For better or worse, another aspect of your personal brand is how you look. If you don’t have to wear a uniform, do you tend to wear all black
? If you do wear a uniform, do you put a spin on the non-regulation aspects, or present yourself more neutrally? Be aware that things like makeup, hair, piercings, tattoos, even whether you wear heels versus flats, or trousers over dresses can all contribute to your personal brand — or what others perceive that brand to be.