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By Chad S. White

Brands have two major levers they can pull to protect themselves from the negative effects of growing use of generative AI.

The Gist

  • AI disruption. Generative AI is set to disrupt SEO significantly.
  • Content shielding. Brands need strategies to protect their content from AI.
  • Direct relationships. Building strong direct relationships is key.

Do your customers trust your brand more than ChatGPT?

The answer to that question will determine which brands truly have credibility and authority in the years ahead and which do not.

Those who are more trustworthy than generative AI engines will:

  1. Be destinations for answer-seekers, generating strong direct traffic to their websites and robust app usage.
  2. Be able to build large first-party audiences via email, SMS, push and other channels.

Both of those will be critical for any brand wanting to insulate themselves from the search engine optimization (SEO) traffic loss that will be caused by generative AI.

The Threat to SEO

Despite racking up 100 million users just two months after launching — an all-time record — ChatGPT doesn’t appear to be having a noticeable impact on the many billions of searches that happen every day yet. However, it’s not hard to imagine it and other large language models (LLMs) taking a sizable bite out of search market share as they improve and become more reliable.

And improve they will. After all, Microsoft, Google and others are investing tens of billions of dollars into generative AI engines. Long dominating the search engine market, Google in particular is keenly aware of the enormous risk to its business, which is why it declared a Code Red and marshalled all available resources into AI development.

If you accept that generative AI will improve significantly over the next few years — and probably dramatically by the end of the decade — and therefore consumers will inevitability get more answers to their questions through zero-click engagements, which are already sizable, then it begs the question:

What should brands consider doing to maintain brand visibility and authority, as well as avoid losing value on the investments they’ve made in content?

Protective Measures From Negative Generative AI Effects

Brands have two major levers they can pull to protect themselves from the negative effects of growing use of generative AI.

1. Shielding Content From Generative AI Training

Major legal battles will be fought in the years ahead to clarify what rights copyright holders have in this new age and what still constitutes Fair Use. Content and social media platforms are likely to try to redefine the copyright landscape in their favor, amending their user agreements to give themselves more rights over the content that’s shared on their platforms.

A white robot hand holds a gavel above a sound block sitting on a wooden table.
Andrey Popov on Adobe Stock Photo

You can already see the split in how companies are deciding to proceed. For example, while Getty Images’ is suing Stable Diffusion over copyright violations in training its AI, Shutterstock is instead partnering with OpenAI, having decided that it has the right to sell its contributors’ content as training material to AI engines. Although Shutterstock says it doesn’t need to compensate its contributors, it has created a contributors fund to pay those whose works are used most by AI engines. It is also giving contributors the ability to opt out of having their content used as AI training material.

Since Google was permitted to scan and share copyrighted books without compensating authors, it’s entirely reasonable to assume that generative AI will also be allowed to use copyrighted works without agreements or compensation of copyright holders. So, content providers shouldn’t expect the law to protect them.

Given all of that, brands can protect themselves by:

  • Gating more of their web content, whether that’s behind paywalls, account logins or lead generation forms. Although there are disputes, both search and AI engines shouldn’t be crawling behind paywalls.
  • Releasing some content in password-protected PDFs. While web-hosted PDFs are crawlable, password-protected ones are not. Because consumers aren’t used to frequently encountering password-protected PDFs, some education would be necessary. Moreover, this approach would be most appropriate for your highest-value content.
  • Distributing more content via subscriber-exclusive channels, including email, push and print. Inboxes are considered privacy spaces, so crawling this content is already a no-no. While print publications like books have been scanned in the past by Google and others, smaller publications would likely be safe from scanning efforts.

In addition to those, hopefully brands will gain a noindex equivalent to tell companies not to train their large language models (LLMs) and other AI tools on the content of their webpages.

Of course, while shielding their content from external generative AI engines, brands could also deploy generative AI within their own sites as a way to help visitors and customers find the information they’re looking for. For most brands, this would be a welcome augmentation to their site search functionality.

2. Building Stronger Direct Relationships

While shielding your content is the defensive play, building your first-party audiences is the offensive play. Put another way, now that you’ve kept your valuable content out of the hands of generative AI engines, you need to get it into the hands of your target audience.

You do that by building out your subscription-based channels like email and push. On your email signup forms, highlight the exclusive nature of the content you’ll be sharing. If you’re going to be personalizing the content that you send, highlight that, too.

Brands have the opportunity to both turn their emails into personalized homepages for their subscribers, as well as to turn their subscribers’ inboxes into personalized search engines.

Email Marketing Reinvents Itself Again

Brands already have urgent reasons to build out their first-party audiences. One is the sunsetting of third-party cookies and the need for more customer data. Email marketing and loyalty programs, in particular, along with SMS, are great at collecting both zero-party data through preference centers and progressive profiling, as well as first-party data through channel engagement data.

Another is the increasingly evident dangers of building on the “rented land” of social media. For example, Facebook is slowly declining, Twitter has cut 80% of its staff to avoid bankruptcy as its value plunges, and TikTok faces growing bans around the world. Some are even claiming we’re witnessing the beginning of the end of the age of social media. I wouldn’t go that far, but brands certainly have lots of reasons to focus more on those channels they have much more control over, including the web, loyalty, SMS, and, of course, email.

So, the disruption of search engine optimization by generative AI is just providing another compelling reason to invest more into email programs, or to acquire them. It’s hard not to see this as just another case of email marketing reinventing itself and making itself more relevant to brands yet again.

Feature Image Credit: Andrey Popov on Adobe Stock Photo

By Chad S. White

Chad S. White is the author of four editions of Email Marketing Rules and Head of Research for Oracle Marketing Consulting, a global full-service digital marketing agency inside of Oracle. Connect with Chad S. White:  

Sourced from CMSWIRE

By Mustafa Saeed

We live in a time where anyone can attract a large audience by sharing content online. Even the most innocent product review blog can attract millions of monthly visitors. This can be very lucrative, with some bloggers earning six figures—although this isn’t the case for everyone. But even smaller, more local/niche bloggers can earn a living and attract large brand deals.

As a creator, the bond you have with your audience can be invaluable—it enables you to build a trusting relationship focused on a specific niche or shared interest. Your audience can be an asset to brands—especially those in the beauty and personal care, fashion and apparel, and health and wellness categories. Having an army of bloggers ready to share the latest and greatest about their brand is an advantage many companies are willing to pay a pretty penny for.

There are many ways to monetize your blog content and garner an audience on multiple platforms. Below, I’ll share the tactics I recommend to the bloggers I work with. Many of these tactics are used by well-known bloggers as well.

Brand Sponsorships

Sponsoring posts is a common way that brands work with bloggers. For example, brands may share upcoming product launches early for bloggers and pay them to write honest reviews. You can make hundreds if not thousands per post—depending on your audience size, engagement, niche and the scope of the sponsorship. However, smaller bloggers may only be able to secure free products in exchange for a review.

To tap into brand sponsorships, create a list of brands that align with your niche and shared interests. Then send each brand a tailored pitch highlighting your audience reach, engagement and ideas for the partnership. Reach out through email, social media or special events/meetups.

Networking and building relationships are important for cultivating brand sponsorships. By forging strong relationships with brands, you can tap into a powerful synergy that not only benefits your blog’s profitability but also offers brands a unique and compelling partnership opportunity.

Affiliate Marketing

Instead of brands paying for a post upfront, you can work together through affiliate marketing—meaning you make a commission whenever your readers purchase a product using a unique tracking link or discount code. This creates a flexible relationship with the brand and can allow you to make more money as there’s often no limit to how many sales you can generate and when you stop earning commission from your posts.

Showing Ads

You also can make money by showing ads on your blog. Google AdSense is a popular tool to enable this. With AdSense, you can display ads that are tailored to your site’s content and audience. These ads, which may include text, images, videos or interactive media, are managed and sorted by Google. You can earn revenue either through clicks on the ads or through ad impressions.

While AdSense is widely used, one alternative is Media.net, which provides contextually relevant ads that seamlessly integrate into your content. Another option is Ezoic, a platform that uses AI to optimize ad placements for maximum revenue potential.

Email Marketing

The most successful bloggers usually have multiple mechanisms for bringing visitors back to their site—you can’t count on them coming back organically. Publishing an email newsletter and prompting your readers to subscribe gives you another way to communicate with your audience, and it can help increase your ad revenue by boosting your site traffic.

An engaged list of email subscribers can also be attractive to advertisers and gives you another platform to monetize. You can sell email placements as part of affiliate or brand sponsorship deals.

Optimizing For Search Engines

Use SEO tactics to increase your visibility on search engines and attract new readers. Most successful bloggers are constantly optimizing their posts and website for search engines. Make your blog more searchable by optimizing your content with relevant keywords, meta descriptions and internal links. Ensure fast loading speeds and responsive design. Invest in high-quality backlinks and monitor search performance through Google Search Console to adapt to evolving search algorithms.

Social Media And Community Groups

Create communities outside of your blog where readers can share like-minded content and interact with you and each other. This gives you additional platforms to monetize and promote your blog posts—similar to an email list. Popular platforms include Facebook, Discord, Slack and more. This also creates places for you to host engaging discussions, livestreams and events.

Be Transparent About Brand Sponsorships

Ensure that you disclose paid sponsorships, affiliate deals and endorsements to maintain trust with readers. This is especially important with the increased public scrutiny around celebrity-owned brands and paid influencer endorsements. Your ability to source sponsorship and affiliate deals depends on the trust you have with your readers. If they don’t trust you, they won’t buy from you.

