The Weather Can Make People More Open to (or Ignore) Your Mobile Phone Ad
The Weather Can Make People More Open to (or Ignore) Your Mobile Phone AdCertain weather conditions get better consumer responses to mobile marketing efforts. By MediaStreet Staff Writers Many factors impact digital marketing and online advertising strategy. And now, a new Chinese study provides insight to a growing trend among firms and big brands … weather-based Read More

How to Avoid 6 Common Web Design Mistakes That Hurt SEO
How to Avoid 6 Common Web Design Mistakes That Hurt SEOBy Katya Bovykina We can all agree that the best websites are designed for both users and search engines, right? That means you never should sacrifice beauty over function, or vice versa. Check your website for the following six common mistakes to see if your beautiful design is preventing your pRead More

Not Doing Big Data in the Cloud? Better Get There
Not Doing Big Data in the Cloud? Better Get ThereBy Charles Babcock. Forrester Research says competitive advantage will follow big data analytics’ move to the cloud; join in, or get left behind. Failure to move your big data into the cloud may prove to be “an extinction level event” for companies that are on the verge of becomingRead More

How to Integrate Data and Analytics into Every Part of Your Organization
How to Integrate Data and Analytics into Every Part of Your OrganizationBy Carl Carande ,Paul Lipinski, Traci Gusher , Many conversations about data and analytics (D&A) start by focusing on technology. Having the right tools is critically important, but too often executives overlook or underestimate the significance of the people and organizational components reqRead More

Why Putting Shoppers Under Surveillance Can Inhibit Sales
Why Putting Shoppers Under Surveillance Can Inhibit SalesCan the feeling that you are being watched hinder your willingness to buy? Absolutely. No shopper likes being watched closely, especially if they’re buying an item they find very personal and potentially embarrassing – for instance, foot fungus cream or haemorrhoid cream. Three marketing proRead More

8 signs social media is f*cking with your mental health
8 signs social media is f*cking with your mental healthBy Kenya Foy. o your social media feeds have you feeling down and like less than your typically fabulous self? It may be time to take a step back from the web and completely disconnect. A telltale sign that social media is screwing with your mental health is when what you absorb online begins to&helRead More

10 Things You Need to Do After You Publish Your Blog Post • Smart Blogger
10 Things You Need to Do After You Publish Your Blog Post • Smart BloggerBy Mary Fernandez. Can I ask you a question? What do you do after you hit the “Publish” button? If your blog isn’t getting any traction, you probably aren’t doing the right things. Let’s be real. You can’t just post to social media a few times and move on to the next post. That’s not&hRead More

These 4 Social Media Tips Will Save Your Small Business from Failing
These 4 Social Media Tips Will Save Your Small Business from FailingBy Rebekah Radice The online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn’t pull you under is more important than ever. Adopting a future-proof social media strategy–onRead More

What The Business World Will Look Like in 20 Years
What The Business World Will Look Like in 20 YearsIt sounds a lot better than now! By MediaStreet Staff Writers The Virgin Group have released a document called Future Visions, which explores what the world of business will look like in 20 years’ time. So what will this future working life look like? Here’s some ideas for you: There will beRead More

Harnessing the Benefits of AR and VR Concepts in Brand Marketing
Harnessing the Benefits of AR and VR Concepts in Brand MarketingSourced from Medium.com Do you know that engaging with consumers on an emotional level and giving them a real time experience of the product or service on sale has become a cup of tea???? If you own a business organization and wish to market the brand name, keeping behind the other competitors, you Read More

7 Simple Steps on How To Increase Website Ranking
7 Simple Steps on How To Increase Website RankingBy Roopesh, Sourced from Passive Income for All. Would you like to learn how to increase website ranking? I am talking not only when it comes to new posts /pages, but how to boost your old material as well? Then you have come to the right place. The information that I am going to share…Read More

In a Digital Economy, Marketing is the Business Glue
In a Digital Economy, Marketing is the Business GlueBy Vala Afshar Only 12% of marketing organizations are ‘extremely satisfied’ with current outcomes realized as direct result of their company’s marketing investments, this according to the latest STATE of MARKETING 2017 research. Harvard Business Review study found that only 15% of marketing aRead More

How Did This E-Commerce Website Take Its Conversion Rate From 0.3% to 15%?
How Did This E-Commerce Website Take Its Conversion Rate From 0.3% to 15%?This is a basic idea that should have occurred to all of us. By MediaStreet Staff Writers Saree.com is an online platform selling culturally rich fashion from the Indian sub-continent to a global audience. The company recently shot up its sales by offering a Video Calling service. This business moveRead More

Email marketing up 83% since 2015 as B2B marketing grows by 200%
Email marketing up 83% since 2015 as B2B marketing grows by 200%By Laurie Fullerton Never underestimate the power of email – a cornerstone for both traditional marketing and consumer-facing market strategies that has seen an 83% growth in B2B and B2C markets since 2015. According to new research released by Salesforce, who polled 3,500 global marketing leaRead More

How to Build a Practical Brand Marketing Strategy
How to Build a Practical Brand Marketing StrategyBy Todd Giannattasio. When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distriRead More

Apple Built Its Powerful Brand in 5 Simple Steps (Which You Can Steal)
Apple Built Its Powerful Brand in 5 Simple Steps (Which You Can Steal)By Craig Bloem Don’t let branding become an afterthought. When you set out to build a startup, you can’t know which turns you’ll take. You’ll have to pivot your strategy many times. That’s part of the thrill — and the challenge. But 90 percent of consumers expectRead More

