The Importance of Your Profile Picture for Your Career
The Importance of Your Profile Picture for Your CareerSourced from Business 2 Community Did you ever think of what your profile picture tells about you? Especially, your profile picture on LinkedIn or on a job website should be credible and show your true self because if someone doesn’t know you, the first impression s/he makes about you is by lookinRead More

Social Media May Be Killing Your Relationship. Here’s Why
Social Media May Be Killing Your Relationship. Here’s WhySourced from Greatist. “She took your pictures off her ‘gram. Y’all must have broke up.” Everyone with a social media account understands that verse of Yo Gotti’s song “Down in the DM.” We’ve all felt the pressure to prove a relationship is going well through Read More

3 Quick Tips That Will Skyrocket Your Website’s Rankings
3 Quick Tips That Will Skyrocket Your Website’s RankingsBy Michael Clark. Every website owner is worried about acquiring high rankings on SERPs (Search Engine Result Pages). The work done to rule the rankings pages is known as SEO (Search Engine Optimisation). The issue with Search Engine Optimisation is this, getting discovered at the top of the list iRead More

Apple’s iPhone X gives Android copycats a big, big gift
Apple’s iPhone X gives Android copycats a big, big giftBy Aloysius Low . No more home button makes the design even easier to mimic. Every year we see dozens of me-too Android phones that ape the iPhone, except for one big, round giveaway: they lack Apple‘s instantly recognizable home button. Now that the iPhone X trades in its most defining visualRead More

The IAB wants to make it easier to advertise on podcasts
The IAB wants to make it easier to advertise on podcastsBy Lisa Lacy The Interactive Advertising Bureau (IAB) has released its first IAB Podcast Playbook, a buyer’s guide to podcast advertising that provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery, targeting and measurement. The guide also featRead More

The Importance of Updating your Brand
The Importance of Updating your BrandBy Chirag Thumar In the crowd of millions of businesses, it’s really necessary to make yours stand out to attract your ideal clients. It is not enough only to swim against the water-you might have to follow suit of Moses. The point is, if you want your business to be taken seriously, you have to Read More

Irish Magazine Awards – ONE Week Left to Enter
Irish Magazine Awards – ONE Week Left to EnterThe deadline for entries to the Irish Magazine Awards 2017 is strictly end of play next Monday 25 September. The Irish Magazine Awards 2017 celebrate the dynamic contribution and entrepreneurial spirit of Ireland’s publishing community – and the deadline for this day week! We want to reward yRead More

The Tide Of Boomer Marketing Continues To Turn
The Tide Of Boomer Marketing Continues To TurnBy Mark Bradbury , There is a noticeable momentum shift in the marketing of mainstream brands to Boomers. Using innovative ad campaigns, big brands are making bold statements about the value of Boomer consumers, and brands that have been neglecting Boomers are looking to step up to the plate. We areRead More

Death to the personal brand
Death to the personal brandBy Marcia Walker. In today’s hot job market, professionals are encouraged to sell themselves. But what happens to our sense of worth when we’re commodified? A few years ago, at a freelancing workshop, I participated in an exercise about the power of personal branding. I had my doubts but was noRead More

More than 600 global brands are advertising on fake news websites—and they don’t seem to care
More than 600 global brands are advertising on fake news websites—and they don’t seem to careBy Frédéric Filloux Storyzy’s business is alerting brands to their presence on fake news sites. By and large, the advertising community’s response is simply appalling. French startup Storyzy spotted six hundred forty-four brands on questionable sites ranging from hardcore hyper-partisan fake Read More

What you need to know in advertising today
What you need to know in advertising todayBy Tanya Dua With an emphasis on wholesome ingredients, a do-gooder social agenda and smart marketing, Kind’s granola snack bars have been a game-changer in the US snack bar market. Now, Kind Snacks is coming for the kids’ aisle in a move that should terrify industry leader Welch̵Read More

LinkedIn told it cannot stop the bots
LinkedIn told it cannot stop the botsBy Dave Lee. So you’re considering changing jobs and quietly make a couple of changes to your LinkedIn profile to ensure it is looking its best for any potential new employer. But then a third-party service spots that change and alerts your bosses. Uh oh. That’s the scenario LinkedIn has said iRead More

The Psychology of Brand Loyalty: 5 Key Takeaways
The Psychology of Brand Loyalty: 5 Key TakeawaysBy Jayson DeMers – In an ideal world, all your customers would be loyal to your brand. Loyalty means a customer is willing to come back to your brand for multiple purchases and experiences, forgoing your competitors’ — even if those competitors are offering lower prices or similarRead More

AAI Tuesday: The Nuts and Bolts of Advertising, Pre Post-digital
AAI Tuesday: The Nuts and Bolts of Advertising, Pre Post-digitalAAI Toolkit Seminar series recommences on Tuesday 26th September with Pre Post-digita Speaker:  Damian Loscher With technology ownership and usage beginning to plateau, we are now in what can best be described as the Pre Post-Digital era. So now is the time to plan for, and in so far as is achievabRead More

The Art of Customer Loyalty in The Age of Consumer Experience and Engagement
The Art of Customer Loyalty in The Age of Consumer Experience and EngagementBy Martin Jones. For decades, many businesses have relied on customer loyalty programs to offer incentives for consumers to stay committed to their brand. However, many of these programs are becoming increasingly less effective drivers of long-term brand loyalty – especially when measured against Read More