You also need to be transparent to adhere to guidelines set by the Federal Trade Commission and other regulatory bodies. Clear, conspicuous and accurate disclosures are essential to ensure legal compliance and prevent misleading audiences.

Final Thoughts

The world of blogging presents a remarkable opportunity for both content creators and brands. As you build trusted relationships with your audience and hone your monetization strategies, you can achieve financial success through brand sponsorships, affiliate marketing, showing ads on your site, email marketing, SEO optimization and community engagement.

Other avenues to explore include courses, coaching programs, podcasts and memberships. These can help you diversify your income stream and solidify your position in the ever-expanding digital landscape.

Whichever monetization methods you use, make sure you’re being transparent about brand partnerships and complying with advertising regulations to preserve the essential trust you build with your readers.

Feature Image Credit: getty

By Mustafa Saeed

Co-Founder & Growth Chief at Paul Street. Read Mustafa Saeed’s full executive profile here.

Sourced from Forbes

Brands have two major levers they can pull to protect themselves from the negative effects of growing use of generative AI.

The Gist

  • AI disruption. Generative AI is set to disrupt SEO significantly.
  • Content shielding. Brands need strategies to protect their content from AI.
  • Direct relationships. Building strong direct relationships is key.

Do your customers trust your brand more than ChatGPT?

The answer to that question will determine which brands truly have credibility and authority in the years ahead and which do not.

Those who are more trustworthy than generative AI engines will:

  1. Be destinations for answer-seekers, generating strong direct traffic to their websites and robust app usage.
  2. Be able to build large first-party audiences via email, SMS, push and other channels.

Both of those will be critical for any brand wanting to insulate themselves from the search engine optimization (SEO) traffic loss that will be caused by generative AI.

The Threat to SEO

Despite racking up 100 million users just two months after launching — an all-time record — ChatGPT doesn’t appear to be having a noticeable impact on the many billions of searches that happen every day yet. However, it’s not hard to imagine it and other large language models (LLMs) taking a sizable bite out of search market share as they improve and become more reliable.

And improve they will. After all, Microsoft, Google and others are investing tens of billions of dollars into generative AI engines. Long dominating the search engine market, Google in particular is keenly aware of the enormous risk to its business, which is why it declared a Code Red and marshalled all available resources into AI development.

If you accept that generative AI will improve significantly over the next few years — and probably dramatically by the end of the decade — and therefore consumers will inevitability get more answers to their questions through zero-click engagements, which are already sizable, then it begs the question:

What should brands consider doing to maintain brand visibility and authority, as well as avoid losing value on the investments they’ve made in content?

Protective Measures From Negative Generative AI Effects

Brands have two major levers they can pull to protect themselves from the negative effects of growing use of generative AI.

1. Shielding Content From Generative AI Training

Major legal battles will be fought in the years ahead to clarify what rights copyright holders have in this new age and what still constitutes Fair Use. Content and social media platforms are likely to try to redefine the copyright landscape in their favour, amending their user agreements to give themselves more rights over the content that’s shared on their platforms.

A white robot hand holds a gavel above a sound block sitting on a wooden table.
Andrey Popov on Adobe Stock Photo

You can already see the split in how companies are deciding to proceed. For example, while Getty Images’ is suing Stable Diffusion over copyright violations in training its AI, Shutterstock is instead partnering with OpenAI, having decided that it has the right to sell its contributors’ content as training material to AI engines. Although Shutterstock says it doesn’t need to compensate its contributors, it has created a contributors fund to pay those whose works are used most by AI engines. It is also giving contributors the ability to opt out of having their content used as AI training material.

Since Google was permitted to scan and share copyrighted books without compensating authors, it’s entirely reasonable to assume that generative AI will also be allowed to use copyrighted works without agreements or compensation of copyright holders. So, content providers shouldn’t expect the law to protect them.

Given all of that, brands can protect themselves by:

  • Gating more of their web content, whether that’s behind paywalls, account logins or lead generation forms. Although there are disputes, both search and AI engines shouldn’t be crawling behind paywalls.
  • Releasing some content in password-protected PDFs. While web-hosted PDFs are crawlable, password-protected ones are not. Because consumers aren’t used to frequently encountering password-protected PDFs, some education would be necessary. Moreover, this approach would be most appropriate for your highest-value content.
  • Distributing more content via subscriber-exclusive channels, including email, push and print. Inboxes are considered privacy spaces, so crawling this content is already a no-no. While print publications like books have been scanned in the past by Google and others, smaller publications would likely be safe from scanning efforts.

In addition to those, hopefully brands will gain a noindex equivalent to tell companies not to train their large language models (LLMs) and other AI tools on the content of their webpages.

Of course, while shielding their content from external generative AI engines, brands could also deploy generative AI within their own sites as a way to help visitors and customers find the information they’re looking for. For most brands, this would be a welcome augmentation to their site search functionality.

2. Building Stronger Direct Relationships

While shielding your content is the defensive play, building your first-party audiences is the offensive play. Put another way, now that you’ve kept your valuable content out of the hands of generative AI engines, you need to get it into the hands of your target audience.

You do that by building out your subscription-based channels like email and push. On your email signup forms, highlight the exclusive nature of the content you’ll be sharing. If you’re going to be personalizing the content that you send, highlight that, too.

Brands have the opportunity to both turn their emails into personalized homepages for their subscribers, as well as to turn their subscribers’ inboxes into personalized search engines.

Email Marketing Reinvents Itself Again

Brands already have urgent reasons to build out their first-party audiences. One is the sunsetting of third-party cookies and the need for more customer data. Email marketing and loyalty programs, in particular, along with SMS, are great at collecting both zero-party data through preference centers and progressive profiling, as well as first-party data through channel engagement data.

Another is the increasingly evident dangers of building on the “rented land” of social media. For example, Facebook is slowly declining, Twitter has cut 80% of its staff to avoid bankruptcy as its value plunges, and TikTok faces growing bans around the world. Some are even claiming we’re witnessing the beginning of the end of the age of social media. I wouldn’t go that far, but brands certainly have lots of reasons to focus more on those channels they have much more control over, including the web, loyalty, SMS, and, of course, email.

So, the disruption of search engine optimization by generative AI is just providing another compelling reason to invest more into email programs, or to acquire them. It’s hard not to see this as just another case of email marketing reinventing itself and making itself more relevant to brands yet again.

By Chad S. White

Chad S. White is the author of four editions of Email Marketing Rules and Head of Research for Oracle Marketing Consulting, a global full-service digital marketing agency inside of Oracle.

Sourced from CMSWIRE

chatgpt,  digital experience, search, email marketing, artificial intelligence, generative ai, artificial intelligence in marketing

 

By Sam Driver

Navigating the tricky landscape of email marketing?

Email deliverability is your secret weapon to bypass the dreaded spam folder and land directly in your audience’s inbox.

Packed with actionable insights and techniques, our guide will transform your emails from avoidable spam to must-read content.

Ready to unlock your email potential and boost your marketing game?

Let’s jump in!

What is Email Deliverability (& Why it’s Important)?

In the labyrinth of email marketing, email deliverability stands as your secret weapon.

But what exactly does it entail?

At its simplest, email deliverability refers to the ability of your emails to land directly into subscribers’ inboxes.

Seems straightforward, doesn’t it? However, the subtleties in the concept beg for a deeper understanding.

Consider this… studies reveal that an acceptable email delivery rate hovers around 95%.

To break it down, for every 1000 emails you send, approximately 950 should hit the bullseye — the inbox.

But what about the elusive remaining 50?

These strays might find themselves lost in the wilderness of the spam folder, a destination dreaded by every email marketer.

Now, you might be asking yourself, why does email deliverability hold such weight?

The reason is quite simple…

Even the most creatively engaging email crafted with finesse amounts to naught if it doesn’t reach the recipient’s inbox. It’s akin to writing an excellent novel that no one reads.

Plus, understanding the importance of email deliverability sets a sturdy foundation for your email campaign.

Now, let’s delve into the tips…

12 Email Deliverability Tips That’ll Elevate Your Delivery Rate & Avoid the Spam Folder

A hand clicking a glowing email icon in the air.

Now that we understand the basics of email deliverability let’s discuss the actionable strategies you can adopt to avoid the spam folder and elevate your delivery rate…

1. Understand ISP Guidelines

Every Internet Service Provider (ISP), like Amazon SES, Google Workspace, or Constant Contact, has a unique set of guidelines that they use to determine what emails get delivered and what emails get marked as spam.

These guidelines often include technical aspects like IP and domain reputation, the relevance of your content, and your history of following CAN-SPAM laws. Ignoring these guidelines can result in a decrease in your delivery rate.

For instance, if you’re using Google Workspace, it’s crucial to be familiar with their bulk sender guidelines.

Google evaluates emails based on factors like authentication, list quality, and sending practices.

So, by tailoring your email marketing campaign in line with these guidelines, you can improve your chances of avoiding the spam folder.

2. Authenticate Your Emails

Email authentication is like a digital signature; it proves your emails originate from a legitimate source.

Techniques like Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC) play a pivotal role in maintaining your sender reputation.

Let’s say you are sending an email from “[email protected]”.

With SPF, you can authorize your domain to send emails, effectively preventing spammers from using it.

DKIM, on the other hand, allows you to add a digital signature to your emails, validating your domain name identity.

And DMARC, a protocol that uses SPF and DKIM, helps protect your domain from phishing scams and spoofing.

When implemented correctly, these authentication techniques tell ISPs that you are who you claim to be, increasing the likelihood of your emails landing in the inbox.

