Sourced from Forbes Thanks to limitations posed by the Covid-19 outbreak, marketers weren’t able to have in-person meetings, host special events or execute real-time,…
By Cillian Bracken Conway If used correctly, Google AdWords can be an extremely profitable online advertising channel for your business. However, PPC advertising on…
By Sara McKinniss As data privacy regulations evolve, marketing communications professionals have a responsibility to adapt their marketing strategies with new best practices as…
By Larry Alton It doesn’t matter if you’re the new kid on the block or you’re an industry veteran, all small businesses make mistakes…
By Mitul Makadia What is Sentiment Analysis? Sentiment analysis can be defined as analysing the positive or negative sentiment of the customer in text.…
Sourced from TNW The online giant gives a leg up to hundreds of house brand and exclusive products that most people don’t know are…
By Ines Ruiz There are hundreds of online tools on the market and, of course, choosing the right one sometimes becomes a difficult task…
By Jeff Bullas, Dan Englander is the founder and CEO of Sales Schema, an agency that helps companies customize their B2B sales process. Currently,…
By Bernard Marr When people think about artificial intelligence (AI) today, they might think of computers that can speak to us like Alexa or…
By Madeline Bennett The Covid-19 pandemic has exposed much digital rhetoric as hollow, as companies are now rethinking the digital customer experience, leveraging instant…