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By Christa Greaves

Finding email marketing examples to follow takes a lot of work.

But it’s essential to find a way to engage with your readers and promote your products.

You need to know which type of email campaign to compose and when.

So, we curated this list.

We subscribed to email lists, so you don’t have to and narrowed it down to the top 9 best email marketing examples.

Our post explains why each email stands out and offers 8 tips to help you achieve your lucrative email marketing strategy.

Are you ready to stimulate a successful campaign?

Read on!

What is an Email Marketing Campaign — Definition & Purpose

Email marketing campaigns are marketing strategies where emails sent gain leads and turn readers into customers.

The purpose is to build familiarity and trust with your subscribers through marketing automation. Thus creating a marketing funnel that will segment and target your desired customers.

9 Top Email Marketing Examples (& Why They Are So Powerful)

On any given day, your inbox can be full of emails reminding you of an email campaign you might want to unsubscribe from or delete.

Yet every so often, you come across a great example that stands out.

But how do you create these emails?

We picked 9 email campaigns that reflect the best email marketing examples to follow and emulate.

We’ll show you examples of transactional, relational and promotional emails.

All campaigns have a time and place to be used, but first, the examples…

1. LinkedIn

email marketing example from LinkedIn

Type of Email:

Relational email — thank you promotion.

Email Intention:

The primary purpose is to gain leads by turning existing subscribers into buyers.

What Makes This Email Standout:

  • Everyone likes to feel appreciated, and the top of the email newsletter states, “Thanks for being part of the LinkedIn community – we’re so glad you’re here.”
  • We all like free things — the perfect engagement from a company is to offer something free as a thank you for being a “loyal subscriber.”
  • CTA (Call to Action) is attractive and uses branded colours to stand out.

2. Paramount

email marketing example from Paramount

Type of Email:

Promotional email — re-engagement with the customer.

Email Intention:

The primary purpose of the email campaign is to offer a personalized sale to regain a lost customer.

What Makes This Email Standout:

  • Being offered a sale of 50% off is enticing, and if they left because of cost, this might be enough incentive to re-join.
  • The visual flashing sign at the top is eye-catching and bold.
  • There are several embedded CTA buttons, which will direct customers to their website if they click on the email almost anywhere.

3. Eyebuydirect

email marketing example from eyebuydirect

Type of Email:

Transactional email — seasonal limited time sale.

Email Intention:

The primary purpose of the marketing campaign is to create a sense of urgency. The business wants customers to act upon a time-limited sale (Black Friday) and make a purchase.

What Makes This Email Standout:

  • A large countdown clock at the top creates a sense of urgency.
  • Rich, colourful photos that rotate under the countdown clock, demonstrating the products worn by various cultures and genders. It’s appealing and offers a “virtual try-on” before purchasing.
  • A clever CTA at the bottom, “Still thinking about it,” to entice customers who haven’t clicked yet or might be wavering on price or purchase.

4. Canva

email marketing example from Canva

Type of Email:

Relational email — educational marketing campaign.

Email Intention:

The primary purpose is to share tips to help users learn how to use their tool. It adds an element of engagement and gets readers to return to their site, thus creating a loyal customer base.

What Makes This Email Standout:

  • The skill level needed varies for each user, and Canva has a brilliant marketing campaign to educate each user and help them succeed using their tool.
  • Simplicity that nurtures and attracts subscribers’ attention.
  • It uses a CTA to show how to implement the tips.

5. Starbucks

email marketing example from Starbucks

Type of Email:

Promotional email — time limited sale.

Email Intention:

The primary purpose is to create a sense of urgency by nudging email subscribers to complete their purchases.

Also, Starbucks has added another element by giving subscribers rewards for their transactions.

What Makes This Email Standout:

  • A single image with light colours on the background draws the reader in and has them thinking about that coffee.
  • A large contrasting CTA button is like a beacon to readers — encourages them to click and sign up for the membership.
  • The date range is given to create a sense of urgency.

6. McDonald’s

email marketing examlpe from McDonalds

Type of Email:

Promotional email — mobile app engagement.

Email Intention:

The primary purpose of the marketing strategy is to convert subscribers into buyers by downloading the McDonald’s app.

What Makes This Email Standout:

  • A simplistic email draws the reader’s attention to the product, using lots of white space and relevant images.
  • Offers free food to entice subscribers to sign up for the app.
  • Scheduled email to arrive in your inbox at lunchtime to increase sales.

7. Audible

email marketing example from Audible

Type of Email:

Transactional email — order confirmation and cross-selling to subscribers.

Email Intention:

The primary purpose is to give email subscribers a visual receipt of their purchase and cross-sell relevant items.

What Makes This Email Standout:

  • The CTA button, “start listening,” at the top allows readers to easily click and start their book.
  • The simplistic layout draws the reader’s attention to the primary points in the email.
  • Strategically places other product suggestions to encourage cross-selling.

8. Sephora

email marketing examples from Sephora

Type of Email:

Relational email — birthday email sent on the subscriber’s birthday, offering a free gift.

Email Intention:

The primary purpose is personalized email marketing to acknowledge the subscribers’ birthday and offer a free birthday gift. It creates a connection between the business and the email subscriber.

What Makes This Email Standout:

9. Medium

email marketing example from Medium

Type of Email:

Relational email — welcome campaign.

Email Intention:

The primary purpose is to thank subscribers for signing up for the email list with a recap of what they get.

What Makes This Email Standout:

  • It states “1 of 4 welcome emails,” showing readers there is more to come and learn about the membership.
  • It eliminates all distractions and draws the readers to the benefits by opting for a simplistic background.
  • Contrasting green CTA button at the bottom of the email to draw the readers in and encourage them to click.

8 Top Tips For A Lucrative Email Marketing Campaign

We’ve explored the ten best email marketing examples, so let’s dive deeper and see the 8 steps needed to create your own lucrative email marketing campaign.

1. Pick a Goal To Focus On

Each marketing campaign will have a different goal, depending on what outcome you’re trying to achieve.

Whether you’re welcoming a potential customer, email subscribers, sending abandoned cart emails or cleaning up an inactive subscriber, picking your goal is the first step.

Essentially, you need to determine what outcome you have in mind.

For example, you may be a new company trying to build your email list, nurture leads and build relationships with your customers.

So, sending a new subscriber, birthday, or referral email is just some of the starting emails a new company should include to the target audience they are trying to reach.

Yet, your primary goal should always be to develop a connection with your audience. You’ll need to show the readers you can be a source of trusted information; only then will they become loyal.

2. Talk to Your Subscribers and Advance Them Down the Marketing Funnel

Talking to your subscribers about your business allows you to build rapport and advance subscribers down the email marketing funnel.

Your first email should be the welcome email and is your one shot at making that big first impression.

So, you want to appeal to every subscriber on the email list, but not in a sales pitch way. You are making that first contact to thank them and impress them.

As Aman states, “welcome emails have the highest open rate.”

So it’s imperative to get it right.

After that initial welcome email, subscribers will continue to open your emails and newsletters as they will be informative and beneficial to them.

You are creating the marketing funnel where you cultivate the relationship until the subscriber is ready to buy.

Furthermore, regardless of your subscriber’s stage in the marketing funnel, you should deliver content they find valuable. This indirect approach will build trust with your readership and boost open rates.

Plus, when they are loyal subscribers, they share it with family, friends and social media.

Word of mouth is your golden key!

3. Personalise Emails With Your Subscriber’s Name

Everyone wants to feel special in some form, so having personalized emails in your inbox grabs your attention.

How often have you breezed over an email with a generic Mr./Ms./Mrs.?

It demonstrates a lack of customer knowledge and could be considered spam.

So, use your subscriber’s chosen name, speak directly to them and keep them engaged with your content.

After all, creating a reason for them to open your email will lead to higher click-through rates. Statistic show 84% of users will share their data for a more personal experience.

Given such a high rate — it’s a wonder why more companies don’t personalize their emails.

Their loss is your gain, as you just have to create personalized emails!

4. Enchant Them With Relevant Images

When someone opens an email, they don’t want to stare at white screens filled with black text. They want to be wowed and encouraged to scroll. They need a reason to pause on your email.

