Flying close to the sun: SEO tactics that may get you burned
Flying close to the sun: SEO tactics that may get you burnedBy Stephan Spencer The temptation to take the “quick and easy” route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, you may get burned What kind of risk are you willing to taRead More

What You Need to Understand About Content Intelligence
What You Need to Understand About Content IntelligenceBy Marty Muse In the wake of disruptions brought on by technology and competition, both B2B and B2C companies have seen their operations turned upside down. According to the American Enterprise Institute (AEI), only 12 percent of the companies that were on the Fortune 500 list in 1955 were still onRead More

Report: Social media leads the way in online advertising
Report: Social media leads the way in online advertisingBy Ted Kitterman The internet is an indispensable tool for finding new customers and driving sales. According to the Pew Research Center, 89 percent of Americans use the internet to find new products and services, research potential purchases and generally navigate their lives. This means that your Read More

5 Ways You Can Use Data To Send More Relevant Emails
5 Ways You Can Use Data To Send More Relevant EmailsBy Stephanie Burton  Data is powerful. Companies that use data to send smarter campaigns outperform their competitors by 85% in sales growth, according to research from McKinsey. In the world of email marketing, data gives marketers the power to personalize emails that drive conversions and ROI. WRead More

How Long Should Your Blog Post Be?
How Long Should Your Blog Post Be?By Ali Luke When I started blogging in 2008, there was a (roughly) agreed-on standard for blog posts: you should post around 500 words every weekday. Now that I look back on that, it seems pretty silly. Some topics can be adequately covered in 300 words, while others might need 5,000. And some bloggRead More

Can you sell products on social media?
Can you sell products on social media?By Pierre DeBois Marketers may have once doubted the possibility of doing so, but there’s no doubt today that retailer interest in social commerce is rising, and has been rising steadily over the years as social became an important part of the mobile nexus, along with the willingness to make Read More

Google Analytics Audiences Strategy: Keep It Simple
Google Analytics Audiences Strategy: Keep It SimpleBy Emily Rosche In the Google Marketing Platform, Audiences are how we pass collections of users between tools – like sharing a Google Analytics audience with Google Ads, Google Display & Video 360, or Google Optimize. While there are many ways to accomplish the same objective, using simple auRead More

YouTube ads are about to get a little less skippable
YouTube ads are about to get a little less skippableBy Matt Binder You might soon be seeing less of that “skip ad” button over on YouTube. In a video titled Want to earn more money from ad revenue?, posted on the platform’s official Creator Insider channel, YouTube announced a big change for its YouTube Partners. Any channel that can monetize iRead More

Google image search is now a design tool
Google image search is now a design toolBy Katharine Schwab Picular analyses the top Google image search results to suggest colours that relate to any topic you search for. A new design tool called Picular is built around an unlikely data source: Google image search. Picular is a new color search tool that lets you enter any search terRead More

Getting personal with SEO: how to use search behavior to transform your campaign
Getting personal with SEO: how to use search behavior to transform your campaignBy Polly Pospelova In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative thinking and a personalized approach. Adverts, landing pages, and on-site messages that feel tailor-made are becoming the norm forRead More

Attribution: The Secret Sauce of Digital Marketing
Attribution: The Secret Sauce of Digital MarketingBy James Mathewson  One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities. I’ve also had a lot of success launching content for the early phases in the customer jourRead More

4 steps to incorporate storytelling in your next talk
4 steps to incorporate storytelling in your next talkBy Caitlin McGuire A good story increases audience engagement and improves retention by 65–70 percent. Compare that with the 5–10 percent audience retention generated by mere facts and statistics. Stories work; it’s shocking that presenters don’t focus more on them. Here are four foolproof sRead More

Mobile shopping app usage has doubled in 2018, survey shows
Mobile shopping app usage has doubled in 2018, survey showsBy Jonathan Greig Synchony’s latest consumer survey found that a whopping 83 percent of consumers were happy with their favorite retail app. Retailers have upped their app game in 2018, prompting a surge in consumer interest in mobile apps specifically designed to handle online shopping. Two rRead More

Realistic Small Business Marketing: 5 Strategies for Branding and Sales
Realistic Small Business Marketing: 5 Strategies for Branding and SalesBy Jane Brown There are countless marketing strategies one can explore as a small business owner. With that said, it’s unrealistic to explore all possibilities due to budgets, time, and resources. In fact, spreading too thin is a disservice to the marketing efforts as it never truly allows a realRead More

The 100 Most Searched Keywords on Google in the Past Year [Infographic]
The 100 Most Searched Keywords on Google in the Past Year [Infographic]By Irfan Ahmad Search trends are, logically, always changing, which can make it hard to keep up with what’s happening in your industry – and impossible to stay on top of the broader shifts overall. But knowing the biggest picture can be helpful, not only to see what’s trending basRead More

Why is Content Marketing Essential for Digital Marketing Success?
Why is Content Marketing Essential for Digital Marketing Success?Sourced from TECHsling The digital boom has changed the way companies interact with customers, making content marketing a crucial strategy for attracting customers and boosting loyalty. Recent research has revealed that two-thirds of people consider content marketing useful, significantly outweighRead More

