By Natalie Fear The band breaks the mould to promote their new album, The Mountain. In today’s advertising world, plain ol’ billboards don’t seem to…
By Julian Horsey Marketing app ads effectively requires a deliberate approach that balances short-term investment with long-term insights. As Corbin explains, the early stages of…
By Brendán Murphy The new era of creative content platforms is here. The rapid rise of influencer media, the fragmented media landscape, and our always-on…
By John Hall Digital advertising seems to be everywhere. You turn on your laptop, only to be greeted by promo messages from the manufacturer…
By Jodie Cook, Summary Sir Martin Sorrell advises agencies to adapt to AI by implementing five key strategies: compress creative production with output-based pricing,…
By Nikhil Nanivadekar The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar. The following…