But a white screen filled with text would bore most. Email readers are scanning; they will likely delete and unsubscribe without anything to pizzazz or engage them.

So, captivate your readers with colour and style through fun images and fonts.

For example, include relevant images to captivate your readers and show a product launch, new features or specials you are having.

Offering a clear, crisp image will charm readers and arouse their interest to know more. They will want to read about the product or marketing campaign.

In simple terms, it’s like the kid in a candy shop. They want the most prominent and brightest candy. Children are captivated by the shiny candy, just as your readers are by your images.

5. Optimize For Mobile

We are in a time when almost everyone has a mobile device of some sort that they use to check their social media and emails, plus communicate with work, friends, and loved ones.

Since nearly everyone has a screen, from kids to seniors, you should optimize emails for computers, tablets, phones, etc.

After all, as Greg Hickman pointed out, 65% of marketing emails get opened first on a mobile device. That’s a high open rate!

So, follow this quick video to learn how to optimize your emails for mobile devices today!

6. Your Subject Line is Crucial

One of the most crucial parts of marketing emails is the subject line, as it could make or break the open rates of your marketing campaign.

So, ensure it’s short, sweet, and clearly beneficial to the reader. You can even add an element of curiosity.

For example, let’s say you offer a productivity class and want to encourage subscribers to sign up. Your subject line could be:

“Stop wasting time on mindless work.”

There is a clear benefit; it intrigues the reader to open the email.

Furthermore, you don’t want it to be truncated and have the reader miss your message.

So, check with your Email Service Provider (ESP) to see your character limit.

With an attention-grabbing subject line and a mobile-optimized email design, you’ve almost constructed perfect marketing emails.

7. End Your Email with an Enticing Offer

The enticing offer or CTA is the last piece to add to the perfect email marketing strategy.

You’re missing a valuable opportunity if you create an email with just knowledge and no follow-up.

So, give subscribers a reason to click through to your website or landing page by creating a clear CTA with contrasting colours to ensure it stands out.

For example, you could use a primary CTA such as signing up for a service, more information on a product hunt, clicking through to your webpage, social media, etc.

Then as shown in the examples above, you could use secondary CTA’s to further prompt subscribers that aren’t quite ready to convert to being a customer yet.

8. Use Email Marketing Templates

An email marketing template is pre-made. It gives you a starting point for any email you want to send, saving you time and energy for other tasks — like running your business.

Furthermore, all email templates consist of reusable code, where you copy and paste your content, links or images, and then an email is created for you.

So, there is no need for hours of creating or hiring it out to others with a technical or graphic design background.

Equally, when you use a ready-made template, email marketing can be less stressful, and you can become more efficient and consistent in customer engagement.

There are several options for an email template that all have the same goal in mind.

To give you the gift of time.

Email Marketing Examples That Inspire Confidence

The essence of email marketing examples is to increase email subscribers and convert leads to sales.

But gaining sales can only happen after your company has established trust with their readers.

By connecting with current and potential customers around the globe, you build that trust and gain followers and email subscribers.

Engage with readers, so they will want to know more about you and your company.

Then you can promote your products seamlessly through the emails you send.

You might initially feel overwhelmed, but your email campaigns will thrive if you follow the steps above.

You just need to take the bull by the horns and start today!

By Christa Greaves

Sourced from SmartBlogger

By Kaloyan Gospodinov

These strategies will help you win and position yourself and your company in the best way this year.

A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.” Keep in mind that you need to consider the following three pillars in your marketing strategy plan before execution:

  1. Core audience demographics
  2. Pricing and marketing budget
  3. Business goals

The following seven marketing strategies are vital for connecting with your target audience, achieving your marketing goals by promoting products and services, increasing brand awareness and engaging with your target audience through various channels.

1. Email marketing

Email marketing is an old concept that will be very relevant in 2023. Having lists of targeted audiences with a differentiated email structure for each can provide you with a great and “cheap” way to showcase the developments in your company and sell your products.

Here are three examples that you can implement in your email marketing. The first one is to increase your email interactivity. People are used to social media and the engagement they can give when reading or viewing content. Add videos, sliders, games and carousels of images that people can swipe.

The second one is the use of storytelling in your email copy. People are looking to connect to a brand’s values, and one of the best ways to do that is to tell your brand’s story. Tell them your origin story, show your personality, the company’s culture and team. Use videos, quotes and memes to build a relationship with your subscribers.

The last one is personalization. Personalization in the email body can improve your open rate by 13% and can increase the clickthrough rate by 28% while reducing the bounce rate by 18%.

Email is still thriving as you control how you approach your audience based on your marketing objectives without the need to comply with rules imposed by the platform you use.

2. Social media marketing

Social media marketing is here to stay, and we need to find the right platform for us to create content, connect with our audience and show our expertise or products. This will be dictated by your target demographics and where they spend the most time at.

It is also important to note that Business-to-Business (B2B) and Business-to-Consumer (B2C) companies will have specific platforms that can be used for their business model. For example, LinkedIn for B2B and TikTok for B2C. Remember that your audience can move to a different platform down the line.

One thing that you can integrate into your social media marketing strategy is to think of ways to incorporate user-generated content. This can be in the form of reviews, unboxing, tutorials, and product reviews. According to Stackla, 88% of consumers specify authenticity and relatability as crucial decision drivers to complete in-app purchases and increase their brand engagement.

The most important thing is to use your authentic voice and showcase the people in your company and their expertise, values and personalities.

3. Public relations (PR)

Another old-fashioned concept that still has a place in your marketing toolbox, especially in 2023. PR is relevant and can help you increase awareness around a milestone you’ve achieved or a product/ initiative you are launching. Media mentions will also help you with the SEO of your website/ brand name and how you rank in searches as you get authoritative websites mentioning your company.

According to Statista, the PR industry is expected to be worth $129 billion by 2025 or an increase of 68% from 2020, worth $88 billion.

4. SEO

Search engine optimization (SEO) is a must-do strategy in 2023. SEO aims to increase the searchability of your brand name and specific keywords relating to your offers while helping you grow traffic and sales.

Organic SEO can help you rank your content for specific keywords. I recommend learning how to do the basics of SEO in your content and focusing initially on long-tail keywords, as it will be easier for you to rank.

The main pillar in your SEO strategy should be creating high-quality content and targeting your customers’ needs and questions engagingly while targeting keyword phrases. Create evergreen content that will help customers understand your company and products better.

SEO can be integrated with paid ads so your articles can show on top of the search results.

5. Influencer marketing

Collaboration with influencers can help you scale your business in a short period by increasing your brand awareness and reputation. The key here is to research and get numerous quotes from different influencers so you can decide on the best deal.

I’d say that it’s not always beneficial to go for the biggest names in a particular niche, as your business might not be prepared for that growth. A better strategy will be to find smaller accounts with a more engaged audience so both parties can grow simultaneously and be more sustainable.

One growing trend in influencer marketing is live stream shopping, which means that potential customers can buy products through a live video. Influencers can showcase products, give opinions and answer questions from their followers about the product they are presenting. Instagram introduced Live Shopping in September 2022, which allows users to purchase products from Instagram Live directly, so expect this to be prioritized on the platform in 2023.

6. Virtual events

Virtual events are here to stay, especially after the last couple of years when travel was almost non-existent. Showing your expertise and value through online events can help you increase your brand awareness and reach. The list of attendees can be reused and segmented in your email communication, which will benefit your company in the long run.

Another strategy is to attract experts in the industry you are operating in and create an event where they talk about various subjects related to your company. The event videos can also be reused on social media in long and short-form videos.

7. Video marketing

The most important strategy in the last few years is video marketing. Closely related to hosting virtual events, video marketing can help you present your company from various perspectives.

People from your company can have topics they are working on and record video presentations for the world to see. Behind-the-scenes and company events can showcase the human side of your team, and the sky is the limit regarding creative ways to create video content.

Authenticity here is key as your willingness to open up in front of the camera so people can connect with who you are and what your company stands for.