P&G – not the first brand to attempt WTF trademarking
P&G – not the first brand to attempt WTF trademarkingBy Katie Deighton P&G has filed to trademark LOL, WTF, NBD and FML Procter & Gamble’s attempt to connect with a millennial audience by trademarking acronyms such as WTF, LOL and NBD has raised eyebrows, but the practice of laying brand claim to everyday slang is not as unusual as it may seRead More

Google to automatically verify your Google Search Console account if you are the property’s owner in Google Analytics
Google to automatically verify your Google Search Console account if you are the property’s owner in Google AnalyticsBy Barry Schwartz Google is opening up Google Search Console automatically, so countless webmasters and site owners will have more access to data and important website alerts. Google has announced that it will soon automatically verify you for a website in Search Console if you are already a verRead More

This May Be the Best Piece of Email Marketing You’ll See This Week (and Maybe Even This Year)
This May Be the Best Piece of Email Marketing You’ll See This Week (and Maybe Even This Year)By Chris Matyszczyk Anyone who opened this email must have been startled. Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Sell, sell, sell. That’s America. The problem is that poor Americans have to put up with sales pitches more oftRead More

3 Simple Changes That Will Supercharge Your Content
3 Simple Changes That Will Supercharge Your ContentBy Zach Heller Content marketing is an all-encompassing term that has peaked and fallen off in years past. But just because use of the term is on the decline, doesn’t mean that successful content marketing strategies are any less effective. In fact, the companies that are succeeding with content Read More

Whiteboard Animation Videos. Help Your Business Create Its Brand Image
Whiteboard Animation Videos. Help Your Business Create Its Brand ImageBy Ramon- Ray In recent years, video marketing has burgeoned in popularity and it has exploded unlike any other digital marketing trend. Gradually, over time, it became one of the main aspects of any online marketing strategy. Numerous marketers have kept jumping on to the video marketing bandwagon Read More

Mine Competitors for Top Keywords
Mine Competitors for Top KeywordsBy Armando Roggio One of the best ways to discover keyword opportunities for pay-per-click advertising campaigns, content marketing topics, and search engine optimization is to identify which keyword phrases your company’s competitors are ranking for on popular search engines. Thanks in part to kRead More

9 out of 10 consumers will stop purchasing from brands that lack transparency
9 out of 10 consumers will stop purchasing from brands that lack transparencyBy Eileen Brown There is a clear tie between transparent business communications on social media and consumer spending, according to a new report. Data breaches, fake news, and misinformation have seeded doubt in consumers. Organisations want to step up and restore customer confidence. With this criRead More

In-house Agencies on Rise as Advertisers Seek Services Closer to Home
In-house Agencies on Rise as Advertisers Seek Services Closer to HomeBy Alexandra Bruell Advertisers with in-house agencies increased to 64% from 42% a decade ago, according to an in-house agency trade group In-house advertising agencies are on the rise as marketers look for more effective and cost-efficient ad models, according to a new study from Forrester and the Read More

‘Don’t be afraid to make mistakes’: 11 ways to be more creative
‘Don’t be afraid to make mistakes’: 11 ways to be more creativeBy Anne-Celine Jaeger Where do great ideas come from? We asked artists, designers and writers, including Marina Abramović, Richard Quinn and Ben Okri, what gets their minds whirring Judith Kerr, children’s author and illustrator I’m not sure I’d call it creativity. It feels like getting on wiRead More

A Marketing Mid-Year Report: Four Trends That Will Shape B2B Engagement In The Second Half Of 2018
A Marketing Mid-Year Report: Four Trends That Will Shape B2B Engagement In The Second Half Of 2018By Mike Neumeier Summer brings with it several rites of passage: warmer weather, extended daylight — time for businesses to revisit their annual marketing plans. It’s time to look at sales results, review customer feedback and decide which activities are worth continuing — perhaps ramRead More

4 Brainstorming Techniques to Innovate Your Business
4 Brainstorming Techniques to Innovate Your BusinessBy Sammi Caramela Innovation is key to creating a memorable business. Here’s how to achieve it. Innovation is essential to creating a memorable business. You want to channel your creativity and passions to achieve a company worth representing. However, originality can be tough to nurture – eRead More

Let’s Keep Influencer Marketing Accountable
Let’s Keep Influencer Marketing AccountableBy Katie Paulsen One of the top challenges facing influencer marketing is one common across the entire arena of digital marketing: brand safety. At this year’s Cannes Lions, Unilever’s Chief Marketing Officer Keith Weed warned that influencer marketing has an integrity issue. The proliferation oRead More

Just How Digitally Literate Are Your Salespeople?
Just How Digitally Literate Are Your Salespeople?By  Colleen McKenna  During a recent interview with a potential salesperson, they asked how many cold calls they would be expected to make every day. Several thoughts raced through my head at that moment. Do you actually understand what we do at Intero? Do you realize that cold calling is one slicRead More

Brand monitoring – What are the benefits and what can I monitor?
Brand monitoring – What are the benefits and what can I monitor?By Tom Bracher Brand monitoring is the strategic and proactive monitoring and analysis of a brand’s growth, reputation and associated brand content. It’s carried out through the investigation of media and online sources, to unearth, report on and respond to different conversations and awareRead More