By Tom Maxwell During a Senate hearing today Senator Josh Hawley asked Mark Zuckerberg about Facebook’s mysterious “Centra” internal dashboard. His answers should worry…
By Frank Landman If there’s one niche of the business world that never stops evolving, it’s marketing. Digital marketing is highly dependent on the…
Sourced from eMarketerD Amid the pandemic, Amazon’s ad revenues along with its retail sales have increased as consumers continue to shift to ecommerce at…
By Harsha Solanki Despite the efforts that you may put into acquiring and engaging new customers, some of them tend to stop interacting with…
By Jared Atchison Having a powerful content creating strategy is key to getting customers to engage with your brand. Most businesses know that content…
Sourced from Next Big Idea Club As we likely all learned in elementary school, Thomas Edison invented the lightbulb… right? Sort of, says best-selling…
Sourced from AdAge TikTok tops our annual list of the top performing brands of the year The 10 brands that comprise Ad Age’s 2020…
By Greg Tucker. Surprisingly few companies track the brand loyalty leakage throughout their customer’s experience to learn where loyalty is “won and lost”. With…
By Madeleine Streets Data is the buzzword of 2020, but it’s only as good as the analytics it drives. When deployed correctly, data can…