By Joy Chatterjee Whenever a crisis looms, it is the ideal time for bold and creative marketers to learn from it and disrupt the…
By Michael Bürgi This article is part of the Digiday Privacy Preview, a digital issue of stories examining what the coming changes to Chrome…
By Ted Rubin 1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year…
By Matt Burgess Google’s business is built on data. But it doesn’t have to be this way Google makes its money through selling advertising…
By Richard Breitengraser What was once a trend is now a way of life. Mobile is No. 1 when it comes to media consumption…
By Nikara Johns “Should we be on TikTok?” It’s the question brands and companies in all industries are asking themselves as the platform continues…
By Napier Lopez. For many people, one of the few good things about this pandemic has been the ability to work from home. The…
By John Boitnott From customer engagement and brand awareness to commerce opportunities for products and services, there are many reasons to use WhatsApp Business…
By Jason Aten It isn’t about tracking, but about giving you a choice. A lot has already been written about the battle between Apple…
By The Markup Last year, while reporting a story about how the digital advertising industry burrowed its tracking technology into scores of websites serving…