3. Maintain a Good Sender Reputation

Maintaining a robust sender reputation is essential for high email deliverability. Your sender reputation is like a credit score; it demonstrates your trustworthiness as a sender.

Factors contributing to this reputation include your email volume, complaint rate, bounce rate, and whether or not you’ve been blacklisted in the past.

For instance, if your emails frequently bounce because the recipient’s addresses are incorrect or no longer in use, ISPs might see this as a sign of poor list management and flag your emails as spam.

Thus, it’s crucial to regularly check and clean your email list to maintain a good sender reputation.

4. Manage Your Email List

monitor your list to improve email deliverability

Your email list is a valuable asset. However, it’s not just about size; it’s about quality and engagement.

Regularly cleaning your email list of inactive subscribers, addresses that bounce, and spam traps can increase your sender score, which ISPs use to determine if your email is spam or not.

For example, if a user hasn’t opened your emails in the past six months, it might be worth removing them from your list or placing them in a re-engagement campaign.

Similarly, if an email bounces more than once, it’s best to remove it to prevent harming your sender reputation.

By managing your email list effectively, you not only improve deliverability but also ensure that your content reaches engaged and interested parties.

5. Monitor Email Deliverability

Monitoring your email deliverability is an integral part of your email marketing strategy.

So, consider using email deliverability tools such as Postmark, Mail-tester, or GlockApps.

These tools not only track your delivery rate and inbox placement but also identify issues in your emails that could trigger spam filters.

For example, they can evaluate your subject lines, content, and email list health, providing actionable feedback to improve your deliverability.

Regular monitoring and troubleshooting can help you understand your email performance better and address any potential issues early, ensuring your emails reach their intended inboxes.

6. Content Matters

Content is the heart of your email. It can either make your email a hit or a miss with ISPs’ spam filters.

When crafting your emails, avoid phrases that are commonly used in spam messages, such as “get rich quick,” “risk-free investment,” or “save up to.”

ISPs have advanced spam filters that are triggered by such phrases, which may lead to your emails landing in the spam folder.

Furthermore, avoid using a single large image in place of text. If your email is just one big image with minimal text, spam filters may become suspicious and flag it.

Instead, maintain a healthy text-to-image ratio and use ALT text for images, ensuring your message is still conveyed even if the images don’t load.

7. Personalize Your Emails

Personalized emails resonate more with your subscribers and have a lesser chance of being marked as spam.

Rather than sending the same generic message to everyone on your list, use personalization techniques to make your emails more relevant and engaging.

This could be as simple as addressing the recipient by their first name in the subject line or as complex as using behavioural data to customize the content to each recipient’s interests or past actions.

For instance, if a subscriber recently purchased a coffee maker from your website, you could send them an email with tips on brewing the perfect cup of coffee.

Not only does personalization improve engagement, but it also helps to build a deeper relationship with your subscribers.

8. Ask to be Whitelisted

email deliverability whitelist

Whitelisting is like having a VIP pass to your subscriber’s inbox. When a subscriber adds you to their email provider’s whitelist, it tells the provider that they want to receive your emails, significantly reducing the chances of your emails being marked as spam.

You can encourage subscribers to whitelist you by including a simple request in your welcome email or in the footer of your newsletters.

For example, “To ensure our emails always reach your inbox, please add our email address to your contacts or safe senders list.”

The process of whitelisting varies between email providers, so it’s helpful to include a link to a page with step-by-step instructions for different providers.

This proactive step can greatly enhance your email deliverability and ensure a consistent subscriber experience.

9. Respect the Unsubscribe

Honouring your subscribers’ wishes isn’t just about goodwill; it’s also a solid strategy for email deliverability. If a subscriber wants to leave, make it as straightforward as possible for them.

This may seem counterintuitive, but in reality, it’s better than getting a spam complaint which can tarnish your sender reputation.

Besides, an unengaged audience can harm your open and click-through rates. Implement a one-click unsubscribe option in a clear, easy-to-spot area in your email. Also, consider having an exit survey.

This optional feedback form can provide invaluable insights into why subscribers are leaving, helping you to improve and adapt your content strategy.

10. Use a Reputable Email Service Provider (ESP)

Your choice of ESP could make or break your email deliverability. A good ESP, not only offers robust infrastructure but also provides valuable advice and support to improve your email deliverability.

They manage relationships with ISPs and stay updated on the ever-changing landscape of email regulations, ensuring your emails are always compliant. Moreover, top-tier ESPs offer comprehensive analytics tools.

These tools can help you monitor your email campaigns, enabling you to spot any potential issues and adapt your strategy accordingly.

11. Test Your Emails

Regular email testing is a must for achieving high deliverability rates.

This is more than just sending a test email to a friend. Services such as GlockApps or Mail-Tester allow you to check if your emails are landing in the spam folder, if your IP has been blacklisted, or if you’re encountering other deliverability issues.

It’s also crucial to test your emails across different email clients (like Gmail, Yahoo, Outlook) and devices to ensure your content displays correctly.

Use A to B testing to see what subject lines, email content, or sending times resonate most with your audience, further optimizing your email marketing strategy.

12. Monitor Your Metrics

Metrics are your North Star in the realm of email deliverability. Key metrics such as delivery rate, open rate, click-through rate, and bounce rate can offer valuable insights into your performance.

For instance, a high bounce rate could indicate an outdated email list, while a low open rate might suggest your subject lines aren’t captivating enough.

Monitoring these metrics allows you to identify trends, spot issues, and make data-driven decisions to optimize your campaigns.

Remember, continuous improvement is the name of the game in email marketing.

Use these metrics to guide your strategy, refine your messaging, and ultimately, deliver emails your audience is eager to open.

Mastering the Art of Email Deliverability

You’ve weathered the storm, wrestling with frustration as your meticulously crafted emails vanished into spam.

But cheer up, there’s a silver lining.

With our email deliverability tips, your emails will no longer be the wallflower at the party, but the guest of honour in your recipient’s inbox.

So, stand tall, and let’s conquer that spam folder together!

By Sam Driver

Sam is an Associate Editor for Smart Blogger and family man who loves to write. When he’s not goofing around with his kids, he’s honing his craft to provide lasting value to anyone who cares to listen.

Sourced from SmartBlogger

By Trevor Sinclair

Are you struggling with email marketing? Do you want to increase your conversion rates and ROI? Look no further than ChatGPT for email marketing.

With email marketing boasting an average ROI of $38 for every $1 spent and 81% of SMBs relying on it as their primary customer acquisition channel, it’s a strategy you can’t ignore.

However, navigating this marketing channel can be confusing, leaving many businesses lost in the woods without a clear map or compass.

In this blog post, we’ll guide you through using ChatGPT to create killer email content that speaks directly to your audience’s fears, anxieties, hopes, and dreams, helping you move the needle.

Benefits of ChatGPT for Email Marketing

What are the benefits of using this AI chatbot in your email marketing efforts? Let’s take a look.

Subject Line Generation

Did you know that the average office worker receives a whopping 121 emails a day? With so many emails in their inbox, having a subject line that grabs attention is crucial.

Studies show that 47% of email recipients open an email based solely on the subject line. Luckily, ChatGPT can generate subject lines that are eye-catching and relevant to the email content.

Body Copy

According to HubSpot, personalized email messages can improve click-through rates by 14% on average and conversions by 10%. With ChatGPT, you can generate personalized and engaging body copy that resonates with your target audience.

A/B Testing

A/B testing is a must. It lets you identify the elements driving conversions and optimize your campaigns accordingly. Studies show that A/B testing increases open rates by a whopping 29%. With ChatGPT, you can quickly create different versions of an email to see which performs best.

Ask ChatGPT for Critiques

This powerful tool can provide valuable insights and recommendations for improving your email marketing efforts. For example, ask if your email draft contains any spam trigger words!

Golden ChatGPT Email Formula

If you rely on ChatGPT to do all the heavy lifting, you will end up with thin, generic content that won’t resonate with anyone.

But when you combine your knowledge of your audience with the power of ChatGPT for productivity and efficiency, the results can be incredible.

The formula is simple yet powerful: W + W + K/B

  • Who am I talking to? What do they do for a living? What are their interests and pain points?
  • What action do I want this person to take? Do you want them to book a consultation? Or subscribe to your list? Download a free e-book?
  • What does this person need to know or believe in to take action? The benefits of the new product, how it compares to similar products, and why it’s worth the investment. What biases or objections might they have about your service? Is it the cost? The time commitment? The trustworthiness of providers they’ve had in the past?

These are essential questions that every email marketer should be asking themselves before they even start writing.

To use the Golden ChatGPT Email Formula with ChatGPT, feed the information into ChatGPT as context before you ask it to generate outputs.

The Most Important Thing in Email Marketing

The secret sauce in email marketing is knowing your subscriber like the back of your hand.

If you want your subscribers to feel like you really get them, you’ve got to talk to them about their fears, anxieties, hopes, and dreams. Maybe they’re struggling with acne, their weight, or their finances. Maybe they absolutely love Pomeranians!

And not just any old way, but in their own words.

That’s how you build trust and empathy, which gets your emails eagerly anticipated, opened, and acted on.

But you can only do that if you know your subscriber like they’re your best friend.

So how do you get to know them?

The best way is to talk to them directly via a survey.

Email Survey ChatGPT Prompt

Here’s a great ChatGPT prompt for this:

“Imagine you represent a [niche] brand that wants to improve its products based on customer feedback. Compose an email to a customer who recently purchased an [Offer] from [Brand]. In the Email, cover the following points:

Thank the customer for their recent purchase and express your appreciation for their support.

