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By Ted Kitterman

Content has been king for a while, but many marketers are still unsure about the best way to execute a campaign.

According to this infographic from Review 42, only one in five marketers say they know the best way to run a content marketing campaign.

High-quality content is a part of all marketing efforts, whether you are working on SEO, PPC or social media efforts.

The infographic lists primary ways to improve your content:

  • Target your audience with data from the sales team, website analytics, social media listening and more.
  • Have a documented strategy for creating and sharing content.
  • Include visuals; posts with striking images get 94% more visits and engagements.

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By Ted Kitterman

Sourced from Ragan’s PR Daily