A new customer experience: How AI is changing marketing
A new customer experience: How AI is changing marketingSourced from AdAge In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept Assistant Professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCaRead More

How to Be Creative on Demand
How to Be Creative on DemandBy Joseph Grenny; Creativity is learnable providence. It feels like an inexplicable miracle when it arrives, and we may never be able to isolate all the variables that generate it. But, in my experience, we can reliably create the conditions to invite it. Twenty years ago, I was involved in a tRead More

Why Is It Important to Follow Your Own Path?
Why Is It Important to Follow Your Own Path?By Brian D. Evans, There are plenty of benefits to being a trailblazer. From the moment we start crawling, we’re programmed to look to those around us and mimic what they’re doing. A huge part of growing up is simply learning to replicate other’s actions in order to fit in with family, friendsRead More

The mind distracted: technology’s battle for our attention
The mind distracted: technology’s battle for our attentionSourced from PHYS ORG Are we hooked like digital junkies or can we wean ourselves away from the screens which dominate our lives? Between distractions, diversions and the flickering allure of a random suggestion, the major computer platforms aim to keep us glued to our screens come what may. Now somRead More

6 Predictions for Creatives in 2019
6 Predictions for Creatives in 2019By Dave Benton With tech speeding ahead, what’s in store for creatives? We asked the pros for their best guess. With the first few months of 2019 behind us, it looks like the old adage is true: the only constant is change. For creatives, that’s good news. As organizations look to navigate neRead More

Three Architecture Firms Explore the Benefits of BIM in “By Design: The Next Frontier”
Three Architecture Firms Explore the Benefits of BIM in “By Design: The Next Frontier”Sourced from arch daily   What can you learn from enterprising firms who push tech to new limits? It is time to be inspired to experiment with innovative technology that supports BIM. The software that opens projects up to unlimited possibilities is the one that helps you benefit from ground-brRead More

YouTube Is Plotting A New Metric That Would Reward ‘Quality Watch Time’ (Report)
YouTube Is Plotting A New Metric That Would Reward ‘Quality Watch Time’ (Report)By Geoff Weiss Amid a ferris-wheeling slew of scandals with respect to objectionable content across its air, YouTube has reportedly been developing a new algorithm to reward content of “quality.” According to Bloomberg, YouTube has been developing two internal metrics over the past two years —Read More

We’ve been warned about AI and music for over 50 years, but no one’s prepared
We’ve been warned about AI and music for over 50 years, but no one’s preparedBy Dani Deahl AI is capable of making music, but does that make AI an artist? As AI begins to reshape how music is made, our legal systems are going to be confronted with some messy questions regarding authorship. Do AI algorithms create their own work, or is it the humans behind them? What happens&Read More

10 Remarkable significance of Social Media Marketing to Business
10 Remarkable significance of Social Media Marketing to BusinessBy Martin, Sourced from Thrive Global The word social media marketing refers to various online administration/communication that empowers people with similar premiums to share information, gain from others or framework in an open system about a business entity. The information found on these platforRead More

50 Surprising Social Media Statistics (In 2019)
50 Surprising Social Media Statistics (In 2019)Sourced from BroadbandSearch When social media first burst onto the scene in the early 2000s, it was used only by small groups of people, mostly college students, and there was a lot of skepticism about its future. This was mostly because people didn’t understand how to monetize social media and tRead More

Proven Influencer Marketing Tips For Those Just Getting Started
Proven Influencer Marketing Tips For Those Just Getting StartedBy Will Robins Influencer marketing can be a powerful way for businesses to connect with consumers. Today’s brands are leveraging the power of influencers in mutually beneficial ways. Fortunately, this is a great time to get involved. Here are a few reasons why: • According to Reuters, 27% of Read More

Infographic: 10 ways tech is transforming digital marketing
Infographic: 10 ways tech is transforming digital marketingBy Brendan Gannon Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire. Technology is progressing at a breakneck pace, and brand managers who tap into these advancements staRead More

IBM CMO Michelle Peluso Shares Her Top 3 Trends In B2B Influencer Marketing
IBM CMO Michelle Peluso Shares Her Top 3 Trends In B2B Influencer MarketingBy  Kate Talbot YouTube stars and the Kardashians are not what you’d typically expect to discuss with one of the most sought-after marketers, who spends her days thinking about how to help people better understand how technology will shape our lives. However, if from my interview with IBM’sRead More

Marketing Terms & Digital Advertising Acronyms You Should Know
Marketing Terms & Digital Advertising Acronyms You Should KnowSourced from Ad Espresso When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns. If you’re not familiar with them, you’re not alone. Although shorthand ways of describing concepts are notRead More

The Hands-Off Method of Online Marketing That’s Both Fast and Easy
The Hands-Off Method of Online Marketing That’s Both Fast and EasyBy Nightingale-Conant You don’t have to do all the work yourself when it comes to marketing your passive income site. That’s where affiliate marketing comes in. The following excerpt is from Nightingale-Conant’s book The Power of Passive Income: Make Money Work For You. Buy it now froRead More