Short vertical video content will be one of the biggest trends in video marketing in 2023. According to Zippia, 85% of U.S. adults own a smartphone as of 2022, and on average, Americans spend 5 hours and 24 minutes on their mobile devices daily. As vertical video content can take more real estate on a device and people are using TikTok, Instagram Reels and YouTube Shorts, you need to focus your time and creativity to investigate that type of video content.

The world is moving towards personal branding, and video is one, if not the best, way to open up to your audience.

Win with marketing in 2023

To summarise, test and see what works for you and your company. Do not focus and do all the strategies mentioned here simultaneously — experiment with what resonates with you as a personality and your business niche. Adapt and develop the best marketing mix for your desired outcome that will help you win in 2023.

By Kaloyan Gospodinov

Entrepreneur Leadership Network Contributor. CEO and Founder at Aezir. Kaloyan is an entrepreneur with global experience. Past successes include 1m+ app downloads, six figures from Amazon FBA, and managing a million-dollar crypto project. Currently, he advises Swiss biotech and runs a London marketing agency. His motivation is helping people pursue their dreams.

Sourced from Entrepreneur

By Christa Greaves

Finding email marketing examples to follow takes a lot of work.

But it’s essential to find a way to engage with your readers and promote your products.

You need to know which type of email campaign to compose and when.

So, we curated this list.

We subscribed to email lists, so you don’t have to and narrowed it down to the top 9 best email marketing examples.

Our post explains why each email stands out and offers 8 tips to help you achieve your lucrative email marketing strategy.

Are you ready to stimulate a successful campaign?

Read on!

What is an Email Marketing Campaign — Definition & Purpose

Email marketing campaigns are marketing strategies where emails sent gain leads and turn readers into customers.

The purpose is to build familiarity and trust with your subscribers through marketing automation. Thus creating a marketing funnel that will segment and target your desired customers.

9 Top Email Marketing Examples (& Why They Are So Powerful)

On any given day, your inbox can be full of emails reminding you of an email campaign you might want to unsubscribe from or delete.

Yet every so often, you come across a great example that stands out.

But how do you create these emails?

We picked 9 email campaigns that reflect the best email marketing examples to follow and emulate.

We’ll show you examples of transactional, relational and promotional emails.

All campaigns have a time and place to be used, but first, the examples…

1. LinkedIn

email marketing example from LinkedIn

Type of Email:

Relational email — thank you promotion.

Email Intention:

The primary purpose is to gain leads by turning existing subscribers into buyers.

What Makes This Email Standout:

  • Everyone likes to feel appreciated, and the top of the email newsletter states, “Thanks for being part of the LinkedIn community – we’re so glad you’re here.”
  • We all like free things — the perfect engagement from a company is to offer something free as a thank you for being a “loyal subscriber.”
  • CTA (Call to Action) is attractive and uses branded colours to stand out.

2. Paramount

email marketing example from Paramount

Type of Email:

Promotional email — re-engagement with the customer.

Email Intention:

The primary purpose of the email campaign is to offer a personalized sale to regain a lost customer.

What Makes This Email Standout:

  • Being offered a sale of 50% off is enticing, and if they left because of cost, this might be enough incentive to re-join.
  • The visual flashing sign at the top is eye-catching and bold.
  • There are several embedded CTA buttons, which will direct customers to their website if they click on the email almost anywhere.

3. Eyebuydirect

email marketing example from eyebuydirect

Type of Email:

Transactional email — seasonal limited time sale.

Email Intention:

The primary purpose of the marketing campaign is to create a sense of urgency. The business wants customers to act upon a time-limited sale (Black Friday) and make a purchase.

What Makes This Email Standout:

  • A large countdown clock at the top creates a sense of urgency.
  • Rich, colourful photos that rotate under the countdown clock, demonstrating the products worn by various cultures and genders. It’s appealing and offers a “virtual try-on” before purchasing.
  • A clever CTA at the bottom, “Still thinking about it,” to entice customers who haven’t clicked yet or might be wavering on price or purchase.

4. Canva

email marketing example from Canva

Type of Email:

Relational email — educational marketing campaign.

Email Intention:

The primary purpose is to share tips to help users learn how to use their tool. It adds an element of engagement and gets readers to return to their site, thus creating a loyal customer base.

What Makes This Email Standout:

  • The skill level needed varies for each user, and Canva has a brilliant marketing campaign to educate each user and help them succeed using their tool.
  • Simplicity that nurtures and attracts subscribers’ attention.
  • It uses a CTA to show how to implement the tips.

5. Starbucks

email marketing example from Starbucks

Type of Email:

Promotional email — time limited sale.

Email Intention:

The primary purpose is to create a sense of urgency by nudging email subscribers to complete their purchases.

Also, Starbucks has added another element by giving subscribers rewards for their transactions.

What Makes This Email Standout:

  • A single image with light colours on the background draws the reader in and has them thinking about that coffee.
  • A large contrasting CTA button is like a beacon to readers — encourages them to click and sign up for the membership.
  • The date range is given to create a sense of urgency.

6. McDonald’s

email marketing examlpe from McDonalds

Type of Email:

Promotional email — mobile app engagement.

Email Intention:

The primary purpose of the marketing strategy is to convert subscribers into buyers by downloading the McDonald’s app.

What Makes This Email Standout:

  • A simplistic email draws the reader’s attention to the product, using lots of white space and relevant images.
  • Offers free food to entice subscribers to sign up for the app.
  • Scheduled email to arrive in your inbox at lunchtime to increase sales.

7. Audible

email marketing example from Audible

Type of Email:

Transactional email — order confirmation and cross-selling to subscribers.

Email Intention:

The primary purpose is to give email subscribers a visual receipt of their purchase and cross-sell relevant items.

What Makes This Email Standout:

  • The CTA button, “start listening,” at the top allows readers to easily click and start their book.
  • The simplistic layout draws the reader’s attention to the primary points in the email.
  • Strategically places other product suggestions to encourage cross-selling.

8. Sephora

email marketing examples from Sephora

Type of Email:

Relational email — birthday email sent on the subscriber’s birthday, offering a free gift.

Email Intention:

The primary purpose is personalized email marketing to acknowledge the subscribers’ birthday and offer a free birthday gift. It creates a connection between the business and the email subscriber.

What Makes This Email Standout:

9. Medium

email marketing example from Medium

Type of Email:

Relational email — welcome campaign.

Email Intention:

The primary purpose is to thank subscribers for signing up for the email list with a recap of what they get.

What Makes This Email Standout:

  • It states “1 of 4 welcome emails,” showing readers there is more to come and learn about the membership.
  • It eliminates all distractions and draws the readers to the benefits by opting for a simplistic background.
  • Contrasting green CTA button at the bottom of the email to draw the readers in and encourage them to click.

8 Top Tips For A Lucrative Email Marketing Campaign

We’ve explored the ten best email marketing examples, so let’s dive deeper and see the 8 steps needed to create your own lucrative email marketing campaign.

1. Pick a Goal To Focus On

Each marketing campaign will have a different goal, depending on what outcome you’re trying to achieve.

Whether you’re welcoming a potential customer, email subscribers, sending abandoned cart emails or cleaning up an inactive subscriber, picking your goal is the first step.

Essentially, you need to determine what outcome you have in mind.

For example, you may be a new company trying to build your email list, nurture leads and build relationships with your customers.

So, sending a new subscriber, birthday, or referral email is just some of the starting emails a new company should include to the target audience they are trying to reach.

Yet, your primary goal should always be to develop a connection with your audience. You’ll need to show the readers you can be a source of trusted information; only then will they become loyal.

2. Talk to Your Subscribers and Advance Them Down the Marketing Funnel

Talking to your subscribers about your business allows you to build rapport and advance subscribers down the email marketing funnel.

Your first email should be the welcome email and is your one shot at making that big first impression.

So, you want to appeal to every subscriber on the email list, but not in a sales pitch way. You are making that first contact to thank them and impress them.

As Aman states, “welcome emails have the highest open rate.”

So it’s imperative to get it right.

After that initial welcome email, subscribers will continue to open your emails and newsletters as they will be informative and beneficial to them.

