Magazines Ireland is the association of Irish magazine publishers representing 185 magazine titles both in print and online. The association and the executive committee work hard on behalf of all Irish magazine publishers to promote and protect the interests of members.
The Irish Magazine Awards 2017 (IMA) took place on Thursday 30 November at Smock Alley Theatre in Dublin’s Temple Bar. The Irish Magazine Awards celebrate the dynamic contribution and entrepreneurial spirit of Ireland’s publishing community. They are the reward for achievements over the past 12 months, and there is a total of 19 categories to enter for publications, websites, brands and individuals within publishing companies. Check out IMA 2017 on www.magazinesireland.ie
Magazines Ireland organises its annual conference MAGFEST bringing you the best of International and Irish speakers at a festival style event. Other recent events include IT’S MAGNETIC, a presentation from the PPA marketing agency on 10 Reasons to Believe Magazine Media is Essential; the Connacht Gold case study presented by Dave Harland, OMNICOM which presented the results of the advertising campaign run in members’ magazines.
On the retail front WHS, ALDI and M&S have all attempted to introduce listing fees in the last year, with ALDI looking for €8,000 per title! We clearly outlined our position to these companies and we will continue to resist any attempt by retailers to introduce listing fees for Irish magazines. Our retail working group work on various marketing initiatives to promote magazines at retail. We are currently working on a retail promotion with our members’ titles, the Irish Independent and the Convenience Store and Newsagents’ Association. Another promotion with the Sunday Business Post is also planned.
Another important part of strengthening the argument for print spend is the monthly research report with Nielsen. This is a very important piece of research which analyses the advertising revenue all media. The report analysis 82 Irish magazines; the top advertising categories; top advertising clients and other data of benefit to our members.
Magazine Ireland offers its members an exclusive bespoke and cost-effective media policy provided by Willis Towers Watson.
Magazines Ireland has requested a meeting with Minister for FInance, Paschal Donohue and has sent in its annual pre-budget submission call ing for government support for a zero VAT rate on magazines; industry funding; and a level playing pitch with our UK competitors. THe submission also raised conserns on Brexit and the impact on our industry. Magazines Ireland calls on the Irish Government to continue to support ther European Council to reach an agreement on VAT rates applied to printed and digital magazines.
A dispute resolution and HR consultancy service from Workplace Solutions to assist members in dealing with human resources issues is also available.
Magazines Ireland has sent a letter to the Misinster for Communications, Denis Naughten, seeking a meeting to request that new financial measures to support quality journalism be extended to those working in magazine media.
Magazine Ireland has linked with Griffith College Dublin as a provider of an internship programme for US students studying degree courses.
Magazine Ireland is working with our colleagues in the European Magazine Media Association to get support for a piece of draft legislation that could have significant benefits for magazine publishers – The Publisher's Right, part of EU copyright reform that would give you an important enforcement tool against unlicensed use of your valuable online content. Magazines Ireland met with the Anne Coleman-Dunne, Principal, Intellectual Property Unit and her officials at the Department of Enterprise to make the case for the Publisher's Right.
Magazines Ireland represents members’ interests on the relevant committees such as the Press Council of Ireland; the Advertising Standards Authority of Ireland; Green Press Partnership; European Magazine Media Association and ABC Ireland Council.
The EU General Data Protection Regulation is the new legal framework governing the use of personal data across all EU markets which comes info effect in May 2018. It will introduce the most significant change in the data protection legal framework of the digital age the new rules will alter how data can be processed, presenting publishers with opportunities as well as challenges. Organisations will require a legal basis to process personal data. Magazine Ireland is advising publishers on the new rules and what they will mean, so they can develop and implement a compliance roadmap before the deadline.
Through our membership of European Magazine Media Association (EMMA) and the International Federation of Magazine Publishers (FIPP) we have access to the best European and International research industry publications and market intelligence for all publishers and we make these available to you via our website and social media. The best way to keep up-to-date with industry news is to make sure you are on our Newsletter mailing list. You can also find us on Twitter@AungierGrace and on Facebook @magazinesirelandassociation.