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Your homepage is some of the most important real estate on your entire website. While it’s true that many of your website visitors probably enter through landing pages or direct links to products or services, a huge number of them still come through the homepage. And, for many, this will be the first time they encounter your brand.

The takeaway? The stakes are high for your homepage design. Brands have a very limited amount of time to convey their value to users and to convince them to take a desired action, such as browsing deeper into the site, learning more about a product, or signing up for a trial or demo. The homepage design can make or break the user’s experience with your website, so it’s important to optimize it as thoroughly as you can.

At our digital agency, we have experience designing homepages for clients across many different industries. Whether it’s a new business whose website we’re designing from scratch or an established company with a website that needs overhauling, our team of strategists and designers work together to come up with an effective homepage design for each client.

Especially when redesigning a homepage, there are a handful of aspects we pay particularly close attention to, optimizations that can make a huge difference in the way users interact with the site. Below, we outline 5 key areas of homepage optimization.

1 – Test your main message

The homepage’s main message is one of the most important elements of the entire website. If there’s any single line of text you can count on users reading, it’s the main message. Because the main message is only a single sentence long, and due to its importance, it can be a difficult thing to get just right. Many companies make the mistake of trying to be all things to all people and end up diluting the meaning of their main message as a result. Still, others rely too heavily on convoluted jargon and marketing lingo that makes it difficult for users to understand.

Truly effective main messaging should tell users who your brand is, what you do, and/or what your value proposition is. Your copy should be original (ie; unique to you and captivating in some way) and approachable (ie; easily understood by the average user). The main messaging copy is always something that should be tested because a website element this important shouldn’t be determined based on gut feelings or guesswork. Test ways that your language can be more precise, or try different approaches to conveying the value of your products or services to the user. Always put users first — look for ways to emphasize what you can do for them.

Feature Image Credit:  Blue Fountain Media

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Sourced from Forbes

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