You are creating the marketing funnel where you cultivate the relationship until the subscriber is ready to buy.

Furthermore, regardless of your subscriber’s stage in the marketing funnel, you should deliver content they find valuable. This indirect approach will build trust with your readership and boost open rates.

Plus, when they are loyal subscribers, they share it with family, friends and social media.

Word of mouth is your golden key!

3. Personalise Emails With Your Subscriber’s Name

Everyone wants to feel special in some form, so having personalized emails in your inbox grabs your attention.

How often have you breezed over an email with a generic Mr./Ms./Mrs.?

It demonstrates a lack of customer knowledge and could be considered spam.

So, use your subscriber’s chosen name, speak directly to them and keep them engaged with your content.

After all, creating a reason for them to open your email will lead to higher click-through rates. Statistic show 84% of users will share their data for a more personal experience.

Given such a high rate — it’s a wonder why more companies don’t personalize their emails.

Their loss is your gain, as you just have to create personalized emails!

4. Enchant Them With Relevant Images

When someone opens an email, they don’t want to stare at white screens filled with black text. They want to be wowed and encouraged to scroll. They need a reason to pause on your email.

But a white screen filled with text would bore most. Email readers are scanning; they will likely delete and unsubscribe without anything to pizzazz or engage them.

So, captivate your readers with colour and style through fun images and fonts.

For example, include relevant images to captivate your readers and show a product launch, new features or specials you are having.

Offering a clear, crisp image will charm readers and arouse their interest to know more. They will want to read about the product or marketing campaign.

In simple terms, it’s like the kid in a candy shop. They want the most prominent and brightest candy. Children are captivated by the shiny candy, just as your readers are by your images.

5. Optimize For Mobile

We are in a time when almost everyone has a mobile device of some sort that they use to check their social media and emails, plus communicate with work, friends, and loved ones.

Since nearly everyone has a screen, from kids to seniors, you should optimize emails for computers, tablets, phones, etc.

After all, as Greg Hickman pointed out, 65% of marketing emails get opened first on a mobile device. That’s a high open rate!

So, follow this quick video to learn how to optimize your emails for mobile devices today!

6. Your Subject Line is Crucial

One of the most crucial parts of marketing emails is the subject line, as it could make or break the open rates of your marketing campaign.

So, ensure it’s short, sweet, and clearly beneficial to the reader. You can even add an element of curiosity.

For example, let’s say you offer a productivity class and want to encourage subscribers to sign up. Your subject line could be:

“Stop wasting time on mindless work.”

There is a clear benefit; it intrigues the reader to open the email.

Furthermore, you don’t want it to be truncated and have the reader miss your message.

So, check with your Email Service Provider (ESP) to see your character limit.

With an attention-grabbing subject line and a mobile-optimized email design, you’ve almost constructed perfect marketing emails.

7. End Your Email with an Enticing Offer

The enticing offer or CTA is the last piece to add to the perfect email marketing strategy.

You’re missing a valuable opportunity if you create an email with just knowledge and no follow-up.

So, give subscribers a reason to click through to your website or landing page by creating a clear CTA with contrasting colours to ensure it stands out.

For example, you could use a primary CTA such as signing up for a service, more information on a product hunt, clicking through to your webpage, social media, etc.

Then as shown in the examples above, you could use secondary CTA’s to further prompt subscribers that aren’t quite ready to convert to being a customer yet.

8. Use Email Marketing Templates

An email marketing template is pre-made. It gives you a starting point for any email you want to send, saving you time and energy for other tasks — like running your business.

Furthermore, all email templates consist of reusable code, where you copy and paste your content, links or images, and then an email is created for you.

So, there is no need for hours of creating or hiring it out to others with a technical or graphic design background.

Equally, when you use a ready-made template, email marketing can be less stressful, and you can become more efficient and consistent in customer engagement.

There are several options for an email template that all have the same goal in mind.

To give you the gift of time.

Email Marketing Examples That Inspire Confidence

The essence of email marketing examples is to increase email subscribers and convert leads to sales.

But gaining sales can only happen after your company has established trust with their readers.

By connecting with current and potential customers around the globe, you build that trust and gain followers and email subscribers.

Engage with readers, so they will want to know more about you and your company.

Then you can promote your products seamlessly through the emails you send.

You might initially feel overwhelmed, but your email campaigns will thrive if you follow the steps above.

You just need to take the bull by the horns and start today!

By Christa Greaves

Sourced from SmartBlogger

By John Turner

Do you want to learn how to improve your email marketing return on investment and connect with your target audience?

Did you say yes? If so, you’re in the right place!

Email marketing is an extremely powerful tool that can help business leaders grow their brands. Once a visitor joins your email list, you have an opportunity to build rapport and highlight your value proposition. If done correctly, the results speak for themselves. Across all industries, the average ROI is $45 for every $1 spent. If you’re not quite up to this point yet, don’t worry!

Today, I’m going to show you several sustainable and effective ways you can increase your email marketing profits.

Set measurable goals.

The biggest mistake I see new business owners make is not setting measurable goals for their email marketing campaigns. If you have no idea what you hope to achieve with your strategy, you will likely struggle to grow your list and connect with subscribers.

Think of it this way: You can’t improve what you don’t understand.

I suggest coming up with a list of actionable goals and accompanying key performance indicators.

For instance, you may notice that your open rate is below the industry average of 31.50%. In this case, you could develop a list of content ideas that you think will resonate with readers. Since you’re tracking your open rate, you can easily tell if your new content is popular with your subscribers.

Here’s a little bonus tip: Don’t forget to track your progress over time. You don’t want to stop as soon as you create a clickable campaign. You have to continuously track your analytics and fine-tune your campaigns if you hope to boost your ROI.

Don’t forget about smartphone users.

As shocking as this sounds, over 6.2 billion people own smartphones. Many people prefer to check their email with their phone instead of a desktop PC.

If you don’t optimize for mobile devices, you’re not getting your full return on investment. Think about the last email you opened that was clearly designed for a PC instead of a phone. The best-case scenario is everything looked a little off. In the worst scenario, you could not read the message or engage with the brand.

You don’t want to create this same type of negative experience for your loyal subscribers.

Now, let’s look at a few mobile email optimization tips:

• Use a mobile-responsive template.

• Write short, impactful sentences and headlines.

• Choose benefit-driven calls to action.

• Don’t put the purpose of your message on an image (in case subscribers can’t see it on their phone).

• Send email tests to your team so you can test your messages across multiple devices and operating systems.

Personalize your emails.

Personalization is a fantastic way to boost your engagement rate and sales, which is how you improve your ROI.

People love interacting with businesses when they feel like the content, offers and emails are tailor-made to match their needs. Plenty of companies already use this strategy and have seen tremendous success.

The best way to start personalizing your emails is to segment your list into different groups. Each group has unique goals and pain points, which you can use to develop a conversion-worthy personalization strategy.

For example, the marketing team at an online pet store likely has two different campaigns for cat and dog owners. When you think about it, it makes sense. Cat owners have different needs compared to dog owners. Additionally, each group uses a specific type of product. The team likely wouldn’t send a promotion for potty training pads to a cat owner because they don’t need the product.

Experiment with split testing.

Lastly, let’s tie some of the other tips together while we talk about split testing. You’re likely familiar with this term. If not, a split test is an experiment that business owners and marketers run so they can improve conversions and learn about their audience.

A simple example that comes to mind is a call-to-action color change. If you’re currently using a green call-to-action with white text, you may want to consider showing some of your viewers a red or blue CTA so you can figure out which one results in more clicks.

You can run countless split tests, though some options are limited to your industry. I suggest coming up with ideas and running tests one at a time. Otherwise, you won’t know which change produced positive results.

You can experiment with your subject line, offers, images and much more. Feel free to make a few tweaks over time and see if you can turn a good campaign into something extraordinary.

If boosting your email marketing ROI is a top priority, the tips presented today should help you get started. It’s worth remembering that it takes time to grow your list and improve sales. Don’t get discouraged if things don’t go your way right away. Practice patience and persistence; you can do amazing things with your email marketing strategy.

