Tunebot provides mobile marketers with an automated tool for interacting with their advertising spend data.

By MediaStreet Staff Writers

Marketing company TUNE has announced the release of tunebot, the first chatbot built specifically for the mobile marketing industry. Tunebot, available within the team messaging service Slack, is designed to enable TUNE customers to quickly and easily interact with marketing and advertising data such as quickly looking up reports or calculating return on ad spend.

For example: Tunebot: Show me app installs in May, by day:

By logging into the Multiverse product, TUNE customers can setup tunebot and then ask it to return specific results, graphs and charts that highlight key metrics like the cost per click on Google Adwords, the number of app installs by day, or over time, revenue per impression, as well as return on ad spend. Enabling tunebot is as simple as authorising TUNE for your Slack team and then logging into Multiverse directly within Slack. More information about how to enable tunebot can be found here.

Says Jennifer Crook, Marketing Manager, Revl, “We integrated tunebot with Slack to give us quick updates on our daily performance without the need to check the platform manually. I can check volumes and CPI by channel or platform just by typing to tunebot in Slack, which saves us time and allows us to make optimisations faster.”

Says Peter Hamilton, CEO of TUNE, “We believe all marketing should be measured and judged on performance. To be most effective, marketers also need access to measurement and performance in different forms, depending on what they need to know. The first of its kind, tunebot adds a new layer of quick access to KPIs or partner performance by simply asking a question. I’m really excited to see how marketers use tunebot. It will continue to evolve quickly the more requests it receives, so please start using it and sending your feedback!”

For marketers, understanding the link between return on advertising spend (ROAS) and bottom-line results are vital to dialling up a winning mobile marketing strategy.

The people at TUNE say that their bot can integrate ad spend data from more than 150 ad partners together with attribution data in one unified system. Included within the TUNE Marketing Console, Multiverse is a marketer’s system of choice for tracking and reconciling ad spend, installs revenue and ROAS.