Ask the customer to share their thoughts on the product.

Ask the following questions in the email:

  • What made you choose [OFFER]?
  • Have you tried similar products before? If so, which ones and how do they compare to [OFFER]?
  • Has [OFFER] made a positive impact on your life? If so, how?
  • Is there anything we can do to improve [OFFER]?

Assure the customer that their responses will be kept confidential and will help you improve your products and services in the future. Lastly, thank the customer for the feedback. Use [niche] puns and write as if you’re talking from friend to friend.”

The Ultimate ChatGPT Subject Line Formula

Here’s a powerful formula that can significantly increase the chances of your emails getting opened:

Curiosity + Self-Interest = lots of opens.

John Caples, a legendary copywriter, and author of Tested Advertising Methods, introduced this formula.

Next, we’ll discuss how you can apply this formula to your email subject lines.

ChatGPT Subject Line Generation Prompts

Here are some email subject line prompts you will love.

1. Deconstruct + Repuporse

If you already have a list of effective subject lines, you can ask ChatGPT to repurpose them for your niche + audience.

I got my hands on these:

  • At-home workouts don’t work, unless…
  • Top 4 beginner workout “errors” revealed
  • Maybe the laziest way to double your fitness results
  • Add This to Your Coffee for Health

Next, I asked ChatGPT to repurpose these subject lines for a dog audience (and what they care about). This is where you insert the expertise we gathered from the survey!

2. Weird Mechanism + Desired Benefit

A weird mechanism is an unconventional way to achieve a desired benefit. For example, when people encounter something unexpected or unusual, they’re more likely to take notice and investigate further.

Here are some examples of subject lines that showcase the [weird mechanism] + [desired benefit] formula for a dog audience:

  • “Weird doggy treat banishes bad breath (and improves their mood)”
  • “Tibetan method trains dog to clean up their toys”
  • “Strange Tibetan secret gets your dog to love crate”
  • “Little-known technique reduces separation anxiety”

Next, use this formula to instruct ChatGPT to generate subject lines for your niche. Again, it’s best to prompt ChatGPT with relevant examples to your audience.

Lastly, emphasize the goal to pique curiosity, and voila!

3. Problem + Hint at Solution

This classic space ad formula is one of my all-time favourites.

Here’s how it goes: you start with a specific problem and then drop a hint at the solution. After that, it works like a charm.

Sure, you might see a dip in open rates, but the specificity of the problem can lead to more clicks and conversions.

Here are some examples:

  • Tired of being tired? Natural cure
  • Can’t focus? Do this!

Now, you can instruct ChatGPT to follow the formula I’ve provided.

Make sure to add context surrounding the following questions:

  • Who are you writing for?
  • What do you want to emphasize?
  • What is the intent of the email subject line?

How To Hook Email Readers with ChatGPT (From The First Word)

You can have all the opens in the world, but if your readers aren’t hooked from the first word, they don’t read the rest of your email. They aren’t going to buy anything, either!

So, what’s the secret to getting your readers to dive right in? That opening line has got to be on point.

Here are a few rules to hook more readers:

  • It should be congruent with your subject line
  • Keep it short and sweet
  • Stimulate curiosity or promise a benefit, or better yet, both!

1. Open with a Surprising Fact

First, try opening your emails with a surprising fact; ChatGPT can help you. Facts can capture readers’ attention and pique their curiosity, making them more likely to read on. (We go into detail on how to find facts with ChatGPT).

2. Lead with an Irresistible Story

Next, ask ChatGPT to craft an irresistible story, but ensure it’s centered around your subscriber. For maximum impact, the story should demonstrate how your reader can gain a desired benefit or avoid pain or problem they fear.

Using ChatGPT for Email Marketing (Prompt and Email Ideas)

Here are some ideas for you to try with different types of emails.

1. Re-Engage a “Dead” List

Do you have an email list that’s been idle for a while? I have a template that can help you out.

Before you blast emails using these ChatGPT prompts, re-engage your “dead” list.

The power of this template is to make your email heartfelt.

Begin by admitting, “Hey, I know I haven’t honoured my end of the bargain,” so that your subscribers know you’re a genuine person who realizes you haven’t delivered the emails your subscribers signed up for.

From there, emphasize the value (or the promise of value soon) you’ll provide. It could be new product launches or exclusive tips and tricks that your subscribers will appreciate.

However, giving subscribers an easy way out is crucial if they prefer to opt out. This shows that you respect their time and inbox and empowers them to take control of their relationship with you.

So look at the template below, customize it, and let’s revive your email list!

  • Start with a greeting and introduce yourself.
  • Acknowledge the lapse in communication and apologize for it.
  • Emphasize the importance of consistency and engagement in building relationships.
  • Reiterate your content’s value and express your commitment to providing more of it.
  • Offer either new content/resources or a question to engage the subscriber and encourage a response.
  • End by thanking the subscriber and offering an opportunity to unsubscribe if they are no longer interested.

2. The Welcome Email

Your welcome Email is the workhorse of your business emails. It’s like a first date that determines the course of your relationship with your subscriber. Will they see you as a trustworthy friend or leave you in their inbox with hundreds of others?

Don’t forget to include all of these ingredients in your Welcome Email to make sure it’s a success:

  • Make a great first impression
  • Set expectations
  • Request action
  • Polarization

Be bold and come out and say what you stand for (or against). Alexander Hamilton stated, “Those who stand for nothing fall for everything.”

If some people unsubscribe at this stage, that’s a great thing! The objective here is to build a list of people who are aligned with your core values and feel a strong connection to you.

Here’s a prompt to get you started:

  1. Briefly acknowledge and compliment the recipient on inviting you to their inbox, making them feel good about their decision to invite you in.
  2. Acknowledge any previous interactions with the recipient and express excitement to continue the relationship.
  3. Here’s where you mention your freebie. Use this section to overcome the major objection we all must overcome: recipients downloading “freebies” and totally ignoring them.
  4. Use authenticity, storytelling, humour, and tone to connect with the recipient and make your message memorable.
  5. Reinforce the benefits of the content or resources you’re offering and how they can help the recipient achieve their goals.
  6. End with a clear call-to-action, directing the recipient to consume the resource.

And here’s the output!

If you’re struggling to tweak the prompt, don’t be afraid to take my output and use the “Deconstruct + Repurpose” method I highlighted in the subject line section above!

3. The Hold my Hand Email

Now, let’s write a killer “Hold My Hand” email that speaks to those sceptical, jaded, and burned-out subscribers. These prospects want results but feel overwhelmed and confused about how to get there.

Now, the conflict between desire and doubt is something that many buyers face in any market – whether it’s weight loss, dating, business, dog training, or beyond. It’s a tough nut to crack, but it’s not impossible.

The “Hold My Hand” Email is your secret weapon in this battle.

Here’s the structure:

  1. Reaffirm the benefits your subscribers want to achieve. What are their hopes and dreams? What motivates them to make a change in their life? Or what pain are you helping them avoid?
  2. Acknowledge the roadblocks to success that your subscribers have faced in the past. What fears and anxieties have held them back? By acknowledging these roadblocks, you can show your subscribers that it’s not their fault they haven’t achieved the results they want.
  3. Use your subscribers’ words to show that you understand their fears and anxieties. This is a powerful way to build rapport and establish trust.
  4. Amplify their desire by using future pacing to paint a vivid picture of what your subscriber’s life will be like. Use “Imagine If” statements to help your subscribers visualize the positive outcomes of their hard work and dedication.
  5. Finally, link to your offer (program, coaching, etc.) and promise a step-by-step plan or method to help your subscribers achieve their goals. You’ll want to show your unique process, so things will be different this time.

ChatGPT A/B Testing Prompts

Remember my “hold my hand” Email? Well, I asked ChatGPT to give me a variation.

Specifically, I wanted to test a different layout structure and add some “imagine if” statements to get the reader to visualize the desired result of their dog behaving perfectly.

So I kept adding more “imagine if” statements until I had a total of 5!

You can also refine an email by switching up the tone.

While you could ask ChatGPT to switch the tone to “persuasive” or “witty,” aiming for the best in the business is even better.

And who are the best in the business? This list identifies the top 20 copywriters who make the most money. Names like Joe Coleman and Laurence Blume are at the top of the list.

Using AI Templates (With Jasper)

With Jasper, you can forget about spending hours brainstorming and crafting the perfect email copy. Instead, you can leverage its pre-programmed templates to create killer emails in minutes.

I know what you’re thinking: “But Trevor, what about ChatGPT?”

Well, my friend, while ChatGPT is great for generating original content, Jasper’s templates can save you precious time and effort.

It has specific templates you can leverage for both subject lines and email!

Jasper also has an awesome document editor and Boss Mode, so you can write and switch between templates in one place.

ChatGPT For Email Marketing (Feedback and Compliance)

One of the best ways to get feedback on your writing is by using ChatGPT. For email marketing, this can be especially helpful to ensure that your emails are not triggering any spam filters or violating compliance issues.

Simply provide ChatGPT with your Email and ask for suggestions on improving it.

For example, I asked ChatGPT, “Can you please look at this email and point out any spam triggers or compliance issues that might be contained within it? How could I improve it?”

ChatGPT For Email Marketing – Final Thoughts

While ChatGPT can be a valuable tool in email marketing, it’s important to remember that it’s not a substitute for understanding the fundamentals of email marketing, copywriting, and your audience’s needs.

