Why The CCO Will Transform Customer Experience
Why The CCO Will Transform Customer ExperienceBy Kris McKenzie Do we all need chief customer officers to bridge a gap between marketing and tech? Consumers are more connected than ever, and with that connectivity comes sky-high expectations about their experience with a brand. This shift isn’t just changing the tools businesses use; it’s alRead More

Sharpen Your Marketing Strategy With The Top Digital Trends Of 2018
Sharpen Your Marketing Strategy With The Top Digital Trends Of 2018By Karina Tama – Rutigliano With 2018 already well under way, my mind is bursting with ideas on how to make the most of the latest digital marketing trends. Change is happening right before our eyes. Every year I like to take a step back and revisit key sales drivers, writing down probing queRead More

Unilever CMO Keith Weed applauds Twitter for cracking down on fake followers
Unilever CMO Keith Weed applauds Twitter for cracking down on fake followersBy Minda Smiley Unilever’s chief marketing and communications officer Keith Weed has commended Twitter for taking steps to eliminate fake accounts on the social platform. On Wednesday, he tweeted that he is pleased to see Twitter “taking a big stand against the fake followers polluting the digitRead More

The Shift From 4G to 5G Will Change Just About Everything
The Shift From 4G to 5G Will Change Just About EverythingBy Alissa Fleck Including speed, bandwidth and low latency Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number of high-tech devices out there trying to connect to the internet every day, many of which rRead More

4 Big Ways to Use Live Stream Marketing
4 Big Ways to Use Live Stream MarketingBy Bonnie Harris  Live Stream Marketing and Your Integrated Marketing Plan Live stream marketing is growing in popularity in all different areas. Sports teams can now broadcast their games across the internet, bands can reach a bigger crowd online and companies can market to their unique audiencesRead More

How Small Businesses Can Leverage Influencers When Advertising On YouTube
How Small Businesses Can Leverage Influencers When Advertising On YouTubeBy  Omar Jenblat Watching online videos already accounts for one-third of all internet activity. Video content is most definitely one of the most prominent online marketing trends out there right now. And it’s no wonder: Videos receive a 157% increase in organic traffic from search engines. VideRead More

Doom and gloom in advertising? I don’t see it, says IPG boss Roth
Doom and gloom in advertising? I don’t see it, says IPG boss RothBy Kate Holton CANNES, France (Reuters) – The veteran boss of advertising giant IPG said he does not recognize the talk of “doom and gloom” in his industry, arguing the holding companies are needed more than ever to help clients chart the rapidly changing territory. The strength of Google Read More

Instagram unveils a new video service, challenging YouTube
Instagram unveils a new video service, challenging YouTubeSourced from FLIPBOARD Facebook Inc.’s Instagram service is loosening its restraints on video in an attempt to pull younger viewers away from YouTube when they’re looking for something to watch on their smartphones. The expansion announced Wednesday, dubbed IGTV, will increase Instagram&Read More

As brands take marketing in-house, consultancies cash in
As brands take marketing in-house, consultancies cash inBy Shareen Pathak What’s agencies’ loss is consultancies’ gain. Consultancies like Accenture Interactive, PwC and Deloitte Digital are all making one core tenet part of their pitch to marketers: If you want to take back more marketing in-house, we’ll help you do it. They’re buoyed by a stRead More

Brand Russia wins the World Cup
Brand Russia wins the World CupBy Steve Barrett Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded and a festival of football and friendship emerged from the brand misconceptions. The quadrennial soccer World Cup reaches its climax in Moscow onRead More

What you need to know in advertising today
What you need to know in advertising todayBy Tanya Dua AT&T’s acquisition of AppNexus will open up loads of new web inventory and technology pipes to power the telecom’s aggressive ambition to challenge not only the duopoly of Facebook and Google but also rival TV networks for ad budgets. And according to industry experRead More

Can Purpose Save The Advertising Agency Business?
Can Purpose Save The Advertising Agency Business?By  Russ Stoddard It’s widely said that the traditional advertising industry is on the decline. Last year, according to an article published in The Atlantic, ad agency jobs declined by 5,000, while firms that focus more on strategy, design or video haven’t grown since 2013. The Wall Street Read More

Email Marketing and Online Advertising – The Perfect Duo
Email Marketing and Online Advertising – The Perfect DuoBy Kevin George  Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer needs to jump through a lot of hoops to win a loyal customer. To make matters worse, there are a million marketers glRead More

Snap Can’t Repeat YouTube’s Mistake
Snap Can’t Repeat YouTube’s MistakeBy Rick Munarriz Snapchat’s parent company is moving into soft-scripted documentary shows featuring a YouTube star — a recipe that hasn’t worked for Google before. Snap Inc. (NYSE:SNAP) continues to go Hollywood. Snapchat’s parent company is dipping its feet into the soft-Read More

Microsoft takes first whack at browser ad blocking with Edge on Android, iOS
Microsoft takes first whack at browser ad blocking with Edge on Android, iOSBy Gregg Keizer Microsoft in the past week updated its Edge browsers for Android and iOS, adding a built-in web advertisement blocker – a first for the Redmond, Wash. company. The browser, Windows 10’s default but since October available on the two mobile operating systems, was refreshedRead More

AT&T’s advertising CEO: We want to change what ‘everybody still hates’ about ads
AT&T’s advertising CEO: We want to change what ‘everybody still hates’ about adsBy Matthew J. Belvedere “The world needs advertising more than ever. We just need to make it more relevant,” says AT&T Advertising and Analytics CEO Brian Lesser. “Subscription video on demand is a great service” but won’t be able to fund “all the content thaRead More

