By Christine Hall We’ve all seen a product on social media that looks interesting, so you click the “shop now” button and are taken…
By Serenity Gibbons In today’s world, it’s not enough to just have great products. To stand out, businesses need to find ways to impress…
By Janet Balis As we begin 2022, we face the third year in which the pandemic is transforming our business reality. The acceleration of…
By Sarah Mahoney Ecommerce is still gaining. Yet there’s evidence that people are tiring of it, too, with foot traffic rising at brick-and-mortar stores.…
By Kimeko McCoy The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is…
By Jeff Cheatham People are wondering whether pay-per-click advertising is dying out. In the marketing spend budgets of most franchisors, PPC – “pay-per-click” –…
By Kate O’Flaherty The tech giant has many ways of gathering information about its users’ activity – from Prime to Alexa. But how much…
By Mark Choueke Referral marketing is often an overlooked strategy. However, Mark Choueke, marketing director at Mention Me, explains why it can be an…
By Mark Stephens With technology getting smart, we as small business owners cannot afford to be otherwise. Here are a few website mistakes to…
By Matt Burgess Cookies are on the way out—but not enough is being done about browser fingerprinting. So what is it? Creepy cookies that…