AAI February Toolkit Seminar

The next Toolkit Seminar takes place on Tuesday 27^th February.

“The Future Consumer, Gen Z”

will be the topic explored as part of #AAIToolkit on Tuesday 27^th February at 1 Windmill Lane, Dublin 2 with speakers from both MCCP and Amarach.

MCCP presents: “Meet the Future – Gen Z”; “Are you ready to meet your future consumer and your next team member?”

Gen Z spanning ages of 5-19 year olds, they will become the next generation who will shape culture and how brands act.

Likely to be children of Gen. X, they grew up in times of deep recession so have learned different behaviours, have specific needs from brands and they use media differently.

Speakers will be Kay McCarthy and Jo Wood.

Meet them to understand them.

Followed by Amarach, “Talking to Gen Z: different methods for a different generation?”

Claire O’Rourke and Sarah Rooney from Amarach are excited to bring the combination of their experience and special interests together to explore the life and brand engagement of Gen Z. Along with the usual questions of “what” and “who” they are taking the opportunity to look at “how” we can engage with Gen Z and gain new exciting insights into the best ways for brands to talk to and engage with this new generation of innovators

Date: Tuesday 27^th February 2018

Time: 08.15 – 10.00 am

Venue: 1 Windmill Lane, Dublin 2

Cost: €35 per person plus booking fee

To Book: Click here

Biographies can be viewed on our Eventbrite booking page here

Su Duff

Head of Business Development

Association of Advertisers in Ireland

Denshaw House

120 – 121 Lower Baggot Street

Dublin D02 FD45