By Danielle Wiley In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With one…
By Jeff Beer Global chief marketing officer Manuel Arroyo outlines the OpenX partnership with advertising holding company WPP, and how it will drive new…
By Tue Sottrup In the subscription economy, brands need to react quickly to keep customer churn to a minimum. It’s no secret that the…
By Lane Ellis How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner…
By Stas Pamintuan Not enough companies dedicate time and effort to blogging, which is a great way of promoting services and connecting with users…
By Ariana Tobin and Ava Kofman Six years after ProPublica revealed that Facebook allowed advertisers to exclude Black users and others, the company agreed…
Sourced from Forbes Significant numbers of people use ad blockers, with estimates ranging from about a quarter to a little less than half of…
By Yaёl Bizouati-Kennedy The Justice Department’s Civil Rights Division announced it has entered into a settlement agreement resolving allegations that Meta Platforms, formerly known…
By John Glenday A perfect storm in the streaming sector, squeezed like never before by a crowded marketplace and rampant inflation, has precipitated a…
Sourced from Inc. Kent Lewis, an Entrepreneurs’ Organization (EO) member in Portland, Oregon, is the founder and CEO of digital marketing agency Anvil Media, which recently merged…