By Olivia Morley Tech, co-location and in-housing are top of mind Today’s marketers expect more from their media agencies and care less about buying…
By Matt O’Connor Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past. As…
By Rachel del Valle This year, heritage brands looked to their pasts to create visual identities for the multi-platform era In a year packed…
By Pia Silva Even if you have your act together with your business branding— you have a website, a logo, business cards, and a…
By Parkev Tatevosian The e-commerce giant has been gaining ground in the advertising market. It may be a curious phenomenon that Amazon ( AMZN…
Sourced from PCWorld If you’re building a business, then it’s especially vital to understand your audience. But the data collected by most analytics tools can…
By Stevie Snow What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a…
By Peter Roesler A.I. is at the forefront of the latest and greatest technology developments. Learning how to make the most of this technology…
Sourced from Boss Magazine As a small business owner, you might be tempted to take matters into your own hands when it comes to…
By Camomile Shumba Anatoly Yakovenko, who co-founded Solana, says NFTs are essentially self-monetizing social networks. Yakovenko said NFT communities did not rely on “poison…