By Hal Crawford Pepsico, the global giant, already derives more of its revenue from food than drinks. Last year it…
By ASHLEY COUTO I’ve used this strategy to add an additional $30,000 in closed sales to my business in less…
By Ajay Gupta Most business-to-business (B2B) emails don’t fail because of bad timing or weak data. The hard truth is…
By Nikki Bonner Research reveals that newsletters are a vital daily ritual for 75% of readers, providing a prime platform…
By Ashish Khaitan A recently disclosed set of vulnerabilities in Salesforce Marketing Cloud, widely known as SFMC, has drawn attention to the security…
By Chad S. White Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration…
By Diane Templado An AI coding assistant powered by Anthropic’s Claude has wiped an entire company database, along with its backups,…