By Dinistan Ajay

Do you want to make money blogging? Let’s get into it.

Here are the seven best ways.

So, the first idea is to

Put ads on your blog.

If you’re getting a lot of traffic to your site, there are pages that could earn a significant income from strategically placing ads on them. You could use a service like Ezoic, Mediavine, or Google AdSense.

This is the most passive way to earn income from your blog. If you build up traffic and keep it steady, you can earn thousands of dollars every month from ads alone.

The second idea is to

Sell a service.

First, you want to define your offer — what it is you can help people with and what people are willing to pay for. Then, spend some time creating content around your expertise. For example, if you’re a highly skilled divorce attorney with thousands of hours of experience, you can write about your personal experiences working with clients and how you’ve helped them.

By doing keyword research and writing about topics people are searching for, you’ll start to build an audience and become an authority on the topic. From there, you can offer your services and build up a client base purely from blog traffic. This can work in just about any field you have experience with.

The third idea, in my opinion, is the best way to monetize your blog

Affiliate marketing.

When done right, your income grows the more time you put in. Affiliate marketing is all around you, but you might not be aware of it. Let’s take TVs as an example. People often look up TV reviews and comparisons before making a purchase.

Review sites like ratings.com, TechRadar, and Tom’s Guide include links to each TV, and every link makes money whenever someone clicks through and makes a purchase.

Affiliate marketing has tremendous earning potential. Just look at NerdWallet, for example. Their main revenue source is affiliate marketing, and they made $379 million last year.

It’s the best way to build passive income in 2023.

The fourth way to make money blogging is by

Doing sponsored product reviews.

When you build up a sizable audience and get a decent amount of traffic, you become attractive to potential sponsors. Reach out to companies whose products align with your blog’s niche and share your traffic stats with them. Offer them the opportunity to be featured prominently in your content for a set monthly fee. Most companies will want that top spot because it generates the most visibility and influences purchase decisions.

Here is to go where the money is.

People often think of blogs as hobbies or online journals, but those people aren’t really making any money. If you want to turn your blog into a real source of income, think in terms of niches that make the most money. Avoid oversaturated niches or subjects that are not easy to monetize.

The most popular topics that make money include health, wealth, personal development, and dating. Create content around those topics and monetize them through services, digital products, physical products, and affiliate marketing.

Build an email list

Marketers often say that money is on the list, referring to an email list. To make money from blogging, you need to build a relationship with your readers.

Encourage visitors to sign up for your email list by providing multiple calls to action on your website. Building an email list ensures you always have a direct connection to your audience, allowing you to market to them whenever you have promotions or want to share new content.

Another way to monetize your blog is by

writing on Medium and earning money.

Medium is a popular online platform where you can publish your articles and reach a wide audience. It offers a Partner Program that allows writers to earn money based on the engagement their articles receive. When you join the program, your articles can be eligible for earnings based on member reading time and engagement, which includes claps and responses.

Writing on Medium provides an opportunity to showcase your expertise, connect with a community of readers, and earn income through your published content. Consider exploring Medium as a platform to expand your blogging endeavours and generate additional revenue.

By combining these strategies or selecting the ones that align best with your blog’s niche and target audience, you can create a diversified income stream and maximize your earning potential.

Remember, success in monetizing your blog requires dedication, consistency, and a commitment to providing valuable content that resonates with your readers. With determination and the implementation of these methods, you can transform your blog into a profitable venture and achieve financial success in the world of blogging.

Feature Image Credit: Photo by Rahabi Khan on Unsplash

By Dinistan Ajay

Sourced from Medium

Blogging has become a popular choice for many, and there is a lot of potential to build and grow a business through it. However, the key to creating a successful blog is identifying your blog niche and creating specialized content for a specific target audience that is interested in that blog niche. We’ll look into the most profitable blog niches to help you find a profitable blog niche idea for your blog.

What is a Blog Niche?

A blog niche essentially refers to the subject your blog is about, and it tends to be the blog’s focus. Instead of writing a general blog about many different issues, a blog niche is meant to be more specialized and tailored.

A blog niche is important for various reasons since it can help you generate relevant blog post ideas and cement you as an expert in the niche. For example, you could be a finance expert and choose a finance niche for your blog to communicate what you’ve learned and your ideas or opinions about different aspects of finance.

13 Profitable Blog Niches to Consider

There are many profitable blog niches that you can consider across a variety of different topics. When looking at the most profitable blog niches, it’s important t to select a niche that you are passionate about and have knowledge on. Moreover, identifying your target audience based on the niche will help you craft a successful blog.

most profitable blog niches

Some of the most profitable blogging niches include the following:

1. Personal Finance

Personal finance blogs have become a profitable blogging niche as more people become interested In learning how to manage their money. The personal finance niche includes topics such as budgeting, saving, investing, retirement planning, tax strategies, and debt management. As a personal finance blogger, you can teach people how to make smart financial decisions, and it’s a blogging niche that appeals to all age groups and income levels.

2. Digital Marketing and Online Business

Another lucrative blogging niche to consider is digital marketing and running your own online business. Topics within this niche could include topics related to online marketing, such as search engine optimization (SEO), social media marketing, content creation, affiliate marketing, and more. You can also have tips on running online businesses and blog topics relating to digital marketing and online businesses.

As part of your digital marketing and online business niche, you could explain current trends and digital marketing methods and share your expertise. You could also micro niche by only focusing on specific topics within social media or SEO as part of your blogging journey.

3. Health and Fitness

Health and fitness have become an increasingly popular topic, and It’s the perfect blog niche if you are interested in teaching people how to adopt healthy habits and exercise routines. As part of the health and fitness niche, you could write helpful articles and content about physical health, well-being, and exercise.

Health and fitness blogs include sub-niches such as nutrition, workouts, weight loss, yoga, meditation, mental health, and more. Niching down even more into subjects like specific exercise styles and routines are also profitable blog niches to consider. You could make money through affiliate income by sharing health-related products that you like and generate blog income through ads and partnerships.

4. Food Blog and Recipe Blogs

Food blogs and recipe blogs were among the first types of blog topics on the internet, but they are still very popular with users. Food and recipes are not a saturated niche; in fact, the interest has grown even more as users look to find new recipes and restaurants to try.

If you’re not how to start a food blog, think about what interests you most about food and recipes – is it trying something new or teaching people how to make certain dishes? The food niche can be a great way to start a blog and explore new cuisines, foods, recipes, and more. There are also sponsored post opportunities from restaurants and companies, which is why it remains one of the most profitable blog niches.

5. Personal Development and Self-Care

Another profitable niche to consider is the personal development and self-care niche. Within this niche, bloggers can focus on self-improvement topics, such as personal growth, mental health, mindset change, and more. Sub niches within this space could include mindfulness, meditation, self-compassion, relationships, and goal-setting, among others.

This could be the right niche for those interested in providing practical tips and advice on personal development and/or sharing their own experiences on personal development on a blogging platform.

6. Travel Blogs

If you’re thinking about whether to start a travel blog, it could be a good idea considering its enduring popularity. The travel blog niche continues to be one of the most profitable niches as interest and appetite for traveling grow.

Travel bloggers aim to inspire and excite their users to explore new places and cultures by sharing their experiences through their WordPress blog or other channels. Your travel blog could focus on a sub-niche like adventure or luxury travel. Or you could provide practical advice on budgeting, planning, packing, and transportation.

Additionally, you can make money online through your travel blog through brand partnerships and sponsored posts such as a specific blog topic to make money blogging about travel.

7. Parenting Niche

Parenting blogs have grown in popularity over the last few years, and it’s one of the top niche ideas to explore if you’re looking for blog ideas. The parenting niche is one of the best blogging niches because it can be pretty broad and easy to make your own. For example, your parenting blog could focus on topics such as parenting, including child development, education, behavior, health, and more.

As part of your blogging strategy, you could start a blog focusing on a micro niche such as a particular age range (e.g., newborns, toddlers, or teenagers) or a specific parenting style. More blog ideas could focus on specific parenting aspects, such as discipline, nutrition, sleep, or play.

8. Lifestyle

If you’re interested in relatively simple blogging business ideas, a lifestyle blog is one of the most profitable or niche ideas to consider. The premise of lifestyle blogs is straightforward since you show your life, how you go about the day and exciting things about your life. In addition, lifestyle blogs are about your personal interests, and you can make your blog more engaging by including topics such as fashion, travel, food, beauty, and wellness.

You could start a lifestyle blog that shares experiences, opinions, and recommendations of your interests and build multiple income streams through sponsored posts and affiliate income.

9. Making Money Online

Another profitable niche to consider is blogging about how to make more money, mainly how to make money online. Niche ideas within this topic could include affiliate marketing, blogging, e-commerce, online surveys, and other opportunities for generating income online.

This could include designing online courses, such as a blogging course, or creating content with helpful tips, advice, and practical ways for people to make money online. Micro niche ideas could include teaching people to start a blog, building an online store, and creating and selling digital products to make money.

10. Education

Online education has become a hot topic and is now considered one of the most profitable blog niches. As an education blogger, you could focus on creating content such as lesson plans, teaching strategies, educational policy, and more.

Or you could create tutorials and walkthroughs for different subjects and grade levels (e.g., teaching high school science or elementary school math) to help children supplement their learning.

11. Fashion

Fashion bloggers have been a vital part of the internet, and there is still a lot of opportunity within this niche. Having your own fashion blog could be the most profitable blog niche for you, depending on the audience and interest you can capture. There is a lot of appetite for inspiration and guidance on fashion, and many bloggers have been able to make money through their fashion blogs.

As a fashion blogger, you could cover sustainable fashion, luxury fashion, streetwear, beauty, and more. Another micro niche within fashion is to create content such as outfit ideas, fashion trends, makeup tutorials, product reviews, and more.

12. Technology

With technology evolving quickly, another profitable blog niche to consider is starting your technology blog. Of course, there are many sub-niches and micro-niche ideas within the technology umbrella, so what you can speak passionately about is really up to you.

The technology blog niche could include topics such as the latest tech news and product reviews or focus on issues such as software development, hardware reviews, mobile technology, or cybersecurity, among others. For example, some tech blogs provide tips and advice, while others undertake detailed analyses and commentary on the latest smartphones, laptops, or gaming consoles. Another focus is to create content related to mobile technology, including news and reviews for smartphones, tablets, and other mobile devices.

13. DIY

For homeowners and renters alike, DIY blogs are a popular option. Many people have decided to learn new skills and seek tutorials, advice, and tips. The DIY niche is wide and varied, including home improvement, crafting, cooking, recycling, and upcycling materials. As a DIY blogger, you could provide step-by-step instructions, creative ideas, and inspiration for their projects. You could also share your own experiences, techniques, and recommendations

How to Find More Profitable Blogging Niches

If you’re passionate about a subject and dedicated to building your blog, you could turn almost any blog niche into a profitable blog. Here’s how you can find more blogging niches:

Step 1: Identify Your Interests

Take time to identify your interests, including hobbies, profession, skills, talents, and more. That will help you narrow down what niches you would be interested in and what you feel confident you could maintain a blog about.

Step 2: Check Google Trends

Once you’ve identified your niche, look at sources such as Google Trends to understand the search trends related to your niche, including volume and topics of interest. This will help you understand how profitable the blog could potentially be.

Step 3: Search for Other Blogs

Once you have narrowed down some topics, evaluate the competition, including other bloggers. Look at how often they post, much engagement they tend to get, and what users seem to like/dislike about these blogs so you can build a stronger presence.

Step 4: Register a domain

If you’re ready to commit to your niche, you can start by getting a free domain name and setting up your blog. Based on the Google Trends data and the competition, you can start to build a blog that covers topics audiences are interested in while adding your unique spin and passion.

Why Picking a Blogging Niche Matters

There are many reasons why picking a blogging niche is important:

  1. Build a following: A blogging niche is important to build a dedicated following of readers and cultivate interest In your blog.
  2. Tailored content: While it’s easy to stay general when it comes to blogging, creating niche content ensures that your content is tailored to the needs and interests of the target audience. It positions you as an expert in the subject area.
  3. Differentiation: Picking a blog niche is essential for standing out and having a unique selling point that users will gravitate to.
  4. Motivation: Having a niche makes it easier to create content consistently since it will be an area you are passionate about and want to develop. You’ll be more motivated to keep the blog going and make it successful when it’s a topic you’re passionate about.

What Makes a Profitable Blog Niche

A blog is profitable when it finds its target audience and can hold on to them long-term. A profitable blog niche is a niche that resonates with your interests, expertise, and passion while also being of interest to specific groups of users interested in that topic.

A profitable blog niche is also one where you can position yourself as an expert and generate revenue from the blog through sponsored posts, content, partnerships, advertising, and other monetization efforts.

Sourced from Small Business Trends

By Trevor Sinclair

Have you ever been glued to a blog post that you just couldn’t put down?

You laughed, learned something new, and felt inspired all at once.

What was it that made that experience so captivating?

Well, the secret lies in the blog writing format.

In this article, we’ll explore the crucial components of an effective blog writing format that will keep your readers hooked from start to finish.

So, let’s dive in!

1. Craft a Compelling Headline (Blog Post Title)

Imagine you’re scrolling through your social media feed, your eyes skimming over post after post.

Then, BAM! A blog post title grabs you. It’s clever, intriguing, and promises something you’re interested in.

That, my friend, is the power of a well-crafted headline.

Headlines are your first (often only) chance to grab your reader’s attention. And the stats back this up.

According to Moz, 8 out of 10 people will read your headline on average, but only 2 out of 10 will venture further into your post.

But the power of a headline extends beyond just catching the eye. It also prepares the reader for the content, shaping their expectations from the start.

If your headline hints at one thing and your content delivers something different (clickbait), readers will disconnect.

So, a great headline isn’t just catchy – it’s honest. It hooks your reader with a promise and then delivers on that promise with your content.

Tips for Creating Attention-Grabbing Headlines

So how do you create a headline that will captivate potential readers?

One tried-and-true method is using numbers in your headlines. According to a study by Conductor, headlines with numbers are 36% more likely to generate clicks.

For example, “5 Techniques for Crafting Compelling Headlines” immediately tells the reader what they can expect from the post.

Another effective strategy is posing questions in your headlines. This creates curiosity and encourages readers to click through and find out more.

For example, “Why Your Blog Writing Format Could Be Costing You Readers” is much more interesting than simply saying, “Improve Your Blog Writing Format.”

2. Engage Your Readers With a Captivating Introduction

Did you know that 55% of people who click on a blog will only spend 15 seconds or less reading it?

That’s why crafting a compelling introduction is crucial. It’s the first thing your readers will read and can determine whether or not they will continue reading your post.

Examples of Effective Introductions

To give you an idea of what makes for an effective introduction, here are some examples:

  • “Have you ever wondered why some people seem to have it all together while others struggle to get through their day? In this post, we’ll explore some simple habits successful people use to stay on top.”
  • “Imagine waking up every morning feeling energized and ready to take on today’s business challenges. With these five tips for improving sleep quality, you’ll be well on your way.”
  • “As someone who struggled with self-doubt for years, I know how debilitating it can be. In this post, I’ll share my journey towards self-confidence and provide actionable tips for anyone struggling with imposter syndrome at their workplace.”

3. Writing the Blog Body

blog writing format - writing the body text

At its core, the blog body serves a noble purpose: to deliver value to your readers.

It’s where you give your readers the good stuff: cool facts, exciting ideas, and new things to learn about your topic.

But the blog body serves another equally important role. It’s your platform to gently persuade readers, providing them with the nuggets of information they need to make informed decisions about products or services in your niche.

Simply put, the blog body has two jobs:

    • Teach your readers something new
    • Help them make smart decisions.


Include Relevant Statistics or Data to Support Your Points

Data and statistics amplify your blog posts.

When you bring in relevant stats, it helps you show just how big a problem is or why we need to take action or make changes.

