By Sarah Mahoney Ecommerce is still gaining. Yet there’s evidence that people are tiring of it, too, with foot traffic rising at brick-and-mortar stores.…
By Kimeko McCoy The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is…
By Mark Choueke Referral marketing is often an overlooked strategy. However, Mark Choueke, marketing director at Mention Me, explains why it can be an…
By Jeff Cheatham People are wondering whether pay-per-click advertising is dying out. In the marketing spend budgets of most franchisors, PPC – “pay-per-click” –…
By Kate O’Flaherty The tech giant has many ways of gathering information about its users’ activity – from Prime to Alexa. But how much…
By Mark Stephens With technology getting smart, we as small business owners cannot afford to be otherwise. Here are a few website mistakes to…
By Matt Burgess Cookies are on the way out—but not enough is being done about browser fingerprinting. So what is it? Creepy cookies that…
By Maia Estrera Graphic designers are a vital part of digital advertising, and the best companies for graphic designers use their valuable skills to…
By Gargi Ghosal Digital business cards are the future. Here are some of the best apps that will help you make one for yourself…
By Dr. Brian Krupp Smartphones hold some of our most personal data. This not only includes material like personal photos, but also data that…