It’s important to remember that ChatGPT is only as good as the information and guidance it’s given. You will be head and shoulders above the average email copywriter using the tips I’ve provided in this article.

So, use ChatGPT wisely and clearly understand its limitations, and you’ll be on your way to crafting successful email campaigns that resonate with your audience.

By Trevor Sinclair

Sourced from Niche Pursuits

By Chad S. White

Here’s what happened after I signed up for over 100 promotional emails. There were some surprises.

The Gist

  • Forget something? Testing out 100 email signups, more than 8% of brands didn’t send a welcome email, missing a valuable opportunity to deepen the relationship with their new subscribers through promotions, education, profiling, expansion or evangelism.
  • Send a series. Nearly half of brands sent a welcome series, with subsequent emails including reminders to use discounts, explanations of brand strengths, pitches for loyalty programs, encouragements to download mobile apps or behind-the-scenes looks at their organizations.
  • Welcoming fails. Some brands missed the mark by using senseless or overly corporate sender names in their welcome emails, while others failed to seasonally optimize or personalize their messages, or had quality control problems.

I shared takeaways from having signed up for promotional emails from 100 brands in my last column, so for this one I want to share what happened next: I received a lot of welcome emails!

But that’s not to say there weren’t some surprises. There were. Here are my key takeaways and the major opportunities I see for brands when it comes to crafting better onboarding experiences.

1. Shocking Number of Brands Didn’t Send a Welcome

More than 8% of the brands didn’t send a welcome email. Instead, they just dropped me into their promotional mail stream. Not only is that slightly jarring, it passes up a big opportunity to deepen the relationship in a way that your promotional emails just can’t.

Here are the five principle messaging strategies for welcome email calls-to-action:

  1. Promotion: trying to drive a purchase through incentives or product promotions.
  2. Education: trying to deepen brand affinity and loyalty by educating the new subscriber about your brand’s history, products, services, values and social causes.
  3. Profiling: trying to to gather more information about the new subscriber so the brand can send more relevant messaging.
  4. Expansion: trying to get the new subscriber to connect with the brand through additional channels.
  5. Evangelism: trying to get the new subscriber to refer their friends or colleagues.

For most of those, messaging them immediately after signup is the ideal time to drive action and establish a healthy long-term relationship.

2. Nearly Half of Brands Sent a Welcome Series

In contrast to brands that didn’t send even one welcome email were those at the other end of the spectrum that sent a welcome series of two, three or even more emails.

What were the subsequent emails in those welcome series about? Brands included:

  • Reminders to use the discount they included in their first welcome, which was very common for retail and ecommerce brands.
  • Explanations of their brand strengths in terms of what’s unique about their products and how they do business, which was popular among direct-to-consumer brands.
  • Pitches to join their loyalty programs, which was also common for retail and ecommerce brands.
  • Encouragements to download their mobile app.
  • Behind-the-scenes looks at their organizations, which was most common among service-oriented brands.

Surprisingly, none tried to collect any preferences from me or profile me in any way using polls, surveys or quizzes. That’s a missed opportunity, as that kind of zero-party data can power personalization and segmentation during a time in the relationship when there’s little to no first-party data yet.

But the bigger opportunity here is that if you’re only sending a single welcome email, consider testing ways to expand it into a series.

3. Sender Names Could Have Been Better

For some brands, their welcome emails felt like they were sent by a different department or marketing group because of the sender names they used. For example, some brands had senselessly different sender names from the one used for their promotional emails, adding “Inc.,” “Company,” and “USA” to the end of the brand names for only their welcome emails. It made their welcome emails appear unnecessarily corporate and stiff.

That’s not to say that there aren’t opportunities to extend your sender name with purpose. Extending your sender name for your triggered emails, in particular, helps them stand out — not only from your other emails, but from all the other emails in your subscribers’ inboxes. Yet, only two of the brands I received welcome emails from extended their sender name. One used “BrandName Welcome” and the other “BrandName | Welcome.”

If you’re not currently extending your from name for your welcome emails, consider testing it and seeing how much of a lift you get. Adding an extension like “Welcome” is a sensible place to start.

Again, avoid overly corporate-sounding extensions. For example, some other welcome emails I received used sender name formats such as “BrandName Account,” “BrandName Account Services,” and even longer “BrandName Account Member Services.” Another used “BrandName E-mail Subscriptions,” with the dated hyphenation of email. While all of those are descriptive and accurate, they’re not particularly friendly sounding. They seem like they were written by lawyers, not marketers.

4. And There Were Smaller Opportunities to Improve, Too

In addition to those three big areas for improvement, brands sent welcome emails that…

  • Weren’t seasonally relevant. Only one brand seasonally optimized its welcome email, adding in imagery and content to match the season in which I signed up.
  • Rarely used emoji in their subject lines. 😢 Only 13% of brands used emoji in any of their welcome email subject lines. That seems a bit low, given their usage in promotional emails.
  • Included little personalization. Many brands required my name when I signed up, but few used it. For example, only 3% of brands used it in the subject lines of their welcome emails. First-name personalization isn’t great personalization, but if you ask for my name, use it.
  • Had quality control problems. One brand’s welcome email was sent twice, and another’s contained multiple broken images (but thankfully lots of HTML text, too). Not a good look.

Final Thoughts on Welcome Emails

Your welcome email — like all of your automations — are living campaigns. They need regular care and attention.

In fact, this goes double for your welcome emails since they are pivotal to making a good first impression and setting the tone for the emails that follow. If you haven’t reviewed your welcome emails lately, sign up for your email program with fresh eyes and see what improvements you can make or test.

By Chad S. White

Chad S. White is the author of Email Marketing Rules and Head of Research for Oracle Marketing Consulting, a global full-service digital marketing agency inside of Oracle.

Sourced from CMSWire

By Christa Greaves

Finding email marketing examples to follow takes a lot of work.

But it’s essential to find a way to engage with your readers and promote your products.

You need to know which type of email campaign to compose and when.

So, we curated this list.

We subscribed to email lists, so you don’t have to and narrowed it down to the top 9 best email marketing examples.

Our post explains why each email stands out and offers 8 tips to help you achieve your lucrative email marketing strategy.

Are you ready to stimulate a successful campaign?

Read on!

What is an Email Marketing Campaign — Definition & Purpose

Email marketing campaigns are marketing strategies where emails sent gain leads and turn readers into customers.

The purpose is to build familiarity and trust with your subscribers through marketing automation. Thus creating a marketing funnel that will segment and target your desired customers.

9 Top Email Marketing Examples (& Why They Are So Powerful)

On any given day, your inbox can be full of emails reminding you of an email campaign you might want to unsubscribe from or delete.

Yet every so often, you come across a great example that stands out.

But how do you create these emails?

We picked 9 email campaigns that reflect the best email marketing examples to follow and emulate.

We’ll show you examples of transactional, relational and promotional emails.

All campaigns have a time and place to be used, but first, the examples…

1. LinkedIn

email marketing example from LinkedIn

Type of Email:

Relational email — thank you promotion.

Email Intention:

The primary purpose is to gain leads by turning existing subscribers into buyers.

What Makes This Email Standout:

  • Everyone likes to feel appreciated, and the top of the email newsletter states, “Thanks for being part of the LinkedIn community – we’re so glad you’re here.”
  • We all like free things — the perfect engagement from a company is to offer something free as a thank you for being a “loyal subscriber.”
  • CTA (Call to Action) is attractive and uses branded colours to stand out.

2. Paramount

email marketing example from Paramount

Type of Email:

Promotional email — re-engagement with the customer.

Email Intention:

The primary purpose of the email campaign is to offer a personalized sale to regain a lost customer.

What Makes This Email Standout:

  • Being offered a sale of 50% off is enticing, and if they left because of cost, this might be enough incentive to re-join.
  • The visual flashing sign at the top is eye-catching and bold.
  • There are several embedded CTA buttons, which will direct customers to their website if they click on the email almost anywhere.

3. Eyebuydirect

email marketing example from eyebuydirect

Type of Email:

Transactional email — seasonal limited time sale.

Email Intention:

The primary purpose of the marketing campaign is to create a sense of urgency. The business wants customers to act upon a time-limited sale (Black Friday) and make a purchase.

What Makes This Email Standout:

  • A large countdown clock at the top creates a sense of urgency.
  • Rich, colourful photos that rotate under the countdown clock, demonstrating the products worn by various cultures and genders. It’s appealing and offers a “virtual try-on” before purchasing.
  • A clever CTA at the bottom, “Still thinking about it,” to entice customers who haven’t clicked yet or might be wavering on price or purchase.

4. Canva

email marketing example from Canva

Type of Email:

Relational email — educational marketing campaign.

Email Intention:

The primary purpose is to share tips to help users learn how to use their tool. It adds an element of engagement and gets readers to return to their site, thus creating a loyal customer base.

What Makes This Email Standout:

  • The skill level needed varies for each user, and Canva has a brilliant marketing campaign to educate each user and help them succeed using their tool.
  • Simplicity that nurtures and attracts subscribers’ attention.
  • It uses a CTA to show how to implement the tips.

5. Starbucks

email marketing example from Starbucks

Type of Email:

Promotional email — time limited sale.

Email Intention:

The primary purpose is to create a sense of urgency by nudging email subscribers to complete their purchases.

Also, Starbucks has added another element by giving subscribers rewards for their transactions.

What Makes This Email Standout:

  • A single image with light colours on the background draws the reader in and has them thinking about that coffee.
  • A large contrasting CTA button is like a beacon to readers — encourages them to click and sign up for the membership.
  • The date range is given to create a sense of urgency.

