By Jennifer Schenberg, This year, newsrooms eliminated hundreds of jobs, including more than 300 at the Washington Post. A friend of mine…
By Adam Salacuse Before your next media plan, brief or campaign, sit with this question: Does this feel like something…
By Fluent, Inc The case for commerce media has been made. Budgets are shifting, narratives are changing and the industry has…
Sourced from The Drum The British retailer used custom conversions and a conversion lift test to unlock insights about how…
By Mercy Kambura Did you know the average person unlocks their smartphone 150 times daily, leaving a trail of personal data ready…
By Sophie Rhone AI speeds up advertising, but without strategy it risks making brands forgettable For small businesses, AI has made advertising…
By Jasmine Sheena Execs from ESPN, Cava, and more shared how they are navigating the creator economy. The creator economy…