Take this, for example – if you’re writing a blog post about why green tea is so good for you, you could use a quote from a health expert about green tea’s benefits.

Or, you could link to a scientific study that shows how green tea’s antioxidants can help keep us from getting sick.

You can also use stats that show trends or patterns that go along with what you’re writing about.

For example, say you’re writing about how much time millennials spend on social media – why not throw in some Pew Research Center data showing how many hours they spend scrolling each day?

And remember how important it is to link to other sources. When you include links to other good-quality sources, your readers (and Google) will recognize your expertise. Plus, readers get the chance to learn even more about the topic!

Incorporate Relevant Examples and Anecdotes

Besides data, real-life examples and stories can make your blog posts more lively and relatable.

These can be things you’ve experienced yourself, stories from people you know, or even made-up scenarios that help get your point across.

But remember – it’s not about stuffing your blog with any examples you can find. They have to be carefully picked and must clarify what you’re writing about.

And always go for quality over quantity! It’s much better to have one strong, well-chosen example than a bunch of weak ones that don’t tie in with your topic.

When you’re developing the main points in a blog post, it’s all about finding the right balance. You need to balance facts with feelings and substance with style.

4. Structure Your Blog Post for Readability

In an era where 43% of people admit to skimming blog posts (HubSpot), it’s critical that your blog format is easy to navigate.

Think of subheadings as the unsung heroes of your blog content. They take on the hefty task of breaking down that intimidating wall of text into friendly, bite-sized pieces.

This makes it easier for readers to skim through your article and hone in on what piques their interest.

Imagine this: you’re writing a post about gardening tips. Would you mash all advice together or create standout sections like “Choosing the Right Soil,” “Watering Techniques,” and “Pruning Tips”?

Each section can then be further broken down into subsections with their subheadings. This type of organization doesn’t just make your content more readable—it makes it 78% more likely to be shared, according to CoSchedule’s data.

blog writing format: Use Bullet Points To Break Up Text

Imagine this: turning your blog post into an easy-to-scan masterpiece with bullet points or numbered lists. Not only can this jazz up your layout, but there’s science behind why it works too.

Our brains love patterns and order.

According to research by the Nielsen Norman Group, we’re natural skimmers, especially when we read online. Lists help us do just that, making sense of information in a snap.

Ever wondered why recipe instructions or DIY steps are usually listed out?

It’s because bullet points help break down complex ideas into simple, bite-sized pieces.

Bullet points shine when you’re sharing quick tips or benefits. On the flip side, numbered lists are your best friends when sharing a process or sequence, like “7 steps to acing your job interview.”

Remember, though, not to overdo it. Lists should be short and sweet, focusing only on the key points.

Keep Paragraphs Short and Concise

Ever tried to digest a hefty, dense paragraph in a single read? It’s overwhelming and not particularly enjoyable. That’s where the magic of short, sharp paragraphs comes in.

Short paragraphs are easy to digest and keep your reader’s attention sharp. Plus, they make your text look more inviting.

Think about it – are you more likely to read a page filled with dense blocks of text or a page broken up into manageable chunks?

There’s actually research backing this up. The Nielsen Norman Group conducted an eye-tracking study and found that short paragraphs keep readers moving through your text. That’s a win for readability!

5. Add Visuals to Enhance Your Post

blog writing format - add appealing visuals

While words can paint vivid pictures, often it’s actual visuals that can drive your point home.

Visuals serve a dual purpose: they enrich your blog while also breaking up long chunks of text, making your content more digestible for your readers.

Images, for instance, can reinforce your points, inject a dash of humor, or showcase your unique writing style. They’re a fantastic way to add some flavor to your blog post.

On the other hand, videos offer a dynamic way to explain complex subjects. Plus, they signal to Google that you’re dedicated to providing value to your readers, which can benefit your SEO.

Lastly, don’t discount the power of infographics! They’re the perfect tool for condensing data-heavy information into an easy-to-understand format.

Tips on How to Choose the Right Visuals

Here are some tips on how to choose the right visuals:

  • Choose high-quality visuals: Blurry or low-quality images will detract from the overall quality of your post.
  • Pick visuals that convey emotion: A picture is worth a thousand words.
  • Use relevant images that relate to what you’re discussing in the post.
  • Consider using custom graphics: Infographics or other custom graphics can add depth and enhance understanding.

6. Blog Post Structure and SEO

blog writing format - structure

Remember, a well-structured blog post doesn’t just cater to readers—it’s like a signal flare for search engines.

Structure helps search engines understand your content, boosting rankings in the search results.

When structuring your blog post with SEO in mind, don’t forget to use HTML header tags like H1s, H2s, and H3s. Think of your H1 as your blog post’s main title, while H2s are for the big sections of your post. If you have smaller ideas within those sections, use H3s.

It’s also a good idea to use bullet points or numbered lists. They make information easier to read and understand, which is good for your readers and SEO.

And remember, keep your paragraphs short. Short paragraphs are easier to read and can help keep your readers interested.

Keywords in Blog Writing Format

Keywords are the bedrock of your content. They’re the words or phrases encapsulating the core topics or themes.

Search engines use keywords to pinpoint which pages resonate best with a user’s search.

Hence, sprinkling relevant keywords throughout your blog post can bolster your standing on search engine results pages (SERPs).

More so, weaving in targeted keywords lures readers hunting for information on those specific themes – that’s your potential audience!

However, steer clear of keyword stuffing – overloading your content with keywords can hamper readability and rankings. Instead, keep your keyword density within 1-2% of the overall word count.

blog writing format - internal linking

Internal linking is the art of creating links to other pages on your website within your content.

Embedding internal links in your blog posts offers additional context and insights to both readers and search engines.

One key benefit of internal linking is that it helps search engine crawlers understand the architecture and hierarchy of your website.

By connecting links to various pages on your site, you’re essentially sketching a roadmap for Google, indicating which pages hold prominence and how they interrelate.

The SEO Significance of Internal Linking

Beyond enhancing your website’s structure and credibility, internal linking carries several other SEO benefits.

For instance, it can increase the time visitors linger on your site by offering more pertinent information on a topic.

This can eventually reduce bounce rates and boost engagement metrics, both vital signals for search engines.

  • Use descriptive anchor text that clearly indicates what the linked page is about.
  • Only link to relevant pages that provide additional value or context to your content.
  • Ensure your internal links are easy to find and click on by using clear formatting and placement.
  • Avoid overusing internal links, as this can appear spammy and hurt your SEO.

When it comes to internal linking, here is a tool that has been incredibly helpful. It’s called Link Whisper. This handy tool suggests the most fitting internal links for your content, automating the process and maximizing the SEO impact. I especially like its auto-linking feature, which automatically adds links to my older posts whenever I publish new content.

7. blog writing format: Concluding with Impact

Ready to bring your post to a memorable close? The conclusion is your final opportunity to make a memorable impact on your readers.

Engage with an Intriguing Question

Propose an engaging question that prompts readers to ponder on the insights they’ve gleaned from your post.

The real power comes if the question taps into their personal experiences or stirs up a challenge.

Take this, for instance – if your post delves into strategies for boosting employee morale, you could conclude with something like, “What’s one action you could take today to show your employees they’re valued?”

This tactic not only nudges readers to reflect but also propels them to implement a key takeaway from your post.

That’s the ultimate aim, isn’t it?

Include a Call-to-Action (CTA)

Embedding a CTA at the tail end of your blog post can drive readers towards taking action – be it subscribing to your blog, downloading an eBook, reaching out for more information, and so on.

Blog Writing Format Final Thoughts

The process of producing compelling blog content is a marathon, not a sprint. As we’ve journeyed through this article, we’ve uncovered that each element of your blog writing format – from the headline to the conclusion – holds immense weight.

But let’s remember, understanding isn’t enough; we must put it into practice. The real magic happens when you start integrating these insights into your writing.

So, pause for a moment. Reflect on the insights you’ve collected today. What resonated the most with you? What can you apply to your blogging toolkit right now?

By Trevor Sinclair

Trevor Sinclair is an entrepreneur and online business expert. He’s seen first-hand how the internet can empower people to create businesses and lifestyles they love. Now, he’s passionate about helping others do the same.

Sourced from Niche Pursuits

By Shama Shafiq

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone.

But as a blog owner, have you ever considered selling your blog?

Selling your blog can be a great way to earn a significant amount of money, especially if it is properly monetized. You can use the money to invest in another business or just give yourself a new start.

This article is here to provide you with all the information you need about selling your blog and how you can get the best price.

How much can you sell your blog for?

Identifying your blog’s worth is the first step in selling it. While there are no standard formulas for calculating a blog’s value, some basic guidelines can help you determine how much your site is worth.

The most basic measure of a blog’s value is its traffic. The more visitors your blog gets, the more valuable it is.

For example, suppose you have a blog that gets 500 visitors per day and another that gets 2,000 visitors per day. In that case, the latter is obviously worth more money than the former, even though both blogs may have similar designs and content quality.

Another way to determine this is by looking at how much money you make with your blog. If you’re making $1,000 per month, then it might be worth $12,000 or more. However, If you’re only making $50 per month (after years of working hard on your blog), then maybe it isn’t worth much.

Once you’ve figured out these two, it will be easier to understand the value of your blog. Of course, keep in mind there are other things to look at too, such as DR, domain age, niche, and audience.

Why should you sell your blog?

Selling your blog is a big step, and hanging on to it for as long as possible can be tempting. But there are some good reasons why you might want to sell your blog.

Here are a few reasons why:

1. You can earn money from an asset that’s currently not producing any income. Even if your site doesn’t generate much traffic now, it may still be worth something because of its potential value in the future.

2. You can achieve financial freedom sooner than expected by investing money in another business.

3. Selling a blog can take away the daily grind of running a website and let you focus on other things in life.

4. If you’re in a time crunch, selling your blog can help you get out of debt or fund an emergency expense.

If any of these apply to you, it’s best to sell your blog while it has some value in the online market.

Where to buy and sell blogs

The market for buying and selling blogs is large, with hundreds of websites offering their services. However, not all of them are worth using. Here are four great options for selling your blog:




Flippa is one of the most popular sites for buying and selling websites. The platform has sold thousands of websites across all industries and provides a safe, secure, and easy way to buy or sell websites.



Empire Flippers is another popular marketplace for buying and selling websites with various payment options, including PayPal and Escrow.io. The site also has an advanced search function that lets buyers find what they want based on their budget and other criteria, including niche, traffic, revenue, and more.

Go Daddy Domain Auction

Go Daddy Domain Auction


GoDaddy domain auction is a self-service, online auction platform where you can list your domain names for sale. You can list your domains in a variety of categories, including “Buy Now,” “Make an Offer,” and “Auction.” It’s worth noting that GoDaddy charges sellers a small membership fee for using its selling service.

Motion Invest

Motion Invest


Motion Invest is an online marketplace for buying and selling websites. It allows sellers to list their sites for sale and buyers to search for sites that meet their needs. The platform offers a 0% listing fee, so if you want to sell a blog and stay on budget, Motion Invest is a good option.

The process of selling your blog

There is a lot of pressure involved in selling your blog. You’ve probably spent years building it, and now you need to find a buyer. Follow these steps, and you’ll be able to sell your blog for a good price.

Step 1: Make sure your blog is ready for sale

The first step to selling your website is to ensure it’s ready for sale. This means getting rid of personal information and ensuring the design is clean, professional, and easy to use. Also, check that your site has no broken links or other technical flaws that might turn off buyers.

Step 2: Determine the value of your blog

Before you start looking for buyers, determine whether your blog is worth selling in the first place. This means you’ll need to make sure that it’s generating enough revenue for its age, has a good number of visitors per month, and has a solid reputation in the niche.

Step 3: Decide how you want to sell it

There are several options for selling a blog, including selling directly to another blogger or using a third-party website such as Flippa or Empire Flippers that specializes in this type of transaction. Each option has pros and cons, so think carefully before deciding.

Step 4: Set a price range

Selling a blog is like selling any other business. You should set a price range to see what kind of offers you get, but also make sure your blog is worth what you are asking. When setting a price range, consider how much time you’ve spent building the site and what it would cost to build an equivalent website from scratch today.

Step 5: Make it easy for buyers

Put together a detailed guide on how to buy the blog and what the buyer needs to know before buying it. This will help eliminate any confusion from buyers interested in purchasing your site and help them make an informed decision about whether or not they should go ahead and purchase.

Step 6: Know your buyer

Many bloggers who want to sell their blogs don’t realize buyers look for more than just traffic numbers and social media followers when they buy a blog. A large audience doesn’t mean anything if the traffic can’t be converted into sales or leads, so make sure that you have a plan in place to convert visitors into subscribers before listing your site online

Step 7: Close the deal

Once you’ve found someone who wants to buy your site, it’s time to start thinking about closing the deal. This is where things get complicated. There are all sorts of documents that need to be signed and hoops to jump through for everything to go smoothly on both sides.

What to do when you receive an offer

  • Before committing to anything, take your time and understand what’s being offered and what happens next.
  • If your buyer has already sent over a purchase agreement, read it carefully and make sure everything is spelled out clearly.
  • Ensure you’re familiar with any contingencies in the seller’s contract (i.e., conditions that must be met before closing takes place).
  • Set up an escrow account for payment. An escrow service holds on to your money until all of the terms have been met by both parties involved in the transaction.
  • After you’ve agreed on a price for your blog, you and your buyer will sign some documents that finalize the sale. These include a contract between both parties and a deed transferring ownership of the blog from one person/entity (you) to another (your buyer).
  • Once all of these papers have been signed and ownership has been transferred. It’s finally time for the buyer to approve the domain on escrow and send the payment to your bank account.

 How to create a blog and sell it from scratch

Don’t have a blog to sell yet? Here’s what to do if you’re starting from zero.

Target the most profitable niche

The first step to building a blog is choosing a niche. To find a profitable niche, start by looking at other popular blogs that are already established in your desired field. What kinds of topics do they cover? What kinds of problems do they solve for their readers? How could you create something similar but different enough to be unique and valuable?

Once you have an idea of what niche you want to target, try searching Google Trends to see how popular the topic is with people online right now. The more searches related to a given topic, the more potential there is for making money from it.

Write high-quality content

The most important aspect of any blog is the content. Without it, your blog will not be as successful as you want it to be. This doesn’t mean you need to be a professional writer, but it does mean you need to write articles that are interesting, informative, and useful.

In order for people to want to click on your links, they need to trust you first. That’s why you need to create an image of yourself as an expert in your niche. You can do this by consistently publishing high-quality content that demonstrates your expertise and helps readers solve their problems.

Also, you need to pay close attention to grammar and spelling; only then can you expect your readers to take you seriously.

Get traffic

To attract organic traffic, you need to make sure that people can easily find your blog when they search Google or other search engines. This means having a good title tag, meta description, and content that is relevant to your target keywords.

Also, you can use social media like Facebook and Twitter. These sites allow you to post links directly from your blog so that people can see what you’re writing about in real-time.

Try using Google Analytics to track how many people visit your site daily, weekly, or monthly. This will give you an idea of your post’s popularity and help you determine what type of content works best for attracting new readers.

Monetize your blog

When it comes to monetizing your blog, there are many different ways you can do it. The most common way is through affiliate marketing, which means you promote other people’s products and earn a commission when someone buys something through your link.

Other options include Google ads, courses, e-books, and selling products. The best way is to combine different monetization strategies.

Consider buying and selling other blogs for profit

Another great way you can earn money with blogs is through blog flipping. But what exactly is blog flipping? Blog flipping is the process of buying a blog with existing content and then shaping it into something more profitable.

The idea behind blog flipping is to purchase a blog that has an established readership and turn it into a money-making asset. You can find blogs that have been neglected by their previous owners, which means they may be available at a relatively low cost.

Once you’ve purchased the site, you’ll need to fix any technical issues (such as broken links), update outdated content, add new content and then promote it through social media channels and search engines.

