trends signal a bright future for content marketing?
Infographic: What trends signal a bright future for content marketing?By Brendan Gannon. The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify yRead More

Adweek Announces Its First Advisory Board, Featuring 24 Top Marketing, Media and Technology Executives
Adweek Announces Its First Advisory Board, Featuring 24 Top Marketing, Media and Technology ExecutivesAdweek has called in the big guns for a huge collaboration which could be an example of how the rest of us will work in the future. By MediaStreet Staff Writers Everyone in advertising knows Adweek, a bible for marketers. Adweek has published articles for the brand marketing ecosystem since 1979. AdRead More

Five social media platforms that your competitors are using in 2018
Five social media platforms that your competitors are using in 2018By Holly Thatcher In 2018, every business knows that having a strong social media presence is no longer optional. It’s the most powerful tool available to develop relationships with consumers and to build brands. But the world of social media never stands still. It’s not just a competition for lRead More

5 Unusual Personal Branding Tips
5 Unusual Personal Branding TipsBy Larry Kim Personal branding is more important than ever in the modern digital age – with all the opportunities and tools on offer, you should be building your personal brand. A strong personal brand can have a tremendous impact on both your individual success and that of your company ̵Read More

4 missteps that doom companies to irrelevance
4 missteps that doom companies to irrelevanceBy Larry Light. The whirlpool can suck a brand down rapidly. Some months ago The Limited shut down its 250 clothing stores; not long after that, the women’s apparel chain announced it was filing for bankruptcy protection. Just like that, a company that had been a mainstay of shopping malls across Read More

Good Branding Stops Your Customers From Switching, Not Good Deals
Good Branding Stops Your Customers From Switching, Not Good DealsBrand managers, get on it! By MediaStreet Staff Writers Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the University of East Anglia (UEA). While previous research has tended to focus on pricing, this Read More

How to be heard over the noise in content marketing
How to be heard over the noise in content marketingPosted by Impression n the beginning, when online marketing was merely a twinkle in the eye of the internet, gaining online exposure for your brand was straightforward enough. If you knew what you were doing, a little bit of social media and journalist outreach was an effective strategy to engage wiRead More

Ryanair CMO says there will be more to its marketing than just price in 2018
Ryanair CMO says there will be more to its marketing than just price in 2018By Jennifer Faull nstead of price-focused ads, Ryanair’s marketing plans for the coming year will increasingly focus on customer service improvements and building its travel content business after investing in an in-house studio last year, according to its chief marketing officer. Despite being hiRead More

Branding Online. Branding Offline. What’s the Difference?
Branding Online. Branding Offline. What’s the Difference?By David Leonhardt Most new entrepreneurs see a “brand” as a logo or slogan. For them, Nike’s brand is a swoosh with “Just do it!” attached. After an entrepreneur has been around marketing a while, they start to realize that their brand is more than just a logo. It is what people feel aboRead More

Advertising in Fashion Magazines is Dead to us Now
Advertising in Fashion Magazines is Dead to us NowNow? Fashion brands are meeting with social media influencers directly. By MediaStreet Staff Writers Hundreds of NY Fashion Week influencers were invited to a party specifically held to put them in front of brands that want some of the spotlight. The party was held by a company called Influence, whiRead More

Facebook’s Feed Changes, Cold Shoulder For Publishers
Facebook’s Feed Changes, Cold Shoulder For PublishersBy Melynda Fuller To kick off 2018, Facebook cofounder and CEO Mark Zuckerberg posted a list of “resolutions” on the site, mostly vowing to fix what he’d broken. Coming off a tumultuous two years, beginning with the 2016 election and ending with the charges of fake news on the platform in 2017Read More

How To Make LinkedIn The Hub Of Your Social Media Strategy
How To Make LinkedIn The Hub Of Your Social Media StrategyBy  William Arruda , If you’re ready to rocket your career success, LinkedIn is the ultimate fuel. And you can accelerate the results even more by making it the engine behind all of your professional social media activity. Here’s how you can maximize your visibility and your value by placing LiRead More

