By Jess Weatherbed Platforms have until February 20th to start labelling all AI-generated or manipulated content. The best methods we…
Sourced from CREATIVE BOOM As the UK’s HFSS restrictions take hold, food brands are losing their oldest emotional shortcuts. In…
By BoF Insights, McKinsey & Company Value players are elevating their brands defensively against ultra-low-cost rivals such as Shein and Temu, whose…
By William Arruda One of the earliest turning points in personal branding, one that made career-minded professionals understand that they’re…
By Ella Palmer For years, brand homes—dedicated spaces where consumers can immerse themselves in a brand’s story, values, and products—have…
By Sam Anderson, The agency world is filled with visions of perfectly joined-up customer journeys. With the help of strategists, creatives…
By Katalin Nagy January has long been regarded as a reset month. Credit card statements arrive with the weight of…