If you’re able to transform the site into something that generates income from ads or affiliate marketing commissions, then it will be worth more than what you paid for it.

The best part about blog flipping is that you don’t need any prior experience; all you need is an entrepreneurial mindset, some cash in your bank account, and some basic web knowledge.

Wrapping it up

It’s important to remember that selling your blog can be a rewarding experience but also a lot of work. You need to know what you want out of the sale and go about getting it accordingly.

You’ll need to do some research to find the right buyer and then prove to them that your blog is worth buying. But once you’ve gone through all the effort, selling your blog can be highly profitable.

By Shama Shafiq

Author and the founder of Blogituplife, Shama Shafiq, writes about blogging and marketing on her blog. Her goal with her blog is to help beginner bloggers who need step-by-step guidance.

Sourced from JeffBullas.com



By Spencer Haws

In 2022, I set a goal to publish 1,000 articles on NichePursuits.com for the year.

Well, it’s now been a year later! How did I do with my goal? Did I see traffic growth?

Overall, I went big with Niche Pursuits in the past 12 months and saw organic traffic from Google increase by 585%!

Today, I’m excited to share my full story via interview with Jared for the Niche Pursuits podcast! I highly recommend that you listen to or watch the full interview.

The Results

Did I hit my goal of publishing 1,000 articles for the year? Not quite.

But I was able to publish 878 new blog posts! In addition, we updated 119 articles in 2022.

And here’s some of the results!

Google Analytics over the last 12 months:

Google Search Console Over the Last 12 Months

(The dip is the Christmas season)

Ahrefs Organic Traffic Growth

Steps to Increasing Organic Traffic by 585%

Growing the traffic to NichePursuits.com involved SO much more than publishing a bunch of content.

I hired well over 20 writers, multiple editors, removed lots of old content, restructured internal links across the site, did a full site redesign, updated lots of content, and so much more.

Here’s a list of some of the steps and topics we covered during the podcast.

  • Removing myself as a bottleneck
  • Focus on evergreen content
  • Removing old content
  • Restructing categories and internal link structure of the site
  • Creating standard operating procedures
  • Updating 119 articles and the process
  • Setting big goals
  • Process of hiring writers and mistakes to avoid
  • Keyword research strategies
  • A strategy I call “following Google’s lead” to find new topics
  • How Niche Pursuits makes money
  • The importance of building a brand and email list
  • Connecting all areas of business
  • The importance of staying focused

This episode is sponsored by LinkWhisper.com

Watch the Interview


Jared: Welcome back to The Niche Pursuits podcast. Today we are joined by Spencer Haws, the founder of this very podcast that, uh, you’re listening to Spencer, welcome on.

Spencer: Hey Jared. It is good to be back on my own podcast as as odd as that is, but, uh, you are now the host. You’re doing a great job. I’m excited to come back and just share an update on my story.

Jared: I think it’s great. You know, obviously you and I are in lockstep. We both got the memo and wearing green today. Yes. So green is a theme, , and aside from the V-neck versus the straight neck, you and I might be wearing the same shirt. So I think we’re uh, we’re gonna have a good one today, . That’s

Spencer: right. You also wearing pajama pants or is that just me?

That’s just you.

Jared: No. Okay. I had to retire those, uh, post holidays. I’m now back to, uh, to shorts. , that’s next level

Spencer: stuff, right? Yeah. .

Jared: Hey, so there’s so many things that we could catch up on because it’s been a, it’s been a full year since you and I. Hung out on the podcast and chatted. Uh, I, I guess s I guess in theory I’m interviewing you today,

Yeah. But there’s so many things we could talk about, but I think perhaps the most intriguing thing that we should focus on is looking back one year ago when we were last on the podcast together, and basically we walked through the process that you were gonna go through in 2022 of choosing where to spend your time, removing yourself from certain areas of the business, and then from basically to put time towards growing niche pursuits.com without burying the lead.

I mean, let’s, let’s talk about how that’s going and what happened in 2022 as a result of that.

Spencer: Right, so that’s exactly right. About a year ago I had decided, you know what, I’ve had so many projects, lots of different things that I had been working on, but I had never really put my main focus on niche pursuits.com and growing it.

What would happen if I put all my focus there, tried to remove myself as the bottleneck from the business? How much could it grow? And, uh, people can listen to that podcast that I recorded a year ago. So this is really an update on that podcast. What happened when I tried to remove myself, right? I had just sold off a couple of niche sites, niche site, project four.

I finally had the time, okay. My main focus is niche pursuits. So the, the end result is, I am blown away by the traffic growth, the traffic itself, I can get into the numbers. The overall traffic has grown like 350% and the organic traffic has grown by over 500%. Right? So the traffic from Google, and I guess maybe I’ll, I’ll try to share some exact numbers, uh, here.

So at the end of last year, right after, you know, we had kind of recorded the podcast back in December. You know, my site was getting something around, uh, call it around maybe 2,500 to 3000 sessions a day. Right now my site is regularly getting 15, 16,000 sessions a day. Right. So I guess if you look at those numbers, that’s, you know, that’s more than a five x growth.

And, uh, yesterday got over 21,000 sessions. Wow. And, uh, things appear to be on a very nice trajectory. I actually think today might be higher than yesterday, so it’s just continuing to grow. Mm-hmm. And the bulk of that is organic traffic traffic from Google. So that’s the high. , let’s jump into it. Whatever you want to ask Jared.

Jared: Okay. I have a lot of questions about the details. I have taken some notes coming here, and the beauty about it is that I’ve kind of gotten a moonlight along the way by whether, you know, seeing stuff you’ve tweeted about throughout the year, having conversations with you offline throughout the year. So I’m gonna kind of sprinkle in a lot of the things that I think you were testing, doing, et cetera, and, and kind of also see how that played into your strategy.

I mean, let me start with a big, broad question and I, I feel like maybe a lot of people might feel this way. . I don’t actually work for niche pursuits. I run my own marketing agency. I just host this podcast. That’s right. I get a lot of people who do think I work directly for you and email me about blog content and stuff.

But as a result, I get, I kind of have a third party view of niche pursuits.com and I’ve watched Niche pursuits grow over the years and I feel like my perception is that Niche pursuits was just rocking and rolling Prior to this year that you were already doing very well, that you were already getting a lot of traffic.

You’ve now five Xed it. Like what were you leaving off the table prior that you were now able to go after? And I, again, I’m asking from kind of a broad perspective kind of shape maybe the strategy you, you engaged to to, to get this growth.

Spencer: Yeah. So I’m gonna answer sort of the two to get this. Yeah, so I’m gonna answer sort of the two parts of your question is one, you thought niche pursuits was already doing well, and, and it was in terms of my email list is huge.

I, I’ve grown it a lot. I would call that almost a bigger asset than my website, for example. But a lot of the content that I’ve done previously is like a lot of my niche site projects, those things tend to not necessarily go viral, but do really well on social media, is very shareable, but does not attract a lot of organic traffic.

Yeah, that makes a lot of sense. Okay. And so it does very well in terms of, I built a, a great following, a great brand, right? This YouTube channel, the podcast, my email list is, is massive, right? But there’s not a lot of people that are continuing to search. For a lot of my old posts, they, they weren’t SEO friendly posts.

A lot of them. It was like, hey, so

Jared: NI niche site project two, call number four with Samara. Just wasn’t really ranking that well, five years later, .

Spencer: Exactly, exactly. A lot of the content wa was outdated and uh, and I, I realized that, so over the last, even the last two to three years, I knew that I needed to start writing more SEO targeted content to really turn niche pursuits into an organic traffic engine that I knew it could be because it’s got a lot of great authority, a lot of great links.

And so I started to write some of those SEO articles myself. I even hired a couple of writers, but it’s very slow when I’m doing it a lot myself. So that was a big part of it. Like I just gotta remove myself. I gotta go all in. I gotta believe in this site. I gotta believe that the authority, the process that I know of how to rank other websites that I’ve done is going to work on itch pursuits.

And so that’s what I changed is like, okay, no more producing all the content that is like, Can, can expire and is old, right? Uh, I’m focusing on evergreen content and I’m going big, right? Mm-hmm. . And so, uh, that’s the shift that I made is just producing a lot more content. I hired, gosh, over 20 writers to Wow.

To help produce all the content. And I guess since we’re talking about it, I’ll just share the numbers. I’m gonna look at it. I believe it’s, I just tweeted about this yesterday. 878 total articles were published in 2022 on niche pursuits.com. That’s a ton. And that is, I didn’t realize way more new content than, than I’ve ever published in any previous year.


Jared: substantial. That, so that makes a ton of sense. A lot of what probably a lot of people know niche pursuits for historically is these different types of things that work really well on social media, but don’t drive long-term evergreen traffic. Okay. Exactly. Okay, good. So that sets the stage you’re removing yourself and focusing on evergreen content.

You wrote 900 articles, in essence hired 20 rockers . Yep. How did you develop a process for that? And did you start by, maybe walk us through the beginning phases and the dichotomy that probably existed between going through a lot of this old content on your site that wasn’t Evergreen focused and then wanting to publish new SEO focused content and where you kind of split that up and then how you set out to, to, to

Spencer: do that.

Right. Yeah. So there, there was a ton of old content, I’ll just touch on that briefly, that I did do a lot of, uh, cleanup. There was a lot of updates. You know, nobody cared about niche site project one month three. Right. It wasn’t. Getting any organic traffic. And so, so basically I looked at two things to actually delete a lot of content is, uh, was it getting any traffic and did it have any good links?

Right? And, um, if it had good links, I might actually 3 0 1 redirect it to a relevant page. Yep. Or to the homepage. Or if it had neither of those, I’d just hit delete. Right. And so I did remove a lot of content. So there was a lot of cleanup of the site architecture wise, link wise, category wise, that went into sort of setting the stage for this, that I’m happy to dive into that in more detail as well.

But then the other part is setting up all these standard operating procedures for like, okay, it’s going beyond me. And one or two writers that I’ve kind of dabbled with in the past to like, yeah, let’s hire 20 people and, and see what we can do. Really, my goal at the beginning of the year was to publish a thou a thousand articles.

I felt just short of that, but still a significant number of articles. And so I knew that I needed these standard operating procedures, uh, so that I could hire someone not only to write the content, but to actually edit and be able to publish that content even if I wasn’t around. Yeah, right. When, when you’re looking at the number of like three, four articles every day potentially getting published, like that’s basically all I could do every day if I were to read every article and edit every article, even if I didn’t write it.

So I needed to have a team and system in place, uh, to be able to do all of that for me and. I wrote out very detailed instructions for like, here’s the voice of niche pursuits, here’s the audience you’re targeting. These are people that wanna learn specifics, be very upfront and honest, et cetera. Right. I explained everything that I try to do when I write in a nice, uh, document, and I, it’s in a Google spreadsheet that’s kind of like checklist format.

So when, mm-hmm. authors write an article, they can look at here’s like 30 points and here’s some loom videos, right? That explains things from voice to formatting, to how to add links, et cetera, all that, all of that. And so we can jump into that process, but I had to truly just, um, change my mind, shift of, okay, it’s no longer me doing this.

How can I make it as easy as possible for people to do this for me without a asking me questions every day? So I had to do, Tons of documentation.

Jared: I, okay. I wanna ask you about that. I wanna, I think let, let’s just camp really quickly cuz I think we can get through it quickly on this topic of deleting and purging old content.

And then we can move into all the new content because I think that that probably was an initial thing that was done. And then you didn’t really have to do it any longer. You cleaned up the site architecture, you got rid of a bunch of stuff. How could, can that be, did you outsource any of that? Can that be outsourced?

Cause I mean, a lot of people will have sites and have websites that are, you know, either they’ve bought and so there’s a lot of old content that maybe wasn’t tended for. Or maybe it’s just stuff that they’ve done over the years, kind of like you, and it’s no longer the focus of the site, but updating content and deciding to delete it and all that, it’s, it’s very nuanced and very difficult to outsource, I’ve found.

So I’m curious if you were able to outsource any of that or if you just decided to roll up your sleeves for that one time project.

Spencer: Yeah, I did all of that myself. I did not outsource it. Um, I suppose it’s, it’s maybe possible to outsource for a more standard website, but niche pursuits being my own blog, I had written almost a hundred percent of every article on the site.

I just had so much, I had such a good understanding of every article that was published and even some, like, I made decisions to not delete that. Like it just meant a lot to me. it is personal. Yeah. Like I wrote this, I know nobody reads it anymore. It doesn’t have any links. I don’t care. I’m leaving it. I just, I really enjoyed writing that, or it’s, it’s really great.

Right? And so there’s just too much nuance there that I, I felt I couldn’t outsource it. So I went through every article. I created a whole spreadsheet and I, what I, what I did is I actually export. All of the, uh, articles from Google Analytics, you, you can do that into a Google spreadsheet. They have a nice way to do that.

And so it showed all the traffic, right? And so I essentially went to all the articles that didn’t get a certain threshold and I don’t remember what that was. Maybe, maybe a hundred visitors a month or something. Okay. Mm-hmm. , right? Everything below that is what I kind of looked at. Everything that was getting more than a hundred visitors a month or a few visitors a day, I just kind of kept for the most part.


Jared: so you deleted a bunch of content. Yeah. And then obviously we’re gonna get into all the new content you created. What about. Was there any work? Did you put any effort towards, okay, this content stays, but maybe it could be better. Maybe I need to update it, maybe I need to target a new keyword. Did you do any content updating throughout 2022 and, and then we’ll get into all the new content, all the, yeah.

900 articles you published and all that, right?

Spencer: Yes, we did, uh, update a ton of content. Um, I also have that number, I, it, it’s like 119 or something like that. Um, so it was over a hundred articles were updated, refreshed. I don’t know if I have the exact number. Yeah, well that’s fine. But it was, it was over a hundred.

Yeah, it’s like 119 is what I wanna say. That’s, uh, articles. Yeah.

Jared: What was a content update process like? What did that look like for you? Were there certain things you were focusing on doing? Uh, were there certain things that those 119 articles, like why they stood out to you to update certain things you were looking

Spencer: at?

Yeah. Uh, so I have a, again, a whole spreadsheet for this. It. I actually, uh, looked at two different things, uh, for updating, for, for choosing the articles to update. One was, I, I just looked at my highest trafficked articles, right? I took like my 50 highest trafficked articles on the site. It’s like, these are winners.

Um, can we make them even bigger winners, right? If, if they weren’t number one for like every keyword, which I don’t know if any articles are ever number one for every, every keyword your agreed, your ranking, right? Um, and it’s older than a year. Uh, we, we would go back and update that. So that was at least half of them.

Um, then the other half was more review type or, uh, money type pages, right? Maybe they’re not getting a lot of traffic, but these are articles that have the potential or are making a lot of money already, and we’ll go back and update that. The process again, I had a spreadsheet. Um, I had a couple of my authors that I as assigned to do this, that I would allow them to choose which article they wanted to update.

So if something caught their eye, they’d just put their name next to it. They would go in and updated it, update it using, uh, surfer SEO or Market Muse. I’ve used both throughout the year they’re doing with H two s, that sort of thing. Right. So needs more

Jared: words or needs less words or something like

Spencer: that.

Exactly. Um, and then sort of the final step of that is we would look at, can the article be, be monetized better? Mm-hmm. , are we missing affiliate links? Do we need to add a button in the introduction that says, Hey, go try out this product, uh, or add something in the sidebar. We, we do some custom sidebar call to actions.

Right. So we’d look at that as well. I’ve gotta

Jared: imagine you track . You said you tracked pretty much everything so far. I’ve asked you about did you track any, um, of the performance that came with the articles you updated? Did the, did those get, or is that a result of some of the organic traffic lift, the numbers you were

Spencer: sharing?