Feature Image Credit: Getty

By John Turner

By John Turner, founder of SeedProd, a popular coming-soon page solution for WordPress used by over 800,000 websites.

Sourced from Forbes

By Sananda Bhattacharya

Discussing excerpts from Netcore Cloud’s Email Benchmark Report 2022, industry experts highlighted the latest insights on email trends, and how email marketers can create highly customised and relevant campaigns for their customers.

Email marketing is one of the most trusted channels at the marketer’s disposal to connect with customers and convert them into loyalists. As emails have become a crucial way for personalised and conversational marketing, many emerging technologies are shaping the future of email marketing.
To explore this, and to gain a deeper understanding of the Email Benchmark Report 2022 (EBR) published by Netcore Cloud, industry experts like Sharon Supriya, Senior Director – Marketing & Growth Strategy, BYJUS; Sandesh Gupta, Head of Digital Marketing – USA, MPL; and Chaitanya Chinta, Global Business Head, Email, Netcore Cloud, came together to share their insights on the report, which is a study of 100 billion emails across 20+ global industries.

Key findings of the report

Chaitanya kick-started the discussion by shedding light on some focal points of the report. “We have witnessed a tremendous shift in the industry in the last few months of the post-pandemic period, in terms of brand strategy innovations that are fundamentally changing the way marketers implement their email programs. So, as part of the learnings from this report, I’ll break it down into two parts – the latest trend shifts and the benchmarks we’ve arrived at,” he said.
According to the report, a larger population engaged with email this year compared to last year from a deliverability standpoint. “Market delivers many emails, but some of them make it to the inboxes, while others go into spam. Often, when the mail is delivered spam, you don’t necessarily get any engagement, or there are hardly any people who visit spam folders and check their emails. So from a deliverability standpoint, the industry average has been around 78-82 percent, and Netcore today delivers around 94-95 percent of emails in the inbox,” explained Chaitanya.

Optimising email marketing for mobile devices

“With an estimate of almost 4.3 billion global email users, and with the number of new smartphone subscriptions increasing by almost 20 percent each year, every business should look at optimising email marketing for mobile skills,” said Sharon.
Sharing her list of commandments for the same, she highlighted, “To start with, the subject lines should be limited to 7-10 words, with fewer emojis. Secondly, call-to-action buttons should be added or summarising the mailer body on pre-headers. Thirdly, lengthy emails should be avoided, and the design and copy should be mobile-friendly. Next, it’s always best to personalise subject lines to your email body based on a persona or user activity based on clicks. Last but not the least, what has worked for a certain industry may not work well for all industries, and thus requires A/B testing to understand your user better.”
EBR also mentions how Send Time Optimization (STO) – an AI-powered feature that delivers email campaigns to users when they are most likely to check their inboxes – can act as a game changer.
“There are time-bound offers in digital marketing. If someone opens this particular email at a certain point, you can always opt for a time-bound experiment, where you know, they are just seeing right, and then there is an offer, which is going to expire, the natural tendency is to rope in another two. Of course, there is a very high chance that the offer will expire at the time they are seeing or opening the email. However, these are a few of the direct and indirect impacts of STO,” added Sandesh.

Email privacy and segmentation

Building on EBR 2022’s point on churn analysis or email churn – users who have either unsubscribed from a mailing list or turned cold by not responding to your emails anymore – Sharon feels that the impact is not just on future sales, but also on the present cost. So, the best way is to avoid churn or prevent it from happening in the first place.
“It’s best to have a predefined mailer journey for pre-sales as well as your postal user. The pre-sale users have made an effort to register as a lead to know more about your product. So, your pre-sales journey should answer and help him discover more about your services or offers, how it is different from the competition, and so on. For the post-sale users, give them reasons to keep coming back by showing them the day-to-day values of using your product. Talk about feature updates or special offers, or build repetitive contests or a fun activity they will love to participate in so they get addicted to it in the near future,” she added.
The next segment discussed was Accelerated Mobile Pages (AMP) for emails delivering a personalised experience to every Gmail recipient. AMP emails act as a website or app, allowing customers to take all actions right inside the emails; they need not click and go out to a web page or app. This greatly minimizes user drop-offs and leakage of valuable leads that happen with conventional HTML emails.
Talking about the importance of AMP for MPL to interact with customers, Sandesh said, “When you are specifically getting AMP for the gaming industry, a user can come and interact with that particular thing. It’s like how quickly you can play this game, try out a few moves, show some tips and tricks, and get your shot better. So, all these can only occur through an interactive platform, and we are able to provide an interactive gaming experience directly inside the AMP emails.”

AI for email marketing

Several retail brands are utilising Netcore Cloud’s AI-powered email delivery feature to impact their email deliverability positively. AI applications for email marketing remain in content optimisation, whether it is set subject line optimisation or personalisation that you can create, and even automated content creation. One of the most powerful aspects of AI is audience segmentation based on past and current behavioural data of the customers. Having the right segmentation is of utmost importance in delivering customized and personalized messaging that resonates with the recipients.
“Netcore added a fourth layer, which is towards email delivery. For example, if you’re sending a signup confirmation, a password reset, or any email when the user is waiting on the other side of the email, speed should be the topmost metric that you should measure. So, by the time a user switches on to the mailbox, the mail should be there, and this is where the delivery layer comes into the picture,” noted Chaitanya.
Sandesh here added his views on modifying their AI features accordingly, keeping in mind the changes in user behaviour while using emails, agreeing to the idea of optimising parameters across mediums.
Experts concluded that interaction, intelligence, and innovation are the three factors driving email marketers to enact next-level strategies. Email enables interaction with users closely, especially in the post-pandemic era. Then, there are tools and technologies today to get a lot of intelligence about users’ data as they engage with you via email. And finally, everything is encircled by innovation which enables us to do things not just more productively, but also efficiently – as exemplified by AMP emails.

 

By Sananda Bhattacharya

Sourced from YOURSTORY

By

A robust online presence is crucial to the success of your business.

Regardless of the kind of you operate, there are many things you can gain from having a strong online presence. With a powerful online presence, you can boost brand awareness, increase leads and increase sales. So, as we are moving closer to 2023, every business must plan to take its online presence to the next level.

In this post, we will explain some important things every business should do to improve its online presence in 2023.

Build a user-friendly, attractive website

When creating an impressive online presence in 2023, the importance of having a website cannot be overemphasized. Your website can make it easier for people to know what you are capable of offering them. Additionally, it can tell people more about your work process, work hours, location, contact information and lots more.

But you shouldn’t just create any site. It must be user-friendly and visually appealing. This is because the expectations of consumers are high nowadays. As a result, they will not waste their time on a low-quality, hard-to-navigate website. So, you should hire the service of experienced website developers and designers to ensure your site meets the required standard.

Use SEO

Search engine optimization (SEO) is a digital for increasing your brand’s visibility in search results. As your website ranks higher in search results, more people will be able to come across your brand. Therefore, SEO can make a big difference in your online presence.

To optimize your site for SEO in 2023, you should invest in finding the most relevant keywords. Afterward, use the keywords appropriately and naturally in your headers, meta description, content, social media posts, etc.

Also, you shouldn’t forget the three most crucial aspects of SEO, which are:

When done correctly, SEO will help you to reach more potential customers, thus, boosting your online presence.

Take advantage of local directories

Although it may seem that local directories are only meant for local businesses, all businesses can gain from them. With the directories aid, many would-be customers can check out your business without going to your site. So, as you are trying to boost your business’s online presence, you need to create profiles on local directories such as .

Invest in online ads

While a business can grow online organically without ads, online ads can make the job easier and faster. Therefore, if you want to improve your business’s online presence, you need to invest in online ads. , Google, and other platforms now allow users to pay for ads. These ads will showcase your offers, ensuring that more people know about your business.

Online ads are helpful for businesses in different ways. Firstly, it can be tailored to suit your target audience. You can use age, interests, location, gender, behaviour and other parameters to determine who will see the ads. Secondly, the ads can be done in varying formats, such as images, texts, infographics and videos.