More Spending on Social Video Ads Is Planned
More Spending on Social Video Ads Is PlannedSourced from eMarketer. Facebook is favored, but YouTube, Twitter and Instagram may see increases in video ad spend More marketers currently invest in video advertising on Facebook and YouTube than on Twitter and Instagram. But they’re increasing how much they spend on all four social media platfoRead More

Instagram – Boost Your Social Media & Digital Marketing
Instagram – Boost Your Social Media & Digital MarketingBy Sophie Taylor. Social media – who doesn’t know about it? In this digital tech savvy world, social media has gained a massive toehold. Various social media platforms are explored in-depth for digital marketing. No doubt, LinkedIn, Facebook, and Twitter are the most receptive social platforms Read More

What Consumers Want from eCommerce Websites [Infographic]
What Consumers Want from eCommerce Websites [Infographic]By Andrew Hutchinson. What are consumers really looking for from eCommerce websites? That’s the question MDG Advertising sought to answer with their latest report – they went looking through various consumer studies and data resources to establish the five key elements that consumers haRead More

Can Apps Made Specifically for Your Company Increase Customer Satisfaction?
Can Apps Made Specifically for Your Company Increase Customer Satisfaction?They sure can, and customers will be more willing to share their positive experiences on social media. By MediaStreet Staff Writers. Mobile apps are becoming as important to customers as the product itself. A study of apps developed specifically for separate and competing hotels has shown just how mRead More

SEO Copywriting: How To Write Content That Both Google And Your Visitors Will Love
SEO Copywriting: How To Write Content That Both Google And Your Visitors Will LoveSourced from Inbound Rocket. Building an audience for your company can be achieved in a couple of different ways. In the old days, you would buy ads in your (local) newspaper; you did radio ads, tv ads or any other ad you could afford with your marketing budget. Then came the internet and the same Read More

30 Conversion-Boosting Lessons Learned from Viewing 18,250,000 Ads
30 Conversion-Boosting Lessons Learned from Viewing 18,250,000 AdsBy Neil Patel. Have you ever had a mind blowing “wow” moment about yourself? I’m talking about that moment when you realize something that you hadn’t thought about ever before. For me, that moment came recently when I thought about how many ads I’ve seen. I wanted to write an article on hRead More

Google Says It Won’t Creep On Your Emails Anymore
Google Says It Won’t Creep On Your Emails AnymoreBy Catherine Trautwein. Google will stop scanning your emails in order to customize the advertising you see in Gmail, the company announced Friday. “G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumeRead More

How to Grow a Premium Brand Without Killing its Soul
How to Grow a Premium Brand Without Killing its SoulManagers of premium brands face a perennial dilemma. How do you grow a premium brand without killing its soul? By MediaStreet Staff Writers A unique brand cachet attracts its core high-price-paying customers. But what happens when you seek to expand sales to the masses by offering lower prices? In rRead More

IPG chief executive Michael Roth talks Amazon, Cannes Lions, his rivals and pricing issues
IPG chief executive Michael Roth talks Amazon, Cannes Lions, his rivals and pricing issuesBy Stephen Lepitak InterPublic Group’s chief executive Michael Roth took time to catch up with The Drum and discuss a few of the industry trends taking place during this year’s Cannes Lions festival. In a relaxed and jovial mood, he was open to discussing his views on the value of the festival iRead More

How to Boost Sales Using 4 Apps You Already Use
How to Boost Sales Using 4 Apps You Already UseBy Dakota Shane. Ready to increase awareness and sales for your business, no matter the size? Then give these specific social media tactics a try. Chances are, if you’re reading this article and you’re a small business owner, startup founder, or other kind of entrepreneur, you read a lotRead More

How to Write an Email Subject and Opener That Will Actually Make People Pay Attention
How to Write an Email Subject and Opener That Will Actually Make People Pay AttentionBy Ken Sterling. How many of these emails have you deleted this week? Maybe this one… Hi John, I hope all is well. Wanted to reach out to you about the useless crap we are selling and that I really don’t care about but want to get my quota bonus so I can save up for…Read More

31 Simple Marketing Cheat Sheets For Business Owners That Don’t Understand Marketing
31 Simple Marketing Cheat Sheets For Business Owners That Don’t Understand MarketingBy John Rampton. Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective. This list covers 31 of my favourite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to email marketing, to social media,Read More

Now There is an Awards Ceremony for Micro-Influencers
Now There is an Awards Ceremony for Micro-InfluencersNew awards ceremony honours influencers based on engagement, authenticity and creativity. By MediaStreet Staff Writers Okay so we here in Ireland are not yet at the stage where we are awarding micro-influencers. But in the U.S., they certainly are, and we could learn a lot from our fellow marketers Read More

YouTube Claims 1.5 Billion Monthly Users in Latest Ad Sales Pitch
YouTube Claims 1.5 Billion Monthly Users in Latest Ad Sales PitchBy Tom Huddleston, Jr. YouTube says it now reaches 1.5 billion viewers each month—and those users are watching a lot of mobile video. Susan Wojcicki, CEO of the Google-owned digital video service, announced the milestone at the VidCon digital video conference in California on Thursday, where YouTuRead More