By Marty Marion Every business discussion about growth and customer acquisition eventually circles back to retention, loyalty, and lifetime value. But while…
By Michael Serazio OpenAI has started rolling out conventional ads in ChatGPT. It won’t stop there. The inevitable has arrived.…
By Jude Joffe-Block A whole industry of data brokers buys up vast quantities of electronic information from cell phone apps…
By Ty Pendlebury More Americans are concerned about the loss of personal interaction from AI than they are about potential…
By Natalie Fear The band breaks the mould to promote their new album, The Mountain. In today’s advertising world, plain ol’…
By Julian Horsey Marketing app ads effectively requires a deliberate approach that balances short-term investment with long-term insights. As Corbin explains,…
By Brendán Murphy The new era of creative content platforms is here. The rapid rise of influencer media, the fragmented media…