Medistreet are glad to introduce the next in our series of Podcasts featuring topics and people relevant to the media industry in Ireland today.

This podcast was a round table discussion and was mediated again by Alex Gibson of The Persuaders. The participants discussed the outlook for Direct Marketing in the Irish market. Among the subjects discussed are the continued need for a integrated Direct Marketing plan, the future for mailed products in the Direct Marketing plan, the developments of Digital Direct Marketing and the unique targeting opportunities offered by Direct Marketing.


L to R: Dermot Mulligan, Amie Peters, Alex Gibson, Garry Browne.

The participants were:

Dermot Mulligan – Marketing Manager of Bord Gáis Energy

Garry Browne – Executive Chairman of Target McConnells

Amie Peters– Head of Direct Mail with An Post.


We would like to acknowledge the kind assistance of Mick Hanley of Dublin City FM who provided the studio and recording facilities for us. We believe you will find this Podcast a very interesting discussion on another current topics in media today.