By Jude Joffe-Block A whole industry of data brokers buys up vast quantities of electronic information from cell phone apps and web browsers and…
By Ty Pendlebury More Americans are concerned about the loss of personal interaction from AI than they are about potential job loss. Google Gemini…
By Julian Horsey Marketing app ads effectively requires a deliberate approach that balances short-term investment with long-term insights. As Corbin explains, the early stages of…
By Brendán Murphy The new era of creative content platforms is here. The rapid rise of influencer media, the fragmented media landscape, and our always-on…
By John Hall Digital advertising seems to be everywhere. You turn on your laptop, only to be greeted by promo messages from the manufacturer…
By Jodie Cook, Summary Sir Martin Sorrell advises agencies to adapt to AI by implementing five key strategies: compress creative production with output-based pricing,…
By Nikhil Nanivadekar The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar. The following…
By Luis Rijo Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape…
Sourced from CREATIVE BOOM Creative Director Daniel Irizarry of Athletics argues that the most resilient brand systems aren’t built on exhaustive rules – they’re…
By Chris Taylor Excited to announce participatory parody by premium search service! #GrowthMindset If you’ve spent more than a day on LinkedIn in your life, you may…