By Tanya Dua.
Last month, Apple Music debuted a gritty black-and-white ad featuring country star Brantley Gilbert during a NASCAR race, evoking an unapologetically Americana feel. But Apple’s tone in this ad shouldn’t come as a surprise.
Marketers have been rethinking how they cater to “middle America” in recent months. They are taking guided tours of cities to help them understand people in this consumer group better, and doing research on core middle-America values for their marketing.
To read more about how brands and ad agencies are trying to understand, incorporate, and cater to middle America, click here.
In other news:
Disney is dumping its exclusive Netflix deal in 2019, and launching its own streaming service. The company announced Tuesday that it would launch its own ad-free Disney-branded streaming service (in addition to an ESPN one).
Google’s decisive response to its sexism crisis makes Uber look even more flat-footed. The search giant’s reaction to its employee releasing an anti-diversity memo has been swift, decisive and emphatic, while Uber was slow, dismissive and non-responsive, say branding experts.
Meanwhile, the engineer Google fired over the diversity memo has filed a complaint with federal labor officials. The complaint against Google was filed on Monday according to the National Labor Relations Board website.
Oracle is quietly becoming the most intriguing company in advertising. The company is betting that its acquisition of Moat gives it a leg up on competitors.
An early investor in Facebook and Google has slammed them for ‘aggressive brain hacking.’ Roger McNamee, a famous early investor in Google and Facebook, says he regrets helping to create today’s internet giants because they are hacking our brains to sell more ads.
Walmart has spent more than $18 million on tear-jerking ads to fix its infamous reputation. In recent years, the big-box retailer has been making major efforts to ditch its reputation as an anti-worker company that values profit above all else.
A brief history of the hypocrisy-laden $50 billion plus-size clothing market. Plus-sized fashion has come a long way since Lane Bryant was founded in the early 1900s.
The Association of National Advertisers has released another of its trademark bombshell reports, alleging a number of improper practices in the advertising production sector, the Wall Street Journal reports. Allegations in the latest report range from agencies steering production contracts to their own in-house shops by rigging the bidding process, to agencies receiving incentives for filming in certain locations and not passing those on to clients.
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By Tanya Dua
Sourced from Business Insider UK