Absolutely. That is definitely some of the lift. I did track some of it initially. I wish I could say I had those updated numbers. Um, I used to go in and, and sort of after I believe it was 90 days check, I was check, I was checking and seeing, and I may even still have a spreadsheet, but I, I don’t know that I have any handy numbers to share.


Jared: I know that a lot of your growth did come, I, I remember you posting a screenshot somewhere where you, and correct me if I’m wrong by the details, but you do track how much of your organic traffic was coming from your newer articles. And I saw that graph and I was always amazed. But I’m, you know, it’s so great when you’re working with a site that’s so authoritative.

You can probably publish an article and you know, you’re ranking. within a day, and you might be on page one within a week, and you might, so I’m sure that a lot of your traffic did come from new content, but I’m always curious for an older site that has so much history, um, how effective article updating can

Spencer: probably be.

Yeah. It, it’s, it’s very effective. I, and, and so I can just say, I can’t give you specific numbers, but I can tell you generally that absolutely updating content has driven, um, a lot of the, the traffic growth, uh, updating content has worked. Um, and I’ve seen a nice lift on that. Um mm-hmm. , and I do, I do also track, I have a custom report, and this is an old Google Analytics.

I don’t know how to do it in Google Analytics four just yet, but you can create, um, I, I have a custom report that every new article that gets published in like 2022 gets added to this report. And so I can see the trends of, okay, my content that was published this year, How much traffic has, is that bringing in?

And, uh, I should have done this right before the call, but I, I think I’m missing the last few weeks of articles on this report. So the, these numbers are higher, but I can tell you about 7,500 sessions a day are coming in from content that was published in 2022.

Jared: Well, that’s because you were saying outside of yesterday, basically you’re average about 15 to 16,000 sessions a day now.

That’s right. And that’s almost

Spencer: half, that’s almost half. That’s basically half, I mean, yeah. Yep. Wow. That’s what happens when you publish almost a thousand articles. Right? All, uh, doubled, doubled the, the content on the site. Right. So more, more than doubled the content on the site, actually. Yeah. But to your point,

Jared: if we take out, uh, just looking at my notes, if we take out the, the new articles, the seven and a half thousand page views a day that come from the new articles, you’re still sitting at seven and a half or 8,000 pages a day, which is still more than double the 3000 page views.

Yep. Or sessions a day you had a year ago. Yep, yep. That’s absolutely. So we just used back in the napkin math updating content. Definitely

Spencer: works. Definitely worked. Um, and I think there’s more to the story. Um, part of it, it, we touched on the restructure of the site, the categories. There was a lot of internal linking audits that, of course I used Li Whisper to do that, but that was part of my, uh, process when I removed content.

A lot of the content that I kept, um, that, uh, was performing well. And also when we do content updates, I go in and I audit the internal links and go, these are not relevant links. I’m gonna re remove a bunch of links that are pointing to this article, or I’m gonna add new links to that. Right. So I think that helps site.

Um, lift even stuff that we didn’t update. Right. Um, so some of the articles got lifted as well by restructuring a lot of that. And just to piggyback on that, I also, midway through the year, did a whole site redesign. Um, that’s right. I did a new brand. Um, it looks more professional. I feel like it’s more shareable and it’s a lot more mobile friendly.

So I think all of that, yeah. You know, the site restructured, new design, more mobile friendly and everything else we’ve talked about, all, all comes into play.

Jared: Yeah, it all plays in, right? Yeah. It’s hard to. Say it’s just one thing when you’re working on a ton of things on it. I will say, um, and, you know, this is, this is not a, a a, a plug for link whisper, uh, that we talked about ahead of time, but I shared this on Twitter, I think last month or a couple months ago about how I, um, obviously it’s a great tool for building internal links.

I had never used it for removing internal links, but we got a client that, um, had a ton of generic internal links, right? So every time. You know, a general word was used in an article. They would internal link it to a variety of different places. And so the internal linking was really poor and we were able to use Lin Whispers really quickly to remove a lot of those internal links.

And, um, it definitely had an impact because now Google could better understand what each page is about because it wasn’t just getting generic anchor text sent to it. So anyways, it’s really powerful for that . I can imagine. Speed it

Spencer: up. Absolutely. And, and just the reporting overall, you know, it, it helps when you’re, um, looking at your site.

Overall, what do I need to improve? One thing is I, I just go into my reports and you can see every link, you know the number of inbound internal links. Yep. There’s a report for that. You can just hit expand. And very quickly browse to see, is this really the anchor text? Right? You, you’ve got an article about A, B, C, and the anchor text is X, Y, Z and you’re like, you know, that’s really not what this article’s about.

Remove it. Right? And so it makes it easy to remove a bunch of those or just analyze to go, gosh, this has 50 inbound internal links. Do I really need to be putting all that link juice on this article? I actually don’t wanna rank that much. Um, and you know, side note that that happens a lot. I, I have an article on niche pursuits.

Um, it’s, people can try and find it if they want, but it was a guest post that somebody, you know, published on niche pursuits.com many years ago, eight, nine years ago, that was about building white hat internal links, right? Um, but for whatever reason, a lot of my writers thought that would be a good article to link to.

It would, it’s an article that has never ranked well, I. I’m not really trying to get it to rank well, you know, it’s just a guest post. So finally I did an audit and , so it’s got like, I don’t remember how many, you know, 30, 40 internal links. I’m like, yeah, I don’t wanna be sending link juice from these articles.

I am trying to rank on Google. Let’s remove that link. So they keep their pay rank. Mm-hmm. , you know, instead of passing it to this other article. And so Li Whisper made that easy, uh, to do and just remove that. And again, not a, not a plug for Li Whisper, but this was part of my process for that particular case.

Uh, there’s a setting you can go in and I finally just did this. You can put that. U r L is do not ever suggest internal links to that page. Oh, I didn’t know about that. Yeah, so I, and, and you can do categories. So I’ve actually got categories and, and that page that I. My authors will never see that as a suggested internal link again.

Right. And,

Jared: and like, well, and I, I brought it up again just to kind of fine tune the point, but I brought it up because I think there’s the classics you do when you update content, right? And we don’t need to dive into all those, but there’s a lot of times things that people do miss when they’re updating old content.

And one of those is those internal links that are pointing to it. And unless you’re, like, you don’t log into WordPress, open the page up and know what internal links are coming to us. So unless you’re actually including that as a part of your process, that could very easily get missed in your update, uh, updating of all content.

Spencer: So, yeah. Yeah. Absolutely. There’s, um, it, it’s just important to look at everything, right? Have a fresh set of eyes, look at Yeah. The content, the structures, new images maybe need to be added, you know, um, just looking at that content every year-ish. Um, especially your best performing content. Yeah. Um, , you know, and then of course the internal links is just so important.

Jared: Well, let’s get into the 878 new articles you published. Um, again, quick, back in the Apple math, you were 88% of the way to your, your goal of a thousand articles, which is a tremendously lofty goal. When you set out to do a thousand articles, was this like, did you sit down and kind of put together a keyword map, um, and say like, based on all of this, I think a thousand articles is the right number for us.

Was it more based on, um, like a, an internal metric, or was it just kind of a big pie in the sky goal that said, we wanna move the needle forward, I wanna start publishing optimized content and let’s just come up with a nice big.

Spencer: Yeah, it’s the latter. Um, just coming up with a big number. Um, I, I do, well when I commit to specific goals mm-hmm.

and I, I like to go big when I’m feeling confident, . Um, and sometimes setting a big goal actually makes me feel more confident. Um, I do this a lot with running, right? Setting a goal to run a marathon or run a marathon under a specific time. It’s sometimes not until I set that goal of like, , I want to qualify for the Boston Marathon and I want to do it in six months.

It’s kind of scary. I set this big goal and then all of a sudden I get really motivated to train really hard and work towards that goal. Right? Um, it’s the exact same thing with what happened here on niche pursuits is I need to set kind of a big scary goal. And a thousand articles is like five times beyond what I thought maybe should be normal.

Um, so let’s do that. Why not? And I, I’ve got some other friends that maybe encourage me to set big goals cuz they’re setting big crazy goals with their websites as well. Uh, one friend in particular that also was publishing about a thousand articles and he’s just crushing it, right? I’m like, gosh, I wanna see that trajectory of growth.

Growth. And he just says, in order to do that, you gotta publish a lot of content. There’s just no way around it. And so I bit the bullet, I set the goal. And I just, I set the number of, of a thousand because, you know, it’s just that nice round number. It’s this huge goal. Um, and so once I committed to it, I had to hire.

Yeah. There’s just no way around that. No. Crowded. Yeah. Did

Jared: you, um, this is a, a decision that, I mean, guy, probably every website owner, our listening right now has to face at some point, which is, do I start outsourcing to hit that next goal or do I keep doing it because I’m probably the best, I’m probably the most qualified.

I know the brand and all those sorts of things. And there’s a classic recommendations you could give on how to hire. And you already touched on some of the, the procedures you created, the processes you created. But I mean, were there any, any mistakes you made or things you might have learned along the way with outsourcing content on niche pursuits for really the first time ever, at least

Spencer: at scale?

Yeah. We went through a lot of growing pains. Um, One, gosh, lot of mistakes. . Um, one thing you wanna share? All of them ? Yeah. One thing that I guess we, we maybe did, did well, and then I’ll share the mistake that this didn’t fix all of that. But one thing that, that I like to do is just higher, uh, quickly. You can spend a ton of time, and I’ve made this mistake in the past of, um, you know, asking for all sorts of writing samples, maybe even, you know, exchanging tons of emails or maybe even getting on a call, right?

Um, w with authors, right? If I, but if I’m trying to hire 20, 25 authors, that is like a full-time job. And so what I did is I, I posted the job and do my best to filter and say, this looks like a decent writer. And then just give them an assignment, a a paid, paid article. That is just the best way to know if they’re actually a good writer.

And so, based on mistakes I’d made in the past, I pretty quickly just hired people and said, here, write this article. It’s going live on niche pursuits, right? Like, you’re, you’re an author, I’m paying you for it. And then firing quickly, right? If they, they produce the article and it’s not that great either, maybe don’t publish the article and, and just let ’em, you know, pay them anyways.

So I learned that through some of the mistakes. . Um, but even that, uh, once I turned over the reins to allow, um, my senior editor to start hiring, because there is a lot of turnover with writers. Yeah. We, we kept a nice core set, but there’s still always two or three on the fringes that we need to be replacing.

I turned over the reins of hiring to my senior editor and uh, he did a good job, but, uh, allowed some writers to stick around longer than they should have been allowed to stick around with. So that’s some of the growing pains that, that we made this year is not being more strict with some quality guidelines on certain authors.

We probably should let them go when we saw some initial mistakes in the first, you know, two or three articles, just let ’em go and try to find somebody different. Um, so that is definitely some of the mistakes that we’ve made because now we’re left with. Several articles that need updates, Uhhuh, that really weren’t written that well, that probably just need to be scrapped or rewritten.

And, and so that, um, has been one growing pain. Um, I’m trying to think of other things

Jared: that, well, let me ask you about that, cuz that dovetails nicely. Mm-hmm. I mean, hiring 20, well more than 20 writers, cuz if you have about 20 writers and, you know, you’ve had to let a few go along the way. You’ve obviously hired even more than that.

Like, what are some things at scale you’ve seen that Can that Mark A. Good writer? Have you seen any consistencies or anything stand out in the, in the, in the people you have that, like you said, make up your good core team of writers? Uh, you

Spencer: know, it’s one of those things, you just know a good writer when you see him.

It’s, it’s hard to explain, but I know when I. Start reading an article. I can tell, you know, within the first few paragraphs that this person just gets it right. They, they write in a conversational style or just a style that’s easy. Mm-hmm. . Um, it’s, it’s easy to read and understand. There’s no fluff. That’s a huge one.

Um, you might get authors that say all the right things and they’re smart, but, uh, there’s just a lot of fluff. You can, yeah. You can read, you know, half the article and I was like, well, that could have been said in a paragraph, you know, what did I really learn? And so a good article, uh, a good writer, you just know it when you see it.

I, and that’s so bad to say, uh, because I’m trying to train other people to do the same thing and I haven’t been able to successfully do that a hundred percent. Yeah. Um, so for me it’s kind of, I, I no fluff, um, easy to read, meaning that their, their sentences are structured well. Um, they’re short. Um, and then the third is content knowledge or, you know, sort of niche knowledge, expertise and, and expertise.

You know, niche pursuits is hard to hire for that. Somebody that just kind of gets the affiliate marketing world, SEO world. Um, I can very quickly when I read an article go, you know what, this person has probably never done keyword research or actually tried to rank an article and the writing about something that’s kind of, sort of related to that.

Right. And so just, um, yeah, expertise. Um, ki kind of shows through, uh, pretty quickly if you are an expert Yeah. In your

Jared: space. Yeah. Yeah. Yeah. No, that makes a lot of sense. That makes a lot of sense. I, yeah, I was curious if you had gone like, on this big kind of training program or if it was really more about.

Hire experts and let the ones that want to, uh, write a lot of articles, like if they’re doing a good job and they wanna write a lot, let them just continue to, to pour over the content.

Spencer: Yeah. That’s the more, uh, accurate statement there is. When I find. People that are experts, um, I really latch onto them, give them as much work as they want, um, and, uh, yeah, try to focus on on those good quality authors.

Jared: So you mentioned keyword research. Perfect transition. Who did all the keyword research? Was it you, uh, uh, doing all the keyword research? I gotta feel like that’s something you was probably one of the last things that you would wanna let go of , just knowing your background. Yeah,

Spencer: it is, it is. Um, I did pretty much all the keyword research.

Um, I went through and, uh, you know, developed a nice keyword plan. I, I would kind of do it in batches of a hundred to 200 keywords at a time, is really what I would do is go, okay, here’s the next a hundred keywords. I’d put it in a spreadsheet. Uh, the authors all had access to that spreadsheet so they could pick any of those at 100 or 200 keywords that were available.

And assign themselves. So I would not, it, it eliminates a step, right? Mm-hmm. , I shared access to a Google spreadsheet where authors could do a lot of stuff, um, was helpful. So I would do all the keyword research, uh, towards the latter half of the year. Um, I did have a senior editor help me do some keyword research, but I was still very much involved in, I would look at every single one of those keywords and approve, or decline them before the author saw those.


Jared: I’ve gotta ask you because, and, and I’ll give you, I’ll give you a little context for it. I, um, preparing for this interview, I, I popped, I knew we were talking about growth. I knew you published a lot of articles, uh, this year, and I knew we were gonna be talking about that. So I popped niche pursuits into H Refs and was looking at the keywords.

Um, and I was kind of blown away. There’s all sorts of topics I didn’t even know about that, uh, that niche pursuit has published articles on, uh, ha now ranks really high. Some of these are number top, number one spots for high volume keywords. And it got me thinking about, man, there’s some, uh, it feels like there’s some real strategy, not just to finding good keywords, but when you’re writing upwards of a thousand articles, I mean, were you, like, maybe just talk about the bigger picture of the research process because it seems like you’ve almost gone on an entirely new topical silos.

It seems like you’ve really gone down, uh, into, into depth on. On, on really in-depth silos. I guess that’s probably the best way to keep coming back to that I didn’t even really see prior to this year. Niche pursuit’s talking about.

Spencer: Right? Yeah, that’s a great question. And that opens up a whole topic here that, uh, yeah, I haven’t really mentioned.

And, um, so historically, niche pursuits.com, you know, it has been all about building niche websites. Yes. Affiliate marketing, right? That is, that is the core and still, I feel is the core. Um, but that is an incredibly difficult market to rank for when you start and a fairly, fairly

Jared: thin or, uh, uh, uh, narrow one.

Spencer: It, it, it is, right? So the fact that I was getting, you know, call it 3000 visitors a day in that space, it still put me as, you know, one of the top blogs in, in that space, right? Um, when you start looking at SEO blogs, right, like Backlinko or WordPress blogs like WP Beginner or Moz, or right. All of a sudden you’re competing in this.

