By Eman Hamed
As the real estate housing market continued to expand and the demand for services of better quality increased, the more real estate agents should explore and recognize some of the best real estate marketing strategies. Successful real estate agents differentiate themselves from the rest with real estate marketing strategies that are unique, creative, and keeping them on top of the game in today’s real estate business. Below is a list of the best real estate marketing strategies for 2018 used by real estate agents.
Real Estate Marketing Strategies: Develop a Website
This is one of the most used, and probably most effective, real estate marketing strategies that successful real estate agents follow. In today’s housing market, almost all clients use the internet when searching for an investment property. What you, as a real estate agent, want is to have your properties or property listings come up. However, this can’t happen if you don’t even have a website!
Before buying investment properties, some buyers go as far as using Google Maps to look at the street’s view, see what the neighborhood has to offer, and search online for articles relevant to the location they intend to invest in. If your website has all the information they need, your chances of transforming leads into customers shoot up.
Your real estate agent website is a part business card, part sales banner, and part property listings tool. Most clients will check your website before contacting you, so it’s important to leave a good first impression! Be clear about the areas you sell in, the services you specialize in, and how you can be contacted.
Moreover, make it easy for users to access the information they’re looking for and check investment property listings. Also, ensure all your investment property listings have great pictures and easy access to Google Maps and Google Earth. The best real estate marketing strategies in 2018 are websites that are mobile responsive, modern, clean, professional, and functional.
Real Estate Marketing Strategies: Build a Strong Personal Brand
the majority of clients don’t pick their agents based on the company they were affiliated with. This is because property investors prefer to do business with real estate agents they know, like, and trust. Therefore, one of the best and most important real estate marketing strategies is to build your own personal brand instead of marketing your brokerage’s brand.
Your personal brand is what property investors think of you and how they remember you. Branding includes credibility, integrity, and the housing market perception of your services. Building a personal brand doesn’t mean spending thousands of dollars on billboards, but rather branding items such as pens, t-shirts, hoodies, mugs, etc., anything clients use daily and give these out to them as free gifts when you sell the investment properties.
Personal branding allows real estate agents to establish recognition amongst their clients as their “go to agent”. When this happens, you’re actually building a referral system as your clients will mention you to other property investors looking to sell or buy investment properties. As a result, property investors will come to you instead of you chasing them, which is what successful real estate agents aim at when searching for the best real estate marketing strategies.
Real Estate Marketing Strategies: Focus on a Specific Niche
If you find yourself in a situation where the competition to hold investment property buyers is becoming difficult, we strongly suggest that you follow this type of real estate marketing strategies: creating a very specific niche for yourself. Your purpose, as a real estate agent, is to focus on something very targeted.
For example, instead of being a real estate agent for homes to rent, you could be a real estate agent for single-family homes working specifically with property investors with families and children. Or, you could become an expert real estate agent in a specific neighborhood and work with property investors searching for an investment property in that neighborhood.
Standing out as an expert real estate agent in a particular niche is key to improving your real estate marketing strategies in that niche. This works wonders in a housing market where the competition is really high, as you won’t be just another face in the crowd. Property investors will have a clear reason to consider working with you over other real estate agents in that area.
Real Estate Marketing Strategies: Be Active on Social Media
Social media is another type of great real estate marketing strategies for real estate agents for an obvious reason – pretty much everyone uses social media. For real estate agents, it should be a way to connect with clients, share images of new property listings, and offer fast updates of what’s available in the housing market. Real estate agents can simply create a “Listing of the Day” and share it across social media platforms like Facebook, Twitter, and Instagram. This is neither difficult nor time-consuming!
Note: Are you looking for the best investment property in the US housing market? Don’t waste your time and use Mashvisor’s investment property finder! This tool allows property investors to search for investment properties of different types (single-family homes, multi-family homes, Airbnb rentals, etc.) in every neighborhood, city, and state in the United States with a click of a button!
Besides sharing property listings, make sure you share valuable content on anything related to the housing market for those who are not currently looking to sell or buy investment properties. Ask your clients to follow you on social media, share their thoughts (don’t forget to reply when they do!), and have links on your website that connect them to your profiles. Real estate agents not following this method of real estate marketing strategies are missing out on the opportunity of growing their business and personal brand.
Real Estate Marketing Strategies: Create Valuable Content
Creating eye-catching, high-quality content is as important as any other real estate marketing strategies. “Average” will get you lost in the crowd! Real estate agents need to produce and share captivating, well-written blogs, informative news, and interesting info-graphics to get new clients onto their website. For example, a property investor would be interested in reading topics titled “Valuable Things to Consider Before Buying a Home” or “Crucial Things to Look out for in a New Home”.
One secret to creating great connections is storytelling. This works wonders with real estate marketing strategies. Using good stories to tell about investment properties makes readers want to know more about them and eventually become more interested in buying them. Humans respond positively to good stories, and when you, as a real estate agent, are able to emotionally connect with clients, they will come to you.
Another factor that makes contents valuable is the pictures you use with them. Let’s be honest, poorly captured photographs will hurt the interest of potential buyers no matter how great your investment properties are. Since most buyers search for investment properties online, a successful real estate business relies heavily on the amazing pictures. The best thing to do is to hire a professional photographer with experience in taking pictures of homes. Alternatively, if you have a camera and all the tools you need to take a really good picture, you can capture them yourself. There are plenty of tips and tricks online to learn how to get better at this!
Real Estate Marketing Strategies: Video Marketing
In today’s housing market, technology has improved many aspects of real estate marketing strategies. As we’ve mentioned, some of the best real estate marketing strategies include creating a website and using social media, both of which are available thanks to technology. A more creative strategy that successful real estate agents use is video marketing. It is basically a commercial for your personal brand and investment property listings.
Property investors do business with real estate agents they know, like, and trust. Videos not only allow you, as a real estate agent, to put your brand out there and stand out from competition, but they also give potential clients a different medium to check you out before they actually engage you. Real estate agents can post these marketing videos on the homepage of their website, in addition to other social media platforms for maximum exposure.
Real Estate Marketing Strategies: Stay in Touch with Clients
As a real estate agent, it’s critical to stay in touch with past clients. Some property investors work in real estate as a full-time job; they are always buying and selling house, and, therefore, you need to ensure that they always call you whenever it’s time for searching for their next investment property. For others, buying or selling an investment property doesn’t happen many times in their lives, but when it does, you want to be the agent they call.
For successful real estate agents, marketing doesn’t end when they close a property deal with a client. One of the real estate marketing strategies that won’t cost a thing is simply calling clients and thanking them for their business, or even sending them a package of something they would appreciate. Moreover, if you aren’t doing this already, start sending email newsletters regularly. In this way, past clients will be more likely to remember you when they need help again or refer you to others who do.
Real Estate Marketing Strategies: Conclusion
The competition in the housing market for real estate agents can be high, which is why successful real estate agents differentiate themselves with creative ideas to sell investment properties faster and stay ahead of the competition.
We hope these real estate marketing strategies have opened your eyes to new ways through which you can optimize your marketing skills. For more up-to-date information on anything related to real estate, visit Mashvisor’s blog section and sign up with Mashvisor to receive our daily blogs as soon as they’re published!