How to Know When Your Business Needs a Rebrand and How to Do It Properly
How to Know When Your Business Needs a Rebrand and How to Do It ProperlyBy Nick Brown If you’re one of many business owners and entrepreneurs out there who thinks that ’brand’ equals the company’s name and logo, we strongly encourage you to think again. In today’s business world, it’s not uncommon that people make mistakes such as this one. And while it’s Read More

Next Steps in Your Photography
Next Steps in Your PhotographyBy ERIC KIM I had a nice chat with my buddy Don Dillonthe other day, and this was one of the big takeaways: Once you’re a good photographer with a substantial body of work, NOW WHAT? Meaning — what are your next steps in your photography? Some simple ideas: Use Adobe Sparkto make a dynamic webRead More

The 10 Best Blogging Platforms of 2019
The 10 Best Blogging Platforms of 2019By Anita George There are a multitude of blogging platforms out there and it can be an overwhelming endeavor to find the right one for your blogging needs, budget, and skill level. Luckily, we’ve come up with a list of the best blogging platforms out there. There’s sure to be at least onRead More

Starbucks Just Made a Radical Change To Customer Experience And I May Never Get Over It
Starbucks Just Made a Radical Change To Customer Experience And I May Never Get Over ItBy Chris Matyszczyk I know why this happened. I’m struggling to cope. Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  You could tell this was coming. All you had to do is open your eyes and see what was going on. Starbucks customers wRead More

The Marketing Email Customers Click on The Most
The Marketing Email Customers Click on The MostSourced from https://squareup.com Given that the average person receives 121 emails a day, it may seem like an ineffective way for marketers to reach customers. But that’s not the case. According to a study by McKinsey, email still remains an extremely powerful way to acquire new customers —nearRead More

Using ‘innovation’ as a catch all word is dangerous
Using ‘innovation’ as a catch all word is dangerousBy Dan Toma Innovation seems to be one of those few evergreen words. It has never gone out of fashion as it is so intertwined with humankind’s development. So in today’s digital world it comes to no surprise that innovation has become nothing short of a religion with “innovate or die” as itsRead More

75% of Estée Lauder’s Digital Marketing Budget Is Going to Influencers
75% of Estée Lauder’s Digital Marketing Budget Is Going to InfluencersBy Diana Pearl CEO Fabrizio Freda revealed commitment to them in an earnings call Estée Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its digital marketing budget on influencer marketing. This statistic was revealed by president and CEO Fabrizio Freda in EsRead More

Social Commerce Leads Consumer Adoption of New Retail Technology
Social Commerce Leads Consumer Adoption of New Retail TechnologyBy Blake Droesch In an effort to engage customers, online retailers are incorporating a variety of emerging technology tools into their ecommerce platforms. Social commerce has become one of the most talked-about practices, where consumers can make purchases directly through a brand’s or retaiRead More

Marketers should focus on brand metrics when it comes to building long-term brand strategy
Marketers should focus on brand metrics when it comes to building long-term brand strategyBy Danielle Gibson In this fast-paced industry, it’s easy to prioritise short-term results at the expense of long-term impacts which may not become apparent for some time to come. It may look great that your sales are up this month but is this occurring at the expense of the health of your brand? Read More

Millennials are shunning beer because they say it makes them ‘fat’
Millennials are shunning beer because they say it makes them ‘fat’By Kate Taylor Almost a third of millennials say they’re cutting back on alcohol, up from the 21% who said they were drinking less alcohol in 2018, according to a survey by Bank of America Merrill Lynch. Beer is being hit the hardest, with 27% of the millennials who say they are cutting back sRead More

Best Restaurant Website Design Tips and Templates
Best Restaurant Website Design Tips and TemplatesBy Adam Rowe Every business needs a website, but the restaurant industry has even more at stake than most. When someone’s out of the house and their stomach starts growling, the first thing they’ll do is reach for the phone. Google, Facebook, or a third-party app will all point to a restRead More

Will we become mere apps of our smart machines?
Will we become mere apps of our smart machines?Sourced from Mind Matters News At COSM, Ray Kurzweil will offer a glimpse of his foreseen Singularity where we merge with superintelligent computers One high-profile and potentially controversial speaker at the upcoming COSM conference (October 23–25 in Bellevue, Washington) is Ray Kurzweil. A proRead More

AAIToolkit – Sign of the Times 2019 with Ian McShane, B&A
AAIToolkit – Sign of the Times 2019 with Ian McShane, B&ASourced from AAI (The Association Of Advertisers In Ireland) AAI are delighted to welcome Ian McShane, Executive Chairman of Behaviour & Attitudes, to mark the 10th anniversary of the #AAIToolkit in October.  It will take place from 8.30am on Tuesday 1st October at Dentsu Aegis Offices on HadRead More

A new kind of cybercrime uses AI and your voice against you
A new kind of cybercrime uses AI and your voice against youBy Ephrat Livni It’s easy enough to forge a signature for fraudulent purposes. However, until recently, some things—like our voices—have been distinctive and difficult to mimic. Not so in our brave new world. A new kind of cybercrime that uses artificial intelligence and voice technology is onRead More

