An Insta-grandma called “Baddie Winkle” says she has been stealing your man since 1928.
By Nicole Buckler
Hotels.com have got together with a bad-ass granny who calls herself “Baddie Winkle” to encourage people to go travelling (staying in their hotels, of course). Using the hashtag #BadAssBucketList you can follow her adventures and even contribute yourself to the hashtag should you be a granny looking to feel up some prime young beef. I’m only in my 40s and I’m ready to join the squad.
Baddie is promoting Hotels.com Rewards program, which gives players a one-night freebee in a hotel for every 10 stayed. She says, “I have always wanted to party in London, go to the Moulin Rouge in Paris and watch cheeky volleyball players do their thing on a beach in Brazil!” Now as a micro-influencer, she can unlock the “Perve Level: Brazilian” and other treasures on hotel.com’s dime. Which is nice work if you can get it. All the Insta-grandma has to do is to flit around a number of hotels, staying there and showing fans what she gets up to inside them. Baddie wrote on her Instagram page last week; “I’m international baby!”
International indeed. The 89-year-old microinfluencer even has her own celebrity fans, including Miley Cyrus, Khloe Kardashian and Nicole Richie. Perhaps they will be watching with glee as she mixes rooftop cocktails in NYC, rubs shoulders with NFL players, and helicopters over The Grand Canyon. It’s a tough life, but someone’s Nana has to do it.
It’s not just the rather wealthy grandparent market hotel.com are going for. According to the astonishing results of a recent survey, one in five people under 30 have confessed that their travel plans are inspired by their favourite oldies. Who knew that oldies could be travel inspirators? The marketing people at Hotels.com knew. Oh hell yes, they knew.
Baddie is bringing her granddaughter along on the trip, and this seems to fit in with accusations that millennials are a bunch of home-loving family-stalking squares. The previously-mentioned survey shows that 40 percent of millennials would prefer to complete their bucket lists with their parents or grandparents – that’s more than celebs (11 percent), siblings (28 percent) or on their own (25 percent).
One in eight confessed that their gran (or nana) was cooler than them and travelled more than them. I am ashamed of millennials. Stop protesting over stupid crap and go and see the world you wasters!
And for those of us in marketing? Let’s remember that the best micro-influencers might be someone you haven’t considered before. Like grannies in leather dresses. Who are on their way to steal your man. Now would be a good time to panic.