By Ted Kitterman

Good video is a big investment.

Even if you buy cheap equipment and avoid costly styles that require heavy planning and editing, your videos are going to cost money. Couple that with the expense of distribution, and you might have some execs asking whether an expensive video campaign is worth the effort and expense.

More and more, PR pros are having to prove ROI on their efforts—including video.

This infographic from One Productions details how to assess whether your video content is having the desired impact.

It includes:

  • View count
  • Engagement
  • Conversion rate
  • Social media sharing

See the full infographic to learn why video is such an important part of your marketing mix, along with tips on how to convince others that the cost is worth it for your organization.


By Ted Kitterman

Sourced from Ragan’s PR Daily