The Battle for the Home
The Battle for the HomeBy Ben Thompson If the first stage of competition in consumer technology was the race to be the computer users went to (won by Microsoft and the PC), and the second was to be the computer users carried with them (won by Apple in terms of profits, and Google in terms of marketshare), the outlines&helRead More

How to Use Video to Attract New Customers
How to Use Video to Attract New CustomersBy Cara Chatellier The popularity of learning online is skyrocketing. In fact, the World Economic Forum reported that the global market for online education would reach $255 billion last year alone. Online learning even led to the creation of a new industry comprised of companies, like Skillshare anRead More

How often should you post new blog entries?
How often should you post new blog entries?By Laura Elizabeth Saunders Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between. Deliver high-quality blog posts in a quantity that drives traffic to your website, converts that traffic into Read More

Infographic: 10 strategies for partnering with influencers
Infographic: 10 strategies for partnering with influencersBy Matthew Royse  Did you know that tweets from influencers and brands combined can increase purchase intent by a factor of more than five? However, getting results from your influencer marketing campaigns requires good planning. As people are turning to blogs, reviews and social media to learn aboRead More

Facebook’s 2-Factor Authentication With A Phone Number Isn’t Only For Security, It’s Used For Ads
Facebook’s 2-Factor Authentication With A Phone Number Isn’t Only For Security, It’s Used For AdsBy Mizuki Hisaka A new paper published by Princeton University researchers has put forth some very disturbing ideas, detailed Gizmodo. One of the main theories is that Facebook tricked their users into thinking that two-factor authorization with a number was for security purposes only. The paper, tiRead More

5 Tips to Build a LinkedIn Profile That’ll Get You Noticed
5 Tips to Build a LinkedIn Profile That’ll Get You NoticedSourced from Success Building and maintaining a standout LinkedIn profile isn’t optional. It’s not even highly recommended. It’s mandatory—if you want to stand out. Because 95 percent of recruiters use LinkedIn to actively search for and contact potential employees. “If you don’t have a Read More

Five Strategies Top Marketers Use To Make Their Content Work Harder
Five Strategies Top Marketers Use To Make Their Content Work HarderSourced from B&T Magazine In this guest post, Collaboro CEO Warwick Boulter (pictured below), asks is your content marketing actually working? And offers his five top tops to ensure it’s doing what it should do… The challenge for marketing teams continues to be how to get smarter, more tarRead More

Simple Ways to Evaluate and Improve SEO strategy
Simple Ways to Evaluate and Improve SEO strategyBy Joel House The search engine optimization is one of the most important things that help to generate leads to the website. By understanding the target market and developing the seo strategy you can improve the website rank in the top of the search engines. The search engine optimization is one ofRead More

Why Instagram is the New Social Media “Home Base” For Brands
Why Instagram is the New Social Media “Home Base” For BrandsBy Arik Hanson  For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and mone But, that tide is definitely turning. First, just look at InstagramRead More

Logo Design: Use a DIY Website or Hire a Graphic Designer?
Logo Design: Use a DIY Website or Hire a Graphic Designer?By Aubreigh Ulicki  A logo is one of the most important pieces of an organization’s brand. Usually a combination of text and imagery, it makes your brand easily recognizable. For instance, when you’re driving down the road and see golden arches, you know it’s McDonald’s. When you hear “NRead More

15 Business Applications For Artificial Intelligence And Machine Learning
15 Business Applications For Artificial Intelligence And Machine LearningSourced from Forbes Understanding how artificial intelligence (AI) and machine learning (ML) can benefit your business may seem like a daunting task. But there is a myriad of applications for these technologies that you can implement to make your life easier. Through AI and ML, your business will Read More

WhatsApp co-founder: ‘I sold my users’ privacy’ with Facebook acquisition
WhatsApp co-founder: ‘I sold my users’ privacy’ with Facebook acquisitionBy Richard Nieva Brian Acton had also tweeted in March that users should “#deletefacebook,” as the social network dealt with its Cambridge Analytica scandal. WhatsApp co-founder Brian Acton became a multibillionaire when Facebook bought his messaging app in 2014 for an eye-popping $22 biRead More

Predictive Analytics 101: Getting Started and Avoiding Mishaps
Predictive Analytics 101: Getting Started and Avoiding MishapsBy Kris Hutton Predictive analytics, offering a data-enabled view into what is likely to happen, are key to driving organizational change. Predictive analytics is not exactly novel. It’s been around for decades. However, it’s only within the last few years that brands and organizations have staRead More

An Open Letter To Millennials
An Open Letter To MillennialsBy Charlotte Stevenson Dear Millennials, I wanted to write to you all today because as of late I feel the media hasn’t been painting us in the most flattering light and there were a few things I wanted to clear up. The term Millennial is used far too often as a collective idea that doesn’t&helliRead More

Instagram Stickers: The Underrated Feature That Can Take Your Stories Further
Instagram Stickers: The Underrated Feature That Can Take Your Stories FurtherBy Ana Gotter When Instagram Stories first launched in 2016, it introduced new opportunities for brands and users alike to be more authentic and creative on the platform. Now this fleeting media format with a 24-hour lifespan has become a pillar in most Instagram marketing strategies, complementing Read More