6. McDonald’s

email marketing examlpe from McDonalds

Type of Email:

Promotional email — mobile app engagement.

Email Intention:

The primary purpose of the marketing strategy is to convert subscribers into buyers by downloading the McDonald’s app.

What Makes This Email Standout:

  • A simplistic email draws the reader’s attention to the product, using lots of white space and relevant images.
  • Offers free food to entice subscribers to sign up for the app.
  • Scheduled email to arrive in your inbox at lunchtime to increase sales.

7. Audible

email marketing example from Audible

Type of Email:

Transactional email — order confirmation and cross-selling to subscribers.

Email Intention:

The primary purpose is to give email subscribers a visual receipt of their purchase and cross-sell relevant items.

What Makes This Email Standout:

  • The CTA button, “start listening,” at the top allows readers to easily click and start their book.
  • The simplistic layout draws the reader’s attention to the primary points in the email.
  • Strategically places other product suggestions to encourage cross-selling.

8. Sephora

email marketing examples from Sephora

Type of Email:

Relational email — birthday email sent on the subscriber’s birthday, offering a free gift.

Email Intention:

The primary purpose is personalized email marketing to acknowledge the subscribers’ birthday and offer a free birthday gift. It creates a connection between the business and the email subscriber.

What Makes This Email Standout:

9. Medium

email marketing example from Medium

Type of Email:

Relational email — welcome campaign.

Email Intention:

The primary purpose is to thank subscribers for signing up for the email list with a recap of what they get.

What Makes This Email Standout:

  • It states “1 of 4 welcome emails,” showing readers there is more to come and learn about the membership.
  • It eliminates all distractions and draws the readers to the benefits by opting for a simplistic background.
  • Contrasting green CTA button at the bottom of the email to draw the readers in and encourage them to click.

8 Top Tips For A Lucrative Email Marketing Campaign

We’ve explored the ten best email marketing examples, so let’s dive deeper and see the 8 steps needed to create your own lucrative email marketing campaign.

1. Pick a Goal To Focus On

Each marketing campaign will have a different goal, depending on what outcome you’re trying to achieve.

Whether you’re welcoming a potential customer, email subscribers, sending abandoned cart emails or cleaning up an inactive subscriber, picking your goal is the first step.

Essentially, you need to determine what outcome you have in mind.

For example, you may be a new company trying to build your email list, nurture leads and build relationships with your customers.

So, sending a new subscriber, birthday, or referral email is just some of the starting emails a new company should include to the target audience they are trying to reach.

Yet, your primary goal should always be to develop a connection with your audience. You’ll need to show the readers you can be a source of trusted information; only then will they become loyal.

2. Talk to Your Subscribers and Advance Them Down the Marketing Funnel

Talking to your subscribers about your business allows you to build rapport and advance subscribers down the email marketing funnel.

Your first email should be the welcome email and is your one shot at making that big first impression.

So, you want to appeal to every subscriber on the email list, but not in a sales pitch way. You are making that first contact to thank them and impress them.

As Aman states, “welcome emails have the highest open rate.”

So it’s imperative to get it right.

After that initial welcome email, subscribers will continue to open your emails and newsletters as they will be informative and beneficial to them.

You are creating the marketing funnel where you cultivate the relationship until the subscriber is ready to buy.

Furthermore, regardless of your subscriber’s stage in the marketing funnel, you should deliver content they find valuable. This indirect approach will build trust with your readership and boost open rates.

Plus, when they are loyal subscribers, they share it with family, friends and social media.

Word of mouth is your golden key!

3. Personalise Emails With Your Subscriber’s Name

Everyone wants to feel special in some form, so having personalized emails in your inbox grabs your attention.

How often have you breezed over an email with a generic Mr./Ms./Mrs.?

It demonstrates a lack of customer knowledge and could be considered spam.

So, use your subscriber’s chosen name, speak directly to them and keep them engaged with your content.

After all, creating a reason for them to open your email will lead to higher click-through rates. Statistic show 84% of users will share their data for a more personal experience.

Given such a high rate — it’s a wonder why more companies don’t personalize their emails.

Their loss is your gain, as you just have to create personalized emails!

4. Enchant Them With Relevant Images

When someone opens an email, they don’t want to stare at white screens filled with black text. They want to be wowed and encouraged to scroll. They need a reason to pause on your email.

But a white screen filled with text would bore most. Email readers are scanning; they will likely delete and unsubscribe without anything to pizzazz or engage them.

So, captivate your readers with colour and style through fun images and fonts.

For example, include relevant images to captivate your readers and show a product launch, new features or specials you are having.

Offering a clear, crisp image will charm readers and arouse their interest to know more. They will want to read about the product or marketing campaign.

In simple terms, it’s like the kid in a candy shop. They want the most prominent and brightest candy. Children are captivated by the shiny candy, just as your readers are by your images.

5. Optimize For Mobile

We are in a time when almost everyone has a mobile device of some sort that they use to check their social media and emails, plus communicate with work, friends, and loved ones.

Since nearly everyone has a screen, from kids to seniors, you should optimize emails for computers, tablets, phones, etc.

After all, as Greg Hickman pointed out, 65% of marketing emails get opened first on a mobile device. That’s a high open rate!

So, follow this quick video to learn how to optimize your emails for mobile devices today!

6. Your Subject Line is Crucial

One of the most crucial parts of marketing emails is the subject line, as it could make or break the open rates of your marketing campaign.

So, ensure it’s short, sweet, and clearly beneficial to the reader. You can even add an element of curiosity.

For example, let’s say you offer a productivity class and want to encourage subscribers to sign up. Your subject line could be:

“Stop wasting time on mindless work.”

There is a clear benefit; it intrigues the reader to open the email.

Furthermore, you don’t want it to be truncated and have the reader miss your message.

So, check with your Email Service Provider (ESP) to see your character limit.

With an attention-grabbing subject line and a mobile-optimized email design, you’ve almost constructed perfect marketing emails.

7. End Your Email with an Enticing Offer

The enticing offer or CTA is the last piece to add to the perfect email marketing strategy.

You’re missing a valuable opportunity if you create an email with just knowledge and no follow-up.

So, give subscribers a reason to click through to your website or landing page by creating a clear CTA with contrasting colours to ensure it stands out.

For example, you could use a primary CTA such as signing up for a service, more information on a product hunt, clicking through to your webpage, social media, etc.

Then as shown in the examples above, you could use secondary CTA’s to further prompt subscribers that aren’t quite ready to convert to being a customer yet.

8. Use Email Marketing Templates

An email marketing template is pre-made. It gives you a starting point for any email you want to send, saving you time and energy for other tasks — like running your business.

Furthermore, all email templates consist of reusable code, where you copy and paste your content, links or images, and then an email is created for you.

So, there is no need for hours of creating or hiring it out to others with a technical or graphic design background.

Equally, when you use a ready-made template, email marketing can be less stressful, and you can become more efficient and consistent in customer engagement.

There are several options for an email template that all have the same goal in mind.

To give you the gift of time.

Email Marketing Examples That Inspire Confidence

The essence of email marketing examples is to increase email subscribers and convert leads to sales.

But gaining sales can only happen after your company has established trust with their readers.

By connecting with current and potential customers around the globe, you build that trust and gain followers and email subscribers.

Engage with readers, so they will want to know more about you and your company.

Then you can promote your products seamlessly through the emails you send.

You might initially feel overwhelmed, but your email campaigns will thrive if you follow the steps above.

You just need to take the bull by the horns and start today!

By Christa Greaves

Sourced from SmartBlogger

By Kaloyan Gospodinov

These strategies will help you win and position yourself and your company in the best way this year.

A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.” Keep in mind that you need to consider the following three pillars in your marketing strategy plan before execution:

  1. Core audience demographics
  2. Pricing and marketing budget
  3. Business goals

The following seven marketing strategies are vital for connecting with your target audience, achieving your marketing goals by promoting products and services, increasing brand awareness and engaging with your target audience through various channels.

1. Email marketing

Email marketing is an old concept that will be very relevant in 2023. Having lists of targeted audiences with a differentiated email structure for each can provide you with a great and “cheap” way to showcase the developments in your company and sell your products.

Here are three examples that you can implement in your email marketing. The first one is to increase your email interactivity. People are used to social media and the engagement they can give when reading or viewing content. Add videos, sliders, games and carousels of images that people can swipe.

The second one is the use of storytelling in your email copy. People are looking to connect to a brand’s values, and one of the best ways to do that is to tell your brand’s story. Tell them your origin story, show your personality, the company’s culture and team. Use videos, quotes and memes to build a relationship with your subscribers.

The last one is personalization. Personalization in the email body can improve your open rate by 13% and can increase the clickthrough rate by 28% while reducing the bounce rate by 18%.

Email is still thriving as you control how you approach your audience based on your marketing objectives without the need to comply with rules imposed by the platform you use.

2. Social media marketing

Social media marketing is here to stay, and we need to find the right platform for us to create content, connect with our audience and show our expertise or products. This will be dictated by your target demographics and where they spend the most time at.

It is also important to note that Business-to-Business (B2B) and Business-to-Consumer (B2C) companies will have specific platforms that can be used for their business model. For example, LinkedIn for B2B and TikTok for B2C. Remember that your audience can move to a different platform down the line.

One thing that you can integrate into your social media marketing strategy is to think of ways to incorporate user-generated content. This can be in the form of reviews, unboxing, tutorials, and product reviews. According to Stackla, 88% of consumers specify authenticity and relatability as crucial decision drivers to complete in-app purchases and increase their brand engagement.

