Sourced from Evening Standard
Everything you need in one place to get your business off the ground
Whatever you’re thinking of selling, from candles and cakes to life coaching sessions or spare car parts, if you want your business to succeed, you need to be online.
Your business is all about you, to a degree, you’ve been there from the start and poured your heart and soul into its creation but it’s also about your customers. Where they are in the world, what they like to do, what makes them tick and (most importantly) how they want to shop.
Growing a successful business is a delicate balancing act. You’ve already got the product – creating that is often the easiest part – but if you want to make an income now you need the tools to connect it with your customers.
But before you start dreaming of where you’ll spend your first million, or how many countries you’ll visit when you retire early, you need to go back to basics and create an online marketplace for your company.
Squarespace connects the dots and provides an all-in-one platform to stand out from the crowd.
It’s a one-stop-shop making it easy, convenient, and quick to create and manage an online shop in four easy steps.
Visit Squarespace to create a free website today.
Create a website
You’ve probably already got a name, so now just choose from a new domain or link an existing one to your lovely new website. Then, choose from award-winning templates to give your business the presence it needs online. You’re free to pick professionally designed website templates that you can then customise to your heart’s content. Once it’s up and running you’ll then have the tools to analyse how people use your site to find out exactly what makes your customers tick. How long they spend on your website pages, what they’re looking for, how often they’re coming back and even what time of day they’re coming to you. These are the details that really give you an insight into your customers so you can learn the best way to connect with them.
Start selling anything
There really are no limits when it comes to selling on Squarespace. From poodles to purses and everything in between. The same goes for the size of your company too, whether you’re selling brownie boxes in your spare time, or you have an industrial-sized oven and you post out baked goods all over the world. Customers can select the products they want, pay, and checkout safely and securely all in one place. If you need a calendar, you can give your customers the ability to book appointments. You can even add an extra income source by charging for access or downloads if that’s what works for you.
Create a website with Squarespace today
Build your brand
Now you’ve got the foundations in place it’s time to shout about your company from the (virtual) rooftops. Reach people through a variety of networks with professionally designed social content and keep fans of your company up to date with email lists that match your brand. You’ll also have access to built-in SEO tools to maximise your visibility and give yourself the best chance possible of creating a thriving business.
Experiment with extra channels and services
Every business is different and that’s why you’ll have the flexibility to add the tools that will really help you. Choose from third-party services to manage your business and fully customised tools to suit your business’s needs. There’s also a marketplace when you’re in need of hiring some extra help, from designers to developers. Businesses aren’t all 9-5 so if you get stuck, need advice, or just someone else to chat to, there’s also a friendly community and help and support available at any time of the day or night.
Visit Squarespace.com to start your free trial. Visit the website for full Ts&Cs