Sky, Unilever and P&G slash UK traditional ad spend as Brexit approaches
Sky, Unilever and P&G slash UK traditional ad spend as Brexit approachesBy John McCarthy Some of the UK’s largest traditional advertising spenders greatly tightened their belts in 2018, with overall spend slumping across cinema, outdoor, press, radio and TV. According to research from Nielsen, top spender Procter & Gamble reduced its traditional ad spend from £19Read More

To Win and Keep Customers, Focus on the Experience
To Win and Keep Customers, Focus on the ExperienceBy Angel Vaccaro Moments now matter more than place or channel for brands trying to connect with consumers. To deliver the most engaging experience in the moments that matter, CMOs need the right strategy, technology, organizational structures, and metrics. Today’s connected consumers expect instaRead More

Five Lessons from Architecture School that Will Improve Your UX Work
Five Lessons from Architecture School that Will Improve Your UX WorkBy Colin A. Eagan, M.S. “The doctor can bury his mistakes. An architect can only advise his clients to plant vines.” — Frank Lloyd Wright As digital design people, we like to think we’re all fancy. We’re much more advanced than print designers. Our work looks great on desktop and mobiRead More

Six Great Ways to Be More Creative Every Day
Six Great Ways to Be More Creative Every DayBy Jo Plumridge If you’re a photographer, or someone who simply loves taking photographs you probably get a real thrill from taking photographs. For those of us that take images, there’s real excitement from seeing stunning light and interesting people and places that we want to capture with ourRead More

Venture Capital vs. Private Equity: Understanding The Difference
Venture Capital vs. Private Equity: Understanding The DifferenceBy Alejandro Cremades With increasing coverage and interest in startups, fundraising and venture capital, many terms have become more ambiguous than ever. That can leave entrepreneurs pretty foggy on how they should really be approaching raising money. So, who is funding what? Why does it matter soRead More

This Is What Separates Those Who Dream of Becoming Entrepreneurs From Those Who Actually Take the Leap, According to MIT Research
This Is What Separates Those Who Dream of Becoming Entrepreneurs From Those Who Actually Take the Leap, According to MIT ResearchBy Jessica Stillman If you want move beyond just dreaming, you need this one thing (and no, it’s not money). Maybe it’s opening a bakery, writing a book, selling crafts on Etsy, or building a billion dollar software startup. But whatever forms it takes, survey after survey (not to mentioRead More

How to get HIGH PAYING Design Clients
How to get HIGH PAYING Design ClientsBy Jacob Cass, Want to know how to get high paying design clients? This video explains how I went from $300 design projects to 5 figure projects. I concisely discuss 5 tried and true strategies to get high paying design clients including: Your Portfolio & USP Building Relationships Marketing StRead More

12 of the Best Blogging Apps for Bloggers You Need On Your Phone
12 of the Best Blogging Apps for Bloggers You Need On Your PhoneBy EL (Louise) Sometimes as a blogger, we aren’t always right in front of our computers to get things done. We’re often managing projects for our blog while traveling, running errands, or even waiting in line at the grocery store. This is why, having a solid set of apps on your phone to make thaRead More

How a Minority of Business Bloggers Outperform the Majority [New Data]
How a Minority of Business Bloggers Outperform the Majority [New Data]By Barry Feldman When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was — and still is — to track how business blogging evolves. Save time creating blog posts with these freRead More

Happy St. Patrick’s DayRead More

How to be a perfectly grateful blogger
How to be a perfectly grateful bloggerBy Debbie Harris News just in ….. I woke to the news recently that I have been nominated in the Best Lifestyle Blog category of the Annual Bloggers Bash Awards. I sincerely thank whoever nominated me and I humbly accept the nomination.  I’m thrilled, proud as punch and amazed to even be nomiRead More

How to Maintain the Top Position on Google
How to Maintain the Top Position on GoogleBy Gary Horner SEO is a growing field with nearly 70% of digital marketing spend on SEO. That means competition is growing fierce every day and you’ll be seeing more & more competitors show up on your turf. That’s why you’ll need to come up with a strategy that involves maintaining your rRead More

How to Use Content Marketing for PR and Social Media Success
How to Use Content Marketing for PR and Social Media SuccessBy Wendy Marx     The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. And if we had any doubts, a new  study from Brunswick shows that investors and analysts Read More

Social Media Marketing: The Role of AI in 2019
Social Media Marketing: The Role of AI in 2019By  Laura Jensen We live in a world where we are incentivised to share. We digitally share our photographs, thoughts and buying habits more than ever before. There is a wealth of data available on consumers and if brands want to capitalise on this through their social media marketing, they need waRead More

Infographic: Your social media marketing checklist
Infographic: Your social media marketing checklistBy Ted Kitterman It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives. Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s Read More