The most important thing is to use your authentic voice and showcase the people in your company and their expertise, values and personalities.

3. Public relations (PR)

Another old-fashioned concept that still has a place in your marketing toolbox, especially in 2023. PR is relevant and can help you increase awareness around a milestone you’ve achieved or a product/ initiative you are launching. Media mentions will also help you with the SEO of your website/ brand name and how you rank in searches as you get authoritative websites mentioning your company.

According to Statista, the PR industry is expected to be worth $129 billion by 2025 or an increase of 68% from 2020, worth $88 billion.

4. SEO

Search engine optimization (SEO) is a must-do strategy in 2023. SEO aims to increase the searchability of your brand name and specific keywords relating to your offers while helping you grow traffic and sales.

Organic SEO can help you rank your content for specific keywords. I recommend learning how to do the basics of SEO in your content and focusing initially on long-tail keywords, as it will be easier for you to rank.

The main pillar in your SEO strategy should be creating high-quality content and targeting your customers’ needs and questions engagingly while targeting keyword phrases. Create evergreen content that will help customers understand your company and products better.

SEO can be integrated with paid ads so your articles can show on top of the search results.

5. Influencer marketing

Collaboration with influencers can help you scale your business in a short period by increasing your brand awareness and reputation. The key here is to research and get numerous quotes from different influencers so you can decide on the best deal.

I’d say that it’s not always beneficial to go for the biggest names in a particular niche, as your business might not be prepared for that growth. A better strategy will be to find smaller accounts with a more engaged audience so both parties can grow simultaneously and be more sustainable.

One growing trend in influencer marketing is live stream shopping, which means that potential customers can buy products through a live video. Influencers can showcase products, give opinions and answer questions from their followers about the product they are presenting. Instagram introduced Live Shopping in September 2022, which allows users to purchase products from Instagram Live directly, so expect this to be prioritized on the platform in 2023.

6. Virtual events

Virtual events are here to stay, especially after the last couple of years when travel was almost non-existent. Showing your expertise and value through online events can help you increase your brand awareness and reach. The list of attendees can be reused and segmented in your email communication, which will benefit your company in the long run.

Another strategy is to attract experts in the industry you are operating in and create an event where they talk about various subjects related to your company. The event videos can also be reused on social media in long and short-form videos.

7. Video marketing

The most important strategy in the last few years is video marketing. Closely related to hosting virtual events, video marketing can help you present your company from various perspectives.

People from your company can have topics they are working on and record video presentations for the world to see. Behind-the-scenes and company events can showcase the human side of your team, and the sky is the limit regarding creative ways to create video content.

Authenticity here is key as your willingness to open up in front of the camera so people can connect with who you are and what your company stands for.

Short vertical video content will be one of the biggest trends in video marketing in 2023. According to Zippia, 85% of U.S. adults own a smartphone as of 2022, and on average, Americans spend 5 hours and 24 minutes on their mobile devices daily. As vertical video content can take more real estate on a device and people are using TikTok, Instagram Reels and YouTube Shorts, you need to focus your time and creativity to investigate that type of video content.

The world is moving towards personal branding, and video is one, if not the best, way to open up to your audience.

Win with marketing in 2023

To summarise, test and see what works for you and your company. Do not focus and do all the strategies mentioned here simultaneously — experiment with what resonates with you as a personality and your business niche. Adapt and develop the best marketing mix for your desired outcome that will help you win in 2023.

By Kaloyan Gospodinov

Entrepreneur Leadership Network Contributor. CEO and Founder at Aezir. Kaloyan is an entrepreneur with global experience. Past successes include 1m+ app downloads, six figures from Amazon FBA, and managing a million-dollar crypto project. Currently, he advises Swiss biotech and runs a London marketing agency. His motivation is helping people pursue their dreams.

Sourced from Entrepreneur

By Christa Greaves

Finding email marketing examples to follow takes a lot of work.

But it’s essential to find a way to engage with your readers and promote your products.

You need to know which type of email campaign to compose and when.

So, we curated this list.

We subscribed to email lists, so you don’t have to and narrowed it down to the top 9 best email marketing examples.

Our post explains why each email stands out and offers 8 tips to help you achieve your lucrative email marketing strategy.

Are you ready to stimulate a successful campaign?

Read on!

What is an Email Marketing Campaign — Definition & Purpose

Email marketing campaigns are marketing strategies where emails sent gain leads and turn readers into customers.

The purpose is to build familiarity and trust with your subscribers through marketing automation. Thus creating a marketing funnel that will segment and target your desired customers.

9 Top Email Marketing Examples (& Why They Are So Powerful)

On any given day, your inbox can be full of emails reminding you of an email campaign you might want to unsubscribe from or delete.

Yet every so often, you come across a great example that stands out.

But how do you create these emails?

We picked 9 email campaigns that reflect the best email marketing examples to follow and emulate.

We’ll show you examples of transactional, relational and promotional emails.

All campaigns have a time and place to be used, but first, the examples…

1. LinkedIn

email marketing example from LinkedIn

Type of Email:

Relational email — thank you promotion.

Email Intention:

The primary purpose is to gain leads by turning existing subscribers into buyers.

What Makes This Email Standout:

  • Everyone likes to feel appreciated, and the top of the email newsletter states, “Thanks for being part of the LinkedIn community – we’re so glad you’re here.”
  • We all like free things — the perfect engagement from a company is to offer something free as a thank you for being a “loyal subscriber.”
  • CTA (Call to Action) is attractive and uses branded colours to stand out.

2. Paramount

email marketing example from Paramount

Type of Email:

Promotional email — re-engagement with the customer.

Email Intention:

The primary purpose of the email campaign is to offer a personalized sale to regain a lost customer.

What Makes This Email Standout:

  • Being offered a sale of 50% off is enticing, and if they left because of cost, this might be enough incentive to re-join.
  • The visual flashing sign at the top is eye-catching and bold.
  • There are several embedded CTA buttons, which will direct customers to their website if they click on the email almost anywhere.

3. Eyebuydirect

email marketing example from eyebuydirect

Type of Email:

Transactional email — seasonal limited time sale.

Email Intention:

The primary purpose of the marketing campaign is to create a sense of urgency. The business wants customers to act upon a time-limited sale (Black Friday) and make a purchase.

What Makes This Email Standout:

  • A large countdown clock at the top creates a sense of urgency.
  • Rich, colourful photos that rotate under the countdown clock, demonstrating the products worn by various cultures and genders. It’s appealing and offers a “virtual try-on” before purchasing.
  • A clever CTA at the bottom, “Still thinking about it,” to entice customers who haven’t clicked yet or might be wavering on price or purchase.

4. Canva

email marketing example from Canva

Type of Email:

Relational email — educational marketing campaign.

Email Intention:

The primary purpose is to share tips to help users learn how to use their tool. It adds an element of engagement and gets readers to return to their site, thus creating a loyal customer base.

What Makes This Email Standout:

  • The skill level needed varies for each user, and Canva has a brilliant marketing campaign to educate each user and help them succeed using their tool.
  • Simplicity that nurtures and attracts subscribers’ attention.
  • It uses a CTA to show how to implement the tips.

5. Starbucks

email marketing example from Starbucks

Type of Email:

Promotional email — time limited sale.

Email Intention:

The primary purpose is to create a sense of urgency by nudging email subscribers to complete their purchases.

Also, Starbucks has added another element by giving subscribers rewards for their transactions.

What Makes This Email Standout:

  • A single image with light colours on the background draws the reader in and has them thinking about that coffee.
  • A large contrasting CTA button is like a beacon to readers — encourages them to click and sign up for the membership.
  • The date range is given to create a sense of urgency.

6. McDonald’s

email marketing examlpe from McDonalds

Type of Email:

Promotional email — mobile app engagement.

Email Intention:

The primary purpose of the marketing strategy is to convert subscribers into buyers by downloading the McDonald’s app.

What Makes This Email Standout:

  • A simplistic email draws the reader’s attention to the product, using lots of white space and relevant images.
  • Offers free food to entice subscribers to sign up for the app.
  • Scheduled email to arrive in your inbox at lunchtime to increase sales.

7. Audible

email marketing example from Audible

Type of Email:

Transactional email — order confirmation and cross-selling to subscribers.

Email Intention:

The primary purpose is to give email subscribers a visual receipt of their purchase and cross-sell relevant items.

What Makes This Email Standout:

  • The CTA button, “start listening,” at the top allows readers to easily click and start their book.
  • The simplistic layout draws the reader’s attention to the primary points in the email.
  • Strategically places other product suggestions to encourage cross-selling.

8. Sephora

email marketing examples from Sephora

Type of Email:

Relational email — birthday email sent on the subscriber’s birthday, offering a free gift.

Email Intention:

The primary purpose is personalized email marketing to acknowledge the subscribers’ birthday and offer a free birthday gift. It creates a connection between the business and the email subscriber.

What Makes This Email Standout:

9. Medium

email marketing example from Medium

Type of Email:

Relational email — welcome campaign.

Email Intention:

The primary purpose is to thank subscribers for signing up for the email list with a recap of what they get.

What Makes This Email Standout:

  • It states “1 of 4 welcome emails,” showing readers there is more to come and learn about the membership.
  • It eliminates all distractions and draws the readers to the benefits by opting for a simplistic background.
  • Contrasting green CTA button at the bottom of the email to draw the readers in and encourage them to click.

