Most programmatic advertisers would pay more for better measurement
Most programmatic advertisers would pay more for better measurementBy John Glenday An impressive 90% of marketers would be willing to lay down ‘slightly or ‘significantly’ more investment in programmatic advertising if they could be guaranteed better measurement statistics, according to a new study conducted by Infectious Media. The difficulties inherent to tRead More

The Survival Guide to the Decline of Facebook’s Organic Reach
The Survival Guide to the Decline of Facebook’s Organic ReachBy Jolina Landicho With Facebook’s recent algorithm updates, gone are the days when you can easily reach thousands on the platform for free. Here’s how Facebook chooses what to show on their followers’ News Feeds, and what you can do about it. If your business relies on Facebook asRead More

​6 Outdated Social Media Tactics That You Should Not Use
​6 Outdated Social Media Tactics That You Should Not UseBy Donna Moores Don’t be surprised when some of your SMM tactics no longer bring benefits. If you think that maintaining your monotonous and repetitive social media strategies will amaze you with different results every time, then my friend, you’ve got to change the way you think! It’s reRead More

Understanding the Tools of Influencer Marketing [Infographic]
Understanding the Tools of Influencer Marketing [Infographic]By Laura Forer our email service provider deploys emails. Your programmatic ad platform makes your ad buys efficient. And your influencer marketing platform connects you with influencers… Right? Yes, but an influencer marketing strategy requires more than simply finding influencers, and you waRead More

How does Google search actually work?
How does Google search actually work?By Jason Kaye, Google has the ability to understand a search query and return billions of web pages in a fraction of a second, but how does it really work? Google makes light work of returning more web pages than you can shake a stick at in the blink of an eye. The search engine uses…Read More

How to Start Your Business Using Only WordPress and These 10 Tools
How to Start Your Business Using Only WordPress and These 10 ToolsBy Mirko Humbert. Starting an online business might seem a little overwhelming at times. There are a lot of questions that will pop into your head: “where do I start?”, “how do I measure my results?”, “how do I create and manage my content?” You’d be surprised how easy and simple it cRead More

7 Search Engine Optimization Tools Every Content Publisher Should Know
7 Search Engine Optimization Tools Every Content Publisher Should KnowBy Kaya Ismail Publishing content at scale is a painstaking task, even when it’s a labor of love. Beyond publishing insightful content, writers, editors and administrators need to ensure the content going live meets the search engine optimization (SEO) standards set by the likes of Google, Bing anRead More

4 Ways to Craft Content that Earns Your Audience’s Attention
4 Ways to Craft Content that Earns Your Audience’s AttentionBy Sonia Simone About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it. “Content Shock” is Mark Schaefer’s term for the point when there’s so much content published every day that we’re all drowning in it — and content stops worRead More

This 1 Simple Email Strategy Helped Wayfair Become a 4.7 Billion Dollar Company
This 1 Simple Email Strategy Helped Wayfair Become a 4.7 Billion Dollar CompanyBy Amanda Pressner Kreuser Email is one of the most effective, lowest-cost marketing tools at a brand’s disposal–and some brands are totally nailing it. Here are three lessons you can take from retailers at the top of their email game. Though an email newsletter doesn’t sound likRead More

Crash Course In SEO
Crash Course In SEOSourced from Scholarship Media I’m a senior in college getting ready to graduate with a degree in English. I’m extremely lucky because I’ve already been offered a job as a junior copywriter at a digital ad agency in Boston. Truth be told, I landed the interview thanks to my uncle, who worked tRead More

How To Up Your Social Media Skills
How To Up Your Social Media SkillsSourced from Social Hire In today’s world of work, social media is a huge part of a company’s success. But because it’s so relatively new to most people, it can be extremely tricky to get right. Here are seven tips to help keep your social media strategy on the right path. Get Well Versed In&hRead More

Isobar Parts With Executive Creative Director Kenny Rennard
Isobar Parts With Executive Creative Director Kenny RennardBy Patrick Coffee Dentsu-owned digital agency Isobar and its onetime creative leader, ECD Kenny Rennard, have gone their separate ways after just under two years. An agency spokesperson confirmed the move. “Kenny Rennard is no longer with Isobar,” the rep wrote today. “We continue our focus oRead More

What Your Business Should And Shouldn’t Publish Online
What Your Business Should And Shouldn’t Publish OnlineBy Shu Saito. Gone are the days when social media was used solely for connecting friends and family. Social media has now become the norm for all types of businesses to market and sell their brand. Yet even in the current social media climate, businesses still struggle to fully use online mediums suRead More

Marketer’s Guide: How To Write An Effective Influencer Brief
Marketer’s Guide: How To Write An Effective Influencer BriefSourced from mediakix Creating An Effective Influencer Brief: The 11 Must-Include Items & 4 Common Mistakes To Avoid In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketRead More