The Benefits Of Digital Marketing For Top App Development Companies
The Benefits Of Digital Marketing For Top App Development CompaniesBy Melissa Crooks hen app development companies are looking to increase their level of reach, they must be willing to place themselves in the shoes of their target audience. App development companies that are able to do will always stand apart from the crowd. Digital marketing brings a wide range oRead More

Top Social Media Marketing Tools in 2019
Top Social Media Marketing Tools in 2019Sourced from ma-no Social media marketing is a baffling area. It looks like anyone can do it: Post something (anything!) on social media, look for new content, talk with people, keep filling the Instagram page of your company with your most photogenic team. It sounds like a task for today’s soRead More

How Effective Is Influencer Marketing?
How Effective Is Influencer Marketing?By Kaitlin Wernet  When you first created your Facebook profile, assigned your Myspace top 8, sent your first tweet, or uploaded your Instagram square, you probably had a sense that social media would change the way you spent your time, communicated with others, and received breaking news stories.Read More

4 Influencer Marketing Secrets Entrepreneurs Need to Know
4 Influencer Marketing Secrets Entrepreneurs Need to KnowBy Andrew Medal It’s not just about celebrity status and followers Potentially earning thousands per post, influencers are cashing in on their ability to captivate large audiences and thus heavily impact the purchasing behavior of their followers. It’s clear why brands keep throwingRead More

4 Benefits to Advertising on Instagram
4 Benefits to Advertising on InstagramBy Robert Katai There was a time when business owners relied solely on referral marketing. The “Word of Mouth” strategy was perfect for businesses operating in small communities where every customer could spread the word and attract other customers from the same town or city. Things changed duriRead More

How To Build A Brand Through Social Media
How To Build A Brand Through Social MediaBy Sara Bliss It all started with Twitter for Dummies. It was 2010 and Suysel dePedro Cunningham and Anne Maxwell Foster decided to join forces and launch their own New York-based interior design firm, Tilton Fenwick. A few years prior, Anne and Suysel had pivoted to the design world from advertRead More

Join #AAIToolkit for a once off conversation
Join #AAIToolkit for a once off conversationJoin #AAIToolkit for a once off conversation with   Paul Hughes, Patrick Ronaldson, Richard Carr and Patrick Hickey, the original Rothco Founders and Partners on Tuesday 2nd April 2019 from 8.30 a.m. at 1WML, One Windmill Lane, Dublin 2 Rothco: The Highs and Lows will be facilitated by Tom KinRead More

Should You Use LinkedIn to Grow Your Business in 2019?
Should You Use LinkedIn to Grow Your Business in 2019?By Eric Goldschein LinkedIn now has more than 575 Million users……but has their huge surge in members, businesses and content created an opportunity for you? Discover all the answers… When businesses begin using social media for marketing purposes, they typically start with Facebook and InstagrRead More

The 5 Levels of Mastering Creativity
The 5 Levels of Mastering CreativityBy Jeff DeGraff Ph.D. Here’s how to build your creative muscle. When it comes to thinking creatively, people’s abilities always have room for improvement. However, it’s unlikely you’re going to become a creative genius like Einstein or Mozart without some natural talent. Is everyone crRead More

The Case For And Against Using Facebook Video For Marketing
The Case For And Against Using Facebook Video For MarketingBy Christian Zilles For the past 18 months, the official line coming out of Facebook HQ has been that video content is the future of marketing on Facebook. In response, brands both big and small have allocated significant resources to creating not just short-form videos, but also extensive long-formRead More

20 Free Tools to Jumpstart Your New Business in 2019
20 Free Tools to Jumpstart Your New Business in 2019By Reuben Yonatan It’s difficult to get your business off the ground when startup costs appear to be at an all time high. While this is true to a certain degree, there are ways entrepreneurs can work around some of these costs. One such way is by taking advantage of free business software wheneveRead More

3 Ways to Improve Instagram Engagement
3 Ways to Improve Instagram EngagementBy Brit McGinnis Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer estimated thaRead More

Choose Your Influencers Carefully
Choose Your Influencers CarefullyBy David Pring-Mill Marketers need to do their own research, or else When the documentary The American Meme was released on Netflix at the tail end of 2018, it seemed to encapsulate many of the themes dominating the past year. Digital media was all the rage — with a frequently tweeting POTUS, fieRead More

Video SEO: 5 YouTube SEO Tactics to Improve Your Keyword Ranking
Video SEO: 5 YouTube SEO Tactics to Improve Your Keyword RankingBy Micheal Anderson Nowadays, most of the people prefer watching videos over written content to educate themselves and also to entertain themselves during their leisure time. Hence, to satiate their needs, many educators and entertainers have switched to video platforms like YouTube to curate new cRead More

Why Hiring a Marketing Specialist is Better than a Marketing Agency
Why Hiring a Marketing Specialist is Better than a Marketing AgencyBy Mandy Edwards     I love the phrase that appearances are not always what they appear to be. That is so true in the marketing world. In this world, it’s our job to sell and promote – and some use smoke and mirrors to make it work. There’s an emerging trend in the marketing world – speRead More