5 Ways to Build an Audience for Your Blog and 10 Ways to Make Money Once You Have
5 Ways to Build an Audience for Your Blog and 10 Ways to Make Money Once You HaveBy R.L. Adams To succeed as a blogger you must be diligent, methodical and have something to say people are interested in hearing. If you’re looking to start a blog, or you’re already knee-deep in blogging, you’ve likely scoured the ends of the earth searching for ways you can makRead More

4 Ways to Use the Power of Story to Build Your Business
4 Ways to Use the Power of Story to Build Your BusinessBy Ilya Pozin Every aspect of a brand’s voice should be telling a cohesive story about its vision and purpose. Here’s how to build that story into your current marketing efforts. Authenticity is attractive. While most people are inherently suspicious of brands, 80 percent of consumers sRead More

Apparently, You Can Unlock Your Creative Potential in Just 7 Steps
Apparently, You Can Unlock Your Creative Potential in Just 7 StepsBy Danielle Directo-Meston. Unlocking the secret to creativity isn’t always easy—just ask any college student, artist, or writer who’s hit that dreaded creative block at the eleventh hour. When it comes to possessing this coveted skill, you don’t have to be a professional in thRead More

5 Things to Understand Before Spending a Dime on Influencer Marketing
5 Things to Understand Before Spending a Dime on Influencer MarketingBy Jonathan Long There hasn’t been a shortage of influencer marketing buzz in 2017, and with the holiday season fast-approaching, it’s only going to increase. Most of the buzz is positive, but I’ll be the first person to say that influencer marketing isn’t for every brand. I’ve been knee-Read More

What you need to know in advertising today
What you need to know in advertising todayBy Tanya Dua BuzzFeed believes that its growing slate of originals are approaching TV territory in terms of audience size and viewer loyalty. Take the show “Worth It,” which feature two buddies comparing meals at high-end restaurants with cheap alternatives (like $13 ribs versus $225 riRead More

Apple Joins The Premium Video Arms Race
Apple Joins The Premium Video Arms RaceBy Wayne Friedman. Apple is reportedly ready to fuel more premium TV content; it intends to spend $1 billion on original material, according to The Wall Street Journal. While this sounds like a lot, the biggest digital media producer, Netflix, promises a massive $6 billion budget. In addition, it coRead More

15 Scientifically Proven Ways to Work Smarter, Not Just More
15 Scientifically Proven Ways to Work Smarter, Not Just MoreBy John Rampton Whether you’re working a traditional 9-to-5 gig or running your own business, we all struggle with productivity. For many this is a daily struggle. The good news? That struggle will be a thing of the past if you implement these 15 scientifically-proven methods for increasiRead More

How to Come Up With Ideas That Will Actually Excite Your Team
How to Come Up With Ideas That Will Actually Excite Your TeamSourced from TECH.CO No man is an island, particularly in the startup world. Amazing ideas go to waste every day when founders don’t involve their employees in the decision making process. Fortunately, getting them to throw their hats in the ring doesn’t take much prodding. However, if your teamRead More

What Happens To Your Creativity When You Age, According To New Study
What Happens To Your Creativity When You Age, According To New StudyBy Mikelle Leow What happens to your ability to think up novel ideas when you get older, and when does creativity truly peak? To answer these questions, Alison Gopnik and Tom Griffiths—professors of psychology at the University of California, Berkeley—have conducted a handful of experiments withRead More

5 Ways to Out-Think Ordinary
5 Ways to Out-Think OrdinaryBy Jill Griffin “Curiosity is the spark behind the spark of every great idea. The future belongs to the curious.” —Author Unknown   The old saying that curiosity killed the cat might be true for cats, but for the rest of us, being curious, asking questions and never settling for the statuRead More

Blueprint for social media success
Blueprint for social media successBy Robby Brumberg Managing multiple social media accounts can be a time-consuming nightmare. If only there were a cheat sheet for navigating and mastering each platform’s subtleties. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular nRead More

What should enterprise businesses look for in a CMS?
What should enterprise businesses look for in a CMS?By Leonie Mercedes. With so many providers on the market, each promising countless different functionalities and capabilities, how do marketers decide which content management system (CMS) or enterprise management system (EMS) is right for their organisation? It might be one of the most important tRead More

Google AdWords Ads to Undergo Significant Makeover This Month
Google AdWords Ads to Undergo Significant Makeover This MonthBy Matt Southern . Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month. The forthcoming updates will apply to mobile ads only, and will change how sitelinks, callouts, and structured snippets are displayed. Sitelinks Carousel GooRead More

Does Facebook Ads really generates ROI? People are tired of ads…
Does Facebook Ads really generates ROI? People are tired of ads…By Maria José Hernández Roncancio Facebook Ads have revolutionized the world of advertising by making the process easier. We’re already familiarized with its interface and everyone with a facebook profile and fan page can have access to it. Facebook brought paid advertising opportunities to big Read More

Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch – Digiday
Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch – DigidayBy Sahil Patel. People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch. Mashable, for instance, has a show called “Art Of The Scene,” which looks at famous movie scRead More