Insanely competitive market. Mm-hmm. . And so I, I had to take an honest look and it was like, okay, am I fine with getting 3000, 4,000, 5,000 visitors a day, but, but getting this great, targeted, super valuable traffic, or do I wanna build niche pursuits into something bigger that can get a lot more traffic and make money in perhaps other ways?

Right. Um, and I, I chose the latter and the only way to, to do that is to expand the topics that I would be covering. Right. Uh, and so I decided, you know, what, what’s tangentially related to affiliate marketing? Well, there’s digital marketing as a whole, and that can over uncover all kinds of topics.

YouTube, Twitter, social media, right? So if you look at a lot of content I’m ranking for, it’s, it’s stuff related to some of that. Uh, it al also opens up sort of the silo of side hustles, right? What are some side hustles that people can be doing online besides affiliate marketing and seo, right? And that opens up a ton of keywords.

Um, right? And so that did open up a lot. And so a lot of the traffic is coming from like, okay, what are, what is a side hustle that a team can do online? Right? Maybe that’s not what the niche pursuits podcast listener, you know, wants, wants to hear about. Ok. We haven’t had one of those on,

Jared: uh, we haven’t had one of those on yet.

Spencer: right? Um, you know, is is topics like, oh, a team could flip sneakers online, right? Um, but there is a lot of people that do wanna do that. And so I want niche pursuits to be kind of an authority on like, Hey, these are legitimate business opportunities online that you can pursue. And if you happen to be ever building a website, join my email list and, uh, I got lots of great digital marketing tips, right?

Um, yeah. So, so that was part of it. And then the other big strategy was what I guess I’ll call following Google’s lead on that, right? So say I published a few hundred articles, then it’s going back and looking at what worked really well with those few hundred articles, what type of article, um, you know, is, is doing well, right?

And so, and then follow that rabbit hole, right? Like, okay, if I publish some articles about YouTube, uh, or, um, you know, sort of low-cost business ideas, find more keywords related to that mm-hmm. and or that, you know, type of keyword, um, that keyword structure if you will. And so that became a lot of what I did as well.

It’s like, okay, Google’s telling me that I should write about, X, y, Z topic. I’m gonna do that and just publish a ton of content about that. We’ll, I’ll in on that.

Jared: Yeah. On what Google’s rewarding you with initially.

Spencer: Exactly. Yep. Exactly. Y

Jared: when you came up with these, uh, new related silos, were you looking just at the keyword opportunities?

You know, I mean, I, we don’t need to get into the rabbit hole on, you know, volumes and difficulties and all that stuff, but was it more about the keyword or were you also trying to align new and highly, highly profitable monetization methods with those keywords as you were kind of looking around at which silos to go after?

Spencer: Yeah. Um, so it was, uh, sort of three different strategies. One is, um, like I said, what’s already, uh, working well on, on niche pursuits and how can I produce more of that content, right? Uh, the other type of keyword is exactly like you said, what can I monetize? Well, what has a good. You know, affiliate program that is related to, to my niche, right?

Can I do a review of this software tool? Um, and, and that can be a well monetized article. And a lot of, you know, reviews, especially in the digital marketing space, don’t get a lot of traffic, right? They, they’re just low, typically low, um, volume keywords that are hard to rank for, unfortunately, especially in this space.

Um, but they, they can be valuable. Mm-hmm. , right? And so that’s, that’s the other type. And then, um, the third type I guess is really just what, what is my, um, core audience? Um, that, that gets a lot of oppor, that, that has a lot of opportunity. Uh, high search volume, right? Can just get me a lot of traffic, um, and, and sort of fits my, my core audience.

And again, it,

Jared: it probably goes without saying for you, but I’ll say it cuz a lot of people, you know, listening forget, potentially can forget how interconnected. Niche pursuits is right? Like it’s not just about ranking the article and getting the affiliate commission from that article, but you also have an email list that you drive people to the email list, and then from the email list, uh, podcast grows from the email list.

You can also move into other products and other types of things. So it’s really so interconnected that it’s not just about, say, ranking that best of article, getting the affiliate commission and moving along

Spencer: a hundred percent. And so, um, you know, people probably generally understand my business model, but just to say it explicitly, right, is yes, I want a ton of traffic and I actually just added, um, display ads on, I was gonna ask you about that.com.

I was gonna ask you about that, right? And so, um, informational articles are now making money. You know, every day I, I make affiliate commissions. Uh, from that I make affiliate commissions on my email list, right? I can send an email related, um, to a product. So, Even if, uh, traffic is coming to an informational article that is not monetized, I’m cool with that.

Right? If it’s related to digital marketing, they might get on my email list. They might, uh, then eventually buy a digital product. But the real kicker here is that those people might be interested in my products Link whisper, right? They, they might, if they’re initially searching for something about WordPress, you know, how do I fix this in WordPress?

And they land on an article on niche pursuits.com, that’s a great visitor. And if they end up on my email list, even if they don’t buy anything for a year, if they turn around and then buy Link Whisper, um, that’s, that’s a huge backend, um, product for me. Right? And so, so it’s all very connected. Um, and so, you know, even though I’ve got display ads that is, you know, sort of bottom of the.

End of the spectrum of like what I really care about. Um, but it is bringing a nice amount of money just because I have a ton of articles that, um, as I follow Google Leads, right? There are some articles that’s like, eh, I don’t know if that person is ever going to Yeah. Be interested in link whisper. Like it just, it’s kind of sort of related, but I’ll just make the display ad revenue on that visitor.

Well, it’s really

Jared: taking , you almost, I don’t wanna say when about it backwards cuz that would, that would absolutely not be the right way to say it, but, Niche pursuits was a brand well before you embarked on this growth strategy, but you’ve used, you’ve really like what you have in front of you, especially over the last year.

And then the interview we have here, recapping the last year is a lesson and how to create a brand online, not just how to grow a blog. You know, and your blog has grown tremendously, but the traffic pales in comparison when you compare that to what the impact has been on your traffic. Your email subscribers, podcast growth.

Lin Whisper growth probably, you know, and, and, uh, and revenue. Because, because, because you’ve built a brand that benefits multiple layers from each thing that you’re doing. And it’s just, again, it’s a great walkthrough, everybody listening. It’s, um, you know, if you’re brand new at starting a website, yeah, getting, um, a hundred dollars a day for media Vine is a huge accomplishment.

But think about all the other ways you can monetize and grow that traffic down the road. Because at some point, you know, it could just be the tip of the iceberg, like you’re saying, for, for, for your traffic.

Spencer: Right. And so if I were to give advice to anybody sort of starting out is I think the better route is to build a brand right to almost.

E even though it’s taken me so many years to really like tap into like huge Google traffic, like in the beginning, maybe don’t worry too much about SEO traffic. Build a brand, do something interesting. Get people to join your email list, to follow you on Twitter, to, to, to recognize you as the face of your brand because they become loyal to you as, as a person and as a brand.

And if you sort of share your personality, even if it’s. You know, sharing, um, income updates, right? Or things that are never gonna rank in Google like I did. I don’t, I wouldn’t call that a mistake, you know, of, of everything that I did that’s, that’s built a very healthy brand, um, a great following podcast listeners, people that look to me for advice and tips and strategies, right?

And now that I have that base, I can kind of build and, and grow traffic and, and do a whole lot more. But, uh, I really am funnelling all of that back into the, the, the email list and the bigger brand so that I’m not just reliant on Google, right? Because if I had, uh, this website that’s getting 20,000 visitors a day, and it’s all from Google and I don’t have an email list, I don’t have a brand that’s a very scary business, but me putting a thousand articles to try and grow the Google traffic, I can do that because I’ve got this nice base.


Jared: You almost answered the question, but I’ll ask it if you could. What do you think out of the different areas of, of the niche pursuits brand, the, the traffic to the website, um, the email list, uh, the YouTube channel, the podcast probably missing one or two, but what do you think is the most valuable out of all those to the brand?

Spencer: Yeah. Hands down it’s the email list.

Jared: Yeah. And that’s what you kind of were hinting at earlier.

Spencer: Yeah. Which, which is crazy, but uh, you know, so it’s like if I were to put my, my whole website and all the traffic on a table and my email list on another table, and I can only choose one table, like, I would probably give up the whole website and just say, , I’m keeping the email list.

As crazy as that sounds like, wow. That’s how valuable it is because, um, I can’t really reach everybody with my, you know, if I pub, like if I didn’t have my email list and I just published an article on my blog, a thousand, 2000 people might read that. Mm-hmm. . Right. But if I. Send one email, it reaches significantly more than one or 2000 people.

Jared: What, um, I don’t need exact numbers, anything like that, but what has, um, like we’ve talked so much about how you’ve grown the website traffic. What have the effects been in other areas like h what kind of email growth have you gotten? What kind of growth on YouTube or the podcast or maybe revenue, like what other numbers have changed as a by-product of your focus on growing organic traffic?

Spencer: Yeah, so the email list has grown. It’s, um, probably grown, you know, 20, 25%, something like that. Uh, which maybe doesn’t sound like a lot. And, uh, I wish it was higher. I wish I was getting more opt-ins every day. But the number of opt-ins every day are definitely going up. Mm-hmm. , thanks to the increased traffic, um, the YouTube channel has grown primarily Thanks to you Jared, and the podcast.

Uh, the podcast has seen growth. Again, because I’ve removed myself and now it’s finally consistent and it’s got a great structure and, you know, uh, people can, can turn to that and, um, get, get value from that. Um, and so the podcast is, and really the YouTube, the

Jared: YouTube channel really is like the podcast I think it is.

I don’t check it religiously, but , I don’t need to see myself. Yeah. But, uh, there’s, that’s most of what the YouTube channel really is, so you could probably kind of merge the podcast and YouTube channel together into one

Spencer: channel. Really. Yeah. And, um, so those have seen growth. Uh, I, I, I’ve seen growth on Twitter.

That’s not because of me publishing more content on niche pursuits, though, that’s just because I’ve been more active on Twitter. Um, but maybe I’m more active on Twitter because now I have time to be active on, uh, on Twitter finally. Um, and, uh, yeah, just the final thing I’ll, I’ll say is that, uh, you know, I said maybe my email list is the most valuable.

Probably the podcast is the second most valuable, um,

Jared: may after all that growth. And I, I just think it goes back after all the growth you’ve had on the website. I, it’s just, I. Maybe the bigger highlight is how you’ve done a really good job connecting that traffic to the other areas of your business.

Because if you hadn’t connected that traffic to the overall brand, then you probably wouldn’t be sitting here saying that. I’ve gotta imagine, you know, but the fact that it’s not just about getting the traffic, but how you’ve connected that to the other areas of the brand, that probably really makes the success story even

Spencer: better.

Yeah. Yep. Absolutely. So, um, it’s, yeah, the, the, the, the brand, the podcast, the email list, those are great. Those have driven a lot of, um, growth in, in Link whisper and, and other businesses that I’ve been involved with. And, um, this year is all, again, been all about, you know, growing, uh, the traffic finally and turning, you know, just the traffic into a.

Source of revenue, you know, a great source of revenue. Um, and uh, I’d love to continue that over the next year. You know, I’d love to double it again this year. If I can be getting a million visitors a month, um, on niche pursuits like that would just be amazing. Um, well,

Jared: 2023, are we, I mean, you like big goals.

Should we just, uh, throw it out there? 5,000 articles? Uh,

Spencer: there you go. Take my goal five x that. I like the way you think . Um, You know, I do have big goals. Um, it’s not quite a thousand articles, but it still will be a very healthy, um, you know, I’m probably gonna do close to 700 articles plus a lot of content, uh, updates.

So I’m gonna kind of keep that machine running at what I think is an efficient, um, process, uh, to, to do there. Um, and then I, yeah, I have some, some other big ideas as well outside of just publishing more content. Um, in terms of, you know, I’d like to maybe invest in some other ideas or try some other, um, sort of fun, um, side hustle ideas and maybe even do some more, um, dedicated YouTube videos, produce some more, uh, interesting content on YouTube and grow that, uh, channel because I do feel like video it’s, it’s already here.

Um, you know, I feel like video is the future. Um, I love blogs, I love reading. I love content. That’ll always be near and dear to my heart, but I have to be honest, when I look at the younger generation, I look at my kids, they go to YouTube as a search engine, you know, they type in something, they go there for entertainment.

And uh, so if I truly want to tap into that younger generation, um, the video search, I need to be on YouTube. And so I feel like I’m gonna put a lot of effort into growing that channel, uh, this year,

Jared: 2023 maybe the year of video for niche pursuits. That’s right. Yep. Very good. Um, any final thoughts on 2022 in recap and, uh, where you know where things are going, uh, in 2023?

Spencer: So, I will just say that people shouldn’t be afraid to set big goals, set a big goal, find some people to motivate you, maybe a little mastermind group. You know, I’ve had a couple bloggers that I’ve worked with, you know, buddies that, uh, we chat about this and, um, I went through the first half of this year.

Seeing very little growth. Hmm. I, I was publishing, you know, 80, 90 articles a month and seeing very little growth. Um, it, it was growth, but not like, oh my goodness, I’m spending this much money on 80 articles a month. Is this really worth it type growth? Yeah. Okay. And so I had a couple buddies that are like, you just need to stick with it.

Trust me, this SEO game takes a long time. And I know that you know that. But again, people can do the calculations in their head for how much money I was spending. Right. Um, unfortunately

Jared: I was just doing it and I’m like, woo, .

Spencer: And these are not small little articles, right. These are not, uh, and this industry, you can’t get away with publishing a thousand, 1500 word article.

It just. It doesn’t happen. Right? Yeah. And so these are, these are in-depth, you know, good writers and so it’s very scary. Um, and so having, so setting, real, setting goals that you can’t achieve, having people to like, encourage you not to do anything stupid, um, but to stick with your goals. Yeah. And then it was really in July, August, September that I finally started to see all of this growth.

And by then I was like, I am so glad I stuck with this. Yeah. Because had I not, this growth probably would not have happened. And so that’s sort of the final tidbit that, that I guess I’ll share is just that, um, set big goals, stick with it, have people around you to, to keep you motivated. And the the growth can come, uh, in time.

And I don’t remember if there was a second part to your question there, uh, or not.

Jared: No, I ju any final thoughts on 2023? You’ve shared about YouTube and you’ve shared basically the engine, you’re gonna keep going at 700 articles plus the updates. Yep. Um, I would dovetail that also, like, and maybe this will be my final question for you on it, is, It’s funny because we started the conversation today by recapping what we talked about a year ago and a year ago.

It was really all about removing yourself from a lot of processes. There’s a tendency when you see people at the top of an organization start to remove themselves, there’s actually a tendency because they have more time for more projects to get created, you know, and you seem to have done a good job about staying really focused on niche pursuits, link whisper, and just really letting the other things, not just, not that you’re not just a part of them, but you actually let them really just take care of themselves.

And you didn’t dive into any new projects, I, you might have, but from, from what it looks like, you really stayed focused on niche pursuits. And I think that’s also something that, um, like avoiding the shiny object syndrome to some degree and staying true to your goal. Yeah, you needed motivation along the way, but you actually had to stick with something for a full year and not, not see a new idea along the way and

Spencer: deviate.

Yes. That, that has been my mantra all year is don’t start any new projects. is, I’m looking at a, you know, potentially huge business. I’ve got a great brand, invest in this brand. Uh, and that, that’s what I decided, you know, before, um, 2022 started is I will not start any new projects and I did not. Um, and that’s really hard because I was presented with a lot of really great opportunities.

Um, I invested in a couple of ideas Yeah. But I was very clear that I am not going to operate or be involved in these businesses. Right. Here’s some money you do it. Um, and, uh, so I’m gonna, uh, probably continue to do that in 2023, where my. Biggest focus is on niche pursuits. It’s Onlin whisper, growing those.

