By Anastasia Emberger You can use personalization and segmentation simultaneously, and you probably should. Segmentation. Personalization. Customization. One-to-one marketing. Some people use these terms…
By Jada Jones Social commerce is already here and it’s only going to get bigger. Deloitte’s Technology, Media, and Telecommunications 2023 Predictions report looks at…
By Roxanne Klein Building a quality team can be challenging, but these five members are crucial to your success. Starting a business can be…
By Mike Faber The e-commerce marketplace model has been making a splash recently thanks to a plethora of new platforms launched by big retailers…
By Arvind Parthiban Disrupting a market is tough, but it’s even tougher when you fail to use every weapon in your marketing arsenal. My…
By Ahmed Hafez Younis (aka Fizo) That you have to be a creative professional to build amazing creative online is a myth. A critical…
By Ali MacCallum Whatever the economic outlook, the role of advertising doesn’t change. While there are thousands of columns and academic papers about the…
By Gloria Chou Scaling a business during a time of scarcity is challenging, but Gloria Chou figured out how to turn crisis into an…
By Vlad Gozman Instead of cutting marketing spend, businesses should do these three things to reach and engage customers during a market slowdown. A…
By NyRee Ausler here is a meme that reads, “I don’t want to go outside. It’s too peopley out there.” As funny as that sounds,…