5 Questions to Ask Before Your Brand Takes On the Industry Challenger
5 Questions to Ask Before Your Brand Takes On the Industry ChallengerBy Chris Lowery Startups take risks, something all organizations should do Today, large CPG brands are feeling even greater pressure in an expanding world of new go-to market strategies. Subscription services, ecommerce “anti-brands” and sustainability-driven challengers are changing the paradigRead More

Is the banner ad still relevant?
Is the banner ad still relevant?By Vanessa Mitchell (CMO) The banner ad is 25 years old. Should marketers celebrate or commiserate? Twenty-five years after its inception, is there still room for the humble banner ad? Soon after the advert of the Internet and websites came the banner ad, a digital advertising phenomenon which has gRead More

Digital ad growth is slowing: report
Digital ad growth is slowing: reportBy Patricio Robles. According to the latest IAB Internet Advertising Revenue Report, digital ad revenue totaled $57.9bn in the first half of the year, up from $49.5bn in the same period last year, representing growth of 16.9%. Mobile is now firmly the dominant driver of revenue and accounted for 69%Read More

Ad revenues remain a bright spot for Amazon as profits falls flat
Ad revenues remain a bright spot for Amazon as profits falls flatBy Rebecca Stewart Amazon‘s profits might have fallen for the first time in two years, but its advertising revenue outshone its overall sales growth in the most recent quarter – showing brands are taking it seriously as a challenger to the Google-Facebook duopoly. During its most recent earnRead More

A Reality Check For Twitter
A Reality Check For TwitterBy Lukas Wolgram Summary Twitter posted accelerating user growth in Q3 2019. Some advertising headwinds caused the company to miss on revenue this quarter and lower guidance for Q4 2019. I remain neutral on Twitter, but am following closely. Twitter (TWTR) reported a significant miss on Thursday foRead More

Personal Branding Trends That Should Be on Your Radar in 2020
Personal Branding Trends That Should Be on Your Radar in 2020By John Hall. Every entrepreneur knows that personal branding is a necessity, but many fail to do it right. Many startups today are founded by a technologist or an engineer. Every idea that sparks a new company seems to come from deep knowledge of how to create a new product or process — or imRead More

Twitter promises ad product improvements as ‘seasonality’ and IT bugs hamper Q3 revenues
Twitter promises ad product improvements as ‘seasonality’ and IT bugs hamper Q3 revenuesBy Katie Deighton Twitter execs have outlined how they plan to bolster its ad business after missing Q3 revenue targets. It blamed the weak growth on bugs affecting its mobile product, which further hindered ad sales already weakened by the “seasonality” of a slow summer. Revenues for Q3 were upRead More

Take These 15 Practical Steps To Start Building A Positive Personal Brand Online
Take These 15 Practical Steps To Start Building A Positive Personal Brand OnlineSourced from Forbes Whether you’re applying for jobs or seeking new business opportunities, building a positive personal online brand is key. Potential employers and clients may be researching your social media to get a sense of who you are, so it’s just good practice to present yourself in the Read More

Connecting the Dots Between Product and Branding
Connecting the Dots Between Product and BrandingBy Douglas Montague How rethinking brand expression influenced Microsoft products and vice versa Imagine a sheet of paper with a couple dozen tiny dots spread out on it. Their placement doesn’t seem random. You can sort of make out a shape, but there’s no obvious way they go together. Now imaginRead More

Infographic: How to Use FOMO Marketing to Drive Sales
Infographic: How to Use FOMO Marketing to Drive SalesBy Matthew Zdun. FOMO, or fear of missing out, is probably one of the most common psychological phenomena around. If you’ve ever spent a couple of hours on Instagram seeing what your friends were up to, and wished you were there, you’ve gotten a big dose of FOMO. Everyone has experienced this unRead More

Brand storytelling – not just important, but the only way forward
Brand storytelling – not just important, but the only way forwardBy Ryan Reynolds. Engaging in brand storytelling isn’t just an important modern marketing strategy, it’s vital, writes Uber Eats’ Ryan Reynolds. As audiences evolve and expand across global landscapes, the benefits of capturing their attention through stories and emotion shouldn’t be underesRead More

It’s not about length: SEO content trends to stay ahead of in 2020
It’s not about length: SEO content trends to stay ahead of in 2020By Paul Melis Hard as it may be to believe, it’s that time of year again – and no, I’m not talking about making Christmas lists, planning how best to avoid the in-laws over the festive season, and having mild panic attacks about how you’re going to afford all the presents and festivitiesRead More

7 Ways To Increase The Credibility Of Your Blog Content
7 Ways To Increase The Credibility Of Your Blog ContentBy Susan Guillory Would you believe I’ve written thousands of articles over the past decade? Each time I write a new article, I have to find a way to make the subject fresh again. I want to ensure that my readers find what I write useful and informative, so I use the following strategies to&heRead More

No evidence disclosure hurts Influencers: Instagram
No evidence disclosure hurts Influencers: InstagramBy Emma Koehn A senior Instagram executive says there is little evidence that sponsored posts don’t perform as well as regular posts and transparency on partnership content is key to building trust. Instagram fashion and beauty partnerships manager Kristie Dash has said influencers should not Read More

How Can You Be Sure Someone Has True Leadership Skills? It Comes Down to 1 Word
How Can You Be Sure Someone Has True Leadership Skills? It Comes Down to 1 WordBy Marcel Schwantes With smart devices and AI beginning to dominate the workforce, the characteristics of an ideal job candidate have changed. Companies no longer need team members who can just solve a problem; they need leaders who can figure out the next problem that needs solving. Leaders are inRead More

