Lego marketing chief says the challenge with online advertising is that so much content is ‘damaging’ to kids
Lego marketing chief says the challenge with online advertising is that so much content is ‘damaging’ to kidsBy Megan Graham Lego faces a conundrum when it comes to online advertising, according to Chief Marketing Officer Julia Goldin. That’s because the toymaker’s target audience is children, and the big internet companies aren’t doing enough to protect them from unsafe content, she says. “PlatfoRead More

In Sunny Cannes, Marketers Fret Over Dark Content Online
In Sunny Cannes, Marketers Fret Over Dark Content OnlineBy Alexandra Bruell and Nat Ives Attendees at the marketing industry’s biggest gathering worried about brand safety and data privacy The Cannes Lions ad festival is a sunny fixture for many in marketing, an annual ritual of schmoozing on the French Riviera, drinking ever-present rosé and soundingRead More

YouTube confirms a test where the comments are hidden by default
YouTube confirms a test where the comments are hidden by defaultBy Sarah Perez YouTube’s comments section has a bad reputation. It’s even been called “the worst on the internet,” and a reflection of YouTube’s overall toxic culture, where creators are rewarded for outrageous behavior — whether that’s tormenting and exploiting their children, filminRead More

10 Essential Technical SEO Tools for Agencies
10 Essential Technical SEO Tools for AgenciesBy Ritu Sharma     SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if you just want to have the essentials? Well, this is a list of 10 essentials as recommended by top SEO agenciesRead More

Digital Marketing News: B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad Sales
Digital Marketing News: B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad SalesBy Lane Ellis Social Media Usage Statistics for 2019 Reveal Surprising Shifts A look at the latest Edison Research and Triton Digital Social Habit study shows largely unchanged social media usage over the past four years, growth for Instagram among young Americans, a drop in Facebook’s popularityRead More

Data Analytics Versus Business Intelligence – And The Race To Replace Decision Making With Software
Data Analytics Versus Business Intelligence – And The Race To Replace Decision Making With SoftwareBy  Christian Ofori-Boateng Business intelligence is only as intelligent as the data that goes into it … a nd only as smart as the people using the data. As companies big and small take up the arms race that is big data, what’s getting lost in translation is the process — and differenRead More

Google Rolls Out New Features To Aid Local Marketing Campaigns
Google Rolls Out New Features To Aid Local Marketing CampaignsBy Laurie Sullivan Marketers can expect to hear more about responsive search ads (RSAs) and local campaigns next week, along with Smart Shopping Campaigns and Maximize Lift for YouTube. Responsive search ads automate the creative process by mixing and matching assets to form the best messages and caRead More

Independent audit finds Facebook activity has fallen by 20% since Cambridge Analytica
Independent audit finds Facebook activity has fallen by 20% since Cambridge AnalyticaSourced from boingboing The “business analytics” firm Mixpanel has released its figures estimating the total usage of Facebook (liking, sharing and posting) since the Cambridge Analytica scandal broke; they showed usage falling off 10% in the first month following from the news of the scRead More

Women Entrepreneurs Can Create Better and Successful Brands
Women Entrepreneurs Can Create Better and Successful BrandsBy Moonmoon Bhagchandka The word ‘entrepreneur’ is derived from the French word ‘entreprenerd’ which means ‘to undertake. Anyone who undertakes the responsibility of running a business venture, giving it time, value and money are regarded as a successful entrepreneur. Being an entrepreneuRead More

Let’s See The Powerful Digital Marketing Strategy Used by Red Bull
Let’s See The Powerful Digital Marketing Strategy Used by Red BullBy Roshan Samuel Ambler Your digital marketing strategy is the series of steps that will help you achieve your company goals through carefully selected online marketing channels These channels includes paid media, earned media, and owned media, and can all support a common campaign around a particuRead More

6 Top Social Media Marketing Tips for 2019
6 Top Social Media Marketing Tips for 2019By Jacob Maslow It’s been noted in several publications lately that that marketing to people online is starting to hit a time threshold. In other words, people have only so many hours a day to socialize, play games or hang out online. Therefore, while the number of social media ads you run is limiRead More

28 Qualities of Amazing Content Marketing
28 Qualities of Amazing Content MarketingBy Pam Moore, Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and peoplRead More

Why You Need Hyperlocal Marketing
Why You Need Hyperlocal MarketingSourced from Inc. For companies that rely on local business, local online marketing works. Employing hyperlocal marketing strategies is a great option, especially for businesses that serve specific areas. “I love using the geo-tagging feature on Instagram to search out potential customers who Read More

3 Hints for Launching a More Successful Startup
3 Hints for Launching a More Successful StartupBy Kimberly Zhang If you want to grow your startup from mere idea to entrepreneurial success, it helps to take a hint (or three). You may have a great startup idea, but don’t quit your day job just yet. Entrepreneurs launch startups every day, and some of them go on to reach amazing heights. StilRead More

Here’s what you need to know about image optimization for SEO
Here’s what you need to know about image optimization for SEOBy Romain Damery Google’s updated image search interface isn’t the only tool keeping the spotlight on visual content and product discovery. A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SERead More

