To investigate the potential of media in long term brand building, #AAIToolkit in October 2018 invites Cinema, Out of Home, Newspapers, TV and Radio to propose an example of long term brand building through their medium which has resulted in significant increase in share of voice.
The output of September #AAIToolkit discussions highlighted that to maximise effectiveness and efficiency Marketers ideally need to build a strategy incorporating short term sales activations and long term brand building.
A ratio of 60% broad reach, emotive creative with 40% shorter term targeted, information rich, calls to action appears to be a good mix to building profitability for a business through Marketing.
At this seminar on 16th October there will be 5 x 15 minute presentations provided by:
- CINEMA: Sarah Clohessy, Wide Eye Media
- OOH: Colum Harmon, PML Group
- NEWSPAPERS: Dianne Newmann, RAM Research & Media
- TV: Oscar Kennedy, RTE
- RADIO: Brian McCarthy, Urban Media
Biographies are available on the registration page.
The event will take place at Dentsu Aegis, Haddington Road, Dublin 4 between 8.15 a.m. & 10.00 a.m. on Tuesday 16th October.
Please register your attendance here
Tickets are free of charge for AAI Members although registration is still essential.
Non AAI Members are charged €35 + booking fee