Infographic: 64 content marketing stats to inform your strategy
Infographic: 64 content marketing stats to inform your strategyBy Ted Kitterman Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic from iScribblers that looks at the state of content marketing. The infographic focuses on B2B marketing effoRead More

How Long Does Inbound Marketing Take?
How Long Does Inbound Marketing Take?By  John Hodge  If you work with clients who are curious about inbound marketing you’ve probably heard them ask how long it takes. You might tell them that it takes a number of months before you actually start seeing a return. And, you might feel a little uneasy about giving them an exact date wRead More

Google to tech-support scammers: We’re about to get even tougher on your ads
Google to tech-support scammers: We’re about to get even tougher on your adsBy Liam Tung A new verification system for all tech-support advertisers aims to block scammers. Google is rolling out a new verification system to combat a rise in misleading ads from third-party technical-support services. Google announced it will implement new restrictions on all tech-support ads Read More

Pain-Point SEO: How to Produce SEO Content That Drives Conversions
Pain-Point SEO: How to Produce SEO Content That Drives ConversionsBy Benji Hyam If you were to look inside your Google Analytics right now, chances are that a majority of the traffic on your blog comes from 2-5 blog posts. If you have goals set up in Google Analytics, and you’re measuring product or service conversions that come directly from content, chances aRead More

Voice Of Customer Analytics – Describe, Prescribe And Predict Your Customer’s Journey
Voice Of Customer Analytics – Describe, Prescribe And Predict Your Customer’s JourneyBy Anil Chawla In the last several years digital transformation companies have not only realized the need to mine customer information but also to expedite internal re-engineering through powerful analytics tools. The three-pronged process of Voice of Customer Analytics (VoCA) includes Collating stRead More

How to outrank competitors and dominate difficult SEO markets in 2018
How to outrank competitors and dominate difficult SEO markets in 2018By Koen Ras In contrast to the early years of SEO, almost everyone and their dog has their website involved in Search Engine Optimization nowadays. In order to dominate difficult SEO markets in 2018 you will have to put in the necessary effort. But how will you outrank competitors in your market wheRead More

App developers, are you facing untold pressure to deliver ‘best in the market’? here’s the solution
App developers, are you facing untold pressure to deliver ‘best in the market’? here’s the solutionBy Vikash Kumar Intelligent apps are the ones that clearly understand the “why” behind “what”. Mobility has transformed each and every aspect of human existence today. With more and more people relying on mobile apps for basic needs such as shopping, banking, entertainment, maintaining healtRead More

45 Amazing Sites (and Resources) for Stirring Up Your Creativity
45 Amazing Sites (and Resources) for Stirring Up Your CreativitySourced from BRINGINGSMART.CO Creativity is a process that cannot be forced but can be cultivated and allowed. Creativity must be allowed for the creation of innovative products and design of everyday things. You can stir up your creativity by getting serious about pen and paper again or you can aRead More

Applying the 80/20 Rule to Search Keywords
Applying the 80/20 Rule to Search KeywordsBy Zach Heller  Whether we are talking about paid search or organic SEO efforts, not all keywords should be treated equally. If we apply the 80/20 Rule, which states that roughly 80% of the effects come from 20% of the causes, to your search keywords, we assume that 80% of all traffic to your websRead More

Mobile wallets to exceed $3tn in the next 4 years: Zion Market Research
Mobile wallets to exceed $3tn in the next 4 years: Zion Market ResearchBy Danny Parisi The global mobile wallet market is expected to reach more than $3 trillion by 2022, making mobile commerce for luxury brands a highly desirable prospect in the future. Currently, the mobile wallet market is valued at more than $500 billion and is set to grow massively over the next fRead More

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best
Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the BestBy Claude Denton For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more. Ever since the world’s first banner ad in 1994 asked users to click “right here,” clicks have been the default measure of success online. Read More

Daily Design Inspiration
Daily Design InspirationSourced from ABDUZEEDO Part of the Daily Design Inspiration series that started it all on Abduzeedo. This is where you’ll find the most interesting things/finds/work curated by one of us to simply inspire your day. Furthermore, it’s an opportunity to feature work from more designers, phoRead More

Infographic: How to measure social media success
Infographic: How to measure social media successBy Brendan Gannon Social media is a major player for online communicators. Proving its power, however, continues to baffle many in the marketing world. To tie your online efforts to your organization’s profits and measure your return on investment, it’s essential to have a game plan in place. WhRead More

23 Social Media And Digital Marketing Best Practices That Are Actually Myths
23 Social Media And Digital Marketing Best Practices That Are Actually MythsBy Susanna Gebauer When you are new to the game and have not your path to success (yet), you probably hop from one piece of information to the next, sucking up all the tips, social media best practices and success stories. The problem is that there is some horrible, outdated and often simply wrong Read More

Modern tools & techniques to bolster top-funnel, 3rd-party demand gen
Modern tools & techniques to bolster top-funnel, 3rd-party demand genBy Scott Vaughan Inbound marketing has dominated many brands’ strategies recently, but contributor Scott Vaughan explains how technological advances are enabling better outbound efforts. The B2B marketing world is shifting, and that means we must look for new strategies and techniques to adaptRead More