Launched in 1990, Marketing.ie magazine is circulated on a subscription basis to the country’s top marketing executives, advertising agencies, media (traditional and new), PR firms, research companies, direct marketing and promotion agencies, designers, photographers, event organisers, production firms and third level colleges.
Format: A4. 180 x 270mm. Litho film. Screen 150. Emulsion down right reading.
Circulation 3,000. Readership 12,000-15,000
Marketing was launched in 1990 by its publisher/editor Michael Cullen. He returned to Ireland in May that year, having worked as a journalist in Australia for three years. In 1993, Marketing launched the Marketer of the Year, which runs to this day. The award recognises the best marketing talent in Ireland. The winner for 2013 was Peter McKenna, commercial manager, GAA/Croke Park.
In September 2009, Marketing was rebranded Marketing.ie to coincide with the revamp of the magazine’s website and the launch of its blog. The motivation for this move was to develop the magazine brand both in print form and online, including the blog’s links to Twitter. Michael Cullen writes marketing media columns for the Irish Independent (every Thursday) and The Herald (each Wednesday).
Monthly (Ten issues a year)
Annual Subscription: €120 + VAT
Student/Charity Rate: €60 + VAT
Charities should provide official details of registration.
Students are asked to include the name of the college and course with payment.
|Rate Type||Rate Description||Rate|
|Colour||Full Page||2,000 EUR|
|Colour||Half Page||1,200 EUR|
|Colour||Quarter Page||750 EUR|
|Special Positions||OBC||2,400 EUR|
|Special Positions||IFC/IBC||2,200 EUR|
|Agency Commission||.||15% EUR|