The shrinking traditional TV market is already leading to more blackouts, and could soon start killing cable channels altogether
The shrinking traditional TV market is already leading to more blackouts, and could soon start killing cable channels altogetherBy Sara Fischer, Axios The rise of cord-cutting (people ditching cable packages for cheaper digital options) is beginning to reduce financial margins at cable and satellite providers, and channels that aren’t driving a lot of viewership are paying the price. Small niche channels, like Fuse, aRead More

Little tech tweaks can make a big difference
Little tech tweaks can make a big differenceBy Anne de Kerckhove Despite what retailers may think, digital transformation doesn’t always require huge business model changes and drastic process shake-ups. Today’s retail landscape is more competitive than ever before, so it is crucial for businesses to embrace digitalisation and new technolRead More

How to Discover New Audiences for Your Facebook Ads
How to Discover New Audiences for Your Facebook AdsBy Tammy Cannon Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences. #1: Brainstorm a List of Interests If you don’t have a customer Read More

Inbound Marketing Plan for Small Businesses
Inbound Marketing Plan for Small BusinessesBy Debra Murphy     Inbound marketing is something that most small business owners have heard of but few have implemented. But for those who do take the plunge, many are experiencing a more cost effective and successful form of marketing. Unlike traditional outbound marketing where you push youRead More

6 Must-Know Secrets to a Successful Business Blog (Revealed)
6 Must-Know Secrets to a Successful Business Blog (Revealed)By  Devin Pallone  The “secret to success” isn’t necessarily a secret at all – often, well-known tips and tricks are all it takes to boost sales. Believe it or not, easy-to-follow roadmaps exist to poise your blog for maximum audience impact. If your business blog hasn’t been delivering Read More

The ‘super alliances’ that could help media owners fight back against the tech giants
The ‘super alliances’ that could help media owners fight back against the tech giantsBy Graeme Finneberg As we start to think about our predictions for the year ahead, I’m anticipating that 2019 will be the year of collaboration. With the Google, Amazon, Facebook and Apple (GAFA) quadropoly continuing to dominate the ad market, more publishers are realising there will be strength Read More

Channel 4 and Publicis ad price row rumbles on into 2019
Channel 4 and Publicis ad price row rumbles on into 2019By Rebecca Stewart Channel 4 and Publicis Media have failed to resolve a multimillion pound dispute over ad prices, leaving big spenders like Asda without airtime across the broadcaster’s portfolio of channels. 2019 planning talks between the pair broke down in December, after Publicis took isRead More

How my simple notepad app went from zero to 10k users monthly
How my simple notepad app went from zero to 10k users monthlyBy Amit Merchant This is the story of how my simple looking(but functional) Notepad app went from zero users to almost 10k monthly users without any sort of marketing and advertising. I’ll mention various aspects which have helped in increasing the growth of this app and some other things in betwRead More

What Does Your Personal Brand Say About You?
What Does Your Personal Brand Say About You?By  Soulaima Gourani It is your unique combination of skills and experiences that make you who you are, and what others will recognize you for, so effective personal branding should differentiate you from other professionals in your field. Effective personal branding is of pivotal importance, especRead More

Seven essential SEO tips for small business owners
Seven essential SEO tips for small business ownersBy John Andrew For a small business, a solid SEO strategy is essential to driving growth and building interest in a brand – these tips will help to take your small business to the next level Starting a business is not an easy process and it becomes even harder when you are looking to expand your&Read More

Buyer Intent and Predictive Analytics – Unified Through Data Science
Buyer Intent and Predictive Analytics – Unified Through Data ScienceBy Kevin Blackwell  When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Practitioners would choose an available stream of web hits, then determine which accounts’ traffic indicated a propensity for interest in a category of product or service. OccaRead More

A 23 Step Social Media Marketing Checklist for 2019 [Infographic]
A 23 Step Social Media Marketing Checklist for 2019 [Infographic]By Mark Walker-Ford Are you just getting started with a social media plan for your business? Need a checklist to help you implement your social media marketing strategy? Last year, the team from SEMrush published a helpful checklist for effective social media management, and they’ve updated Read More

Comscore and Nielsen are racing to become the one true cross-platform measurement provider
Comscore and Nielsen are racing to become the one true cross-platform measurement providerBy  Tim Peterson There is no Santa Claus. If there were, then by now advertisers and media companies would have gotten the complete cross-platform measurement product they’ve been clamoring for: “The one impression to rule them all, defined one way that fits everywhere,” as described by Ed GaRead More

YouTube Live: What Marketers Need to Know
YouTube Live: What Marketers Need to KnowBy Michael Stelzner Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin. More About This Show The Social Media Marketing podcast is designed to help buRead More

