By Molly Townley. The marketing landscape has been in a constant state of change for decades – from print ads and billboards to radio,…
By Ricky Ray Butler. This year has ushered in a period of upheaval and recalibration. As consumers explore the societal issues surrounding them, a social…
By Zeinab Mehdi Poor. What business doesn’t use technology? Yes, that is the unmistakable sound of crickets. But here’s another, more pertinent question: which…
By Jodie Cook. Sports apparel brand Gymshark has just hit a $1.3 billion valuation after securing investment from General Atlantic. The company, started by Birmingham U.K.-born…
By NANCY CASANOVA. Want to know if your Instagram Stories content is working? Wondering how to make sense of Instagram Stories Insights? In this article,…
By Gary Drenik. On March 11 a national emergency was declared, and states quickly began locking down. The economy turned down to a trickle.…
By RuhaniRabin In the past decade, social networks have actually been an interesting new frontier in advertising and marketing. It has a lot going…
By Marc Bain. Groceries and cleaning supplies aren’t the only things Amazon is selling during the pandemic. The e-commerce giant is peddling plenty of advertising space to…
By Narendra Shyamsukha. The pandemic has caused many businesses to turn the digital route. Some changes, however, may be here to stay in the…
By Maryam Farooqui. While buying followers and likes is not new in India, Badshah’s involvement in this social media scam is leading to questioning…