Focus on only the most important online platforms

You can explore numerous platforms when it comes to boosting the image of your business online. However, you must be careful, as being present on several platforms may not be advantageous to your business. Generally, you will have to spend lots of time online marketing your business through numerous platforms. This can be pretty distracting and even prevent you from offering quality services and products to existing customers.

As a result, you should only focus on the most vital platforms. If you can only maximize the use of your website, emails and three social media platforms, you should concentrate on them. You just need to select the best platforms that will assist you in getting the most from your online presence.

Post shareable and emotional content consistently

Another way to improve your online presence is to post content your audience can share with friends. By sharing your content, it will be able to reach more people, thus, boosting your online presence. Nevertheless, most users will only share content that resonates with them emotionally. So, creating emotional and shareable content from time to time on your website and social media pages is paramount.

Infuse emotional phrases and words into your headers, captions, blog posts, etc. Add exciting images, videos, stats and emojis to your content. Also, you can directly encourage the readers to share your post.

Use email marketing

Even though email marketing is one of the oldest means of digital marketing, it is still crucial today. Many users utilize emails and check their inbox messages regularly. According to Optinmonster.com, about 99% of email users open their emails at least once daily. So, if you can reach out to existing and would-be customers through emails, you will increase your online presence in 2023.

To optimize email marketing, you must build an email list and craft unique subject lines and content. Also, you must send emails regularly, but don’t spam your audiences.

Explore guest posting

As you continue to look for ways to improve the online presence of your business, you shouldn’t limit it to your platforms. For instance, guest posting can be a great way to let more people know about your business. Guest posting refers to the process of creating a blog post on another platform’s blog. You need to add a link to your website or blog in the blog post. When people engage with your post on the website, they may click the link and visit your website.

When choosing a platform for guest posting, ensure it is a platform with many audiences. Such a platform will allow you to reach more people.

After doing everything above, you should keep track of the progress of your effort with Google Analytics, SEMrush, Ahrefs, etc. Keep updating these things until you have accomplished the goal of improving your business’s online presence in 2023.

By

Sourced from Entrepreneur

By Stephen Connors

Can affiliate email marketing make you money while you sleep?

Yes, and how does a mind-blowing ROI of $36 for every $1 spent sound?

Pretty incredible!

And in this post, we’ll show you how to get your slice of the extremely lucrative affiliate marketing pie.

Here’s what you’ll learn:

  • What to do before, during, and after launching an affiliate email marketing campaign.
  • Simple but effective email marketing best practices.
  • Need to know tips that’ll elevate your next campaign.

Let’s go!

What is Affiliate Email Marketing?

Affiliate email marketing is a form of digital marketing that promotes affiliate products and services via an email list.

You earn a commission when someone buys something or performs a desired action (like signing up for a webinar) through your affiliate link contained in that email.

What’s the Difference Between Email Marketing and Affiliate Email Marketing?

Affiliate email marketing is a subset of email marketing that uses a list of email subscribers to promote someone else’s products and services through affiliate programs and links.

An affiliate email campaign can link to physical products, invite people to a webinar, direct them to a social media post, and so on.

Email marketing is similar except the marketing is for that business’s own products.

Here is an example of email marketing, where Uber offers a free ride just for signing up to their mailing list:

And here’s an example of affiliate email marketing where Pat Flynn promotes CovertKit in one of his emails. Note the affiliate link.

But the bottom line: Uber’s marketing strategy was to promote their own product in their email, but Pat Flynn’s was to promote someone else’s.

How to Launch an Affiliate Email Marketing Campaign in 3 Steps

No matter what part of the affiliate email marketing process you’re in, we’ve got you covered.

So feel free to skip around depending on what part applies to you.

Step 1: Before Launch

Start here if you don’t have an email service provider (EMS), an email list, or know what the CAN-SPAM is.

Step 2: Launch

Start here if you don’t have the right affiliate links or haven’t learned how to write an email using them.

Step 3: After Launch

Start here if you want to learn how feedback and analytics can improve your results.

1. Before You Launch An Affiliate Email Marketing Campaign

Choose the Right Email Service Provider

An email service provider (ESP) manages bulk email services between you and your group of subscribers. For example, ConvertKit, the email service provider Smart Blogger recommends for most content creators.

But the most important role for an ESP in email affiliate marketing — besides making your life easier — is to build trust, bring value, and provide the best experience possible for your email subscribers.

Here are some must-have email marketing software features:

1. Scalability?

You may find an ESP that meets your needs today, but what about tomorrow? Is there a cap or does it support unlimited emails?

2. Can you track and report?

You’re going to want to know things like deliverability and open rates.

How else are you going to know if your marketing efforts are resonating with your subscribers or if someone needs to be purged from your list?

3. Can you segment?

You don’t want to send offers to people who’ve already bought the product or service. You want the right email going to the right person at the right time.

4. Do they automate?

Why not write emails once and then automate them to send in a sequence? It may be more setup work up front, but it’ll be much less work afterward.

5. Do they offer email templates or builders?

Even if you’re a design wiz, using a prebuilt professional email template or email builder looks great and saves time.

Affiliate Links VS Affiliate Marketing

However, not all email service providers (ESPs) are created equal.

The difference between how an ESP allows the use of affiliate links compared to affiliate marketing can be night and day, and the waters here can get a little murky.

In general:

  • Affiliate links market products or services in general or at random to a third-party business.
  • Affiliate marketing, on the other hand, markets products or services by teaming up with a specific third-party business.

While most ESPs allow affiliate links, some have more restrictions than others.

For example, the popular email provider Mailchimp allows certain affiliate links but not affiliate marketing.

GetResponse, on the other hand, allows both affiliate links and affiliate marketing.

But these policies are nuanced, so be sure to research your ESP’s specific policy to ensure your affiliate model is a good match, which is something you’ll want to do before sending your first email.

Here’s why…

What’s the CAN-SPAM?

The Controlling the Assault of Non-Solicited Pornography and Marketing Act, (CAN-SPAM) governs the use of commercial emails in the United States.

Other countries may have similar laws.

ESPs, understandably, want to avoid the possibility of facing legal action because one of their users intentionally, or unintentionally, violated the law.

As a result, they all have to follow certain guidelines for emails sent through their service.

Strict adherence to CAN-SPAM is a must. Failure to do so may result in being booted off the platform and possibly permanently losing access to your hard-earned email list.

Whether the ESP you’re considering has a stated policy on its website governing affiliate links or not, reach out to them for clarification to ensure you know EXACTLY what is and what’s not allowed

And now that you’re a CAN-SPAM pro, it’s time to build your email list.

Build an Email List for Affiliate Marketing

The key to building a large email list isn’t in the tactics, it’s in the connection and value offered.

Some strategies, of course, have proven to be more effective than others. But the greatest affiliate marketing techniques in the world won’t work if people don’t feel you can relate to them — and this is especially true for affiliate email marketing.

That said, incentives are a brilliant way to provide value to potential customers and build your email list at the same time. Lead magnets and opt-in offers prove upfront that you’re a valuable, trusted resource. And here are some tried and true strategies that you could use:

  • Cheat sheets (or checklists)
  • White papers
  • How-to guides
  • Special reports
  • Content upgrades
  • Contests and giveaways
  • Opt-in forms and pop-ups
  • Squeeze pages
  • Social media

Regardless of the method(s) you choose, keep in mind that it’s going to take time. Mailing lists of thousands of passionate fans aren’t built overnight.

2. How to Launch an Affiliate Email Marketing Campaign

You’ve got your email list and your email service provider, and now you’re ready to make boatloads of that affiliate income.

Now what?

Now it’s time to launch! Well, almost.

What you send won’t matter if no one opens it. Everything needs to work together from the subject to the affiliate links to pique your target audience’s interest, solve their problems, and excite them enough to take action.

Here’s what you need to know:

Subject Lines

If the subject line doesn’t grab their attention and compel the reader to open it, nobody will know about your awesome content or can’t-live-without offer. And worse, since affiliate email campaigns are built on relationships, you’ll miss a valuable opportunity to build trust.