Infographic: 15 essential resources for digital marketers
Infographic: 15 essential resources for digital marketersBy Brendan Gannon There are plenty of tools that can improve your online efforts, but which ones are the best fit to help you achieve your goals? This guide can help you decide. To build a successful marketing strategy, brand managers require the right tools. Whether you’re looking to improve yourRead More

Website Speed is Up and Cart Abandonment is Down After SEO Ranking Factor Change
Website Speed is Up and Cart Abandonment is Down After SEO Ranking Factor ChangeBy Peter Roesler Google report lists improvement in global web ecosystem after algorithm update in 2018. As PC and mobile devices increase in power and internet speeds increased, websites have adapted to meet the needs of consumers. This adaptation meant building sites with better visuals and more iRead More

The Forbidden Truth Regarding Marketing Consultant Revealed by an Expert
The Forbidden Truth Regarding Marketing Consultant Revealed by an ExpertSourced from Thrive Global Marketing consultant must be in a position to take care of any issues or problems that may come up during your advertising campaign quickly and efficiently. Marketing consultant must be in a position to take care of any issues or problems that may come up during your adverRead More

Why Accenture Bought a Digital Ad Agency
Why Accenture Bought a Digital Ad AgencyBy Adam Lashinsky This article first appeared in Data Sheet, Fortune’s daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here. Never has the notion of swimming outside one’s lane been so exciting. Accenture, the spawn of Arthur Andersen turned consultant tuRead More

Try These Offline Marketing Strategies for Your Small Business
Try These Offline Marketing Strategies for Your Small BusinessBy Emily Wilson As a small business, you have to do everything in your power to get ahead. You are, after all, facing conglomerates, multinational corporations, they are all vying for the attention of your customers. That’s why you need to utilize your strengths. You have flexibility, you can focuRead More

Three Ingredients For A Successful Inbound Marketing Program
Three Ingredients For A Successful Inbound Marketing ProgramBy  Remy Bernstein Many digital marketing agencies and software vendors like to tell a similar story when it comes to inbound marketing. Apparently, inbound marketing is incredibly easy, generates results instantly and is a good strategic investment for any organization of any size, operating withiRead More

The Slow Death of Inbound Marketing
The Slow Death of Inbound MarketingBy Tobin Lehman     Economists talk about markets being oversaturated when too many product or concept variations are competing in the same space. Over-saturation leads to products being devalued. That’s what’s happening to inbound marketing. The buzzword has been on the forefront of the diRead More

Creative, quick-fire and sassy conversations – a new way to drive sales for Happy Socks
Creative, quick-fire and sassy conversations – a new way to drive sales for Happy SocksSourced from Reuters Brought to you by Messenger Business From one-to-many to one-to-one “The immediacy of digital communications means we have to be really short, snappy and engaging in what we say to customers. We only have seconds to grab and hold their attention.” says Marc Verschueren, OnliRead More

Are terms like ‘millennial’ actually useful?
Are terms like ‘millennial’ actually useful?By Charlotte Rogers Terms like millennial, Gen Z and Gen X are frequently bandied about, but are these demographic groupings actually meaningful to marketers? Just 7% of marketers believe terms like Gen X, Gen Z and millennial are a very effective means of segmentation, according to an exclusive MarRead More

Is the B-Word Killing Your Business?
Is the B-Word Killing Your Business?By Lauren Sindel, But relax … it’s nothing a good old copywriter can’t solve. You know how to write. Maybe it isn’t Hemingway quality, but you can string a few sentences together and make your point. Now that your website’s up and running, you can quickly draft up some nice liRead More

7 Marketing Myths Debunked
7 Marketing Myths DebunkedBy Melissa Thompson Facts are funny things. Myths go hand in hand with them. It is deciphering what is which that is sometimes the hard part. But, their separation is necessary to understand how to market at an optimal level. Myth Busting More content, more traffic! False – Content creation is a Read More

5 Steps to Help You Find Inbound Marketing Happiness
5 Steps to Help You Find Inbound Marketing HappinessBy Lisa Buyer How can inbound marketing impact your customer’s happiness level? The answer might be in the reviews. The growth of social media has led to the growth of consumer power. If a customer loves a product, they have the power to recommend it to friends and family. If a customer felt likeRead More

What Social Media Can Do For Your Business
What Social Media Can Do For Your BusinessBy  Desiree Yazdan Are you on social media, or do you use social media? There’s a difference. In today’s world, it seems like everything is online. Printed media, it seems, is becoming less relevant, which makes advertising in it less powerful. In fact, I can’t remember the last tRead More

Get Your New Small Business Noticed With These 13 Marketing Tips
Get Your New Small Business Noticed With These 13 Marketing TipsBy Matt Reinstetle So you’re in the early stages of launching a small business. You’ve got a great product or service and obtained funding to get the company off the ground, but what about marketing? Do people know your business will be opening soon? Getting noticed is one of the biggest challenRead More

Links as a Google Ranking Factor: A 2019 Study
Links as a Google Ranking Factor: A 2019 StudyBy Eric Enge Do Links Still Matter? For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz’s Link Explorer and in this year’s study, we looked at the largest data set yet — 27,0Read More