7 Facebook Marketing Mistakes That You Should Avoid
7 Facebook Marketing Mistakes That You Should AvoidSourced from Atlanta Small Business Network Facebook is a powerful tool, but only if used correctly. Two out of three businesses on Facebook, however, do not work with a proper Facebook marketing strategy. Instead, they muddle through, trying to learn as they go along. If your business isn’t trulRead More

Why social media platforms need to lose the deadweight of fake users and engagement
Why social media platforms need to lose the deadweight of fake users and engagementBy YUVAL BEN-ITZHAK Using machine learning to weed out fakery on social media is just the beginning; a lot more needs to be done before influencer marketing on these platforms can live up to its potential – argues Socialbakers’ Yuval Ben-Itzhak Ever since social media became a critical compoRead More

Learn How To Measure The ROI Of Your Social Media Campaign
Learn How To Measure The ROI Of Your Social Media CampaignBy Jason Houck What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has been an ongoing discussion among marketing teams surrounding whetherRead More

Buyer Intent and Predictive Analytics – Unified Through Data Science
Buyer Intent and Predictive Analytics – Unified Through Data ScienceBy Kevin Blackwell     When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Practitioners would choose an available stream of web hits, then determine which accounts’ traffic indicated a propensity for interest in a category of product or serviceRead More

10 Ways to Update Your Small Business for 2019
10 Ways to Update Your Small Business for 2019By Annie Pilon You don’t need to wait for a new year to update your business’s processes. But when the calendar changes, it serves as a good reminder to evaluate some of the tech and platforms you use so you can modernize your business and become even more effective. Here, members of the onlineRead More

How Intent Data Reveals the Anatomy of an AI Buyer
How Intent Data Reveals the Anatomy of an AI BuyerBy Michael Lock     Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Consider today’s most talked about technology – AI and Machine Learning. If you were interested in deploying this technology in your organization, how would yRead More

SEO tips, tools, and how to’s: Best of 2018
SEO tips, tools, and how to’s: Best of 2018Sourced from sritutorials It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO. From how to’s to tips to tools, these were some of our&hellipRead More

The 3 Types of Communication You Need to Maintain Your Business
The 3 Types of Communication You Need to Maintain Your BusinessBy Michelle Van Slyke Start by communicating with yourself. In a society that is constantly connected — via email, phone, tablet — you’d think we’d all have perfected our communication skills. But the fact is, we tend to make things much more complicated than they need to beRead More

2019 productivity gut check – don’t let metrics squeeze your value
2019 productivity gut check – don’t let metrics squeeze your valueBy Jon Reed Holiday season is an unwanted necessary view of what we got done in last year – and what we didn’t. The modern productivity problem boils down to this: How many transformative projects did we actually complete last year? I’m guessing few people like the answer to that question. I cRead More

Email marketing trends to expect in 2019
Email marketing trends to expect in 2019By Kyle Henderick This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs. Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the eRead More

How To Handle Every Graphic Design Challenge With Ease Using These Tips
How To Handle Every Graphic Design Challenge With Ease Using These TipsSourced from Skuirel Someone has said, “A picture speaks a thousand words”. This fact was never more true for anyone else, but for graphic designers. Graphic design is a process of communicating with your target customer using tools like typography, photography and illustration. Common uses of gRead More

The Enormous Power of AI and Chatbots for …
The Enormous Power of AI and Chatbots for …By Alice Berg The bots are here and they here to stay. See, despite the chatbot phenomenon has gained ground only a few years ago, it has since become a full-on revolution worthy of the attention. In fact, by 2024, the bot market size is expected to exceed $1.34 billion. And as you ponder on…Read More

3 Tips To Create A Mission That Will Drive Growth
3 Tips To Create A Mission That Will Drive GrowthBy  Kara Goldin Last year, just over a third of small businesses grew their revenue. That gives you an idea of how hard it is to scale a startup. One mistake many entrepreneurs make is to think that growth is simply about increasing sales. True expansion demands more than just a great product or idRead More

5 ways data and text analytics improve customer retention
5 ways data and text analytics improve customer retentionBy  Agi Marx Customer retention strategies fuelled by data ultimately influence how your team will approach customers — it’s proven to drive profit. In fact, “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over coRead More

Data Analytics Most Instrumental in Enhancing Customer Experience and Lowering Risk for Organizations
Data Analytics Most Instrumental in Enhancing Customer Experience and Lowering Risk for OrganizationsSourced from BW CI World Innovating new business models and maximizing revenue and profits are the next set of priorities for data analytics Infosys published a global research on data analytics from the Infosys Knowledge Institute. The survey titled, ‘Endless possibilities with data: Navigate froRead More

How to narrowly focus your marketing for greatest impact
How to narrowly focus your marketing for greatest impactBy Christine Alemany Juggling all the latest communication channels can end up flatlining your marketing efforts. Brand marketers are finding it increasingly challenging to meet rising customer communication expectations. According to Invesp, 95 percent of marketers say they understand the value of Read More