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By Ted Kitterman

If you have market competition, you have to identify what makes your organization special.

An important part of differentiating your products is creating a distinct brand identity. This should include a mission statement, as well as a visual vocabulary and other style concerns.

This infographic from Visme details important facets to include in your branding style guide, a document that ensures all your content and marketing will align authentically with your organization.

The guide includes:

  • Your brand’s history and background
  • Description of an ideal client
  • Logo variations
  • Fonts, typography and color palette

[RELATED: A communications audit from Ragan Consulting Group is the first step in achieving corporate communications excellence.]

See the full infographic below to learn whether you’re covering all the bases in your branding documentation.

By Ted Kitterman

Sourced from Ragan’s PR Daily