But I’m going to allow myself, um, I shouldn’t say start something new because everything that I’m going to start will dovetail and be content for niche pursuits.com. Yeah. Right. So if I start a little site hustle, like for example, I’ve tweeted about this, I learned about the Amazon influencer program and create, you can create videos and make money directly on Amazon.

Maybe I’ll talk about this more in the future, but that’s a little side hustle that, uh, I think the niche pursuits audience would like to hear about. Mm-hmm. . And so I’m gonna try that on my own. I’m gonna create some videos. I’m gonna try and make a little bit of money with the Amazon influencer program.

Then I’m gonna share what I learned through YouTube and blog, right? So anything new that I do start, that’s my requirement, is it has to be good content for niche pursuits. Makes

Jared: sense. Well, congratulations on five Vaccine Ugan Traffic, . Maybe that’ll be the headline for the story for the, uh, the interview.

But I mean, like you said, like, uh, 20,000 sessions a day at the time of recording is, is absolutely amazing. And um, like with every good story, like, you know, halfway into this year, it sounds like it was not crickets, but just nowhere near the kind of growth that we’re talking about today. So, and I’m glad you shared all the details, like you really got into some of the details.

So I learned a lot. Thanks for coming on and hopefully. We’ll do this again before 2023, uh, is over .

Spencer: Yeah. No, this has been a lot of fun. Jared, thank you everybody for listening to the podcast. I really appreciate your support as listeners. Jared does a great job. Um, and, uh, yeah, here’s to great 2023 to everybody in their goals and hopefully what I’ve shared with NI pursuits can just be a little bit of inspiration for people as they set their goals, whether that’s big publishing goals or otherwise.

Um, I’m gonna just keep trucking along and hopefully see some more growth here. That’s

Jared: great. That’s great. And, and the fun thing about it is we all know how to follow along on what you’re doing, you know? Um, and so, uh, it’s, it’s really, it, it really is a build in public kind of, uh, kind of scenario here,

Spencer: Absolutely. Yep. Follow [email protected]. So thanks a lot. Thanks Venture. We’ll talk soon. Thank you. Hey everyone, it’s Spencer Haws here, founder of the Niche Pursuits Podcast. So I recently read a Twitter thread asking about the most underrated strategy in SEO. One of the most common answers given was internal link building.

The reason, well, sometimes people put so much emphasis on external links, they forget that not only do internal links provide relevancy in SEO benefits, but that Google actually encourages you to build internal links. Now I get it. Building internal links can often feel time consuming and boring, and that’s why I created Link Whisper.

Link Whisper is a powerful WordPress plugin that makes building internal links so much faster and easier. You can quickly get relevant internal link suggestions as you write. And with the simple check of a box, add one or multiple internal links to your articles. And perhaps my favourite time Saver is the ability to see how many internal links all my articles have and to quickly get new internal link suggestions to articles.

I want to boost in Google with comprehensive internal link reporting and the ability to add links with the simple check of a box. I can’t even imagine going back to building internal links manually. Link Whisper is by far the most powerful, effective, and easiest to use internal link building tool out there.

Give it a try and if you don’t agree, I’ll give you your money back, no questions asked. In fact, for podcast listeners only, I’m offering a $15 off discount. Just go to link whisper.com and use discount code podcast at checkout to save $15, so as the creator of Link Whisper, I might be a little biased, but I highly recommend that you head over to link whisper.com today to check it out.

Again, that’s link whisper.com and be sure to use Discount code podcast at. Thanks again.

By Spencer Haws

Sourced from Niche Pursuits

By Steve Allen

Can you imagine starting a blog and having no one read your articles?

Maybe you’ve already written some, but you’re unsure how people will find them.

In this post, I’ll show you all the places people can find your blog and what you can do to improve your blog’s exposure.

You’ll learn:

  • How to get seen on social media including YouTube and LinkedIn
  • Increase your visibility on search engines like Google
  • Get more traffic from other blogs
  • Get visitors from forums and Q&A sites like Reddit and Quora

The best part?

You’ll know exactly how people can find your blog AND how to keep them coming back, convince them to join your email list, and transform them into loyal followers.

Let’s dive right in.

How Do People Find Your Blog on Google?

People will find your blog on Google in two ways:

  1. Organic results
  2. Paid results

Paid results are shown at the top of the page, like this:

And organic results show below:

To get your blog to show up under a paid search result, you’ll need to join the Google Ads platform.

It works by listing keywords you want your blog to show up for and paying Google each time someone clicks on your ad.

The cost of clicks will depend on your niche and the competition of the keywords you choose.

On average, ads get clicked 19% of the time compared to the rest of the page.

Organic Results

If you want Google to display your blog posts in the organic search results, then you need to optimise your blog for Search Engine Optimization (SEO).

Organic results are free, but will take longer to show up.

To get the most organic blog traffic, you’ll want to show up in position one.

Here’s a breakdown of how many people click through the organic search results:

And here’s how you do it.

  • Then make sure you include your keyword in article titles and throughout the post.
  • For best results, publish as much content as you can around the same topic.

This will build up topical relevance for your entire blog and help you rank more of your articles higher in Google.

Another way to optimize your blog to increase your rankings is to get backlinks from other bloggers (more on this later).

How Do People Find Your Blog on Facebook?

There are four places people will see links to your blog on Facebook. They are:

  • Pages
  • Groups
  • Ads
  • Search

Facebook Ads

Like Google, Facebook ads are a great way to get your blog seen and result in more traffic.

You’ll need a page and an Ads Manager account to post ads:

An ad with the goal of sending people to your blog will cost money each time someone clicks on the URL.

Again, the costs will vary depending on a multitude of factors, but you are in complete control by setting a daily budget.

Facebook Search

Another way people can find your blog on Facebook is through the search feature.

If someone is searching for a topic relevant to a blog post you have shared on your Facebook page, they can be shown in the results.

Like this one here about growing tomatoes:

The more Facebook posts you share on your page and the more you optimize the post with the relevant keywords, eye-catching images, and engaging copy, the more traffic you’ll get from Facebook search.

Facebook Pages

Facebook pages are another excellent way to help people find your blog, build a social media following on Facebook, and drive more traffic.

Once you have a Facebook page, follow these tips to grow your engagement and drive tons of traffic to your site.

  • Post high-quality posts that grab your followers’ attention. The more engagement, the better.
  • Video has been on the rise in recent years, so why not turn your blog posts into videos and share those on your feed?
  • Recycle your best-performing posts.
  • You can also boost posts with an ad to kick-start your engagement.

Facebook Groups

Facebook groups are great for building a loyal community on Facebook and getting your blog seen by more people.

The best way to grow your reach in a Facebook group is to share a ton of value without always posting links to your blog. This will get the conversation going with other members and they will soon start promoting your stuff for you.

Then every so often, let them know about new articles to get more eyes on your blog.

Learn more about how to start a thriving Facebook group here.

How Do People Find Your Blog on YouTube?

There are quite a few ways people can discover your blog on YouTube.Here are the most effective places to link to your blog content:

  • In the video description:
  • Links in video cards:
  • In a pinned comment:
  • The end screen (you can place YouTube videos and other links here):
  • Your channel profile banner:
  • Your channel about page:

It’s a good idea to add a link to your blog and specific articles in these areas whenever you have the opportunity.

Then, you can focus on posting videos on your channel and using the YouTube algorithm in your favor to grow your engagement and reach.

Here are some ways to get the algorithm on your side to grow your channel:

Check Other Content to See What’s Already Performing Well

This helps your videos show up in the suggested sidebar when people watch videos similar to yours.

To find out what’s already performed well, go to a similar channel to yours and look at their videos with the most views.

Then open up a few of them and see which videos show up in the suggested section.

Creating videos like the ones suggested will help your own videos show up there.

Optimize Every Video

To increase the chance of your videos showing in search results, optimize your videos.

You can do that by talking about topics that people are searching for, including the keyword in the title, and saying the keyword and related terms in the video itself.

Also, make sure you add relevant keywords to the tags box under the advanced option of every video.

Keep People Engaged Throughout the Video

This is possibly the most effective way to grow your channel quickly because YouTube wants people to stay on the platform for as long as possible.

You can do this by starting your video with a pattern interrupt, a Neuro Linguistic Programming (NLP) technique that shifts a person out of their current state and helps them focus on what you’re saying.

Tell the viewer exactly what they’ll learn in the video early on and give them an incentive to stick around to the end.

That could be a gift you want to offer them or something insightful they will find interesting.

How Do People Find Your Blog on TikTok?

Did you know people can find your blog through your TikTok account?

It’s true.

Unfortunately, the only place you can put a link to your blog is in your bio. Not only that, but you need a business account and 1,000 followers.

There is another way to create a clickable link though, which is covered in another article called How to Add a Website To Your TikTok.

To get your first 1,000 followers so you can add a link in your bio and help people find your blog, you’ll need to post high-quality posts frequently.

Check out How to Make a Viral Video on TikTok to learn how to grow your following.

How Do People Find Your Blog on Pinterest?

There are just two places to link to your blog on Pinterest.

Standard Pins:

And your profile page:

But how do people find your blog when using Pinterest?

Like all social networks, the Pinterest algorithm determines the best content to show its users.

If you want to increase blog traffic with Pinterest, then you can improve your reach by optimizing your Pins and posting regularly.

To add your blog URL to your profile, edit your profile and enter it under the website option.

Then, linking to a blog post happens automatically when you or someone else shares your content on Pinterest.

Alternatively, you can include your blog post link when creating Pinterest Pins manually.

How Do People Find Your Blog on Twitter?

On Twitter, people can find your blog through the Tweets you post and from the link on your profile page.

Your profile:

In a Tweet:

It’s important to remember that people who use Twitter or any social network will need to grow their following to help people find their blog more frequently.

To grow your following on Twitter, follow other bloggers or influencers who are in your niche and comment on their posts with valuable insights.

The people who follow these accounts will soon start following you and find your blog that way.

People can also find your blog posts when searching for topics on Twitter.

The more you post relevant content that is well optimized, the more you’ll show up in the results.

How Do People Find Your Blog on LinkedIn?

LinkedIn is the social media site for B2B professionals and business owners.

You can send traffic to your blog by placing a link on your profile page and in posts you share.

Also, make sure you create a company page for your blog because you can add a link here as well.

Then, you’ll need to grow your reach and engagement by posting content on the platform.

You can do this from your personal and company profiles. Provide original content that your connections will find useful and you’ll generate a steady flow of blog traffic.

How Do People Find Your Blog on Forums and Q&A Sites?

Want to get more traffic with Reddit or Quora?

These are also great sites where people can find your blog.

Reddit is like a modern day forum where people can discuss almost every topic under the sun.

You can create an account, add your blog URL in your bio, and join subreddits in your niche. Then share things that the users will appreciate. Some people can get thousands of visitors using Reddit.

Quora is a question-and-answer site that has become extremely popular in recent years. Instead of people having discussions on Quora, users ask questions, and bloggers, experts, and thought leaders answer them.

You can be one of those people who answer questions, sharing your perspective on topics related to your blog.

Then add a link to blog posts you’ve published that expand on the topics.

How Do People Find Your Blog Through Other Blogs?

So far, we’ve looked at all the ways people can find your blog through social media and Google search results.

But how do you get a steady flow of traffic from other blogs?

There are several ways to increase your visibility and traffic through blog marketing.

Blog marketing involves getting other bloggers to link to your content. When their readers see a link to your article, they will click through to your blog.

Here’s how you can do it.

Other Bloggers Linking to Your Content Organically

This is the most organic way to get consistent traffic from other bloggers.

The best way to accomplish this is to focus on creating quality content on your own blog.

Then, link to other bloggers’ blog posts and reach out to them, letting them know you linked to them. Some will soon return the favor and link back to your blog.

Guest Post

Another way to get links from other blogs to your blog is through guest posting.

This is where you create an article for another blogger in your niche for a link back to your blog.

Podcasts and Interviews

A little known strategy for getting links back to your blog is by being a guest on another blogger’s podcast.

They will usually link to your website, which can help grow your blog readership.

How to Get People to Read Your Blog Posts?

You can ask people to read your blog in direct ways without being pushy. The key is to write influential words that develop trust and motivate people to take action.

Here are three tips for getting people to notice your blog and read your content.

1. Focus on Great Content with Tons of Value

Learn how to create blog content and develop a consistent publishing strategy.

Make your articles as valuable as possible so your audience will read for longer and want to join your email list.

2. Hook Them with Your Titles

No matter where people see a link to your blog, you’ll need to grab their attention. To do that, use catchy headlines on social media and in email subject lines. Also, optimize your SEO titles to get more traffic from Google search results.

3. Ask Them with a Call to Action

Most people are busy and easily distracted, that’s why it’s important to prompt them to take action at every opportunity including in your social media posts, in your bios, in your blog post introductions, and in your emails.

People have doubts and need motivation to take action, so tell them what you want them to do. They will appreciate the confidence in you and see you as a leader they can trust.


How do people find your blog? Well, this post provided you with tons of ways – through social media, Google search results, and even places like Reddit.

Ideally, because you want people to find your blog, the most effective way to get seen in the long run is by publishing quality articles and increasing organic traffic.

Then you can focus on other means of traffic when search traffic is steady.



By Steve Allen

Sourced from Niche Pursuits

Sourced from Forbes

Blogging is a great marketing tactic to drive organic traffic to your website. Providing your consumers with valuable content and information can help solidify your status as an industry expert and create loyal customers in the process. A company blog can be even more successful with a strong inbound strategy that not only attracts visitors to your site but also gets them to come back time and time again.

The members of Forbes Communications Council know the most effective tactics for creating a blog that helps generate leads for your business. Below, 15 members explain the best ways to turn users who stop by or stumble upon your blog into repeat visitors.

1. Get Customers And Partners Engaged

Leverage your relationships with customers and partners to create fresh content and repeatedly draw in your audiences. If visitors are interested in your blog, they will want to know how others are engaging with your company. Also, I cannot say enough about visual media—images, GIFs, Instagram Reels and videos (both long and short form) are sure to bring visitors back wanting more! – Sally Frykman, Velodyne Lidar, Inc.

2. Add Email Opt-Ins To Posts

Users usually experience too many distractions when reading blog posts. Distractions make remembering your brand harder. Strategically adding email opt-ins to blog posts is a fantastic solution. Success is relative, but a good opt-in could convert 5% to 20% of the traffic into email subscribers, and turning subscribers into repeat visitors is surprisingly easy—just publish more great content! – Evgeny Redjebov, RallyUp

3. Establish Connections Between Writers And Readers

Establish connections between your writers and readers. Establish readers’ investment in the posts by building up anticipation of a new article, similar to how podcast listeners wait for a routine release day. Always remember the 80/20 rule—don’t always talk about your product or service. People are human too; give your blog posts some human elements to establish authenticity with your audience. – Brittany White, Apple Growth Partners

4. Write Thought Leadership Articles

Use your blog to provide thought leadership. Include links to articles that provide more in-depth insights into the thought leadership topics to encourage consumption of more than one piece of content gated, as well as links to gated content to build email lists for outbound campaigns announcing new content pieces on relevant thought leadership topics. – Katie Horvath, Aunalytics

5. End With A Clear Call To Action

Don’t leave site visitors hanging once they reach the end of your blog post. Without a clear CTA, first-time visitors may bounce. Serve up related, gated content suggestions at the bottom of the page to engage your readers further and capture their contact info, or prompt visitors to subscribe to your blog. – Merrily McGugan, WorkTango

6. Offer Some Kind Of Value-Add

Simply put, offer them some kind of value-add. This could be in the form of links to related content, an offer to sign up for a newsletter or more in-depth content that the visitor can download. It need not be anything mind-blowing; just give the user something in addition to their original intent for visiting. – Everett Millman, Gainesville Coins, LLC

7. Use Your Blog To Answer FAQs

Consumers conduct online research before buying a product or service. A blog that provides useful information and answers frequently asked questions establishes you as a valuable resource and authority. Good content often results in higher conversion rates. When consumers find useful, accessible content on your blog, they are more likely to find out more or inquire about what you have to offer. – Jessica Wong, Valux Digital

8. Map And Track Engagement

Map every piece of content you create to address customer pain points and help solve challenges. Track blog engagement along with all channel engagement to understand what kind of content is resonating with your audience. Engagement is how your audience shows interest. Doubling down on high-engagement content, interacting with comments/feedback and adding in interactive elements, such as polls, will also help. – Lisa Parcella, Security Innovation

9. Engage With Visitors At The Point Of Entry

Never just have a blog post—always offer related content and the option to subscribe. Present related articles, reports or other content to keep them engaged, and make sure to have those SEO-vital text links to other areas of your blog or website. – Clay Tuten, KeyMark Inc

10. Integrate Products Into Educational Content

Our blog is one of our superpowers. The best way to create repeat visits is to make sure your blog provides educational content that your organization is uniquely qualified to give. Your content should weave in products but should also address top questions, pain points and trends and respond with actionable advice and constructive takeaways that fit the brand and expertise of the company. – Jamie Gilpin, Sprout Social, Inc.