Because the subject of writing winning email subject lines is so important I’d be doing you a disservice if I tried to cover it all here, but here are some important tips to get you started with affiliate email subject lines:

  • Create intrigue with sensory and/or power words, instead of “salesy” jargon.
  • Highlight the value clearly. How else will your subscribers know it’s worthwhile?
  • Present warmly as if you were writing to someone who personally knew.

Hopefully, that gets you started, but click here for a deeper dive into how to write email subject lines that work.

Keep the Body Short

Next, keep the body of your email short. People have short attention spans, and they skim. They’re looking for reasons to hit the back button.

Don’t give it to them.

Hit that pain point immediately in a way that they can’t ignore. The solution to their problem lies in clicking that embedded link.

Links

Speaking of links, you should only include affiliate links to products and services that will truly benefit your audience.

If trust is destroyed, it’s almost impossible to regain, so the links must be catered to your specific audience. But, and this is important, the links must also work well for you — that’s kind of the whole point!

Best Types of Links

You probably don’t want affiliate links to health and personal care as an Amazon Associate, since they only offer a 1% commission.

Instead, consider something like Bluehost, which offers up to $65 per sign-up or referral, it’s something people will need for years to come, and your marketing efforts will get more bang for their buck.

Email Sequences and Triggering

Building trust in affiliate marketing can be a full-time job. But what if you could get better results with less time?

Email sequences are a predesigned group of emails that deploy automatically. That means you can create content once but keep pumping it out on repeat.

But how do you know when it should be sent?

That’s where triggers come in.

Triggers are prompts caused by certain events, like an abandoned cart sequence, a purchase to overcome the inevitable buyer’s remorse that accompanies a high ticket item, or something as simple as a new subscriber welcome email.

You can write it once and then automate it to send as subscribers join the fold or hit certain milestones.

OK, so once you’ve sent emails with value-packed subject lines, built trust with email sequences, and tuned into your audience’s needs and wants, your work is well on its way.

But it isn’t over yet.

3. After You Launch an Affiliate Email Marketing Campaign

By now you’ve fostered trust with well-written email content. You’ve sent links that improve your subscribers’ lives.

Now it’s time to double down on serving your audience and get those recurring commissions!

The best affiliate marketers do this by using the right tools. Tools that answer certain questions.

Like how did your email perform?

How many were opened?

Did any bounce? How many times was the link followed?

In short, does anyone want to buy what you’re selling? And this is where analytics can provide the data to create emails so good your subscribers won’t be able to ignore you.

Open Rates

Open rates track how many sent emails were opened.

Why is this important?

Because people love content that sparks their interest, solves a problem, or helps make a dream come true — emails that provide value. And an open rate of less than 15% – 30% is cause to reconsider your affiliate offer’s value.

Bounce Rates

Bounce rates track how many emails were sent but couldn’t be delivered.  Under 2% and you’re good. Higher? Not so good.

Why is this important?

Because a high bounce rate could cause your ESP to start directing your email to spam. And nothing dissolves trust faster than fishing an email out of your spam folder.

To prevent this, have your new subscribers verify their subscriptions. Cut out the “spammy” or “salesy” language, especially in the subject line. Or maybe you just need to clean your list and toss out the duds.

Click-to-Open Rates

Click-to-open rates (CTORs) track how many of your links were clicked when the email that contained the link was opened. After all, this is the whole point of affiliate email marketing.

So if your click-to-open rate is less than 20% – 30% or any of your other analytics are off, it’s time to find out why.

And it’s A/B testing to the rescue.

A/B Testing

A/B testing tests two different versions of the same email. Each one is sent, tracked, and then analyzed for performance.

Low open rates? A/B test with two different value offerings, let’s say a white paper vs. a free course.

Low click-to-open rates? A/B test with two different calls-to-action.

The beauty is that you’ll be able to customize your A/B testing to fit your specific needs. And once you do, you’ll have come full cycle in your affiliate email marketing launch.

So you’re good to go!

But if you want to avoid the painful and embarrassing mistakes newer affiliate email marketers experience, the next section is for you.

Tips & Best Practices for Successful Affiliate Email Marketing

So far you’ve learned the lion’s share of what makes for successful affiliate email marketing.

But there’s no way we could cover everything.

What we can do, though, is circle back and fill in the most helpful blanks with must-have tips and best practices.

That way you can customize content to a higher percentage of readers, open access to free feedback, supercharge the trust and confidence needed to make those affiliate commissions, and more.

1. Segmentation

Some people like widgets. Others like gadgets. While the two markets often overlap, you wouldn’t want to send a follow-up widget email to a gadget buyer, would you? You’ll confuse them and come across as disorganized.

But if you segment your audience into specific groups, it can give you an increased ability to connect with your specific audience, even though they may not all have the same exact needs or preferences (widgets vs gadgets).

And besides that, it’s easier to write a personable subject line or call to action if you can narrow down and segment your audience.

2. Allow Email Replies

Don’t use something like no-reply(at)widgets.com. If people have questions, concerns, or want to give you some feedback, you need to be available. That’s how you learn what your audience wants. Talk with them. Relationships go two ways. And you may get some great ideas for material for future posts if you ensure the lines of communication are open.

3. Keep Your Email Lists Clean

Don’t make your subscribers search for your emails in the spam folder. Because they won’t. A dirty email list sends too many emails to spam or has too many unengaged subscribers.

Some ESPs will even suspend your account if your bounce rate is too high.

So in order to keep your email list clean:

  • Purge email addresses with consistently high bounce rates.
  • Consider a double opt-in function to ensure people want to be on your list in the first place.
  • Create a re-engagement sequence for cold subscribers.

4. Personalize Your Emails

Everybody loves the sound of their name. Which email would you be more likely to open?

One that says,

Or one that says,

As simple as it sounds, personalized emails make (and maintain) personal connections.

5. Verify New Contacts With a Double Opt-In

We all make mistakes. Sometimes people mistype their email address into your contact form. If that happens your content may go to someone not interested in hearing from you, or it’ll be sent to an undeliverable email account.

It’ll look bad on your ESP stats and deprive the reader of your content.

Don’t let this happen to you.

Use a double opt-in.

6. Send a Welcome Email

An automated welcome email is a no-brainer.

Write a valuable email and use your ESP’s marketing automation feature to send it as soon as someone subscribes to start things off right.

The welcome email’s content might offer an exclusive gift, a specific call to action, or just reinforce that this person is a perfect fit for your offer.

Everyone wants to feel important, right?

7. Relationships

Unlike many forms of marketing, where it’s all about the sale, affiliate email marketing is about relationships.

Arguably, this is the most important affiliate email marketing tip there is.

Your role is to sound like that of a satisfied customer sharing good news with a friend over a cup of coffee, and not like a used car salesman trying to make a monthly quota.

Remember, people subscribe to an email list because they perceive value in doing so.

They trusted you.

Abuse that trust, and they’ll unsubscribe or delete your emails without reading them.

Be warm. Be friendly. Be sincere.

Affiliate Email Marketing: Final Thoughts

We’ve just given you our top tips for achieving fame and fortune in the world of affiliate email marketing.

The sky’s the limit if you can connect with your audience and make them eager to read what you have to say.

Never forget that you’re a trusted friend sharing valuable information that’s going to make your readers’ lives happier, healthier, and more fulfilling.

Remember, if you wouldn’t recommend a product or service to a family member, you have no business offering it to your audience, no matter how much it pays.

Put people first, and the money will follow.

By Stephen Connors

Steve is a freelance Smart Blogger Certified Content and Email Marketer. When he isn’t contemplating the mysteries of the universe (and rooting for the perpetually pathetic Detroit Lions), he’s busy trying to master the art of making money online. You can learn more about him here.

Sourced from SmartBlogger

By Amine Rahal

There’s no doubt that we are seeing a surge in digital business and digital marketing needs from businesses that are not necessarily operating online. This is especially true when potential clients are millennials and Gen-Zers, as they are likely connected to social apps and digital environments in greater numbers than their older peers.

So, how can you successfully take advantage of the trend of digital marketing? Let’s have a look at what it takes to succeed as a digital marketing entrepreneur. To succeed, you should pay attention to the following aspects of digital marketing.

• SEO.

• Social media presence.

