Blogging and online marketing, in general, is an endless journey. On top of regularly publishing content that provides value to your audience, you also need to keep up with the ever-changing trends and strategies to stay in the competition.
More often than not, it all boils down to expanding your arsenal of tools and automating as much as possible to boost your efficiency. You also need to empathize with your audience and understand their pain points, interests, and content preferences. And if truly want to maximize your success, you must also pay attention to the content distribution channels that will make your brand heard and seen.
Establishing a popular page on Facebook? Building a huge following on Twitter? Been there, done that.
In this post, we’re going to delve into the nitty-gritty of driving web traffic through Pinterest — armed with a handful of tactics and truckloads of infographics.
Let’s get started.
1. Setting Up an Authoritative Profile
Before anything else, you need to create an official business account through Pinterest for Business. If you try marketing your business through a regular user account, then you’ll miss out on all the useful features that can help you raise brand awareness, encourage action, and boost traffic.
Clicking “Join as a business” will bring up the signup form, which should take less than a minute to complete. Just fill in the necessary details in the appropriate fields and click “Create account”.
There’s one more thing you need to do before you can start using Pinterest. After supplying your account details, you need to pick the topics that your ideal audience is interested in.
Although you are required to pick at least three topics, you can select as many as you want as long as they are related to your niche.
Click “Done” to finalize the account creation process and jump into the main Pinterest interface.
At first, you will be shown a collection of posts or “pins” based on the topics you’ve chosen. This is because Pinterest expects you to start creating boards immediately and attracting followers.
We’ll get there — don’t worry. For now, you need to optimize your Pinterest profile for traffic.
To start, hover your mouse over the top-right icon and click “My Profile”. This will bring up your profile page, which should look rather empty at first.
From here, click the “gear” icon to open the account settings page.
Navigate to “Profile” from the left menu to start making the necessary preparations on your account. Basically, your goal is to inject your brand into your Pinterest account in order to establish familiarity with other users. More importantly, you need to establish your profile’s relevance by injecting keywords in the right places:
Your Business Name
First of all, your business name depends on whether you wish to represent a company or yourself as an expert. Whatever you do, you need to include at least one keyword in there — preferably at the very beginning.
For example, as an infographic marketer, I can use “Infographic Marketing Tips – Vikas Agrawal” as my business name.
Take note that I could also use “Infobrandz” rather than my real name for the latter half of my business name — this is optional.
Your profile picture should conform with the similar, straightforward approach. If you’re a blogger, then it’s a good idea to humanize your profile and use your real photo. But if you’re a business, then use your official logo.
A lot of marketers who use Pinterest consider their profile’s description to be the most intricate. In addition to being keyword-rich, it must also contain calls-to-action and an introduction of your brand — in less than 160 characters.
There’s no specific rule or blueprint for writing the perfect Pinterest description. But when in doubt, you can always fall back to the “KISS” principle, which stands for Keep It Simple, Stupid.
Here’s how I would write my Pinterest profile description:
Take note that I used Bitly here to shorten my website URL and avoid going over the 160-character limit.
Before you start uploading or aggregating pins, the next aspect of your Pinterest profile you should optimize should be your boards. Just like your profile, these require keyword-optimized names and descriptions. However, they’ll be more focused on specific topics instead of your brand.
This brings us to the next step of marketing your infographics on Pinterest.
2. Managing Your Boards
To start creating boards, head back to your profile page and click “Create board”.
Fill in an optimized name for your new board. Naturally, you shouldn’t make a “secret” board since your aim is to get more followers through them.
Once you create your board, don’t forget to write a killer description by going to the settings page. For this, click the “pencil” icon above your board’s name.
Here, you can edit your board’s description as well as specify a category to describe its contents. You can also invite collaborators who can contribute pins to your board.
That’s it! You can now start adding content to your Pinterest board. Simply hover your mouse over the “plus” icon found in the upper-right corner and choose between “Upload image” or “Save from site”.
While adding pins takes only a few seconds, remember that you still need to optimize them for traffic, which leads to the next step.
3. Optimizing Pins on Pinterest
As you add an image to your Pinterest board, you can directly write a description for it on the “Tell us about this Pin” field. This can be found right below the image preview.
You can also designate a new board for your pin by clicking the “Create board” button found on the right.
After successfully adding your pin, you may need to refresh Pinterest before it appears on your board. When it does, you have one more thing left to do.
By hovering your mouse over the pin, three buttons will appear. One will take you to the stats page where you can view the analytics for that pin. The right-most button, on the other hand, will take you to another page where you can save the pin to another board.
Useful, right? But what you really want is to click the middle button, which will bring up the “Edit this Pin” window.
Here, you can edit your pin’s description as well as include a link to the original source. If you are 100% positive that the material uploaded is yours, then feel free to use your website’s URL here.
Why is this important? Remember, your ultimate goal with Pinterest is to bring tons of traffic to your site. By adding a URL to each and every pin you upload, users will be able to discover your site — be it on a landing page, contact form, or your home page.
If you successfully embedded a link to your pin, opening it should show a “Visit Site” button right above the description.
4. Start Creating Pin-Worthy Infographics
Now that you’re through with the first three steps, your Pinterest account is ready to receive your beautiful infographics.
The good news is, infographics and Pinterest naturally go well together. In fact, if you visit the homepage, the majority of pins you’ll see are infographics.
Additionally, Pinterest itself can be used as a search engine for ideas that will help you get started — no matter your objective. For example, if you want infographic ideas for your Black Friday marketing, simply type in the keywords on the search bar.
Like a full-on search engine, Pinterest will bring you only the most relevant results.
Aside from infographics that spread sales promos and discounts, here are a few more infographic ideas that Pinterest users will surely appreciate:
- DIY Instructional Infographics – There’s no better way to share step-by-step information than through visual form. With Pinterest, you can easily spread infographics that contain actionable information and build your brand’s authority.
- Recipe Infographics – If you’re in the cooking niche, then searching for Pinterest infographic ideas should be a breeze for you. Recipe infographics are commonplace here, and most of them use real photos of the actual dishes.
- General Data Visualizations – Whether you’re presenting percentages or an anatomical breakdown of something, visualizing it into an infographic will make it more pin-worthy.
Worried about the aesthetic appeal of your infographic? Don’t be — as long as your content is informational and relatable, it should prove to be valuable to your audience.
Besides, online audience preferences have shifted towards minimalism and flat design. With a tool like Canva, it should be easy to create shareable infographics using simple icons and colors.
Here’s a quick example:
Lastly, making your infographics discoverable on Pinterest is one thing. To make the most out of them, you also need the help of other users in spreading it.
Your only goal here is simple: make your infographics pinnable from your site.
A simple way of doing this is to add social sharing buttons with the help of tools like the Sumo Share App. For WordPress users, a nice alternative would be the Pinterest Pin It Button plugin, it’s free!
Infographics may take your content marketing to the next level, but you still need an elaborate distribution strategy to reap their full benefits. The steps outlined above should be enough to bring your Pinterest profile to life. Good luck!
Vikas Agrawal contributes a monthly column on Infographics. Vikas is a start-up Investor & co-founder of the Infographic design agency Infobrandz that offers creative and premium visual content solutions to medium to large companies. Content created by Infobrandz are loved, shared & can be found all over the internet on high authority platforms like HuffingtonPost, Businessinsider, Forbes , Tech.co & EliteDaily.