11. Provide Suggested Content

A company blog is meant to inspire your targeted audience to keep coming back and wanting more relevant content. It is meant to include topics and advice on how you understand what your audience is wanting to do and how they can utilize the content in their everyday life. To keep them coming back, don’t leave them hanging—provide suggested content, and don’t forget your call to action. – Wendi Sabo, ECI Software Solutions

12. Cross-Promote Blog Content

Invite visitors to follow you on social media, and be sure to cross-promote your blog content in other channels beyond inbound to increase exposure and remind viewers of the impact of your valuable content. Also, always offer related links to other blog posts they might be interested in to keep them on the site and give them a clear path to learn more about your company. – Jennifer Best, AAE Speakers Bureau

13. Strike A Regular Cadence

Provide high-quality, valuable content, and do it on a regular cadence. Company blogs can be fantastic ways to deliver all sorts of information to your audience (sales messaging, company news, thought leadership articles, reports or data releases, video content and more). If you are regularly updating the blog with great content, you will go a long way toward cementing your position with your audience. – Tom Wozniak, OPTIZMO Technologies, LLC

14. Build A Multichannel Marketing Nurturing Campaign

A multichannel marketing nurturing campaign will keep your users engaged with your content, and more importantly, engaged with you. Tools such as social media, targeted advertising, email nurturing and surveying can bring your users back to your content and give you valuable feedback on what is resonating (or isn’t). The more personalized, segmented and customized you can be, the better. – Sarah Falcon, Object Edge

15. Develop A Strategic Content Calendar

Consistently posting relevant, fresh content that resonates with your audience is the best recipe to keep them coming back and engaging. The most common mistake is letting your content get stale. Developing a strategic content calendar for your company blog with the understanding that it can evolve and change with the current trends should be the baseline during the initial thought process. – Chris Cline, State of Missouri Information Technology Services Division

Sourced from Forbes

By Trevor Sinclair

Pinterest has taken the internet by storm over the years. The visual search engine, which allows users to “pin” images and ideas onto virtual boards, is a go-to source of inspiration for millions of people around the world. It’s no wonder people want to know how to make money on Pinterest without a blog!

And it’s not just a passing fad – Pinterest is here to stay. In fact, it looks like it’s only going to get bigger and more popular.

This is good news for anyone looking to make money on Pinterest. As the old marketing saying goes, “Where attention goes, money flows.” Whether you’re selling physical products or promoting your services as a freelancer or small business owner, there’s a way to tap into this goldmine of traffic and customers.

So, if you’re looking to cash in on the Pinterest craze, read on for some tips on how to make money on Pinterest without a blog!

Why Use Pinterest To Make Money?

The key to making money on Pinterest lies in understanding the platform’s demographics.

It’s a place where people go to discover

Unlike other social media sites like Facebook and Twitter, where users go to catch up with friends and family or consume news, Pinterest is all about inspiration. People come to the site when they are in the mood to be creative, try new things, or research a purchase.

As a result, Pinterest has become an invaluable tool for businesses. In fact, 97% of the top searches on Pinterest are unbranded, meaning people are open to discovering new products and services.

This presents a massive opportunity for businesses to reach a vast audience of potential customers. In addition, the visual nature of Pinterest makes it ideal for promoting products and services.

People who use Pinterest are avid shoppers

As any marketer knows, avid shoppers are the key to a successful business. And no group of shoppers is more passionate than those who use Pinterest. For people who use Pinterest, shopping is a lifestyle.

They’re always on the lookout for new products, and they’re quick to jump on trends. In Pinterest’s Feed Optimization Playbook, data company Dynata conducted a poll and discovered that 75% of weekly Pinterest users say they’re constantly shopping.

Moreover, they’re not afraid to spend money – they see shopping as an investment, not a luxury.

As a result, Pinterest is a marketer’s dream. Not only does it provide a captive audience of shoppers, but it also gives businesses a direct way to reach them.

With its powerful search engine and easy-to-use tools, Pinterest is the perfect platform for marketers who want to tap into the power of social shopping.

High-earning demographic

Pinterest may be a place to find recipes and DIY projects, but it’s also a hot spot for high-earning social users. According to data from Hootsuite, 45% of social users with a household income over $100K are active on Pinterest.

That makes it a not-so-hidden gem for advertisers who want to put their products and services in front of people who can afford them. So, why is Pinterest such a popular platform for high earners?

For one, it’s a visual platform that allows users to quickly browse and discover new products and ideas. In addition, Pinterest has a strong focus on lifestyle content, which is particularly appealing to users with high disposable incomes. So, if you’re looking to reach an affluent audience, Pinterest is worth considering.

How To Make Money On Pinterest Without A Blog: 8 Ridiculously Useful Ways

Now can you see how powerful Pinterest is as a tool for making money? If you don’t have a blog, don’t worry – there are plenty of ways to make money on Pinterest.

Here are some of the best ways to make money on Pinterest without a blog:

Sell Physical Products

One of the simplest and most effective ways to make money on Pinterest is to sell physical products. If you have a product that you think would appeal to Pinterest users, all you need to do is set up a shop and start promoting your products.

Examples of products are:

  • Clothes
  • Jewellery
  • Artwork
  • Home decor
  • Furniture

You can direct users to an Etsy store, Amazon, or Shopify store, or even your simple landing page with PayPal checkout. It is essential to make it easy for users to buy your products.

To get started, you’ll need to create high-quality pins that show off your products in all their glory. Remember, Pinterest is a visual platform, so your pins must be eye-catching and visually appealing.

In addition, you’ll need to create compelling descriptions of your products and include relevant keywords to ensure that your pins are easy to find.

If you want to take things a step further, you can create product videos and include them in your pins. Video is a powerful marketing tool that can help you reach a broader audience on Pinterest.

Print on Demand: Highly Recommended Method To Sell Physical Products

Print on demand (POD) is a printing technology that allows you to print products only when you receive an order, without carrying inventory. This is in contrast to traditional methods where you would print products in bulk and then hope to sell them all.

It also allows you to create customized products (in low competition niches), which can be a significant selling point. For example, you could create a custom mug with someone’s name or favorite quote.

In short, POD is a strong business because it eliminates a lot of risk!

First, it eliminates the need to invest in inventory, which can tie up a lot of capital.

Second, it reduces the risk of being stuck with unsold products.

Third, it allows businesses to respond quickly to changes in customer demand. For example, if a Pinterest user sees a shirt they like and wants to buy it, a print-on-demand company can print and ship it within a few days.

This flexibility and responsiveness are some of the main reasons why print on demand is such a robust business model.

In addition, print-on-demand companies often have no minimum order requirement so that businesses can test out new product designs with very little upfront investment.

When someone orders a product from your shop, you simply send the order to your POD provider, who will print and ship the product to the customer. With POD, you only pay for the ordered products, so there is very little overhead cost. This makes it an extremely efficient way to earn an online income.

Many people have found Printful to be a very user-friendly POD service.

Try Printful Here

Sell Digital Products

If you don’t have any physical products, don’t worry – you can still make money on Pinterest by selling digital products.

Digital products are perfect for Pinterest because they can be delivered instantly, which means there’s no shipping or waiting involved.

Some examples of digital products that you could sell on Pinterest include:

  • Ebooks
  • Online courses
  • Printables
  • Graphics and templates

To get started, all you need to do is create a pin that promotes your digital product. Include a compelling description and an eye-catching image, and be sure to include a link to where users can buy your product. If you’re wondering how to make money on Pinterest without a blog, this is one of the most effective methods.

Pinterest Affiliate Marketing

One of the best ways to monetize Pinterest is through affiliate marketing. Pinterest affiliate marketing is the process of earning a commission by promoting another person’s product.

Here are some reasons why you should monetize Pinterest using affiliate marketing:

  • Commission structures can be very generous
  • There is a wide range of products to choose from
  • You don’t need your product
  • It’s a low-risk way to start your business
  • You don’t need to fulfil orders
  • You don’t need to provide any post-sale service

All you need to do is find products that appeal to your target audience and create pins that promote those products. Then, when someone clicks on your pin, they will proceed to your affiliate link and buy the product.

It’s a win-win – the advertiser gets more sales, and you get to earn some money for promoting their product.

To start with Pinterest affiliate marketing, you’ll need to sign up for an affiliate program within a particular niche. Once you’re approved, you’ll be given a unique affiliate link that you can use to promote products.

When someone clicks on your affiliate link and buys a product, you’ll earn money (as a percentage of the sale). It’s that simple! Just be sure to promote products that are relevant to your audience and that you believe in. Otherwise, you run the risk of alienating your followers.

Choose a Niche For Your Pinterest Account

When it comes to affiliate marketing, choosing the right niche is essential. Not only will this help you focus your efforts and find potential customers, but it will also ensure that you’re able to stand out from the competition. So, how do you select the perfect niche for your affiliate marketing business?

Here are a few tips:

1. Start by brainstorming a list of potential niches. What interests you? What are you passionate about? What do you have experience in?

2. Once you have a list of potential niches, research each one to see if a market exists. For example, are people searching for information on this topic (particularly on Pinterest)? Are there already a lot of affiliate marketers working in this space?

3. Take a look at the competition. How crowded is the niche you’re considering? Are there already a lot of big players in the space?

If so, you may want to consider choosing a different niche. Alternatively, if the niche is fairly new or lightly populated, that could be an opportunity for you to get in early and become a leading voice in the space.

Competition isn’t necessarily a bad thing, and it proves that a market already exists. However, if the market is saturated already, it may be difficult for you to make a name for yourself.

4. Narrow down your list to a handful of promising niches, and then dive into each one. Learn as much as you can about the ins and outs of the niche. This will help you determine if it’s something you’re genuinely passionate about and if there’s enough demand to justify launching an affiliate marketing business in this space.

5. This is an important one – think about how you will monetize the niche! What types of products or services are people in this niche buying? How can you promote those products or services and earn a commission?

This is an essential piece of the puzzle, and it’s one that many people overlook. If you can’t think of a way to monetize the niche, then it’s probably not worth pursuing.

6. Make your final decision and get started! The most important thing is to choose a niche you’re passionate about and believe there’s a market for. Once you’ve done that, the rest will fall into place.

Set up your Pinterest Account profile

No matter what you’re promoting on Pinterest- whether it’s a digital product, physical product, your product, or an affiliate product – you’re going to set up your Pinterest profile similarly.

Here’s how it would work: first, you would choose a niche – let’s say pets. Then you would set up a profile all about pets, including boards filled with pins on the latest training methods, healthy pet treats, and the best chew toys.

This example is a quality example!

Here are the steps to follow:

1. Choose a catchy name and profile photo for your Pinterest business account. Make sure your name is easy to remember and pronounce and that your photo represents the type of products you’ll be promoting.

2. Create Pinterest boards that showcase your style. Organize your pins into Pinterest boards that reflect your taste and the types of products you’ll be featuring.

For example, you might have a Pinterest board for pet food, one for bedding, one for puppy training, and another for protection training. More on this later!

Here’s an example of a quality Pinterest board on homemade dog treats!

3. Start pinning! Find high-quality images of the products you want to promote and upload them to your boards. Be sure to include affiliate links in the descriptions so that people can purchase the items you’re featuring.

4. Engage with other users. For your profile to be successful, you need to be active on Pinterest. That means pinning regularly, commenting on other users’ pins, and joining group boards.

5. Promote your profile. Once you have a solid following, start promoting your profile on other social media platforms and in forums related to your niche. You can also run ads on Pinterest to get more exposure for your profile.

Market Your Own Services

You can market your services on Pinterest if you have a skill or service to sell.

Say you’re a freelance writer. You want to use Pinterest to promote your writing services, but you’re not sure how. Have no fear! Here are three easy ways to get started:

1. Create an optical freebie. This could be a PDF guide to writing killer blog posts or a cheat sheet for nailing that elusive perfect pitch. Of course, this might depend on the niches that you focus on. Then, create pins that link back to the freebie’s download page. Use attractive visuals and compelling copy to make your pins stand out.

2. Give the freebie away in exchange for an email. Offer a freebie in exchange for an email address, and then use that list to promote your writing services. You can create a simple landing page using a service like LeadPages or Unbounce, or you can code one from scratch if you’re feeling fancy.

If you’re going to work to get Pinterest traffic, then you want to ensure you’re getting the most out of that traffic by collecting emails.

3. Drive Pinterest traffic to your Facebook business page and start a conversation! If you don’t have a blog, don’t fear. It’s very easy to set up a Facebook business page. This should also help legitimize your business!

Use Pinterest to drive Pinterest traffic to your Facebook business page, and then use that page to promote your writing services. It’s a great way to get more eyes on your business, and it’s a great way to take advantage of the power of social media.

Brand Partnership & Creator Rewards Program

If you’re an aspiring influencer with a carefully curated Pinterest board, you may be eligible for the Pinterest Creator program. The program is designed to help people turn their passion for pinning into a source of income.

What if you could be rewarded for your creativity? That’s the idea behind Pinterest’s new Creator Rewards program. The social media site has launched this innovative way to financially empower creators, who will now have an opportunity to make money by posting quality content and engaging with the audience every month!

Pinterest will create monthly reward goals for each creator based on their performance, and those who hit their targets will receive a share of the revenue generated from ads served on their content.

To be eligible for the program, you’ll need to be over 18, be based in the United States, and have a specific amount of views and followers. If you’re accepted into the program, you’ll receive access to exclusive resources and opportunities to help you grow your online presence.

Brand Partnerships

Brand partnerships are strategic relationships between two brands that create mutual value.

There are many different types of brand partnerships, but one of the most common is when a brand partners with an influencer or social media profile on Pinterest. This type of partnership can be beneficial for both brands and influencers.

For brands, partnering with an influencer on Pinterest can help them tap into the power of creators’ audiences.

By partnering with an influencer with a large and engaged following, brands can reach a new audience and promote their products or services more authentically.

In addition, brand partnerships can help brands build trust and credibility with consumers. For example, when consumers see that a brand is endorsed by an influencer they trust, they are more likely to trust the brand.

For creators, partnering with a brand can provide several benefits.

First, it can help them build their brand and expand their reach.

Second, it can provide them with an additional source of income.

And finally, it can give them access to exclusive products or experiences they can share with their followers. Brand partnerships can be a win-win for brands and influencers if they are strategic and well-executed.

Check out our guide on how to become an influencer for more on this!

How To Approach Brands For Sponsorships

So you want to be a sponsored Pinterest user? Great, because brands always look for influencers to help promote their products or services. But before you start emailing companies out of the blue, there are a few things you need to do first.

Step one: Make sure your account is in tip-top shape. That means creating high-quality content consistent with your brand voice and aesthetic.

Step two: Grow your following. The more engaged followers you have, the more attractive you will be to brands.

