By Anthony Spadafora These malicious extensions commit ad fraud and sell your search data Just like when adding new apps to your smartphone, you…
By John Long Why shifting dynamics could mean a pivot back to brand and product It’s hard to overstate just how dominant purpose-driven advertising…
By Awards Analyst Essence and Google won at The Drum Awards for Digital Advertising 2022 in the most effective use of performance category for…
By David Armano Being part of the human race, we often can’t help but have our eyes drawn to the next shiny object. But…
By Kayleigh Barber As always, Google can cause chaos for publishers depending on the digital behemoth’s whims. This autumn was a whirlwind for publishers…
By Jérôme de Guigné A cookie-less world is coming. Tech giant Apple has already phased out third-party cookies, and Google is set to follow.…
By Chris Hauk Meta CEO Mark Zuckerberg is claiming that the company’s WhatsApp messaging platform is “far more private and secure” than Apple’s iMessage…
Sourced from VentureBeat A recent Gartner survey of 304 infrastructure and operations (I&O) leaders and their teams found that 85% of I&O leaders that…
By Ali Azhar In predictive modelling, future events are predicted based on statistical analysis. Read this guide to understand how predictive modelling works and…
By Justin Bariso Regardless of your personality, you can be authentic. But doing so takes effort. What does it mean to be authentic? When…