Longer videos are coming to Instagram
Longer videos are coming to InstagramBy Kurt Wagner Plus Messenger’s autoplay video ads, Pinterest’s shopping ambitions and more news from Cannes Lions. Greetings from Cannes Lions, the annual advertising boondoggle in the South of France where the ad industry gathers to wheel and deal, take advantage of lavish expense reports, andRead More

Snap Is Tech’s Black Sheep Again as Analysts Slash Expectations
Snap Is Tech’s Black Sheep Again as Analysts Slash ExpectationsBy Austin Weinstein For Snap Inc., hype matters. And for Wall Street analysts, as users go, so goes the hype. Snap has fallen 8.1 percent over the past two trading days, the worst performer in the S&P Software & Services Select Industry Index over the period. That’s come as analysts at NeeRead More

YouTube woos brands with its new Creative Suite of ad tools
YouTube woos brands with its new Creative Suite of ad toolsBy Sarah Perez YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this morning a suite of tools that will allow brands and agencies to test ads, target specificRead More

The CEOs of Google and Apple both fell out of favor with employees this year — here’s why, according to a survey of tech workers
The CEOs of Google and Apple both fell out of favor with employees this year — here’s why, according to a survey of tech workersBy Katie Canales Glassdoor’s annual 100 Highest-Rated CEOs report reveals both Apple’s Tim Cook and Google’s Sundar Pichai dropped heavily in the rankings, which are determined by anonymous employee feedback. Cook, in particular ,dropped 43 spots from his place in last year’sRead More

In Cannes, a marketer backlash to influencers is growing
In Cannes, a marketer backlash to influencers is growingBy Shareen Pathak The influencer backlash has washed up on French shores. The early days of the Cannes Lions festival saw some strong words against so-called influencers and influencer marketing from top chief marketing officers. It began with Unilever CMO Keith Weed, who announced early Monday thatRead More

MAGAZINES IRELAND URGES IRISH GOVERNMENT TO SUPPORT ZERO VAT ON MAGAZINES
MAGAZINES IRELAND URGES IRISH GOVERNMENT TO SUPPORT ZERO VAT ON MAGAZINESMagazines Ireland calls on the Irish Government to urge the European Commission to reach an agreement on VAT rates applied to printed and digital magazines. In its pre-budget submission, the association is calling on Minister for Finance, Paschal Donohue to support a zero VAT rate on magazines.  Read More

The Rise of Stories: The Driving Force Behind Today’s Top Brands
The Rise of Stories: The Driving Force Behind Today’s Top BrandsBy Joe Hyrkin In the last two years, the use of “stories” has increased 842 percent across social platforms, opening new doors for brand engagement. “Stories” has become a bit of an industry buzzword. With the rise of Instagram and Snapchat Stories, the hype is well deserved.Read More

7 costly social media marketing mistakes
7 costly social media marketing mistakesBy Michael Del Gigante Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any time, especially because socRead More

Business Leaders: New Survey Finds Digital Performance Gap And How To Overcome It
Business Leaders: New Survey Finds Digital Performance Gap And How To Overcome ItBy  Subbu Iyer , Riverbed Digital and the delivery of digital services has become business critical. We see this across every industry, and in a new survey Riverbed conducted with 1,000 global business leaders, almost all were in agreement that implementing a digital strategy, maximizing its perforRead More

How to Use Facebook Groups for Business Growth
How to Use Facebook Groups for Business GrowthBy Baishali Mukherjee It is now a reality to use groups for positioning yourself, acquiring new customers, and many things more Today, most of us are part of one Facebook group or another. But have we considered using the groups for business growth? Probably not! But it’s high time we start doingRead More

How to become a LinkedIn influencer
How to become a LinkedIn influencerBy Gwen Moran Here’s where to start if you want to build your following and raise your status on the business social media platform. Jim Keenan says he’s probably on LinkedIn more than he should be—at least a few times a day. But if the measure of where professionals should spend their time isRead More

Creating Content Connections: 10 Lessons in Resonance from Content Marketing Pros
Creating Content Connections: 10 Lessons in Resonance from Content Marketing ProsBy Caitlin Burgess Spot on. via GIPHY Exactly. via GIPHY Truth. via GIPHY Accurate. via GIPHY Yaaaaaaaaaas! via GIPHY It’s hard to contain the excited, “uh huh” head nodding when you read, watch, or listen to a piece of content that really hits home … strikes the right chord … illuminatesRead More

CRUCIAL EU COPYRIGHT REFORM OBSTRUCTED BY EUROPEAN PARLIAMENT
CRUCIAL EU COPYRIGHT REFORM OBSTRUCTED BY EUROPEAN PARLIAMENTIn Strasbourg on the 5 July 2018, MEPs voted to obstruct a crucial EU Copyright Reform from progressing to the final legislative stage. Chairman of Magazines Ireland, Ciaran Casey said, “We are very disappointed with the vote but we will fight on and ask MEPs to do the right thing when it comes toRead More

How to Design a Logo You Love—With Less Stress
How to Design a Logo You Love—With Less StressBy Katy French  When most people think of a brand, they think of a logo. A brand is much more than that, but a logo is certainly one of the most prominent pieces of a visual identity. Creating the perfect logo (or redesigning your logo) is also one of the biggest creative challenges—beyond cominRead More