By Michael Mathias Modern marketing strategy is a tug-of-war between assumptions and absolutes, gut instincts and concrete data. This balancing act can be uncomfortable.…
By Evan Nison Investing time into SEO strategies — no matter how basic or advanced — gives a web presence to your brand that…
By Cal Jeffrey Some of that perceived growth could be from and overall market shrinkage on Apple devices In context: Facebook predicted that there would…
By Habib-Ur-Rehman Competitive advantage refers to why clients choose you over your competitors, allowing your business to achieve huge margins while generating value. For…
By Akram Atallah Naturally, as a business owner, you want to spread awareness of your brand to as many people as possible. Developing an…
Sourced from Forbes Thanks to limitations posed by the Covid-19 outbreak, marketers weren’t able to have in-person meetings, host special events or execute real-time,…
By Cillian Bracken Conway If used correctly, Google AdWords can be an extremely profitable online advertising channel for your business. However, PPC advertising on…
By Sara McKinniss As data privacy regulations evolve, marketing communications professionals have a responsibility to adapt their marketing strategies with new best practices as…
By Larry Alton It doesn’t matter if you’re the new kid on the block or you’re an industry veteran, all small businesses make mistakes…
By Mitul Makadia What is Sentiment Analysis? Sentiment analysis can be defined as analysing the positive or negative sentiment of the customer in text.…