Diet Coke hopes a sleek rebrand and some new flavours can reignite sluggish sales
Diet Coke hopes a sleek rebrand and some new flavours can reignite sluggish salesBy John McCarthy The Coca-Cola Company is looking to solidify the future of Diet Coke in North America with a new colourful rebrand that brings with it a handful of premium fruity flavors. Over the last few years, sales of Diet Coke in the region have plummeted, partly cannibalized by Coke Zero and Read More

7 Key Steps to Take to Create Conversion-Boosting Content for Native Advertising
7 Key Steps to Take to Create Conversion-Boosting Content for Native AdvertisingBy Gloria Kopp. Writing content for your business and marketing strategy is no easy business. The mastery comes in when you’re able to find the right balance between promotional and informative content but, of course, this varies business to business, industry to industry. Once you’ve found youRead More

How brands’ use of online celebrity influencers is maturing
How brands’ use of online celebrity influencers is maturingBy Stephen Lepitak The search by brand marketers for consumer engagement has led to the continued growth and funding of the social media influencer that has made millionaires of some vloggers and online celebrities the world over. However, as these seemingly normal people have grown their fame, demaRead More

Diesel Refreshes Its ‘Flawed’ Campaign
Diesel Refreshes Its ‘Flawed’ CampaignBy Larissa Faw Diesel is refreshing the fashion brand’s “Go with the flaw” campaign to support the 2018 Spring Summer Collection and, the brand says, injecting a little fun into process as it does so. Developed with Publicis Italy, a new film directed by Francois Rousselet celebratRead More

How social media can help you raise your profile as a speaker
How social media can help you raise your profile as a speakerBy Ashish Arora Delivering a memorable, effective speech is a difficult mission, but it’s not impossible. There’s help around every digital corner. Social media, in particular, offers a potential goldmine of support and resources that can help you knock your next presentation out of the park. HeRead More

Competitive research: 3 free steps to a better brand strategy
Competitive research: 3 free steps to a better brand strategyBy Sam Welch You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions. In the course of my work, I get the chance to help companies of all shapes and sizes get on track to achieve long-Read More

Why And Where Costs Are Rising On Search Clicks
Why And Where Costs Are Rising On Search ClicksBy Laurie Sullivan As costs per click continue to rise across the board, Bing takes the lead with a 29% year-on-year (YoY) increase. Compared with Google, per iProspect’s study, traditional paid search on Bing saw an improvement in click-through rates (CTRs) and average position. While costs rRead More

The Advertising Equation Isn’t Broken, It’s Incomplete
The Advertising Equation Isn’t Broken, It’s IncompleteBy Jonathan David Lewis Einstein’s equations (like E = MC2) simply and beautifully describe the complex world of physics. When Einstein published his theories in the early 20th century, physicists thought they were getting close to the holy grail of physics — a hypothetical “theory of everythRead More

Marketing Survey: Spontaneous Sex is the Best Kind
Marketing Survey: Spontaneous Sex is the Best KindKeep this in mind if you are marketing sexy products. By MediaStreet Staff Writers What does a company that makes sex products do for their annual Valentine’s sales push? They do a survey, to find out how best to market to their customers. And here are the results. Valentine’s Day, it seems, is Read More

The Colorful Secrets Behind the World’s Greatest Branding [Infographic]
The Colorful Secrets Behind the World’s Greatest Branding [Infographic]By Larry Kim If you’ve ever heard me speak at a conference or read my marketing articles, you know I’m all about the unicorns. I’m usually talking about unicorns in terms of paid search strategy – my theory is that with just a minimal amount of additional effort, you can bloRead More

4 Reasons Why Influencer Marketing is a Must-Have for Your Company
4 Reasons Why Influencer Marketing is a Must-Have for Your CompanyBy Magda Urbaniak Marketing is such a dynamic industry that the “in thing” from a year ago, is now just a wisp of a memory. It is essential to have an ear to the ground at all times. Following our customers is simply not enough – we always need to stay one step ahead of…Read More