Amazon, Apple and Nike Just Got Some Truly Amazing Good News. (Millennials Especially Will Be Very Happy)
Amazon, Apple and Nike Just Got Some Truly Amazing Good News. (Millennials Especially Will Be Very Happy)By Bill Murphy Jr. Good news all around. Imagine you run a company, and I say I have some good news. Which would you be happier to hear? Learning that customers think you have a valuable brand. Learning that Millennial customers particuarly love your brand. If you’re Amazon, Apple or Nike, it&Read More

9 Websites with Mesmerizing Background Animations
9 Websites with Mesmerizing Background AnimationsBy Brenda Stokes Barron  Looking for some animation inspiration for your next design project? Some of the most stunning websites on the internet are the ones that use motion to great effect. There’s nothing quite as memorable as a site with jaw-droppingly beautiful animations. If you want to see Read More

When And How AI Will Go Out Of Control According To 50 Experts
When And How AI Will Go Out Of Control According To 50 ExpertsBy Nancy Jacob ‘Summoning the demon.’ ‘The new tools of our oppression.’ ‘Children playing with a bomb.’ These are just a few ways the world’s top researchers and industry leaders have described the threat that artificial intelligence poses to mankind. Will AI enhance our lives or compRead More

10 Effective Content Marketing Ideas for Your Ecommerce Business Every Marketer Needs To Know
10 Effective Content Marketing Ideas for Your Ecommerce Business Every Marketer Needs To KnowSourced from Fincyte Creating a content marketing strategy for your eCommerce business isn’t always easy, but you need to have one if you want to succeed. Content marketing provides a way to differentiate your business from the competition and show that you offer something unique to consumers. ItRead More

8 steps for building an effective content calendar
8 steps for building an effective content calendarBy Sammi Caramela Every good content marketing strategy starts with a well-planned content calendar. Here are eight steps for building an effective calendar: 1. Design your calendar. Choose a format: an actual calendar template, a spreadsheet, a PDF template or even an online project management toolRead More

What Does ‘Marketing Strategy’ Really Mean?
What Does ‘Marketing Strategy’ Really Mean?By Shannon Prager John Wanamaker, marketing pioneer of the 19th century, is famously quoted to have said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Though this statement was made more than 100 years ago, I believe it still rings true for many buRead More

Spotting too many ads on Instagram? Blame Facebook for it
Spotting too many ads on Instagram? Blame Facebook for itSourced from The Economic Times Facebook exerted more control over Instagram over the last two years. If you have been seeing more ads on Instagram this year, you are not alone. Parent company Facebook reportedly instructed Instagram to increase the number of ads in the app towards the end of 2018. Read More

How New Disruptive Consumers Are Buying Brands
How New Disruptive Consumers Are Buying BrandsBy Patrick Hanlon We’ve always known that Direct To Consumer shoppers were writing their own rules. Now, thanks to a new study by IAB (Interactive Advertising Bureau) anyone looking for new ways of marketing knows what those rules are. Nearly half of consumers today (48 percent of all U.S consumerRead More

16 Things That Can Hurt Your Site Rankings (SEO Checklist)
16 Things That Can Hurt Your Site Rankings (SEO Checklist)By Joydeep Bhattacharya The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in…Read More

What’s the difference between analytics and statistics?
What’s the difference between analytics and statistics?By Cassie Kozyrkov Understanding the value of two completely different professions Statistics and analytics are two branches of data science that share many of their early heroes, so the occasional beer is still dedicated to lively debate about where to draw the boundary between them. Practically, hRead More

How Customer Segmentation and Targeting Can Increase Your Email Open Rates
How Customer Segmentation and Targeting Can Increase Your Email Open RatesSourced from https://squareup.com What exactly are customer segmentation and targeting? Marketers throw around terms like customer segmentation and targeting a lot, but what exactly do they mean? And more importantly, how can they help your business? What is customer segmentation? First things firstRead More

How to Write the Perfect Guest Post
How to Write the Perfect Guest PostBy Mathew Richard, The 21st century is all about creativity. People and companies are finding new ways of marketing. From traditional marketing strategies to blogging and now “Guest Posting” and whatnot. Every company is striving to stand out in the cyber world and want to create value for theirRead More

4 Tips for Building a Content Calendar that Converts
4 Tips for Building a Content Calendar that ConvertsBy Casey Strohl   A content calendar is one of the most vital parts of your content marketing plan. Building a content calendar, however, is just the start. Your content has to be relevant and compelling to attract your target market and encourage conversions. So, how can you make your content irrRead More

Small social media followings have high engagement rates
Small social media followings have high engagement ratesBy Ted Kitterman It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study. You can scoff all you want at terms like “micro-influencer,” but smaller followings on platforms like Instagram and Twitter offer better returns on youRead More

5 Print Design Tips to Create Standout Marketing Materials
5 Print Design Tips to Create Standout Marketing MaterialsSourced from Inc. Best practices for creating modern, printed brand ambassadors with staying power. Vladimir Gendelman, an Entrepreneurs’ Organization (EO) member in Pontiac, Michigan, is the founder and CEO of Company Folders, an award-winning online printing company specializing in presentatRead More

4 Steps To Build Your Career As A Freelance Digital Marketer
4 Steps To Build Your Career As A Freelance Digital MarketerBy Abdullahi Muhammed Digital marketing is one of the top paying remote work niches right now. The compensation will likely remain high as companies keep ramping up their digital marketing spending. This year worldwide digital ad spending is expected to rise by 17.6% to $333.25 billion and reach an Read More