Après Advertising: Where can the skills you learn in advertising and marketing take you next?
Après Advertising: Where can the skills you learn in advertising and marketing take you next?The Association of Advertisers in Ireland together with Shark Awards, we’re delighted to present this special event focusing on how advertising and marketing specialists can make the most of their skills in a changing world. Admission is FREE, and we’ll have more details to share soon, bRead More

10 Google Font Combinations for Inspiration
10 Google Font Combinations for InspirationBy Jelena Ignjatovic Typography is an essential part of web design. In fact, it’s just as important as colors and images for shaping up the aesthetics of a website. Microsoft and MIT University have even conducted a study which confirmed that good typography is so powerful that it can affect the vRead More

Amazon Just Announced an Incredible New Feature That Most People Are Going to Love. There’s Only 1 (Pretty Big) Problem
Amazon Just Announced an Incredible New Feature That Most People Are Going to Love. There’s Only 1 (Pretty Big) ProblemBy Justin Bariso. A major development in bill payments is sure to excite. But does it continue a dangerous trend? When Amazon originally introduced Alexa back in 2014, I was highly skeptical. I can still remember watching that first commercial, where a family purchases an Amazon Echo and then usRead More

How to Tell Your Story (and Build a Brand) Through Social Media
How to Tell Your Story (and Build a Brand) Through Social MediaBy Jillian Kramer. Before you post, ask yourself three essential questions. Social media isn’t just a way to pass idle time (or to find inspiration for your next decorating project). It’s a valuable tool to tell your business’ story and build your brand. As Reena Goodwin, founder aRead More

Pandora puts its personalization powers to work in a revamped app
Pandora puts its personalization powers to work in a revamped appBy Sarah Perez Pandora is doubling down on personalization and revamping its app in order to better compete with rivals like Spotify and Apple Music. Today, the company is introducing a new mobile experience that includes a dedicated “For You” tab where a continually updated feed of content is pRead More

Facebook is introducing an all-new brand. Here’s why
Facebook is introducing an all-new brand. Here’s whyBy Mark Wilson. One of the world’s most recognizable companies, Facebook has spent almost a year devising a new corporate identity. Facebook used to be a website. Then it became an app. But even as the company rapidly expanded, it made sense to keep calling it “Facebook.” Then Facebook startedRead More

5 Simple But Effective Ways To Market a Services Business
5 Simple But Effective Ways To Market a Services BusinessBy Alma Causey In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times, service-centric companies find themselves overlooked in a sea filled with organizations advertising products. Well, simplyRead More

Learners Are the Driver of Innovation in Education
Learners Are the Driver of Innovation in EducationSourced from https://georgecouros.ca One of the things that I am often asked: ” Is innovation all about technology?”  I can understand why I often receive this question because a lot of times when I am sharing some new ideas with a group, it is while I am using technology.  But my issue is thaRead More

The Secrets of Selling
The Secrets of SellingBy Eugene Gold Even if you aren’t a salesperson by trade, selling is an essential skill to master. Selling isn’t a skill that’s only used by those who have “salesperson” as a job title. Everyone is a salesperson, and everything boils down to selling. Whether you are selling your meritsRead More

Three Must-Have Early Innovation Indicators
Three Must-Have Early Innovation IndicatorsBy Scott Amyx. These days, almost every organization claims they are innovating. But innovation means different things to different companies. For some, it’s the dated 2000s mantra to build everything in-house. For others, it’s a potpourri of corporate innovation labs, accelerators, corporate VCRead More

Steve Jobs Used the 30 Percent Rule to Bring Apple Back From the Dead (It’ll Work for You, Too)
Steve Jobs Used the 30 Percent Rule to Bring Apple Back From the Dead (It’ll Work for You, Too)By Justin Bariso By focusing on the best of the best, Jobs transformed Apple into one of the most valuable companies in the world. When Steve Jobs returned to Apple in 1997, the company was in dire straits. Once known as a major innovator, it was suffering from severe mismanagement and lack of focusRead More

Mozilla Firefox 70 Turns The Tables And Now You Can Track What is Tracking You
Mozilla Firefox 70 Turns The Tables And Now You Can Track What is Tracking YouBy Vishal Mathur Mozilla says Enhanced Tracking Protection feature in Firefox browsers has blocked more than 450 billion tracking requests since July. Mozilla has just made a massive move in the web browser space, as it is in a hotly contested competition with Google Chrome, Microsoft Edge browsers Read More

How native advertising amplifies content among B2B advertisers’ target audiences
How native advertising amplifies content among B2B advertisers’ target audiencesBy Laura Bakopolus Goldstone. B2B thought leadership needs to be supported by sponsored content You probably engage with sponsored content several times each day and don’t even realize it — which means it’s working as intended. Sponsored content uses native advertising to deliver companies’ Read More

71% of Instagram Influencers Don’t Call Themselves That
71% of Instagram Influencers Don’t Call Themselves ThatBy Sandeep Rathore If you’re struggling to spot Instagram influencers for your influencer marketing campaigns, then it’s time to change your approach. This is because most influencers have had it with the term ‘influencers’. Creator or Influencer? According to The 2019 Influencer Survey, 71%Read More

[Minimizing Startup Costs] We Built our Own Email Marketing App in 4 Weeks
[Minimizing Startup Costs] We Built our Own Email Marketing App in 4 WeeksBy Jascha Brinkmann Thanks to Hiten Shah who generously reviewed an early draft of this article. Some day at the end of last year I stumbled over a post by Justin Jackson about reducing startup costs. And it made me think hard about our number one expense: Email Marketing Software Over the pasRead More