By Gabriela Barkho. For years, startup brands have used out-of-home advertising campaigns in major cities to get people talking about them. From Thinx’s provocative subway ads to…
BY JAXON PARROTT. These four major marketing trends are set to explode this year. very marketing professional today knows the rules of the game are…
BY BILLY JONES. Hootsuite’s VP of marketing explains how incorporating AI as an integral part of strategy and brainstorming processes has transformed everything. BY BILLY JONES3…
BY MICHELENA HOWL Customer relationships shouldn’t end after a sale. In fact, the best relationships never end. The key to building a successful brand is to…
By Warren Jolly. In 2024, consumers are more empowered than ever. They can research a product or service, ask questions, compare notes with their…
By Ward de Kruiff. Digital disruption reshapes commerce across platforms, says Ward de Kruiff of EPAM Continuum. As new technologies create a pivot-point, success lies…
By Kristen Wiley. What does social SEO actually look like? This post digs into examples of social search engine optimization and how brands are…
BY MICHAEL GROTHAUS. People who work in IT, software development, and advertising appear to be the most anxious. Mass layoffs in the tech industry have…
By Mike Wickham As the sands shift around digital marketing, says Mike Wickham of Impression, it might be time to reconsider how we target customers…
By Tom Huddleston Jr. This story is part of CNBC Make It’s The Moment series, where highly successful people reveal the critical moment that changed the…