By Isabel Hicks, edited by Gaby Clark, reviewed by Andrew Zinin A professor in Montana State University’s Jake Jabs College of Business…
By Andrew Hutchinson Google has announced an update to Google Trends, its comparative search volume tool, which will now include AI…
By Paul Blackburn Cuddly octopi. Nodding dogs. Overly energetic bunnies. Brand mascots are everywhere, and they have been for as long…
By Simon Ward Nostalgia is replacing reinvention. In the past year you will have seen many a big brand lean on…
By Philip Uwaoma An iconic logo redesign signals a significant shift reflecting deeper strategic change at one of the world’s…
By Abbey Bamford As running culture continues to grow in popularity, ASICS’ latest global campaign leans into joy and unexpected…
By Gemma Ruse Pop-ups are increasingly important in a digitally-saturated world. StudioXAG’s Gemma Ruse explains the most common mistakes designers…