AAI Toolkit Seminar series recommences on Tuesday 26th September with
Pre Post-digita
Speaker: Damian Loscher
With technology ownership and usage beginning to plateau, we are now in what can best be described as the Pre Post-Digital era. So now is the time to plan for, and in so far as is achievable, shape our Post-digital world from a business and marketing perspective.
Damian Loscher, Managing Director of Ipsos MRBI, will take us through the phases of Digital and explain how this almost cosmic event has bent our world out of shape, never to be the same again. Our world will keep changing – it is unlikely that we will see peak digital in our lifetimes – but at some point soon, very soon, Digital will blend into the landscape. Already the haze is lifting and serious questions are being asked about how effective and accountable are some of our recently adopted digital behaviours.
Every post phase throws up the opportunity to examine the processes that were introduced in haste during the boom and to recalibrate industry thinking with the benefit of hindsight. Post-digital will be no different in terms of the opportunities it will present and Damian will give his roadmap for how to derive maximum benefit from this opportunity with a focus on advertising effectiveness, media measurement and return on marketing investment.
Date: Tuesday 26th September 2017
Time: 08.15 – 10.00 am
Venue: Core Media, 16 Sir John Rogerson’s Quay, Dublin 2
Cost: €35 plus booking fee
To Book: Click here
Damain Loscher’s biography can be viewed on the Eventbrite booking page or on our website at http://www.aai.ie/events
Association of Advertisers in Ireland
Denshaw House
120 – 121 Lower Baggot Street
Dublin D02 FD45
Tel. +353 01 6599457
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