By Mike Ruxton They may be artificial, but their impact is anything but. AI influencers are taking on huge brand deals…
By Aparajita Chatterjee The purpose of online shopping was to make buying easier, a benefit widely used during the pandemic. So…
By Melissa Daniels On this week’s episode of the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels are joined by…
By Adam Salacuse Before your next media plan, brief or campaign, sit with this question: Does this feel like something…
By Fluent, Inc The case for commerce media has been made. Budgets are shifting, narratives are changing and the industry has…
Sourced from The Drum The British retailer used custom conversions and a conversion lift test to unlock insights about how…
By Mercy Kambura Did you know the average person unlocks their smartphone 150 times daily, leaving a trail of personal data ready…