Simplify Your Innovation Process Into 5 Phases
Simplify Your Innovation Process Into 5 PhasesBy Lisa Bodell. In a survey from Boston Consulting Group, 79% of executives ranked innovation as a top-three priority for their company. And yet, research suggests that most professionals are unclear about how to bring an innovative idea from concept to market. After more than 20 years in the innovaRead More

How to start your own business
How to start your own businessSourced from Microsoft Starting your own business. It’s thrilling, exciting – full of hope and possibilities. It’s a time in your life when anything can happen – and anything will. It’s a process marked by creativity, passion, and pure, unadulterated chutzpah. And that’s an exciting thinRead More

20+ Best Free & Premium Email Footer Signature Template Designs to Download for 2020
20+ Best Free & Premium Email Footer Signature Template Designs to Download for 2020By Sharon Hurley Hall If you’re not using your email signature to promote your business and resources, you’re missing an opportunity. If people read to the end of your email (and why wouldn’t they?), then it’s the perfect place to highlight what’s new and share importanRead More

The Emerging Challenges For E-commerce Startups In 2020
The Emerging Challenges For E-commerce Startups In 2020By Ankush Mahajan. As people are getting to know about this industry, many are striving to carve a niche for themselves The e-commerce industry is a fast-growing sector with demand going through the roof and more people adopting this stress-free method of shopping. In 2015, the e-commerce retail salRead More

16 New Business Books You Need to Read in 2020
16 New Business Books You Need to Read in 2020By Leigh Buchanan From the battle to be king of meatless meat to entrepreneurs’ skirmishes with Amazon and Facebook, expect plenty of dramatic tales in the new year. If your New Year’s resolutions include “leadership–get better at it,” publishers in 2020 have some refreRead More

Amazon Is a Brand Disaster Waiting to Happen
Amazon Is a Brand Disaster Waiting to HappenBy Geoffrey James. The company is playing fast and loose in some markets where it’s crucial to maintain the customers’ trust. Brand disasters aren’t the same as business disasters. Business disasters are transitory problems from which companies can easily recover. For example, a seRead More

Red flags: How agency execs weed out bad hires
Red flags: How agency execs weed out bad hiresBy Kristina Monllos. Hiring the right candidate has always been a challenge. But agencies are now competing for talent at a time when unemployment is low — and they are strapped for cash, grappling with extended payment windows and companies offering project work or taking marketing in-house. SussRead More

10 social media scheduling blunders to avoid
10 social media scheduling blunders to avoidBy Anna Sonnenberg. Before you slate a spate of content for a later date, be mindful of these common mistakes. Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. If you err too far on the side of automation, you risk making Read More

How This Social Media Agency Is Revolutionizing The Influencer Marketing Landscape
How This Social Media Agency Is Revolutionizing The Influencer Marketing LandscapeBy Cheryl Robinson. Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to endorse their products?  LMS, an influencer and social media agency, founded by Denise Lambertson, chairwoman, with partners Tim Lambertson, co-CEO, and Kelli Reyes, co-CEO, haRead More

Jump-Start Your Social Media Efforts In 2020
Jump-Start Your Social Media Efforts In 2020By Christina Hager. It’s the beginning of the new year, and not only that; it’s 2020, which has a particularly daunting — or awesome — ring to it, depending on how you look at it. At the start of the year, everyone is certain to rally around the traditional resolutions, like eating better, eRead More

In charts: 9 trends that will define media in 2020
In charts: 9 trends that will define media in 2020By Damian Radcliffe. As we begin a new digital decade, what are the key developments that will shape publishing in the next 12 months? Here are nine trends and issues that will influence publishers, content creators, media companies and brands in 2020 and beyond. 1: The Streaming Wars Commence Are tRead More

Google Career Experts Say That to Get Your Next Job, Your Resume Should Always Have These 5 Simple Things
Google Career Experts Say That to Get Your Next Job, Your Resume Should Always Have These 5 Simple ThingsBy Peter Economy. Former Google senior vice president Laszlo Bock reviewed more than 20,000 resumes while he was at the company. You may have all the experience and achievements in the world–but if you can’t effectively communicate your successes, you will have a hard time convincing othRead More

The Year Ahead: Are You Ready for Next Generation Social Networks?
The Year Ahead: Are You Ready for Next Generation Social Networks?By BoF Team and McKinsey & Company As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend. This article appeared first in The State of Fashion 2020, an in-deptRead More

Nine Things To Know About Google Analytics
Nine Things To Know About Google AnalyticsBy Peter Boyd Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking tool offered by Google. If you’re a business owner looking to optimize and better understand how visitors use your website, here are some things you should know abouRead More

In 2020, marketers will find a middle ground between agencies and DIY
In 2020, marketers will find a middle ground between agencies and DIYBy Kristina Monllos In recent years, marketers have been on a tear to take back control of their brands. Much of that has been in the form of taking various agency functions in-house — creative, social, programmatic, even media buying — in the hopes of not only saving money but becoming more nimRead More