Shopify expands native ad options for online marketing
Shopify expands native ad options for online marketingBy Meagan Simpson Shopify will soon be adding new native ad-buying functions for Facebook and Snapchat, as it looks to make it easier for merchants to access marketing campaigns through their online stores. As of today Shopify’s online merchants now have the ability to create Facebook dynamic ads,Read More

Attracting Investors: Five Approaches You Can Use
Attracting Investors: Five Approaches You Can UseSourced from Forbes For entrepreneurs who are looking to raise capital, finding the right investors to pitch is only half the battle. Once you know who you’re going to reach out to, you must successfully pique their interest in your project, as well as keep them interested once they’re eRead More

There are only three types of designers out there — which one are you?
There are only three types of designers out there — which one are you?By Jeremie Douchet You are a designer of things Your activity is closely linked to the Fine Arts (Architecture, Fashion…). You own a design studio or work at one. Do you care about your users? No. You are an artist. You have a huge ego. You want to leave a mark in the world. You want a…Read More

Probing for facts in a fog of online marketing
Probing for facts in a fog of online marketingBy Neil Macdonald Manufacturers have seized discussion forums. Corporations are buying reviews About three years ago, Costco hired a fellow named Chris Wheatley to pick up a faulty hot tub being returned by one of its customers in Nova Scotia. Costco would come to regret having done that. Wheatley,Read More

The road to UX is not always straight
The road to UX is not always straightBy Kristin Sinko-Smith About a year ago, I made the transition from marketing to UX. I studied psychology and marketing in school and launched into a marketing career after graduating. I enjoyed what I was doing, but I wasn’t sure it was the right career path for me. By lucky happenstance, I discRead More

Mutilate your fonts with this amazing browser app
Mutilate your fonts with this amazing browser appBy Jim McCauley EnFont Terrible lets you remix your fonts in seconds. You can never have too many fonts, we’ve found, and just to complicate matters we’ve also found a fantastic new site that makes it absurdly easy to mutilate your existing type, turn it into whole new pieces of typograpRead More

The 13 Factors That Make a Strong Partnership
The 13 Factors That Make a Strong PartnershipBy Scott Duffy The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Potentially the most important decision you’ll make in your business’s early days is whether or not to bring in partners to be co-owners alongsiRead More

Cut Through The Inbox Clutter With These 14 B2B Email Marketing Tips
Cut Through The Inbox Clutter With These 14 B2B Email Marketing TipsSourced from Forbes Email is a great marketing tool, especially in the business-to-business (B2B) world. But professionals may receive hundreds of emails every week, and they simply don’t have the time to read every one of them. If you want to reach your contacts through email marketing, you’ll Read More

How LinkedSelling Achieves Consistent Volume and Reliability with LinkedIn Lead Gen
How LinkedSelling Achieves Consistent Volume and Reliability with LinkedIn Lead GenBy  Judy Tian LinkedSelling is a marketing agency that helps B2B companies generate high-quality leads and appointments through social media, such as LinkedIn, and email. LinkedSelling offers training, custom workshops, and fully outsourced LinkedIn marketing campaigns. What better place to attracRead More

Why Podcasting Is A Smart Marketing Strategy For Businesses Today
Why Podcasting Is A Smart Marketing Strategy For Businesses TodayBy Nancy Marshall Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap? That’s right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to hoRead More

4 Common Assumptions About Online Reputation Management That Are Totally Wrong
4 Common Assumptions About Online Reputation Management That Are Totally WrongBy Manish Dudharejia Eventually somebody will write something unpleasant about your business. You better have a plan. Reputation management in the age of the internet is essential to business like water is to humans. Well, maybe not that extreme. But you get the idea. You’ve probably stumbled acRead More

Five Things High-Performing Portfolio Marketers Do Differently
Five Things High-Performing Portfolio Marketers Do DifferentlyBy Katie Fabiszak Portfolio marketing deserves to have a seat at the strategic table alongside other executives Results of a recent SiriusDecisions survey show that organizations that give portfolio marketing a strategic role to lead go-to-market strategy outperform their peers significantly PortfolRead More

How to Segment Your Audience for Demand Generation
How to Segment Your Audience for Demand GenerationBy Gurdeep Dhillon In the first post in our series on demand generation, we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. KnowingRead More

Why The Zero Moment Of Truth Is Even More Important Today
Why The Zero Moment Of Truth Is Even More Important TodayBy Steve Olenski In 2011 Jim Lecinski, who was Vice President, US Sales & Service for Google, wrote the book Winning The Zero Moment Of Truth. The book dealt with the “moment where marketing happens, where information happens, and where consumers make choices that affect the success and failurRead More

Google rolls out new visual ad formats for mobile
Google rolls out new visual ad formats for mobileBy John Glenday Google has given the green light to a series of new mobile advertising formats, unveiling image-focused buys for brands. New arrivals include a ‘gallery’ format for mobile, enabling advertisers to reach users with multiple images and the introduction of ads within the discover feRead More