Content marketing is about creating value for your audience and sharing it in a useful way.
Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. Are you looking for ways to better utilize visual elements in your content process?
1. Tell a good story.
In other words, make your content snackable and shareable.
2. Think memes.
Create your own memes but don’t make it about your organization
3. Create visual quotes
Visual quotes are popular and easily shared. For example, 10 inspirational quotes to make you a better marketer is one of my most popular blog posts.
4. Embrace native video
Create square or vertical videos to get more real estate on social media.
Check out this infographic below to learn more about how you can use images to boost your social media performance.
Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. A version of this article originally appeared on his Knowledge Enthusiast blog.