8 Top Tips For A Lucrative Email Marketing Campaign

We’ve explored the ten best email marketing examples, so let’s dive deeper and see the 8 steps needed to create your own lucrative email marketing campaign.

1. Pick a Goal To Focus On

Each marketing campaign will have a different goal, depending on what outcome you’re trying to achieve.

Whether you’re welcoming a potential customer, email subscribers, sending abandoned cart emails or cleaning up an inactive subscriber, picking your goal is the first step.

Essentially, you need to determine what outcome you have in mind.

For example, you may be a new company trying to build your email list, nurture leads and build relationships with your customers.

So, sending a new subscriber, birthday, or referral email is just some of the starting emails a new company should include to the target audience they are trying to reach.

Yet, your primary goal should always be to develop a connection with your audience. You’ll need to show the readers you can be a source of trusted information; only then will they become loyal.

2. Talk to Your Subscribers and Advance Them Down the Marketing Funnel

Talking to your subscribers about your business allows you to build rapport and advance subscribers down the email marketing funnel.

Your first email should be the welcome email and is your one shot at making that big first impression.

So, you want to appeal to every subscriber on the email list, but not in a sales pitch way. You are making that first contact to thank them and impress them.

As Aman states, “welcome emails have the highest open rate.”

So it’s imperative to get it right.

After that initial welcome email, subscribers will continue to open your emails and newsletters as they will be informative and beneficial to them.

You are creating the marketing funnel where you cultivate the relationship until the subscriber is ready to buy.

Furthermore, regardless of your subscriber’s stage in the marketing funnel, you should deliver content they find valuable. This indirect approach will build trust with your readership and boost open rates.

Plus, when they are loyal subscribers, they share it with family, friends and social media.

Word of mouth is your golden key!

3. Personalise Emails With Your Subscriber’s Name

Everyone wants to feel special in some form, so having personalized emails in your inbox grabs your attention.

How often have you breezed over an email with a generic Mr./Ms./Mrs.?

It demonstrates a lack of customer knowledge and could be considered spam.

So, use your subscriber’s chosen name, speak directly to them and keep them engaged with your content.

After all, creating a reason for them to open your email will lead to higher click-through rates. Statistic show 84% of users will share their data for a more personal experience.

Given such a high rate — it’s a wonder why more companies don’t personalize their emails.

Their loss is your gain, as you just have to create personalized emails!

4. Enchant Them With Relevant Images

When someone opens an email, they don’t want to stare at white screens filled with black text. They want to be wowed and encouraged to scroll. They need a reason to pause on your email.

But a white screen filled with text would bore most. Email readers are scanning; they will likely delete and unsubscribe without anything to pizzazz or engage them.

So, captivate your readers with colour and style through fun images and fonts.

For example, include relevant images to captivate your readers and show a product launch, new features or specials you are having.

Offering a clear, crisp image will charm readers and arouse their interest to know more. They will want to read about the product or marketing campaign.

In simple terms, it’s like the kid in a candy shop. They want the most prominent and brightest candy. Children are captivated by the shiny candy, just as your readers are by your images.

5. Optimize For Mobile

We are in a time when almost everyone has a mobile device of some sort that they use to check their social media and emails, plus communicate with work, friends, and loved ones.

Since nearly everyone has a screen, from kids to seniors, you should optimize emails for computers, tablets, phones, etc.

After all, as Greg Hickman pointed out, 65% of marketing emails get opened first on a mobile device. That’s a high open rate!

So, follow this quick video to learn how to optimize your emails for mobile devices today!

6. Your Subject Line is Crucial

One of the most crucial parts of marketing emails is the subject line, as it could make or break the open rates of your marketing campaign.

So, ensure it’s short, sweet, and clearly beneficial to the reader. You can even add an element of curiosity.

For example, let’s say you offer a productivity class and want to encourage subscribers to sign up. Your subject line could be:

“Stop wasting time on mindless work.”

There is a clear benefit; it intrigues the reader to open the email.

Furthermore, you don’t want it to be truncated and have the reader miss your message.

So, check with your Email Service Provider (ESP) to see your character limit.

With an attention-grabbing subject line and a mobile-optimized email design, you’ve almost constructed perfect marketing emails.

7. End Your Email with an Enticing Offer

The enticing offer or CTA is the last piece to add to the perfect email marketing strategy.

You’re missing a valuable opportunity if you create an email with just knowledge and no follow-up.

So, give subscribers a reason to click through to your website or landing page by creating a clear CTA with contrasting colours to ensure it stands out.

For example, you could use a primary CTA such as signing up for a service, more information on a product hunt, clicking through to your webpage, social media, etc.

Then as shown in the examples above, you could use secondary CTA’s to further prompt subscribers that aren’t quite ready to convert to being a customer yet.

8. Use Email Marketing Templates

An email marketing template is pre-made. It gives you a starting point for any email you want to send, saving you time and energy for other tasks — like running your business.

Furthermore, all email templates consist of reusable code, where you copy and paste your content, links or images, and then an email is created for you.

So, there is no need for hours of creating or hiring it out to others with a technical or graphic design background.

Equally, when you use a ready-made template, email marketing can be less stressful, and you can become more efficient and consistent in customer engagement.

There are several options for an email template that all have the same goal in mind.

To give you the gift of time.

Email Marketing Examples That Inspire Confidence

The essence of email marketing examples is to increase email subscribers and convert leads to sales.

But gaining sales can only happen after your company has established trust with their readers.

By connecting with current and potential customers around the globe, you build that trust and gain followers and email subscribers.

Engage with readers, so they will want to know more about you and your company.

Then you can promote your products seamlessly through the emails you send.

You might initially feel overwhelmed, but your email campaigns will thrive if you follow the steps above.

You just need to take the bull by the horns and start today!

By Christa Greaves

Sourced from SmartBlogger

By John Turner

Do you want to learn how to improve your email marketing return on investment and connect with your target audience?

Did you say yes? If so, you’re in the right place!

Email marketing is an extremely powerful tool that can help business leaders grow their brands. Once a visitor joins your email list, you have an opportunity to build rapport and highlight your value proposition. If done correctly, the results speak for themselves. Across all industries, the average ROI is $45 for every $1 spent. If you’re not quite up to this point yet, don’t worry!

Today, I’m going to show you several sustainable and effective ways you can increase your email marketing profits.

Set measurable goals.

The biggest mistake I see new business owners make is not setting measurable goals for their email marketing campaigns. If you have no idea what you hope to achieve with your strategy, you will likely struggle to grow your list and connect with subscribers.

Think of it this way: You can’t improve what you don’t understand.

I suggest coming up with a list of actionable goals and accompanying key performance indicators.

For instance, you may notice that your open rate is below the industry average of 31.50%. In this case, you could develop a list of content ideas that you think will resonate with readers. Since you’re tracking your open rate, you can easily tell if your new content is popular with your subscribers.

Here’s a little bonus tip: Don’t forget to track your progress over time. You don’t want to stop as soon as you create a clickable campaign. You have to continuously track your analytics and fine-tune your campaigns if you hope to boost your ROI.

Don’t forget about smartphone users.

As shocking as this sounds, over 6.2 billion people own smartphones. Many people prefer to check their email with their phone instead of a desktop PC.

If you don’t optimize for mobile devices, you’re not getting your full return on investment. Think about the last email you opened that was clearly designed for a PC instead of a phone. The best-case scenario is everything looked a little off. In the worst scenario, you could not read the message or engage with the brand.

You don’t want to create this same type of negative experience for your loyal subscribers.

Now, let’s look at a few mobile email optimization tips:

• Use a mobile-responsive template.

• Write short, impactful sentences and headlines.

• Choose benefit-driven calls to action.

• Don’t put the purpose of your message on an image (in case subscribers can’t see it on their phone).

• Send email tests to your team so you can test your messages across multiple devices and operating systems.

Personalize your emails.

Personalization is a fantastic way to boost your engagement rate and sales, which is how you improve your ROI.

People love interacting with businesses when they feel like the content, offers and emails are tailor-made to match their needs. Plenty of companies already use this strategy and have seen tremendous success.

The best way to start personalizing your emails is to segment your list into different groups. Each group has unique goals and pain points, which you can use to develop a conversion-worthy personalization strategy.

For example, the marketing team at an online pet store likely has two different campaigns for cat and dog owners. When you think about it, it makes sense. Cat owners have different needs compared to dog owners. Additionally, each group uses a specific type of product. The team likely wouldn’t send a promotion for potty training pads to a cat owner because they don’t need the product.

Experiment with split testing.

Lastly, let’s tie some of the other tips together while we talk about split testing. You’re likely familiar with this term. If not, a split test is an experiment that business owners and marketers run so they can improve conversions and learn about their audience.

A simple example that comes to mind is a call-to-action color change. If you’re currently using a green call-to-action with white text, you may want to consider showing some of your viewers a red or blue CTA so you can figure out which one results in more clicks.

You can run countless split tests, though some options are limited to your industry. I suggest coming up with ideas and running tests one at a time. Otherwise, you won’t know which change produced positive results.

You can experiment with your subject line, offers, images and much more. Feel free to make a few tweaks over time and see if you can turn a good campaign into something extraordinary.

If boosting your email marketing ROI is a top priority, the tips presented today should help you get started. It’s worth remembering that it takes time to grow your list and improve sales. Don’t get discouraged if things don’t go your way right away. Practice patience and persistence; you can do amazing things with your email marketing strategy.

Feature Image Credit: Getty

By John Turner

By John Turner, founder of SeedProd, a popular coming-soon page solution for WordPress used by over 800,000 websites.

Sourced from Forbes