Sourced from AdAge TikTok tops our annual list of the top performing brands of the year The 10 brands that comprise Ad Age’s 2020…
By Greg Tucker. Surprisingly few companies track the brand loyalty leakage throughout their customer’s experience to learn where loyalty is “won and lost”. With…
By Madeleine Streets Data is the buzzword of 2020, but it’s only as good as the analytics it drives. When deployed correctly, data can…
By Ryan Lui Learn these research-based tips on becoming a better seller and persuader. For entrepreneurs, sales mean life — our sales directly impact our…
By Roshan Perera 90% of all the information on the web is in writing. That means that typography is a skill that dictates that…
By Kat Ambrose e all have those pieces of writing that strike a chord within us each time we read them. You know what…
By Shade Vaughn The days of just counting clicks are gone; more effective dollars are being spent on buyer intent and propensity-to-buy tools, data…
By John Glenday A pronounced pivot toward e-commerce and video has seen global ad spend bottom out quicker than expected, with forecast falls now…
By Jen Glantz “I haven’t spent a dollar on marketing or advertising,” says Bridesmaid for Hire’s Jen Glantz. Over six years ago, when I…