• Pay-per-click (PPC).

• Email marketing.

• Google-friendly website.

As a digital marketing business owner of over two decades, I have a lot of experience to lean on in these respects. Let me take you through each of these important channels to help bring you up to speed on the basics of digital marketing entrepreneurship.

SEO

Search engine optimization (SEO) is one of the best free tools you can use in digital marketing. SEO can help you drive organic traffic to your websites, create more leads and generate new clients. What you need to know about SEO in 2022 is that it is becoming more and more competitive.

Thousands of websites are optimized for Google’s PageRank algorithm to appear as high up on the search results list as possible. Many companies are targeting the same words, creating a tougher environment for ranking your content at the top. So, use online keyword research tools to research keywords you can target that have a low difficulty. Basically, you should look for keywords that don’t have so much coverage.

You can also use online tools to help monitor the traffic your site receives and to find keywords and topics that you can target. There are many tools you can pay to use, or you can use Google Analytics, which offers a free version.

Social Media Presence

Social media is also a very valuable tool and will likely become more central to any digital marketing business as time goes by. Data from Statista shows that there are 3.78 billion social network users globally, and the largest social media ad market is in the United States.

Having a strong social media presence is, therefore, a must to help grow your digital marketing business while keeping in touch with customers and building customer loyalty. Social media can help you create brand awareness and give your customers a better overall experience.

This digital marketing tool has the following advantages for your clients and leads.

• Quick interactions for feedback and answers to questions.

• Easy access to your brand’s services and products.

• Social engagements with your business brand.

Pay-Per-Click (PPC)

PPC digital marketing allows you to get your brand, services and products at the top of Google’s search page with the use of paid ads. Every time a user clicks on your ad, they are redirected to your page, and you are charged a fee.

Using a PPC marketing tool allows you to grow brand awareness and attract new leads. PPC marketing tools allow you to track the performance of your ads. This allows you to calculate your return on investment, as you can see how many clicks turn into sales.

These tools also allow you to choose which geographic location you want your ads to appear in, what time of the day they’ll appear and the amount of cash you wish to spend for a given period.

Email Marketing

Email marketing is another important part of any digital marketing campaign. It may not bring the wide impact social media can create, but it is still an important tool. You can use email campaigns to create brand awareness, nurture leads and connect with active users from your website.

Various companies offer solutions for entrepreneurs to manage, construct and send their emails. You will need to investigate which service would work best for your digital marketing business. They often offer very different features with different target audiences. So, you will need to find the best match for your needs.

Google Friendly Website

Nowadays, just about every business, even a local brick-and-mortar store, has a website. This is good, as they are all potential clients of a digital marketer. But how do we get people searching on the internet to find them?

Google took around 85.5% of the desktop market share of internet search engines as of January 2022, according to Statista data. So, it is fundamental that your website is Google-friendly. When you run a digital marketing business, having a website that can rank as high as possible in a Google search is central to success.

Make sure the website loads quickly and is safe to use. If you are getting started, pick a website builder that has a secure and reliable hosting service. Improve the website’s performance with appropriate SEO tweaks to make it more attractive for Google’s algorithm.

If possible, add videos to the website. For example, you can add videos explaining what the company does and its services. The Google ranking algorithm also takes into account the amount of time users spend on your website. Therefore, adding a short video of a few minutes in length can improve the website’s ranking if people spend time watching the video.

Bottom Line

The digital marketing business is a great area to work in for various reasons. You have a potentially global reach. The power of the internet is that you are only as far away as the time it takes data to reach your clients. It is extremely cost-effective; with small amounts of money, you can get started and progress toward making your initial revenue.

Monitoring results could not be easier, as everything is digitalized. You know exactly what you put in and exactly what you get out of every action and investment. Digital marketing can have a great and verifiable impact on any business and can help it build a network of repeat customers.

Feature Image Credit: getty

By Amine Rahal

Sourced from Forbes

By NisonCo

In the age of digital marketing, it seems influencers, email marketing, SEO, and social media reign supreme. Are there any classic marketing tactics that have withstood the test of time? The answer is yes — there are quite a few “old school” marketing moves that still pack a punch. Let’s look at six tried and true marketing tactics you should still consider using in the modern era.

1. Networking and Relationship-Building

Networking online or in-person is just as important in the modern-day as it was in the past. Strong networking skills are essential for any marketing professional or business owner. Successful networking generates referrals and leads, encourages steady client retention, and helps to build a positive reputation among peers and patrons, alike.

Attending conferences in your area is a great way for you to meet other people in your industry and build connections with local businesses and clients that are geographically nearby. Attending national networking events or conferences can also help you expand your network across the country and meet prospective clients and professionals that are doing similar work and perhaps can partner with your business or brand to form a mutually beneficial relationship.

2. Actual Facetime with Your Audience

No, we’re not talking about FaceTime with screens. Investing in facetime with your audience or customers is still a necessary part of doing business and can be greatly beneficial to your relationship with clients, collaborators, and partners. You will develop stronger circular regional relationships by curating interaction opportunities as well, which in turn helps to build more resilient local economies.

When you have face-to-face time with clients or business partners you’re able to pick up on things that are often missed in emails or audio calls such as facial expressions, body language, and other social queues that can get left out in written text or audio-only interactions. This can help build trust and deepen relationships which can yield fruitful business opportunities.

3. Offering Freebies and/or Discounts

People like free stuff. It’s as simple as that. This is a marketing tactic that won’t be retired any time soon because it has proven time and again to be effective. Freebies and discounts allow your target audience to interact with your brand or business and engage more actively with your services and content or sample your products.

It also offers an excellent opportunity for free advertising. When hosting a contest or free giveaway you can get entrants to repost the contest on their social media accounts, follow your brand’s account, and tag other people to spread the news — extending your reach and engaging your target audience in a fun way. Everyone wins.

 

The USPS created a guide titled

The USPS created a guide titled “Still Relevant: A Look at How Millennials Respond to Direct Mail” (PDF) to help companies understand why millennials respond to mail and how to create an appealing mail piece.

4. Direct Mail Lives!

If you think paper mail is dead, then you would be wrong. It turns out everyone really does love mail. Direct mail is still a great way to reach out with the right purpose in mind, even for younger generations.  There are several benefits to using direct mail. Direct mail campaigns give a high return on investment (ROI)—even higher than paid ad campaigns.

It is possible to reach your target audience with the right information at the right time. Direct mail campaigns can work solo or in conjunction with a digital marketing campaign such as by integrating online sales or QR codes, and it is very easy to track their progress.

5. Radio Advertising

Audio is making a significant comeback, so don’t sleep on this medium! Listen to what the founder and CEO of NisonCo Evan Nison had to say about the benefits of radio advertising in Forbes:

The resurgence of radio-based advertising has become increasingly apparent. Podcasts and web-based streaming audio ads can reach national and global platforms. Radio ads can be used to target very specific local regions and varied audience segments.

For those with a brick-and-mortar business location especially, radio advertising is the fun, affordable option of choice for hyper localized advertising. For those looking to level up their findability in the technological age, look into optimizing your local SEO performance.

6. Testimonials and Reviews

People are generally more attuned to the tactics used to get them to buy things or engage with a brand. Testimonials provide both credibility and accountability for brands and businesses because customers are naturally more likely to trust feedback from other consumers. Creating space for testimonials and reviews allows for clients to leave positive feedback or bring attention to issues that can then be addressed to help better the brand or business. In addition to these benefits, bringing them into the modern era by dedicating time to respond on social media sites and to poor reviews will aid in your local SEO strategy so your site will rank better on search engine results pages.

Conclusion Caveat: It’s a Modern World

It is imperative to examine the past for the lessons it has to offer our present, with the caveat that the world we live in exists today in the here-and-now. Each marketing strategy — old and new — has strengths and weaknesses when placed in different applications and contexts. If your brand is uncertain what blend of old-school and digital marketing strategies to employ, reach out to our team of PR, SEO, and Content Writing specialists today to begin crafting a comprehensive plan.

This article was submitted by an external contributor and may not represent the views and opinions of Benzinga.

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Sourced from Benzinga