Three Ways To Make Your PR Campaigns More Data-Driven
Three Ways To Make Your PR Campaigns More Data-DrivenBy Jodi Amendola The marketing world has become increasingly data-driven. Just ask anyone who has innocently searched for a product online only to be inundated by ads for said product in their email, social media, visits to websites that accept advertising, and even in their dreams. (OK, the dreams Read More

15 Smart Writing Tips For Crafting Copy That Sticks
15 Smart Writing Tips For Crafting Copy That SticksSourced from Forbes. In a fast-paced world consumed by digital media, it can feel impossible to grab someone’s attention. Companies often struggle to stand out among all the noise to busy consumers. Sometimes they only have a few brief words to gain someone’s attention. To help you do this wellRead More

How top marketers will do their jobs better in 2020
How top marketers will do their jobs better in 2020Sourced from AdAge CMOs go on record about their New Year’s pledges According to an oft-cited statistic from U.S. News and World Report, 80 percent of people will fail to stick with their New Year’s resolutions by February. But that did not stop us from getting marketing leaders on record. Our qRead More

AAIToolkit – Breaking the Sound Barrier with Damian Loscher
AAIToolkit – Breaking the Sound Barrier with Damian Loscher“Breaking the Sound Barrier” AAI Nuts and Bolts of Advertising seminars form part of the AAI Advertisers’ Toolkit, an initiative to help advertisers and marketers keep up-to-date on important advertising topics and useful marketing questions. Seminar Details In a world where our choiceRead More

The Most Captivating Brand Campaigns We Saw on Social Media in 2019
The Most Captivating Brand Campaigns We Saw on Social Media in 2019By Mónica Marie Zorrilla Unmetric analyzes dogs, K-pop and Colonel Sanders as engagement perfection For the past decade, brands have been capitalizing on the pervasiveness of social media in consumers’ daily lives and shopping habits. And this past year was no different. Social media analytics coRead More

5 digital marketing skills to learn in 2020
5 digital marketing skills to learn in 2020Sourced from engadget. Give yourself a leg up in 2020 with these e-learning packages covering marketing’s hottest skills. You don’t need to work in the ad sales department at Facebook in order to understand the importance of digital marketing today. And, if you want to land any of the growinRead More

These were the most-downloaded apps and games of the decade
These were the most-downloaded apps and games of the decadeBy Chance Miller. We’re officially in the final weeks of the decade, and App Annie is celebrating with a look back at the biggest apps of the 2010s. According to the App Annie data, there were a few surprises, but some of it is just as you would expect. App Annie’s charts are based on…Read More

How and why B2B companies must embrace CSR
How and why B2B companies must embrace CSRBy Scott Beaudoin Corporate social responsibility efforts such as sustainability and human rights are no longer a mandate solely for consumer-facing enterprises. How is your organization stepping up? It’s marketing 101 for consumer companies: What you stand for is as important as what you sell. OnRead More

News publishers adopt ‘show don’t tell’ for marketing subscriptions
News publishers adopt ‘show don’t tell’ for marketing subscriptionsBy Max Willens News publishers have reaped the early rewards from paywalls and are increasingly turning their focus on the overall consumer marketing challenge of marketing their products beyond the most hard-core loyalists. Part of that is bringing in new talent. Witness Condé Nast hiring former SRead More

HTML tags: A guide to the basics
HTML tags: A guide to the basicsBy Matt Crouch Find out how you should use popular semantic HTML tags to build better future-proof sites. HTML is the foundation of every website on the web. It defines where the visuals should be placed, what they look like and what behaviour they should have. It is the first thing a browser receivRead More

100 Stats On Digital Transformation And Customer Experience
100 Stats On Digital Transformation And Customer ExperienceBy Blake Morgan. Digital transformation and customer experience go hand in hand. These 100 statistics show the growth and importance of digital transformation, its impact on customer experience and digital challenges and opportunities for the future. Growth of Digital Transformation 70% of companiesRead More

How to unsend an email in any app
How to unsend an email in any appBy David Nield. We’ve all sent messages meant for someone else. Let’s just stop that. Our emails aren’t always as well thought out, as accurately typed, or as succinct as we would like them to be—and that’s before you consider problems like sending emails without a required attachment, or Read More

Instagram’s Use of Third-Party Fact-Checkers Goes Global
Instagram’s Use of Third-Party Fact-Checkers Goes GlobalBy David Cohen. Content and ads from politicians are not subject to review Instagram began testing parent company Facebook’s third-party fact-checking initiative in the U.S. in May, and Monday, the program was expanded worldwide. The social network’s 45 third-party fact-checkers will independeRead More

How Time Out is preparing for life after cookies
How Time Out is preparing for life after cookiesBy Lucinda Southern, With the digital advertising ecosystem under attack on multiple fronts, from browser-tracking restrictions to tightening-privacy regulations, publishers are wringing more value out of their audience data. Over the last 18 months,Time Out has been honing its audience segments siRead More

Marketing moments of the decade: Part I
Marketing moments of the decade: Part IBy Russell Parsons, Matt Barker & Matthew Valentine As the decade draws to a close, Marketing Week looks back at the defining moments of the 2010s from the News of the World phone-hacking scandal to the launch of Instagram and the dawn of influencer culture. 2010 – The coalition government andRead More