Google Just Revealed a Brilliantly Simple Trick to Totally Destroy Telemarketers. (Wait, Why Aren’t We Doing This Already?)
Google Just Revealed a Brilliantly Simple Trick to Totally Destroy Telemarketers. (Wait, Why Aren’t We Doing This Already?)By Bill Murphy Jr. ‘You’ll never have to talk to another telemarketer,’ the Google project manager said. (Which means for telemarketers: Bye-bye, business model!) Google just announced it has come up with a new way to thwart telemarketers–heck, to completely destroy their busRead More

Hark! The herald angels sting: Iceland’s Christmas ad banned by regulator
Hark! The herald angels sting: Iceland’s Christmas ad banned by regulatorBy Colin Drury It was a Christmas advert that bosses at supermarket chain Iceland said would have “blown the John Lewis ad out the window”. But the major campaign for the discount store has been banned after it was deemed to have breached political impartiality rules. The animated short featuredRead More

Gartner: Top 10 Strategic Technology Trends For 2019
Gartner: Top 10 Strategic Technology Trends For 2019By Peter High Gartner Symposium was last week, and as they do each year at the event, the company has identified a top ten strategic technology trends for the year ahead. Gartner defines “strategic” as those technologies that will have significant disruptive potential over the next five years.Read More

How to Make Print Marketing More Personalized than Digital
How to Make Print Marketing More Personalized than DigitalSourced from BRANDUNITED These days, when you think of marketing, your thoughts probably turn to digital marketing. You may be pouring your marketing budget into website personalization, social media marketing campaigns and more — and it’s likely that you’re reaping good results from tRead More

5 tips for creating TED Talk-caliber slides
5 tips for creating TED Talk-caliber slidesBy Doug Neff  TED Talks have become a cultural institution. People turn to TED Talks for wisdom, advice, knowledge and inspiration, through a variety of platforms and formats—including YouTube videos, podcasts and blogs. People can also view slides from previous talks via SlideShare and AuthRead More

The Ability to Sell Will Make or Break Your Company, So Stop Underselling It
The Ability to Sell Will Make or Break Your Company, So Stop Underselling ItBy Ben Lamm A clever marketing campaign will only take you so far. Tech is suffering from a fundamental imbalance. Everyone wants to be a visionary without realizing they need to be salesmen, too. It’s a widespread and shocking oversight. We constantly bemoan the lack of technical talent, citRead More

8 Successful Examples Of Mind-Blowing Content Marketing
8 Successful Examples Of Mind-Blowing Content MarketingBy Mark Delarika  Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The key words here are ‘valuable’ and ‘relevant’. Each content piece should communicate your message in a wayRead More

Can Blockchain Ensure Artificial General Intelligence Develops to Benefit Humanity?
Can Blockchain Ensure Artificial General Intelligence Develops to Benefit Humanity?By Mina Down AGI doesn’t exist yet, but fictional depictions of intelligent machines eradicating or enslaving humanity abound. One startup is hoping it can use blockchain to develop AGI in a more utopian direction. What is Artificial General Intelligence? Artificial intelligence or “AI” referRead More

Over Half Of Firms Still Not Compliant With GDPR: Study
Over Half Of Firms Still Not Compliant With GDPR: StudyBy Ray Schultz With GDPR in force for five months, 56% of companies are still not compliant — and 19% say they will never be, according to the IAPP-EY Annual Privacy Governance Report. Yet they are spending money on compliance — an average of $1.3 million to date, with an additional $1.8 millionRead More

There are two types of creativity, and you can practice one of them every day
There are two types of creativity, and you can practice one of them every dayBy Lucy M Davies & Lynn Newton When you think about creativity, it might be highly creative people like Mozart, da Vinci, or Einstein who spring to mind. They were all considered to be “geniuses” for their somewhat unique talents that led to global innovation in their fields. Their type of cRead More

‘Building the digital factory’: 3D printing comes to Shopify
‘Building the digital factory’: 3D printing comes to ShopifyBy Michael Bodley It used to take almost a month for the owner of It’s The Island Life, a small, Texas-based direct-to-consumer business selling on Shopify, to receive its 3D-printed cookie cutters. Now, it’ll take less than a week. It’s The Island Life is one of a few brands piloting a new 3DRead More

Back to Basics: Email Marketing For B2B
Back to Basics: Email Marketing For B2BBy Tobin Lehman In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. It’s time to go back to the basics. TheRead More

7 Online Marketing Plans For Small Business To Ensure “GUARANTEED” Success
7 Online Marketing Plans For Small Business To Ensure “GUARANTEED” SuccessSourced from Lyndax Establishing yourself in a market that is brimming with competition is never easy. Especially if you’re a small business competing with the likes of bigwigs and numerous other small businesses like yours. One tactic that brands, big and small, have adopted is to leverage the inRead More

AAI November’s Advertisers’ Toolkit Seminar
AAI November’s Advertisers’ Toolkit SeminarMax Brady, Executive Producer from Pull The Trigger Ltd, will be presenting Stereotyping in Advertising – not guilty? This will be an in-depth look at stereotyping in advertising, including a discussion about what other countries are doing to address gender stereotyping, highlighting brands thRead More

Why Digital Marketers Should Pass Call Data into Google Marketing Platform
Why Digital Marketers Should Pass Call Data into Google Marketing PlatformBy Derek Andersen  On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel Read More

