By Gabriel Shaoolian.
For many users, their desktop devices have become a secondary touchpoint. The vast majority of searches begin on mobile, and users have become used to the instantaneous connection they get with a brand’s digital presence.
Whether at home or on-the-go, mobile devices are becoming more and more paramount for users as a primary device.
When it comes to mobile strategies, a lot of brands consider whether or not they need a mobile app. At this point, most companies understand the importance of a strong mobile presence; however, which aspect of mobile to invest in isn’t always an easy decision.
The growth of mobile apps this year has been astronomical, with the highest overall numbers yet. Next year, it’s been projected that the amount of mobile users will reach 4.77 billion. So, with 2017 just around the corner, it’s obvious that you need a phenomenal mobile presence, but how do you know if a mobile app is the right move for your brand?
First and Foremost, Responsive Design
If you’re spending the money and taking the time to design a mobile app, you want to make sure that it’s going to be a worthwhile endeavor for your brand. So, before you consider going down the mobile app route, it’s critical that you first have a website that is mobile-friendly.
A responsive design website is an important step to have before you design a mobile app. This sort of design adapts the layout of the website to fit the size of the screen at hand, ensuring that the onsite user-experience is never sacrificed. Without this type of design, users are often presented with a website layout that requires excessive zooming in or out, scrolling, buttons that are difficult to click or form fields that are too small.