7 Copywriting Elements That Drive Sales (Even if You’re Not a Great Writer)
7 Copywriting Elements That Drive Sales (Even if You’re Not a Great Writer)By Rhonda Bavaro  No one is born knowing how to write great sales copy. Copywriting is a skill that can be learned – by anyone. So, if you have just started a business and you’re wondering how to write the words that will get people to buy your product, just know that you can learn copywritingRead More

7 reasons organic social media remains essential
7 reasons organic social media remains essentialBy Emily Sidley Your organic reach strategy isn’t a lost cause. While there are ways to continue to stay relevant on the platform, is organic or unpaid social media still worth the time and resources a business needs to invest? Here are seven reasons that answer is a resounding “yes”: Read More

How to Survive the Social Media Midlife Crisis
How to Survive the Social Media Midlife CrisisBy Joshua Nite Time moves faster on the internet. Last month’s memes are about as relevant as a 1920s vaudeville show. Even a bona fide viral phenomenon from just a few years ago seems quaint and dated. Twitter and Facebook are only 12 and 14 years old, respectively. But they’re aging at interneRead More

Google Lets Businesses Post Offers to Organic Search Results
Google Lets Businesses Post Offers to Organic Search ResultsBy Matt Southern Google has been spotted testing a new feature which allows Google My Business pages to publish offers directly to search results. This feature is built into Google Posts, which has been available to all businesses with a verified GMB profile since last summer. Google Posts lets busRead More

24 Email Marketing Stats Every Business Owner Should Know (Infographic)
24 Email Marketing Stats Every Business Owner Should Know (Infographic)By Kimberly de Silva Email marketing is the cornerstone of many marketing programs. Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using mobile-friendly emaRead More

Google Knows Literally Everything About You – Here’s How To Delete That Data
Google Knows Literally Everything About You – Here’s How To Delete That DataBy Thomas Tamblyn  Take back control of your information with these easy steps. Google, just like Facebook, collects a lot of personal data about its users. While many of us might have put that thought to the back of our minds, this week one web developer reminded us of the true extent of Google’Read More

Importance of Email Marketing in Mobile App Development
Importance of Email Marketing in Mobile App DevelopmentBy Harnil Oza. Email marketing creates awareness for your app leading to downloads You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. There is no doubt you have created a mobile app with fascinating features! But what is the essence of such app if it fails inRead More

6 Email Metrics You Have to Track
6 Email Metrics You Have to TrackBy Robert W. Bly If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound There are half a dozenRead More

Here’s Everything You Need to Know About Google’s ‘Speed Update’
Here’s Everything You Need to Know About Google’s ‘Speed Update’By Tony Palazzo Website loading speeds on mobile devices will now be used as ranking factors in Google search results. Here’s how to take action and protect your ranking. Earlier this year, Google announced a big change to the way they factor search rankings. For the first time, website loadinRead More

Do bloggers need to do everything? Blogging Update
Do bloggers need to do everything? Blogging UpdateSourced from An Historian About Town I try not to blog too often about blogging, as it is for an incredibly small audience, and I don’t think that I am an authority on what you should or should not be doing on a blog. However, sometimes a question strikes me and if it sticks for…Read More

Conversations and Email Marketing: What’s the Relationship?
Conversations and Email Marketing: What’s the Relationship?By Courtney Sembler As humans, we’re always having conversations: with our co-worker, friend, partner, or even with our leads and customers. The conversations we have shape our professional and personal lives. Having great conversations is what inbound marketing is all about: attracting the riRead More

How Can Your E-Commerce Business Leverage The AI Trend?
How Can Your E-Commerce Business Leverage The AI Trend?By Stankevicius MGM AI-powered email marketing tools are revolutionizing the way email is built. Business owners would agree: email still holds the crown as one of the most valuable ways to connect to customers. And rightfully so, as, according to the Direct Marketing Association UK, for every $1 spRead More

Use Microblogging to Promote Your Personal Brand
Use Microblogging to Promote Your Personal BrandBy Personal Branding Blog  Bite-sized content is becoming more popular with online audiences on both mobile and computer devices. Creating unique and eye-catching images opens the door for converting leads into sales and growing your social networks with organic methods. Which platforms work the bRead More

How Startups and Established Companies Can Partner to Drive Innovation
How Startups and Established Companies Can Partner to Drive InnovationBy Jeremy Goldman A Chief Digital Officer and a startup founder speak up about how to win at the innovation game. If you’re an established company, how can you partner with startups to drive innovation? And if you’re an innovative startup, how do you identify established companies to paRead More

What Are The Best App Marketing Strategies?
What Are The Best App Marketing Strategies?Sourced from Forbes What are the best app marketing strategies? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Julia Tokareva, Software Development Consultant at RubyGarage, on Quora: If you have Read More

10 of the best Google Chrome extensions to make your life easier
10 of the best Google Chrome extensions to make your life easierBy Richard Priday Chrome is the biggest web browser. Use these extensions to get it to work for you Chrome’s web store is full of little digital gadgets to help make your web browsing simpler, more productive, and more enjoyable. Here are our top ten extensions that tick those boxes and are alRead More