How To Decide If You Should Keep Your Agency
How To Decide If You Should Keep Your AgencyBy  Avi Dan This is the Age of Disruption and the marketing ecosystem is being transformed daily by technology and disintermediation. Marketers and agencies are trying to adjust to the new forces that shape the marketplace, but transformation is not easy. The future is about marrying data-based creRead More

With Snap Originals, Snapchat turns to TV-like show programming
With Snap Originals, Snapchat turns to TV-like show programmingBy Tim Peterson Two years after Snapchat premiered its first original show, original programming has taken on new importance for the app, which has struggled to grow its daily audience. Snapchat is formalizing its original programming push through the formation of the Snap Originals brand. Snap OrigRead More

Sorel’s outdoor campaign changes according to the exact temperature outside
Sorel’s outdoor campaign changes according to the exact temperature outsideBy Alexandra Jardine Latest reactive OOH work by Grand Visual is running in London and Manchester Outdoor footwear brand Sorel is the latest advertiser to use reactive digital OOH advertising in the U.K., with a campaign that promotes different walking boots not only according to whether it’s Read More

How to Make Print Marketing More Personalized than Digital
How to Make Print Marketing More Personalized than DigitalSourced from BRANDUNITED These days, when you think of marketing, your thoughts probably turn to digital marketing. You may be pouring your marketing budget into website personalization, social media marketing campaigns and more — and it’s likely that you’re reaping good results from tRead More

Measuring Experiential Marketing: Finding Tangible KPIs In Ephemeral Experiences
Measuring Experiential Marketing: Finding Tangible KPIs In Ephemeral ExperiencesBy Emily Ketchen “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. For experienced marketers, reaching consumers has often been about the numbers. The basic strategy is to develop a product marketing plan and then observe related spikes in rRead More

What’s all the fuss about FOMO?
What’s all the fuss about FOMO?By Sophie Katsali When was the last time you saw a queue outside of what you would call a fairly ‘ordinary’ restaurant? Or an ‘exclusive’ concert? Perhaps a pop-up that gives away gluten-free bread outside of a tube station? Quite recently, I suppose. People love queues, don’t they? That uRead More

Instagram Adds Anti-Bullying Tools
Instagram Adds Anti-Bullying ToolsBy Gavin O’Malley Marking his first official move since taking the reins at Instagram, Adam Mosseri is taking aim at bullies and anyone else trying to poison the platform with negativity. “There is no place for bullying on Instagram,” the unit head declares in a new blog post. “But onlinRead More

WTF is log-level data?
WTF is log-level data?By Jessica Davies Gaining better visibility of what’s happening in the digital advertising supply chain goes hand in hand with knowing the right questions to ask. One question that vendors are being increasingly pressed for by publishers is: “Where’s my log-level data?” Ad buyers are also asRead More

Study: What Does It Take To Earn Consumer Trust?
Study: What Does It Take To Earn Consumer Trust?By Amy Onorato The shift towards customer centricity has sparked a marketing movement, prompting retailers to reinvent the shopping experience This year, customer experience has been thrown into the spotlight. The shift towards customer centricity throughout 2018 has sparked a marketing movement, pRead More

Twitter walks back Moments on mobile but it’s still a vital tool for its curator newsroom
Twitter walks back Moments on mobile but it’s still a vital tool for its curator newsroomBy John McCarthy Twitter has announced it will no longer let people create Moments on mobile, admitting the feature “wasn’t used as often” as it anticipated. But, the tool will remain at the heart of Twitter’s pivot from ‘social network’ to a news hub, with users stilRead More

Essential Tips For Growing Your Brand
Essential Tips For Growing Your BrandBy LaKisha Greenwade The race to be a prospective customer’s top choice is only going to become tougher as the competitive landscape increases. More and more businesses are starting up, there’s tougher competition for top talent and brands constantly have to account for algorithm changesRead More

The Legacy of Boaty McBoatface: Beware of Customers Who Vote
The Legacy of Boaty McBoatface: Beware of Customers Who VoteBy Michael Blanding Companies that encourage consumers to vote online should be forewarned—they may expect more than you promise, according to research by Michael Norton, Leslie John, and colleagues. In 2016, the National Environmental Research Council (NERC), a quasi-governmental agency in the URead More

You’re Demonstrating Content Marketing ROI. Now How Do You Scale for Growth?
You’re Demonstrating Content Marketing ROI. Now How Do You Scale for Growth?By Rose de Fremery Congratulations! You’re already demonstrating impressive content marketing ROI and now, rather than raising a skeptical brow, the C-suite is enthusiastically asking you what comes next. You’re posed with an enviable challenge: efficiently scale your content marketing strategyRead More

The Android TV vs Apple TV 4K: Which One is Really The Best?
The Android TV vs Apple TV 4K: Which One is Really The Best?By Corey Shaw (ThyBlackMan.com) Android TV and Apple TV 4K do the same thing regardless of how they function. Even if you are not much into TV, you probably know how hot the streaming device market is. In simple terms, Google’s Android TV is an operating system which is used by many hardware manRead More

Facebook turns photos into recipes through new AI system
Facebook turns photos into recipes through new AI systemBy Jessi Devenyns Dive Brief: Facebook’s Artificial Intelligence Research (FAIR) group researchers told Forbes they have developed AI software that can determine what ingredients were used to make food in a photograph and provide a recipe. Although it is a feature that many social media usersRead More