Step three: Create a media kit. This document should include information about your accounts, such as your follower count, engagement rate, and the type of content you produce.

Step four: Start reaching out to companies you think would be a good fit for your brand. Again, be professional and polite, and don’t forget to include your media kit! Following these steps will increase your chances of landing a sponsorship deal. Good luck!

Support Other People Growing On Pinterest

There’s gold in them thar hills! And by hills, we mean Pinterest. This social media platform is a gold rush for creators and businesses looking to make money online.

And like any gold rush, there are two types of people who stand to make a profit: those who find the gold and sell the picks and shovels.

Pinterest has a lot of untapped potential, and creators are just now starting to realize it.

As more and more people look to cash in on this social media gold rush, there will be an increasing demand for services that help them get the most out of Pinterest.

That’s where you come in. By offering Pinterest manager, Pinterest virtual assistant, or graphic design services, you can help creators make stunning pins that are sure to stand out from the crowd.

For example, are you really good at Canva? If you’re good with Canva and have an eye for design, you can make a killing selling Pinterest templates.

People are always looking for ways to save time and create beautiful graphics, and Canva is a great tool. By creating templates that people can use over and over, you can make a lot of money (passively) – just put your designs on Etsy or even Pinterest itself!

Try Canva Here

So, if you’re looking to make money on Pinterest, consider selling the picks and shovels instead of chasing after the gold.

Understanding Pinterest SEO: Key Factor In How To Make Money on Pinterest Without a Blog

So, if you’re selling anything online – physical goods, digital products, or even blog content – you need to be on Pinterest, and you need to rank high in Pinterest search results. And that’s where Pinterest SEO comes in.

Like with Google SEO, the goal of Pinterest SEO is to get your pins to rank high in the search results so that people will see them and click through to your website. But there are key differences between how Google and Pinterest rank content.

First, Google relies heavily on text-based signals like keyword density and meta tags. But since Pinterest is a visual platform, the Pinterest algorithm relies more on image quality, pin descriptions, and board titles.

To rank high in Pinterest search, you need to make sure your pins are high quality and relevant to the keywords people are searching. You also need to have descriptive pin titles and descriptions, as well as board titles that accurately reflect the topic of your board.

And finally, you need to be active on Pinterest. The algorithm looks at how often you pin, how many people repin your pins, and how much engagement your pins get. So, the more active you are on Pinterest, the higher your pins will rank in the search results.

Pinterest Keyword Research

Keyword research is essential for anyone who wants to get the most out of Pinterest. Fortunately, it’s not nearly as difficult as it sounds. Here’s a step-by-step guide to conducting keyword research on Pinterest:

1. The first step is to develop a list of relevant keywords. To do this, consider the topics your target audience is interested in. For example, if you’re targeting millennials, some relevant keywords might be “fashion,” “travel,” or “food.”

2. Once you have your list of keywords, it’s time to start searching for them on Pinterest. The best way to do this is by using the search bar at the top of the page.

Then, simply type in each keyword one at a time and hit enter. For example, if you’re in the fashion industry, you might search for “women’s fashion” or “spring trends.”

As you type, Pinterest will suggest similar phrases and keywords that other users have searched for in the past. By looking at these suggested keywords, you can get an idea of which ones are most popular with users.

3. After you’ve conducted your searches, look at the results and note any viral pins. You’ll want to target these pins with your content.

4. Finally, once you understand which keywords are most popular on Pinterest, you can start incorporating them into your pin descriptions and boards. This will help ensure that as many people see your content as possible.

Can I Use Pinterest Without A Blog?

Yes. While blogs are great for content marketing, they’re not required to make money on Pinterest. You can send people to a simple opt-in page, advertorial, or sales page.

You can even use direct linking to affiliate offers, although some affiliate networks do not allow this, and this is not a powerful method.

The best way to use Pinterest for business is to link to your website or Facebook page so people can learn more about your products or services.

How To Make Money On Pinterest Without a Blog (As a Beginner)

For those just getting started with making money on Pinterest, the most important thing to understand is how to leverage the platform to gain traffic. And there are a few key ways to do this.

First, creating high-quality pins that are eye-catching and relevant to your target audience is important. In addition, strategic use of keywords can help potential customers more easily find your pins.

Once you’ve built up a steady stream of traffic, you can start sending that traffic to an offer. Whether it’s a product you’re selling or an affiliate offer, if you can convert your visitors into buyers, you’ll start making money on Pinterest.

Remember to focus on creating quality content, promoting your pins widely, and driving traffic to an offer. If you do those things, you’ll be well on your way to success.

How Many Followers On Pinterest Do You Need To Make Money? (Monetize Pinterest)

You don’t need a lot of followers. You can start making money with as few as 20 followers.

Of course, the more followers you have, the more potential customers you’ll reach, but you don’t need a huge following to start earning an income from Pinterest.

So, if you’re thinking about starting a side hustle on Pinterest, don’t let a lack of followers hold you back. You can start small and grow your following over time. Who knows? You could even turn your Pinterest side hustle into a full-time business with a little hard work.


And that’s a wrap! By now, you should have a pretty good idea of how to make money on Pinterest without a blog. As we’ve seen, this social media platform is incredibly powerful and can be a great way to earn some extra cash.

But, of course, there are some important steps that you’ll need to take in order to be successful. And who knows? With enough hard work, you might even be able to quit your day job and become a full-time Pinterest pinning pro.


By Trevor Sinclair



Marketing on a budget remains a challenge for many small businesses. This article explains the benefits of blogging and how to create a successful business blog.

Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% end up shutting down within 10 years. One of the main reasons cited was poor marketing. With few resources available, it can be a challenge for small business owners to effectively promote their brands.

Blogging is a very cost-effective tool used in marketing. So, if you are not sure if your small business should own a blog, I would say yes, because of its marketing advantages. There are currently 5 billion internet users worldwide, and 60 percent of consumers claimed to read blogs on a regular basis, which represents a huge prospective market to reach through blogging.

How can blogging help your business?

There are great benefits your business can enjoy from blogging, including:

  • Establish customer relationships: There are new businesses emerging every day, and that has made it quite difficult to maintain customer loyalty. However, with high-quality blog posts about your business and products, you can keep your visitors engaged and build strong relationships with them. You can interact with your blog visitors by answering questions or responding to their comments. In the long run, this will help you build trust with your audience.
  • Thought leadership: People often look for solutions online whenever they encounter a problem. Invest time in SEO so that your business shows up in the search results. By sharing your knowledge and experience, you can become the expert they will turn to whenever they need advice.
  • Create a sales lead: Blogging is a great way to generate traffic for your business. Make sure you research your target audience to understand their needs so that you can carve a niche for yourself. The use of SEO-based content can generate traffic to your website, which may turn into sales leads for your business.

Starting a new blog for your business may seem like an intimidating task. So, here are a few tips to help you create a successful blog:

1. Provide value

One of the main reasons people read blogs is because they want to learn something new. Blog posts with how-to guides, tutorials and tips are very popular, and they can help you achieve a vast amount of traffic. For example, Nepal Hiking Team has a comprehensive blog that shares information on everything you need to know about Nepal, from things to do and local Nepalese foods to transportation and souvenir guides. They offer a valuable resource for anyone looking for information about Nepal or planning to visit.

2. Allow guest posting

People love to share their ideas and experiences. Allowing them to guest-post on your blog gives them the opportunity to do that as well as interact with you and other visitors. Guest-posts are also great for helping you understand who your readers are and what they are interested in. A great example is Hackernoon, the online platform where anyone can publish and share anything related to technology.

3. Make it interactive and allow comments

A blog that allows its visitors to comment and ask questions on related topics draws more attention than those that do not. Create a user-friendly platform where guests can post their comments and ask questions. Making your blog interactive is very important for building good customer service and better understanding your customers, which may eventually generate more sales leads.

4. Monitor and analyse your blog traffic

According to Hubspot, many people prefer blog posts that are informative, entertaining and teach new things. It is important to track your blog traffic to determine which of your blog posts are performing best and find out what interests your readers. You can capitalize on that to grow more traffic and leads for your business.

5. Get external links to your blog

The “web” is literally a web of networks. By attracting external links from other online sources for your blog, you can considerably increase your Google ranking and get more traffic for your site. Consider launching a press release campaign or guest-posting on other, more authoritative sites for this.

With commitment, creativity and effort, blogging can be a very effective marketing tool for your small business. Blogging is a low-cost marketing strategy with great benefits if utilized properly.


Sourced from Entrepreneur

By JiJi Ugboma

The About page is one of the most important pages in your blog. When building or running a blog, there is a lot you need to focus on — content creation, design, SEO among other things. In addition to all these, you should also spend considerable time and put sufficient thought into creating an About page for your website. 

When a site visitor navigates to your About page, it means that they have a level of interest in your site and want to know more and you.  With the perfectly crafted About page, you can grab a visitor’s attention and make it easy for your audience, first-time site visitors, and potential sponsors to learn more about your blog and about you. 

Why You Need an About page


Your About page gives your site legitimacy and it is integral in creating a trustworthy brand. According to Statista, there are about 1.88 Billion websites currently existing – with more being created every minute. Many of these websites are spam websites, automatically populated by bots, and even fraudulent. This is why it is important that you differentiate your website and show that you are a legitimate brand. People want to know that a real person is running a website, and then they want to have a level of trust and familiarity with that person.

Audience Building

Your About page is your chance to speak directly to your audience and bring them into your world. It is not the place to appear mysterious or cagey. You should address your audience directly and write in the first person. Share who you are, what your blog is about, what you’re passionate about, and what they should expect from you when they visit your blog. This will also help differentiate you from the competition. 

Sponsorship Opportunities

When a potential sponsor or advertiser visits your site, the first page they go to is your About page. Think of it as the billboard of your business. Make sure the About page is professional-looking, comprehensive, and showcases your blog in the best light for sponsorship opportunities. 


When I optimize a site for SEO, one of the first things I look at is the About page. Amongst other factors that contribute to SEO, search engines crawl website About pages to determine the credibility of the website. A properly constructed About page can improve search engine rankings. Secondly, other websites will look at your About page before linking to your site. This is to ensure that they are linking to legitimate sites. So a properly constructed About page can lead you to get quality backlinks. 

What Should Be Included on Your About Page?

Your Mission Statement

Some of the most compelling writing you’ll be doing when you start a blog is crafting a mission statement. It should be a few sentences that succinctly describes the reason your blog exists. To write a good mission statement, think about what your core message is, who you want to reach with that message, and how you want to reach them. This What, Who, How approach will help you easily define your mission and communicate it to the world. It’s also a good place to include the values and guiding principles of the blog. 

About the Founder

In addition to sharing the mission statement of your website or blog, you should devote a good section to sharing information about the founder and owner of the blog. People want to know who’s running a website and this is the place to share that information thoroughly. Share your background, the origin story of why you started the blog, and list your credentials. By sharing the origin story of your blog, you are giving readers a glimpse into what inspires and drives you as you create content for them. It helps them get to know you better and form a connection with your blog. When writing about yourself, be authentic.

Target Audience Definition

As mentioned above, your mission statement should encompass your core audience. You can also take it a step further and expand on this by sharing more about why you have chosen your target audience. Your target audience definition should answer the following questions: Who do you create content for? Who are your key readers? Who do you intend to reach with your message? Your target audience should also be narrowed down to an age range and demographic. Your target age and demographic does not have to be front-facing unless it is crucial to your blog’s messaging.

Social Media Handles

Include links to your social media pages. You can also embed a social media account on the page using several plugin options. Ensure that your social links always open into a new tab. If you have a large following, this is the place to highlight it.

Press Mentions

Have you been featured in a magazine, been a podcast guest, or mentioned in the press? You should put this information on your About page. Sharing the press opportunities you’ve had gives you social proof and shows that you have a significant presence in your industry. 

Media Kit

You can include your media kit directly on the page or as a downloadable PDF. It is important to share information that will grab the attention of sponsorship partners and a media kit is the best way to do that. Your media kit should show your audience demographics, social media stats, reach, and past sponsorship partnerships. Many factors come into play when it comes to including your pricing in your media kit. Unless you are fully sure of your pricing, have done market research, and have been selling sponsorship packages for a while, it’s best to not include your prices. If you are unsure, it’s best to leave it out and instead showcase in other ways the types and tiers of sponsorships you are open to. When you start to talk with a potential sponsor, then you can share your prices.

Author Bios and Team Members

If you have contributing authors, employees, and team members, your About page is the best place to showcase them. Some websites have a large team and they showcase them on a separate page. However, if you have a small team, you should include their names and photos on the About page. Highlight your writers by including their photos, bios, and a description of their role.


Your About page should showcase a professionally taken photo of yourself. They say a picture is worth a thousand words and that holds in this case. Include photos of the founder, team photos, and any photos or videos that help communicate what you do. Your photos should be professional looking but that doesn’t mean they have to be stiff or boring. Include photos that show your personality or show you in action. For example, if you’re a food blogger, include a photo of you in an apron, in the kitchen, or with one of your creations. 

Contact Information

Some people prefer to have a separate page with your contact information and that is fine. Regardless of if you have a separate contact page or not, you MUST include your contact information on your About page. This is a key factor in making your blog user-friendly and making it easy for potential partners and advertisers to contact you. 

What Makes a Good About page

A good About page should contain just the right amount of information about you, your blog, and your business. It shouldn’t have too much information or too little. Keep the following factors in mind when creating your About page.

Don’t Bury the Lead

It takes only a few seconds to grab the attention and interest of a site visitor. At the top of your About page, you should state in a few clear sentences what your blog is about. When a reader visits, they should be able to tell in a few seconds what your website is about. You can have a long description but these few sentences (which should be your mission statement or your blogging goals) should be at the top of your About page. You can make them bold text, and put them in a unique design that pops out and grabs the reader’s attention. A site visitor shouldn’t be left wondering what your blog is about even after visiting your About page. Make your message succinct, clear, and straight to the point.

Clearly Show Who Runs the Website

Include your name, photo, location, email address, and location on the About page. If you have a registered business, include your business name and registration number, etc. If you have a team, include their names, photos, and bio as well.

Emphasize Key Points

Just as you highlight your site’s mission you should also emphasize the key points about you and your blog. State clearly who you intend to reach with your message, what city are you located, what types of partnerships are you open to etc. These key points should be highlighted and should be easy to find.

Hyperlink and Navigation

The information on the About page should all be one page and make sure the hyperlink is straightforward. Use any of these hyperlink structures

website/ about-us OR about(insert website name) OR about-me OR about-page .com/

Secondly, make sure the About page is easy to navigate to from any page on your website. Include it in the overhead menu right below or above your masthead. You can also include it in your footer menu but it MUST also be in your overhead menu. 


Your primary keyword should be directly related to what your website is about. It’s best to choose one or two keywords and place them strategically on the About page. When choosing your keyword, make it as descriptive and niche as possible. Place the keyword within the text and if possible, include it in an H1 or H2 header. Don’t keyword stuff as that will backfire. We recommend using keywords 8-10 times for every 1000 words. Your About page should probably not contain up to 1000 words of the text so use your primary keyword 4-6 times within the page. Also, make sure your mission statement or website goal contains this keyword or a variation of it. For example, if your blog is about homeschooling kids, then your keyword should be something that describes this like “ homeschooling tips for parents” or “homeschooling tips for moms”.

Concluding Tips

As you build and update your About page, keep these important things in mind:

  • Avoid spelling and grammar errors.
  • Make it easy for site visitors to find the information they need.
  • Show them how to interact with your blog. Give them some article suggestions to get started. You can include a “start here” link or include a must-read article.
  • Be personable, interesting, and authentic.
  • Don’t stuff the About page with too much information.
  • Show why you’re different from the competitor.
  • Put the About page in the Header menu and ensure site visitors can navigate to it from any page on the website. 

By JiJi Ugboma

Sourced from BLOGHER