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Backup Marketing

We grow brands by creating better experiences.

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Our shopper-centric approach to business is designed to create sustainable growth by helping your customers to buy smarter - whether that’s related to price, convenience, diet, taste, health, efficiency or personalisation.

While shoppers are critical to what we do, we focus on their wider journey rather than just the in-store experience. By focusing on the holistic shopper experience, we work through the line, eradicating any separation between above-the-line & below-the-line engagement, as well as online & offline behaviour.

Our toolkit is designed to remove blocks in the way so that the shopper can best meet the consumption needs that they are responsible for. We do this by helping the process of product awareness, discovery, assessment, trial & acquisition, right through to usage.

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Tel: +353 (01) 201 3388
Email: [email protected]
Address:Pottery House, Pottery Road, Dun Laoghaire, Co. Dublin, A96 WY61 Ireland


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